TA B L E O F C O N T E N T S

Abstract / instructions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Adding an Affiliate Network (Manual) . . . . . . . . . . . . . . . .

6. 
24
Glossary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 6.1. Affiliate Network: Additional settings. . . . . . . . . . . . . . . 25
6.1.1. Append

click ID to offer URLs. . . . . . . . . . . . . . . . . . 25
1. 
An Introduction to Voluum . . . . . . . . . . . . . . . . . . . . . . . . . . 6   6.1.2. 
Accept duplicate Postbacks. . . . . . . . . . . . . . . . . . . 26
1.1.
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 6.1.3. Only 
accept postbacks from whitelisted IPs. . . . . 26

2.
Voluum Key Features . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Conversion tracking/Offer setup. . . . . . . . . . . . . . . . . . . . .
7. 
27
Advanced database technology . . . . . . . . . . . . . . . . . . .
2.1. 
6 7.1.
Conversion-tracking methods & parameters:
Click ID, payout and transaction ID. . . . . . . . . . . . . . . . . . 29
2.2.
Real-time data, straight from the cloud. . . . . . . . . . . . . . 7
7.2. S2S postback URL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
2.3.
Network security. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
7.2.1. Where can I find my Voluum postback URL?. . . . . . 30
2.4. 
Extensive traffic support . . . . . . . . . . . . . . . . . . . . . . . . . . 8
7.3. Passing click ID (required) . . . . . . . . . . . . . . . . . . . . . . . . . 30
2.5.
Zeropark integration. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
7.4. Payout tracking: Auto or Manual (optional). . . . . . . . . . . 32
2.6.
Voluum DSP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
7.4.1. Auto. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
7.4.2. Manual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
3.
The building blocks of Voluum campaign creation. . . . . 10
7.5. Transaction ID (optional). . . . . . . . . . . . . . . . . . . . . . . . . . . 33
3.1.
Traffic source. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
7.6. Tracking pixels. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
3.2.
Affiliate Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
7.7.  Where can I find my Voluum tracking pixel? . . . . . . . . . 35
3.3.
Offer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
3.4.
Landing page (“Lander”) . . . . . . . . . . . . . . . . . . . . . . . . . . 12 8.
Offer setup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
8.1.
Naming Offers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
4.
Traffic source setup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 8.2.
Offer URLs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
4.1. Adding

a traffic source (Predefined template) . . . . . . . . 13 Available URL tokens (optional). . . . . . . . . . . . . . . . . . .
8.3. 
40
4.2. 
Conversion tracking (Traffic Source). . . . . . . . . . . . . . . . 14 8.4.
Postback URL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
4.3. S2S

postback URLs and External ID. . . . . . . . . . . . . . . . 15 8.5.
Payout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
4.4.
Postback URL formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
4.4.1. API key / Account ID specific postback URLs. . . . . 16 9.
 ander – Pre-setup: Lander hosting, CTA
L
4.4.2. Campaign-specific

postback URLs. . . . . . . . . . . . . . 16 click tracking & dynamic callout (script) . . . . . . . . . . . . . . 42
4.5.
Available URL tokens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 9.1. Lander hosting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
4.6. Pixel Redirect URL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 9.2. CTA: Click tracking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
4.7. Impression tracking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 9.3. Where

can I find my Voluum Click URLs?. . . . . . . . . . . 44
4.8. Advanced settings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 9.3.1. Click URL (single CTA). . . . . . . . . . . . . . . . . . . . . . . . 44
9.3.2. Multi-offer

click URL (multiple CTAs) . . . . . . . . . . . 44
5. 
Adding an affiliate network (trusted). . . . . . . . . . . . . . . . . 23 Performing dynamic call-outs (Optional). . . . . . . . . . . .
9.4. 
46
5.1.
Trusted Affiliate Networks . . . . . . . . . . . . . . . . . . . . . . . . 23 9.4.1. Dynamic Call-out script. . . . . . . . . . . . . . . . . . . . . . . 46

VOLUUM USER GUIDE PAGE 2

 Lander setup: Adding a lander. . . . . . . . . . . . . . . . . . . . . . 48
10. 14. 
Campaign creation: destination – URL. . . . . . . . . . . . . . . 68
10.1. Lander name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48   14.1.
Campaign creation: destination – URL;
10.2. Lander URL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 saving your campaign. . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
10.2.1. Available URL tokens . . . . . . . . . . . . . . . . . . . . . . . . 49
10.3. Number of offers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Reporting – global dashboard. . . . . . . . . . . . . . . . . . . . . .
15.
70
  15.1. Reporting

– general settings . . . . . . . . . . . . . . . . . . . . . . 72
Campaign creation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
11.   15.2. Reporting

– global reports. . . . . . . . . . . . . . . . . . . . . . . . 74
11.1. Campaign Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51    15.2.1.
Reporting – global: entities. . . . . . . . . . . . . . . . . . . . . 76
11.2. Traffic cost models . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52   15.3. Reporting – Campaign specific. . . . . . . . . . . . . . . . . . . . . 77
11.3. Redirect modes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53   15.3.1. Reporting

– Campaign: Report groupings . . . . . . . 78
11.3.1. 302. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53   15.4.
Reporting: analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
11.3.2. Meta-refresh. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53   15.4.1. Reporting:

performance indicators. . . . . . . . . . . . . . 82
11.3.3. Double

meta-refresh (DMR). . . . . . . . . . . . . . . . . . . 53
11.4.
Destination. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54  ptimization: retargeting using
O
16.

rule-based Paths. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
  16.1. Adding

a rule-based Path to your campaign
Destination – Flow: creating a Flow . . . . . . . . . . . . . . . . . 54
12. 
(Path/Flow). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
12.1. Flow: Name. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55   16.2. Rule-based

Path: logic and application. . . . . . . . . . . . . 86
12.2. Flow:

Default Redirect mode. . . . . . . . . . . . . . . . . . . . . 55   16.3. Multiple

rule-based Paths: order and application. . . . 87
12.3. 
Flow: creating Paths (default). . . . . . . . . . . . . . . . . . . . . 56
12.3.1. Flow:

Path - General settings. . . . . . . . . . . . . . . . . . 57 Additional info. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
17.

12.4. 
Flow: Path – Adding Landers and Offers. . . . . . . . . . . 58   17.1. Impression tracking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
12.4.1. Adding Landers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59   17.1.1. TS template setup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
12.4.2. Adding Offers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59   17.1.2. Where do you find your impression pixel?. . . . . . . . 89
12.5. Flow:

Paths – editing, deleting and restoring   17.2. Impression reporting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91
Landers & Offers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
  17.3. Custom Domain setup . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91
12.6. Saving a Flow Path(s). . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
  17.3.1. Adding a custom domain. . . . . . . . . . . . . . . . . . . . . . . 91
12.7. Adding additional Paths (default). . . . . . . . . . . . . . . . . . . 61
  17.4. Why would I need to use a custom domain? . . . . . . . . . 93
12.8. Flow: Path duplication – Split testing. . . . . . . . . . . . . . . 61
12.9. Flow: Saving your Flow and adding it to
a campaign. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

Campaign creation: destination – Path;

13. 

general settings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64
13.1. Campaign

– Path: adding Landers and Offers . . . . . . 66
   13.1.1.
Adding Landers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
  13.1.2. Adding Offers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67
  13.2. Campaign:

Paths – editing, deleting and
restoring Paths, Landers and Offers . . . . . . . . . . . . . . . 67
  13.3. Campaign

– Path: saving your campaign. . . . . . . . . . . 68

VOLUUM USER GUIDE PAGE 3

ABSTRACT
Using this guide, you will learn how to utilize Voluum
and analyze the data it tracks, allowing you to quickly
build profitable campaigns.

INSTRUCTIONS
To help you easily navigate through this user guide, Speech bubble: The speech bubble icon highlights
we’ve created a set of icons that highlight the different the Tips & Tricks or Notes-based content. These are
types of content. Below is an explanation of each of special fragments of text that draw your attention to
these: something really important or useful. So, if you’re in the
middle of using Voluum, make sure you look for these,
Paper clip: By clicking on the paper clip, you can visit as they likely contain some really helpful info.
some of the external sites that are connected to this
user guide. These include the Zeropark demo account,
as well as the homepage and also our other products,
Voluum TRK and Voluum DSP.

Map cursor: If you select the map icon, you'll be

redirected to the specific page or chapter within the
user guide itself; in other words, this is an internal link
that connects all the different sections of the user
guide. This is really handy if you're in a rush and need
to reference specific information.

VOLUUM USER GUIDE PAGE 4

G LOSSA RY
AD Advertisement
AP Average payout
API Application
Programming Interface
CDN Content Distribution
Network (global servers
that deliver static
content, e.g., images,
html/css/js files, etc.,
to your users)
CPA Cost per acquisition/
action
CPC Cost per click
CPI Cost per install (i.e.,
app download and
install triggers the
conversion event)
CPL Cost per lead
CPM Cost per thousand
(usually impressions)
CPV Cost per view
CV Conversion
CVR or CR Conversion rate
CRO Conversion rate
optimization
CTA Call to action
CTR Click-through rate
DNS Domain Name System
DSP Demand-side platform
eCPM Effective CPM rate
eCPA Effective CPA rate (Formula = (revenue -
ESP Email service
provider
EPV Earning Per Visit
EPC Earning Per Click
FTP File transfer protocol
(the primary way you
interact with your
server file system, i.e.,
upload/modify files)
HTML HyperText Markup
Language
HTTP HyperText Transfer
Protocol
HTTPS HyperText Transfer
Protocol Secure
ID Unique Identifier
IP Internet Protocol,
e.g., IP address:
123.012.123.078
ISP Internet service
provider
LP Landing page
OS Operating system
PPC Pay per click
PPL – Pay per lead
PPV Pay per view
QPS Queries per second
ROI Return on investment
costs) / costs.
Break even = 0% ROI.
Loss = negative ROI;
spending $100 and
earning $150
is 50% ROI)
RON Run of network
RTB Real-time bidding
S2S Server-to-server; used
for conversion tracking,
e.g., Postback URLs
are a type of server-to-
server tracking
SaaS Software as a service
(software/application
platforms that run as a
service and generally
charge on a monthly
basis)
TS Traffic source
UI User interface
URL Uniform resource
locator (specific
address for a certain
resource on the
Internet)
VAR Variable
VOLUUM USER GUIDE PAGE 5
 1. AN INTRODUCTION VOLUUM’S 2.
TO VOLUUM KEY FEATURES
1.1. OVERVIEW The following sections explain some of the key
features that make Voluum fast, simple and secure:
Voluum is an advanced, real-time SaaS analytics
platform, designed for performance marketers
and self-serve advertisers to track the progress ADVANCED DATABASE 2.1.
and profitability of their online campaigns. TECHNOLOGY
Voluum is powered by its own database technology
that enables the processing of billions of real-time
data requests within the blink of an eye. The Queries
Per Second (QPS) rate is at around 500,000 (updates)
per second and can scale to 1m QPS.

VOLUUM USER GUIDE PAGE 6

 2.2. REAL-TIME DATA,
STRAIGHT FROM THE CLOUD
Voluum is a SaaS solution, so you can access it The unison of Voluum’s proprietary DB technology
with any browser or using our dedicated mobile and its dedicated secure cloud network means that
apps available on Android and iOS. Our proprietary large amounts of real-time data is accessible anytime, * Go to iTunes Store
* Go to Google Play
database technology is served via an advanced cloud anywhere. With easily accessible, rich, live data,
Store
network of nine strategically placed data centers. Voluum empowers advertisers to seamlessly analyze,
optimize and, subsequently, monetize their campaigns.
This extensive and reliable network results
in ­high-speed redirects and significantly
* Compared to reduces the risk of click-loss*.
self-hosted
tracking solutions
or cloud-hosted
tracking solutions
with a limited
network.

VOLUUM USER GUIDE PAGE 7

2.3. NETWORK SECURITY EXTENSIVE TRAFFIC SUPPORT 2.4.
Voluum’s network security is covered by the Voluum’s robust infrastructure provides endless
same encryption and authentication methods scalability for all traffic types, regardless of the traffic
that are prevalent within global financial systems. volumes.
Furthermore, in the unlikely event that one of
Voluum’s data centers experiences some downtime,
all traffic will then be redirected to the nearest
datacenter, meaning that your campaigns are
always live and clicking.

VOLUUM USER GUIDE PAGE 8

 2.5. ZEROPARK INTEGRATION VOLUUM DSP 2.6.
Zeropark is our own in-house ad exchange, Voluum DSP is our Mobile Demand Side Platform,
which is fully integrated with Voluum. As such, which is fully integrated with our Voluum tracking
tracking Zeropark traffic events within Voluum is platform.
* Voluum subscription free of charge*.
charges still apply.
To find out more, visit Voluum DSP offers marketers a consolidated solution
our pricing Zeropark supplies a rich inventory of traffic for media buying and optimization. Like the tracking
page here.
in the following formats: platform, Voluum DSP focuses on usability, enabling
• Premium PPV (Popunder) marketers to quickly set up campaigns and add
• Domain (Redirect traffic) creatives, while empowering them to optimize their
• Search performance directly from the reporting functionality
of the Voluum tracker.
With a monthly average of 150 billion redirects,
Zeropark offers advertisers seamless access to Voluum DSP and the Voluum tracker are built on the
huge ­traffic volumes via its intuitive and user-friendly same infrastructure, meaning marketers are safe
interface. in the knowledge that all bid requests are processed
through the system thanks to our powerful QPS
Furthermore, publishers can tap into this demand, engine. And more bid requests means better visibility,
which comprises 5,000 active advertisers and over better wins, and more quality conversions.
20,000 active campaigns.
Click here to find out more about Voluum DSP.
Click here to preview Zeropark’s UI via its dedicated
demo account.

Click here to go to the Zeropark homepage.

VOLUUM USER GUIDE PAGE 9

3. THE BUILDING BLOCKS TRAFFIC SOURCE 3.1.

OF VOLUUM Internet users are aggregated by ad exchanges

CAMPAIGN CREATION (or “traffic sources”) from their origin (publisher)

sites. These aggregated groups of users represent
a ­potential audience for advertisers to target their
A Voluum campaign consists of several specific
campaigns to.
elements that are defined by an advertiser to
firstly, organize the reporting of third party data,
Voluum users target this traffic – the “audience”
and secondly, to determine the destination of their
– and push offers to them via their campaign (URL)
targeted traffic.
to gain conversions. An example of a traffic source
is Zeropark. This type of aggregation platform
For the first aspect, this is achieved through the
provides advertisers with easy access to high
creation of a traffic source template and an affiliate
volumes of traffic on a global scale.
network (optional) within Voluum. Adding these two
elements means the advertiser can have relative labels
The addition of a traffic source template enables
for each, resulting in comprehensive campaign reports.
an advertiser to label each campaign based on
the specific target source, along with any additional
For the second aspect, this is covered by the
traffic (variable) data that can be sent.
creation of a landing page (optional) and an offer.
The advertiser’s own requirements will decide how
Click here to jump to traffic source set-up.
they configure their campaign’s funnel within the scope
of these two elements. To summarize, the key building
blocks are:

• Traffic source
• Affiliate Network
• Offer
• Lander

Here is a breakdown of each of these elements:

VOLUUM USER GUIDE PAGE 10

3.2. AFFILIATE NETWORK
An Affiliate Network provides digital advertisers with
access to online merchants’ “offers” through their own
affiliation programs. Essentially, an affiliate network
serves as an intermediary vendor of offers sourced
from the proprietary (“original”) merchant to affiliates
within their network.
The affiliate can then access third party offers to
publish within their own campaign(s). In most cases,
the advertiser’s aim is to drive conversions for the
merchant offer and, in return, earn a commission for
each successful acquisition.
Adding an affiliate network within Voluum enables
users to organize offers sourced from a particular
network. Advertisers can also use an 'affiliate network'
label to organize their own (proprietary) offers.
Click here to jump to affiliate network setup.
OFFER 3.3.
This is the product or service that the advertiser wants
to promote or sell through their campaign. Offers
are generally the endpoint for traffic sent through
a Voluum campaign funnel. The most important factor
to cover when configuring an offer is the correct setup
of conversion tracking. This is because the successful
registration of conversions from an offer enables
the advertiser to accurately assess the performance
of their campaigns.
In Voluum, there are two different supported methods
for tracking conversions:
• Server-to-server (S2S) postback URLs
• Tracking pixels
Further information on conversion tracking methods
is covered here.
VOLUUM USER GUIDE PAGE 11
3.4. LANDING PAGE (“LANDER”)
A Lander is an intermediary web page shown after
a visitor clicks on an ad, and which also precedes
an offer. Essentially, a landing page is an extension
of the ad that displays sales or marketing information
intended to entice a visitor to “click through” to the
respective offer.
Well-designed landing pages result in a higher
click-through rate (CTR%) and subsequently,
a higher conversion rate (CR).
TRAFFIC SOURCE 4.
SETUP
To run a campaign, you first need a steady stream
of traffic to target. Traffic sources provide you with
these visitors, and the following section shows you
how to configure a traffic source template within
Voluum.

Landing pages are generally created by the advertiser

in multiple variations with the aim of performing A/B
split-testing within a campaign.

In Voluum, split-testing is easy to do via the creation

of distinct destination paths within a campaign.

Note: Landing pages must be hosted externally

of Voluum, preferably via a reliable CDN
(content ­delivery network).

Click here to jump to lander set-up

VOLUUM USER GUIDE PAGE 12

4.1. ADDING A TRAFFIC SOURCE STEP 3
(PREDEFINED TEMPLATE) Click on your preferred traffic source.
Once you’ve made your selection, click the
button.
STEP 1
To add a new traffic source, select the
You should now see that your traffic source template
tab in the main panel view (top center screen).
has been populated with the supported tracking
Next, click on the button.
parameters.
A new settings panel will now open.

In the above example, we’ve chosen 50onRed Intext

Tips & tricks: It’s best to check if your preferred traffic
as the traffic source template.
source is in the Voluum list of predefined sources
before defining one manually.

STEP 4
Click the button to save all your
STEP 2
predefined traffic source template data.
Click on the button.
Here you can choose a predefined template from
You will now be returned to Voluum’s global panel view
a list of different traffic sources.
and will see your newly added traffic source listed.

Tips & tricks: Some sources require you to edit

the postback URL if you want to take advantage
of conversion tracking. More detailed info on how
to do this can be found here.

VOLUUM USER GUIDE PAGE 13

4.2. CONVERSION TRACKING
(TRAFFIC SOURCE)
Certain traffic sources support third party conversion
tracking either via a S2S postback URL or tracking
pixel (URL / Img / JS).
Tips & Tricks: It’s best to always check your source’s
documentation to verify if conversion tracking methods
are supported.
This is generally applied for sources that sell traffic via
a CPA model. This is because it’s required to receive
the conversions for calculating the effective cost per
acquisition (eCPA).
A source may also support third-party conversion
tracking to enrich an advertiser’s campaign reports.
This enables an advertiser to then make the necessary
changes to their campaign’s primary targeting on the
source’s side.
Depending on the method supported, you must add
your URL or pixel to your traffic source template to
relay conversions correctly back to the source.
As explained within our tooltips, postback URLs
are dynamic, while tracking pixels (Pixel redirect
URLs) are static. More information on each of these
conversion tracking methods can be found in the
next section.
VOLUUM USER GUIDE PAGE 14
4.3. S2S POSTBACK URLS
AND EXTERNAL ID

A server-to-server postback URL lets you send data

from one server to another by requesting a unique URL
via a HTTP (POST) method.
All click IDs sent by a source are then recorded as
In Voluum, a postback URL request to the traffic source external IDs in Voluum.
is performed when a conversion has been successfully
registered within the related Voluum campaign. Voluum’s supported token then needs
to dynamically relay click IDs to the defined postback
Generally, postback URLs include unique parameters URL once a conversion is successfully registered.
defined by the source to send specific data variables
when requested.

The most common data variable sent within any

postback request is a click ID.

Click IDs are random alphanumerical strings generated

by traffic sources, affiliate networks and tracking
platforms to uniquely identify and record inbound
or outbound users (clicks).

Furthermore, click IDs are used as a standard method

to track a unique conversion event per user.

In a configured Voluum traffic source template, click ID

tokens are generally mapped into the External ID field.

VOLUUM USER GUIDE PAGE 15

 4.4. POSTBACK URL FORMATS For example, 50onRed Intext uses an account-specific
postback URL:

Instead of a global postback URL option based solely

on a subid parameter, some sources also require
account IDs or campaign IDs to be mapped within
the supported postback URLs.

Below is an an overview of each different format.

Tips & Tricks: Voluum’s predefined traffic sources using

either an account or campaign-specific postback URL
4.4.1. API KEY / ACCOUNT ID
will include REPLACE within their query string, along
SPECIFIC POSTBACK URLS
with a tooltip description.
Account-specific postback URLs normally contain both
a subid parameter and an account ID parameter.
Configuring an account-specific postback URL is
relatively simple as it’s only required to update an API
For account-specific postback URLs to work correctly,
key/account ID once per source account/traffic source
you must append a unique API key or account
template.
ID to a designated parameter within the source’s
postback URL.
CAMPAIGN-SPECIFIC POSTBACK URLS 4.4.2.
Tips & Tricks: API keys /account IDs are provided by
Campaign-specific postback URLs are configured with
the related traffic source. Contact the source’s support
both a subid parameter and a campaign ID parameter.
team if you need help with locating your unique API
A good example of a campaign-specific postback URL
key/account ID.
is that which is currently used by AdCash.

Example postback URL supplied by AdCash:

http://www.adcash.com/script/register_event.
php?key=UNIQUEID&idform=UNIQUEID&
campagne=UNIQUEID&cid={clickid}

VOLUUM USER GUIDE PAGE 16

AdCash’s postback URL query string has 4 distinct
parameters:

key______________________________ Account ID
idform____________________________ Unique ID
campagne________________________ Campaign ID
cid______________________________ SubID

The campaign-specific parameters used in this

postback are idform and campagne. Each relevant
value is uniquely generated for each campaign created
on AdCash.

To correctly capture this data in Voluum, AdCash

tokens need to be mapped into a dedicated traffic
source template.

Here is an example of an AdCash template that has its

supported tokens and postback URL manually defined:

In this template, the AdCash [clickid] token is mapped

to the external ID field and the remaining tokens are
mapped to the custom variable fields 1 to 6 .

This is important because Voluum uses its own internal

tokens to reference the source’s data tokens that have
been mapped to each specific field within a traffic
source template.

VOLUUM USER GUIDE PAGE 17

You can use two different Voluum token formats:
Numerical format: to
Name format:
The numerical format relates to the custom variable
field number and the name format to the custom name
defined in the right-hand Name column.
For example, AdCash’s [campaign] token is mapped to
the custom variable 1 field with the name defined as
‘campaign’.
The corresponding Voluum tokens used to refer to this
data will be {var1} or {var:campaign}
When entering Adcash’s postback URL into the related
template, it’s important to use the correct Voluum
tokens to ensure that the correct data is passed.
Here’s an example AdCash postback URL with the
correct Voluum tokens mapped:
http://www.adcash.com/script/register_
event.php?key=REPLACE_WITH_API_
KEY&idform={var6}&campagne={var1}&cid={externalid}
Using this configuration, all data successfully passed
from AdCash and recorded in a Voluum campaign
is then dynamically relayed back to AdCash once
a conversion is recorded. Remember to append your
API key from AdCash after the key= parameter.
Note: The idform variable (var6) is static and must be
manually added to the campaign URL(s) on AdCash.
Idform values are supplied for every new campaign
created on AdCash.
Example Voluum campaign URL placed
for an AdCash campaign:
http://demo.voluum.com/1337demo-9eec-4c18-
a458-e9243463c745?campaign=[campaign]&country=
[country]&lang=[lang]&time=[time]&zone=[zone]
&idform=123121&cid=[clickid]
All other dynamic tokens should be resolved for each
click sent from AdCash.
VOLUUM USER GUIDE PAGE 18
4.5. AVAILABLE URL TOKENS
Visit Geo Data
Voluum offers a broad range of URL tokens that
enable you to pass additional data back to the source
following conversion. Operating system /
version

This enables you to then cross-reference data sent

Browser / version
from Voluum within your source’s conversion reports.

The available tokens cover the following data variants: Device type / Brand /
Model
• D
 ata initially passed from the traffic source (external
id and custom variables)
Language
• Identifiers of associated elements within Voluum
(Campaign, Lander, Offer, etc.) Conversion data:
Transaction ID / Click ID /
• V
 isit and conversion data recorded within the Payout $
campaign (IP, cid, transaction ID, etc.)

Tips & tricks: Whether additional data is passed

Traffic source data
depends on the parameters your traffic source
supports in its Postback URL. We recommend that you
review your traffic source’s tracking documentation to
verify which parameters it supports. Refferer data / IP
.

ISP / Carrier /
Connection type

Voluum Element IDs

VOLUUM USER GUIDE PAGE 19

4.6. PIXEL REDIRECT URL From the available pixel formats, only the URL format
is compatible for use as a pixel redirect URL.

When a S2S postback URL isn’t supported by the If only an IMG or JS is available from a source, then you
source, it may supply a tracking pixel as an alternative must take the non-script URL within the pixel for use as
method to track conversions. a Pixel Redirect URL in your traffic source template.

All attached tags should also be removed from the

URL; for example, <IMG>, <no-script> etc.

Tips & tricks: This solution is cookie-based; therefore

a browser needs to be cookie-enabled for this
The Pixel redirect URL option is used when you need functionality to work. Also, the URL tokens cannot be
to fire client-side conversions back to your traffic used for tracking pixels placed within a traffic source
source via a static pixel. template.

Note: It will only be correctly initiated when a tracking

pixel is used within the related Voluum campaign – this
is a ‘piggyback’ pixel.

Tracking pixels are usually supplied in the following

formats:
• U
 RL: Pixel URLs are activated by a HTTP GET
or POST request.
• IMG: Image pixels are placed in the body section
of a page and are normally activated upon page load
(impression)
• J S: Javascript pixels are placed in the head section
of a web page and can be initiated upon page load
(impression) or by a defined action.

VOLUUM USER GUIDE PAGE 20

4.7. IMPRESSION TRACKING
Voluum can generate an impression pixel for sources
that support impression tracking and CPM costs.
With this option enabled, an impression pixel
is supplied for each campaign created with
the related traffic source template.
Further information on impression tracking can be
found in the campaign creation section.
ADVANCED SETTINGS 4.8.
By clicking on the Advanced settings, you can
customize the data you pass from your traffic source
to Voluum. This helps you layer enhanced insights
into campaign reporting, which can then be used as
a good basis for targeting and optimization.
All parameters and tokens defined within the
Advanced settings fields are automatically appended
to the campaign URLs created per traffic source
template.
Based on 50onRed Intext template
VOLUUM USER GUIDE PAGE 21
Here is a breakdown of each of the required fields:

Parameter: Cost:

This is entered into your campaign URL’s query string You should only add this parameter/placeholder if your

and is directly related to a corresponding token. For traffic source can dynamically record costs. This will

example: www.domain.com/?parameter= enable you to automatically track costs using the Auto
setting in campaign setup.

Placeholder:
More information on different cost models can be
This is the token you receive
found here.
from your traffic source and is used to relay
specific data variables. For example:
Custom Variables: Most traffic sources let you pass
www.domain.com/?parameter={placeholder}
extra arguments in the destination URL, such as
publisher ID, target ID or keyword. If included, Voluum
Name:
can track these dynamic parameters and generate
This field is used for naming your variable reports.
additional report insights.

Track:
This defines whether the variable is tracked and
Tips & tricks: Not every traffic source supports
included in your reports. As listed within the template,
dynamic cost tracking, so we always recommend
unchecking the Track option will not affect the data
that you double-check with your source if this option is
shown in a conversions report.
available.

External ID:
Use this parameter to track external unique IDs. This
option is (typically) used when you need to return a
click ID to the traffic source for conversion tracking
purposes.

VOLUUM USER GUIDE PAGE 22

5. ADDING AN TRUSTED AFFILIATE 5.1.

AFFILIATE NETWORK NETWORKS

(TRUSTED)
Currently there are five trusted affiliate networks

The affiliate network option enables you to group available within Voluum:

offers by their particular source. This is useful for

organizing offers based on whether they are sourced
from a third party (network) or are proprietary offers.

To add an affiliate network:

STEP 1
Select the tab in the main dashboard.

STEP 2
Now click the button.

STEP 3
Next, select the tab to see if your
network is listed. Note: Each trusted network specializes in specific offer
types, so you should check if any of those listed fit the

A new window will open with a list of Voluum’s trusted type of campaigns you are promoting.

affiliate networks.

VOLUUM USER GUIDE PAGE 23

STEP 4
ADDING AN 6.
Select your preferred network and then
click .
AFFILIATE NETWORK
(MANUAL)
Voluum will then automatically generate an example
Postback URL for the chosen network. Follow the steps below if your affiliate network is not
included in the trusted list or if you want to create one
to group your own offers.

STEP 1
Select the tab in the main dashboard.

STEP 2
Now click the button.
The above screenshot shows you how the
MundoMedia network template should look with the STEP 3
postback URL supplied to track conversions. Define a Name for your affiliate network.
DemoAffiliateNetwork is used in this example;
Further information on conversion tracking via a S2S
postback URL or tracking pixel can be found here.

Click here to jump to the ‘Affiliate Network: Additional

settings’ section. STEP 4
(Optional): Toggle the desired additional settings
for your network (explained below):

VOLUUM USER GUIDE PAGE 24

 6.1. AFFILIATE NETWORK:
ADDITIONAL SETTINGS
After loading a trusted affiliate network or creating one
manually, there are several optional settings available
within the affiliate network configuration.
Below is an overview of each option:
6.1.1. APPEND CLICK ID TO OFFER URLS
With this option active (ticked ), all offers created
and grouped with the related affiliate network have
Voluum’s click ID automatically passed in the offer’s
URL.
Note: With this active, the {clickid} macro is not
visible in the offer URL itself. Instead it will be passed
dynamically by Voluum when a visitor (click) is
redirected to an offer.
This option is intended to save time when adding offer
URLs to offer elements created in Voluum.
This mainly applies to networks supplying offers with
a subid parameter already mapped to the end of the
offer URL’s query string.
Example offer URL as supplied by a network:
http://demo-network.com/?aff_id=1337&offer_
id=13432?subid=
Example offer URL with a click ID passed:
http://demo-network.com/?aff_id=1337&offer_
id=13432?subid=c384EFV6JHQODRN70575OK6UG5
Note: It’s important that the parameter used to pass
the click ID is at the end of the offer URL’s query string
when this option is active.
Tips & Tricks: Networks have their own dedicated
subid parameters and tokens to receive and relay third
party data. We therefore recommend that you always
check with your network’s documentation which
parameters it supports, to pass data correctly within
offer/postback URL strings.
Click here for more information on using
postback URLs to track conversions.
VOLUUM USER GUIDE PAGE 25
6.1.2. ACCEPT DUPLICATE POSTBACKS Tips & Tricks: If an offer’s funnel has multiple
sequential conversion steps – or “upsells” – you should
By default, Voluum will not accept a duplicate postback
assign a unique txid (transaction ID) value to each
request (conversion) if another postback request with
unique postback URL/pixel applied for each step.
the same click ID value was previously registered
without a unique transaction ID.
Click here to find out more about using txid to track
multiple conversion steps per visitor.
This avoids registering duplicate postback requests
as unique conversions and therefore skewing your
reporting.

ONLY ACCEPT POSTBACKS FROM 6.1.3.

WHITELISTED IPS
With this option active, you can whitelist a selection of
Selecting the Accept Duplicate postbacks option
IPs for inbound postback requests. To add a list of IPs,
will override this default setting and, as a result, each
enter a single IP per line.
postback request with an undefined txid value will
be recorded as new, even if another postback for the
same cid was previously recorded.

Note: We don’t recommend using the Accept duplicate

postbacks option unless you are sure the network
processes outbound postback requests reliably. This is
because some requests are sent twice simultaneously,
and this could otherwise result in false positives –
especially with client-side postbacks (pixels).

VOLUUM USER GUIDE PAGE 26

Tips & Tricks: The IPs used for outbound postback
requests on the network side can usually be provided
by your affiliate account manager.
Any inbound postback requests (conversions)
originating from IPs that aren’t whitelisted will be
discarded by Voluum.
STEP 5
After all the options have been set for your affiliate
network in Voluum, click on to add it to
your list of active affiliate networks.
CONVERSION 7.
TRACKING/
OFFER SETUP
An offer is the product or service being promoted to an
audience via a targeted campaign – and served via an
advertising format.
Offers can either be sourced from an affiliate network,
directly from a merchant or be proprietary.
Click here for further information on setting up your
own offer's conversion tracking.
They are commonly the endpoint of a campaign’s
funnel and their success depends on the following
metrics:
CR% : Conversion rate (clicks)
This is calculated by taking the total amount of
conversions divided by the total clicks ( landing page).
For example, a campaign registers 1,050 conversions
after 100,000 clicks.
The CR would be 1,050 / 100,000 * 100% = 1.05% CR
( Total conversions / Total clicks * 100 = CR% )
VOLUUM USER GUIDE PAGE 27
CV % : Conversion rate (visits)
This is calculated by taking the total amount of
conversions divided by the total visits.
For example, a campaign registers 3,050 conversions
after 3,000,000 visits.
The CV would be 3,050 / 3,000,000 * 100% = 0.10% CV
( Total conversions / Total visits * 100 = CV% )
ROI %: Return on investment
This is calculated by taking the total profit divided by
total cost.
For example, a campaign records $250 in profits and
$890 in traffic costs.
The ROI would be 250 / 890 * 100% = 28.1% ROI
( Total profit / Total cost * 100 = ROI% )
EPV $: Estimated payout per visit
This is calculated by taking the total revenue divided
by the total visits.
For example, a campaign records a total revenue of
$15,000 after 2,500,000 visits.
The EPV would be 15,000 / 2,500,000 = $0.0006 EPV
( Total revenue / Total visits = EPV $ )
EPC: Estimated payout per click
This is calculated by taking the total revenue divided
by the total clicks.
For example, a campaign records a total revenue of
$15,000 after 500,000 clicks.
The EPV would be 15,000 / 500,000 = $0.03 EPC
( Total revenue / Total clicks = EPC $ )
AP $ : Average payout
This is calculated by taking the total revenue divided
by the amount of conversions.
For example, a campaign records a revenue amount of
$595 from 365 conversions.
The AP would be 595 / 365 = $1.64 AP
( Total revenue / Conversion count = AP $ )
A prerequisite for you to gain insight into an offer’s
performance using the metrics listed above is ensuring
that conversion tracking is configured correctly.
The following sections contain detailed guidelines on
conversion-tracking methods and offer configuration
within Voluum.
VOLUUM USER GUIDE PAGE 28
7.1. CONVERSION-TRACKING S2S POSTBACK URL 7.2.
METHODS & PARAMETERS:
CLICK ID, PAYOUT AND A S2S (server-to-server) postback URL enables the
TRANSACTION ID delivery of the offer conversion back to the associated
Voluum campaign.
Voluum supports two options for tracking conversions:;
• S2S (server-to-server) postback URL We recommend using a S2S postback URL when
• Tracking pixel available because it’s the most secure and reliable way
to track conversions.
When using either of these two methods, Voluum
requires specific values for conversion tracking to work Voluum postback URLs are unique to each account
correctly. and are supplied in both a secure (https) and
nonsecure (http) format.
These values are as follows:
• A Voluum click ID (*required) Below is an example of a Voluum postback URL:
• Payout (*optional)
• Transaction ID (*optional)

Within the postback URL’s query string are three

distinct parameters;
http://demo1.trackvoluum.com/postback?cid=
REPLACE&payout=OPTIONAL&txid=OPTIONAL

1) The cid parameter is dedicated to passing Voluum’s

click ID (required to record a conversion).
2) The payout parameter is used to pass the revenue
amount per conversion.
3) The txid parameter is used to pass a unique
transaction ID for each conversion.

VOLUUM USER GUIDE PAGE 29

7.2.1. WHERE CAN I FIND MY VOLUUM PASSING CLICK ID 7.3.
POSTBACK URL? (REQUIRED)
Your postback URL can be found in the Setup
tab within the Voluum panel general settings or,
Voluum click IDs are randomized alphanumerical
alternatively, you can access it directly from an
strings (24 characters in length) uniquely generated
offer’s configuration menu.
for every click sent through a campaign.

Example click ID:

d384EFV6JHQODRN70575OK6U

During each campaign visit, a unique click ID is sent

from the client-side (browser) via a cookie or by being
added to the destination (offer) URL, to a network
(server-side).​.

Tips & Tricks: Voluum click IDs begin with d or w

(always lowercase).

If, later, the click ID is relayed back to Voluum via a

server request, a conversion is recorded successfully
in the origin Voluum campaign.

Also, when a conversion is reported in a Voluum

campaign, all primary visit attributes for the associated
user are correlated within the reporting.

VOLUUM USER GUIDE PAGE 30

For example, the conversion ID (cid) is matched to the For example, CAKE networks support the following
visit ID with certain attributes such as: subid parameters / tokens for receiving and relaying
• Device type: Mobile third party data:
• Geo: US
• OS: Android, etc., etc. Parameter Token Description
s1 #s1# s1 is reserved for passing sub affiliate IDs (or SubIDs for
Further info on our broad range of report categories
non-affiliate sources). There is a character limit of 50.
can be found here.
s2 #s2# s2 – s5 can be used to pass any value you like
s3 #s3# (like click IDs).
For a postback request to be resolved correctly, a
The character limit is 100 per parameter, but if you pass
valid Voluum click ID must first be sent and captured s4 #s4#
a value that exceeds 100 characters, the remaining
by the offer’s source – affiliate network or other – for s5 #s5#
characters will spill over into the next parameter.
it to then be relayed back to record the conversion in
For example, if you pass a 150 character value into s2,
Voluum.
100 will be in s2, and the remaining 50 will be stored
in s3.
To send a Voluum click ID you need to append the
token to a subid parameter in the offer
Tips & Tricks: Most networks that use CAKE’s
URL’s query string.
parameters automatically have the s2 parameter
appended to offer URLs.
The offer’s source has its own dedicated subid
parameters for receiving the Voluum click ID, along
Example offer URL with click ID token appended
with any additional data for each click sent to an offer.
to s2 parameter:
http://demo-network.com/?aff_id=1337&offer_id=
Each subid parameter also has its own corresponding
13432&s2={clickid}
token (network side) that enables referencing the data
recorded for each click.
Example offer URL with click ID resolved
(when clicked):
Note: It’s important that the parameter used to first
http://demo-network.com/?aff_id=1337&offer_id=
pass the click ID in the offer URL matches the token
13432&s2=c384EFV6JHQODRN70575OK6U
used in the related postback URL.

VOLUUM USER GUIDE PAGE 31

The click ID c384EFV6JHQODRN70575OK6U then
converts and the network must send the postback
request (notification) to Voluum.
As the click ID was initially passed via the s2 subid
parameter, the corresponding #s2# token must be
appended to the cid parameter in the Voluum postback
URL to relay the click ID correctly.
Example of Voluum postback URL with s2 token:
http://demo1.trackvoluum.com/postback?cid=#s2#
Example postback URL with s2 token replaced with a
valid click ID:
http://demo1.trackvoluum.com/
postback?cid=c384EFV6JHQODRN70575OK6U
Once the postback request with a valid click ID is
received, a conversion is recorded in the associated
Voluum campaign.
Payout is the revenue amount earned for each
conversion. It can be tracked either dynamically via
a supported token or set manually within an offer’s
configuration parameters in Voluum.
Further info on payout configuration can be found in
the payout tracking section.
PAYOUT TRACKING: 7.4.
AUTO OR MANUAL
(OPTIONAL)
Payout is the revenue amount defined for each
conversion. There are two available options for
tracking conversion payout in Voluum: Auto or Manual
AUTO 7.4.1.
Auto payout tracking is available when a dynamic
payout token or fixed value is used in your
Postback URL.
Payout tokens/values are appended to the payout=
parameter found in a Voluum postback URL’s query
string.
For example, CAKE networks support the following
dynamic payout token: #price#
Example postback URL with subid & payout tokens
mapped:
http://demo1.trackvoluum.com/
postback?cid=#s2#&payout=#price#
Tips & tricks: Each network uses its own parameters
and tokens, so be sure to check the network’s
documentation to see what’s supported.
VOLUUM USER GUIDE PAGE 32
 When a payout token isn’t available, the payout can still
TRANSACTION ID (OPTIONAL) 7.5.
be added as a fixed value in the postback URL.

Example postback URL with subid token & fixed payout In Voluum, any duplicated click IDs received are

value mapped: automatically discarded by default, to prevent

http://demo1.trackvoluum.com/ recording false conversions.

postback?cid=#s2#&payout=2.5
An exception to this default setting is when the same

Note: When you use this method the offer’s payout primary click ID also has a unique transaction ID

setting is set to Auto. passed.

You can use a unique transaction ID value in a

postback URL or tracking pixel when you want to
record secondary conversion steps (upsells) per visitor
following the primary conversion.

7.4.2. MANUAL You can either manually define a Transaction ID or

pass it dynamically via a token supported by the offer’s
You can activate Manual payout tracking by setting
source (affiliate network or other).
a fixed payout value within the Voluum offer
configuration section. You can do this by selecting
Transaction ID tokens/values are appended to the
the Manual option and setting the payout amount
txid= parameter found in a Voluum postback URL/pixel
you want.
query string.

For example, CAKE networks support the following

dynamic transaction ID token: #tid#

Example postback URL with subid, payout and

Note: The amount defined for manual is fixed and
transaction ID token mapped:
overrides any payout amount sent via a postback
http://demo1.trackvoluum.com/
URL/pixel request.
postback?cid=#s2#&payout=#price#&txid=#tid#

VOLUUM USER GUIDE PAGE 33

Network tokens for transaction IDs usually pass an
TRACKING PIXELS 7.6.
alphanumerical string to identify different unique
transactions.
Tracking pixels are used when an offer only supports

Tips & Tricks: Each network uses its own parameters client-side pixels for conversion tracking purposes.

and tokens, so be sure to check the network’s

documentation to see what’s supported. Tips & Tricks: This conversion tracking method is
mainly used for proprietary offers (self-sourced).

When a dynamic transaction ID token isn’t available,

you can still enter the transaction ID as a fixed custom Unlike the criteria for postback URL configuration,

value in the postback URL/pixel. tracking pixels aren’t dependent on a Voluum click ID
being passed within an offer’s URL.

Example postback URL with subid, payout tokens &

custom transaction ID value mapped: This is because a Voluum click ID is stored in the

http://demo1.trackvoluum.com/ initial cookie sent client-side (browser) for every visit

postback?cid=#s2#&payout=#price#& processed on a campaign. Conversion tracking will

txid=Step_2_Upsell still work even if this parameter isn’t included in an

offer’s URL.

This is the best way to implement upsells as it allows

Voluum to filter out duplicates. When we receive the Note: Tracking pixels are always placed after

same combination of “cid” and “txid”, it’s only counted the conversion actually takes place, i.e.,

once. on the subsequent “thank you” page

displayed to the visitor following an offer.

Note: Conversions with different transaction IDs can

be referenced and filtered within your campaign’s
conversion report by selecting the Transaction ID
column.

Tips & Tricks: The application of payout and

transaction ID values applies to tracking pixels also.

VOLUUM USER GUIDE PAGE 34

7.6.1. WHERE CAN I FIND MY • IMG: Image pixels are placed within the body section

VOLUUM TRACKING PIXEL?
Your Voluum tracking pixel(s) can be found in the
Setup tab in the Voluum panel general settings.
of a page and are normally initiated at page load
(impression).
• JS: Javascript pixels are placed within the head
section of a web page and can be activated at page
load (impression) or by a defined action.

Voluum tracking pixels are unique to each account

and are provided in both secure (https) and nonsecure
(http) formats.

Voluum supplies tracking pixels in the following Below is an example of an IMG pixel placed within
formats: a “Thank you” page:
• U
 RL: Pixel URLs are activated by a HTTP GET or
POST request.

VOLUUM USER GUIDE PAGE 35

As you can see in the IMG pixel above, there is no cid
parameter in its query string.
This is because the click ID needed to resolve the
pixel request is taken from the cookie stored from a
campaign visit.
Here’s an example of a Voluum cookie containing cid
(click ID) and caid (campaign ID) values:
Cookie:
voluum-cid-v4=%7B%0A%20%20
%22cid%22%20%3A%20%22c384EFV6JH-
QODRN70575OK6U%22%2C%0A%20%20
%22caid%22%20%3A%20%221337-900c-4c78-k458-
e9243463c745%22%0A%7D
Decoded version of the same cookie:
{ page must use the same https protocol:
  “cid” : “c384EFV6JHQODRN70575OK6U”,
  “caid” : “1337-900c-4c78-k458-e9243463c745”
}
Note: A tracking pixel will still work without the cid
placed in its query string.
When adding a tracking pixel you should always
ensure that the domain used in the pixel matches
exactly to the domain used for the initial
campaign URL.
Based on the tracking pixel example above, our
campaign URL would have to use the following domain
for the pixel to work correctly:
https://demo1.trackvoluum.com
In addition to this, the pixel protocol must correspond
to the protocol of the page it is requested on.
Our “thank you” page URL uses a secure (https)
protocol:
https://samples.voluum.com/demooffer/thankyou.html
The IMG tracking pixel placed within our “thank you”
<img src=”https://demo1.trackvoluum.com/conversion.
gif?payout=2&txid=subscription” width=”1” height=”1”>
VOLUUM USER GUIDE PAGE 36
As tracking pixels are set within the “thank you” page
itself, the payout and transaction ID values must be
OFFER SETUP 8.
manually entered into the matching parameter.

Tips & Tricks: Before adding your offers in Voluum,

I.e. ‘payout=2&txid=subscription’
the offer URL(s) should be easily accessible for quick
reference.
Alternatively, if no payout value is defined within the
pixel, you can set it within an offer’s configuration by
selecting the Manual payout option and entering the
STEP 1
required amount.
Go to the Flows tab on the main dashboard and
choose Offers from the drop-down menu.

VOLUUM USER GUIDE PAGE 37

STEP 2 NAMING OFFERS 8.1.
Click the button. Below is the default New
offer view.
STEP 3
Setting a unique Name for your offer.

This is the name of your Offer – you’ll see it’s

populated with Global for new offers.

Voluum has an automatic naming structure to help you

organize your offers based on the following labels:
• Offer source (affiliate network or other)
• Country (applicable if the offer is geo-specific)
• Unique customized name

In the following example we’ve chosen United States

for country and DemoAffiliateNetwork as our affiliate
network from the available drop-down menus.

The offer name will automatically change to

DemoAffiliateNetwork - United States.

VOLUUM USER GUIDE PAGE 38

To finish, you need to give your offer a unique name –
OFFER URLS 8.2.
Our Offer, in the example below:

STEP 5
Add your Offer URL.
Paste your Offer URL into the URL field (sourced from
an affiliate network or other).

Important note: The conversion tracking method

compatible with the offer will determine which
parameters/tokens are required in the offer URL.

Tips & tricks: The Country label is used as an The general rule: when using a S2S postback URL for

organizational tool that groups your Offers and conversion tracking, you must map the Voluum click

Landers into country groups. ID token to a subid parameter in the URL for it to be
passed to the network.

Note: If your Offer is intended for multiple geos, use

the Global option by leaving the Country field blank. Click here for more information on using a S2S
postback URL to track conversions.

However, offers using a tracking pixel to track

conversions do not require the Voluum click ID
to be passed in the offer URL. This is because
it will be pulled from the cookie stored following
a campaign visit.

Click here for additional information on using

a tracking pixel to track conversions.

VOLUUM USER GUIDE PAGE 39

8.3. AVAILABLE URL TOKENS Example of offer URL with tokens resolved with data:

(OPTIONAL) https://samples.voluum.com/demo_offer?subid=c384E
FV6JHQODRN70575OK6U&subid2=1337-900c-4c78-
k458-e9243463c745&subid3=255,255.255.254
‘Available URL tokens’ are also found in an offer’s &subid4=US&subid5=comcast
configuration.

Tips & Tricks: Networks use their own dedicated subid

parameters for receiving additional data for offer
clicks. We always recommend that you check with your
network which parameters are supported.

If you add the desired tokens to an offer URL query

string, additional data is sent for every offer click
registered.

For example, if you want to send campaign ID, IP,

country (code) and ISP data for every offer click, you
must append the corresponding token to a parameter
within the offer URL.

Example offer URL with additional data tokens

mapped:
https://samples.voluum.com/demo_
offer?subid={clickid}&subid2={campaign.id}
&subid3={ip}&subid4={country}&subid5={isp}

VOLUUM USER GUIDE PAGE 40

8.4. POSTBACK URL PAYOUT 8.5.

If your offer supports conversion tracking via a
S2S postback URL, then you need to ‘Clipboard’
the supplied postback URL and modify it with the
tokens supported by the associated affiliate network/
advertiser.
You can track Payout either by dynamically tracking
values sent via a postback URL/pixel request (Auto)
or by manually entering a fixed amount into the offer’s
configuration (Manual).
Click here for guidelines covering each different
tracking payout method.

Click here for a detailed guide covering S2S postback

configuration.

If an offer only supports client-side tracking pixels,

you need to place your Voluum tracking pixel within
the page that follows a conversion event
(i.e., a “thank you” page).

Click here for a detailed guide covering tracking pixel

configuration.

VOLUUM USER GUIDE PAGE 41

9. LANDER LANDER HOSTING 9.1.

– PRE-SETUP:
LANDER HOSTING, Voluum does not currently offer an integrated hosting

CTA CLICK TRACKING solution for landing pages. We highly recommend

& DYNAMIC CALLOUT that you use a fast and reliable third-party hosting
service to ensure that your landing pages get the best
(SCRIPT ) possible service. This is to ensure that landing-page
loading times are kept as low as possible – quicker
page loading will reduce Lander bounce rates. This will
The following sections outline some important factors then increase the chances of a higher click-through
to look at before you add landing pages to your rate and, resultantly, a higher conversion rate. To host
Voluum account. landing pages containing both static and dynamic
content, we recommend using a CDN (content delivery
network).

You also have multiple solutions available to help you

measure your page load / response times, which helps
you with optimization.

We highly recommend Pingdom’s Website speed test

tool to get a detailed overview of your landing page’s
performance.

Tips & Tricks: On desktop, a page-load time under

3 seconds is ideal.

VOLUUM USER GUIDE PAGE 42

9.2. CTA: CLICK TRACKING
A landing page helps you with lead/sales generation
for successive offers within a particular campaign
funnel.
In general terms, a CTA (call-to-action) link/button is
placed within a landing page as a standard method to,
firstly, measure visitor interest, and, secondly, to handle
redirection to the various offer(s).
A key metric commonly used to judge the success of a
landing page CTA is its click-through rate (CTR). CTR is
calculated by taking the total amount of clicks recorded
for a landing page divided by the total visits recorded
for the landing page.
For example, if my landing page records a total of
874 visits and 216 clicks, the CTR would be
216 / 874 * 100 = 24.72% CTR
(LP CTA: total clicks / LP: total visits * 100 = CTR%)
In Voluum, landing page clicks are measured by
placing a Voluum click URL in the CTA link(s)/button(s)
contained within the landing page.
By implementing a Voluum click URL, landing pages
do not require any additional scripting for tracking
clicks or offer redirections.This is mainly because the
click URL is dependent on referer and cookie data
generated and stored following a campaign visit.
Note: Voluum click URLs are uniquely generated for
each individual Voluum account. The domain used
for click URLs placed in a lander must match the main
tracking domain (URL) used for that particular Voluum
campaign.
The number of CTA links/buttons on a landing page
will determine the Voluum click URL format used.
The following sections cover the two different Voluum
click URL formats and their application.
VOLUUM USER GUIDE PAGE 43
 9.3. WHERE CAN I FIND MY This click URL is then placed into the body section of

VOLUUM CLICK URLS? a landing page’s HTML. Here the CTA link/button is
referenced by a visitor – see the example below:

Your Voluum click URLs can be found within the Setup

tab in your Voluum panel general settings.

9.3.1. CLICK URL (SINGLE CTA)

The default click URL is only used for landing pages Example of a click URL Added for a single CTA button:
containing a single CTA link/button.

Here is an example click URL: Example of a click URL added for a single CTA link
http://demo1.trackvoluum.com/click (text):

MULTI-OFFER CLICK URL 9.3.2.

(MULTIPLE CTAS)
You should use the multi-offer click URL when you
need to track clicks independently for multiple CTAs
on a landing page.

VOLUUM USER GUIDE PAGE 44

This method should be used when a landing page has Example of multi-offer click URLs added for three CTA
several unique CTA links linked to its own designated buttons:
offer. Unique multi-offer click URLs are defined by a
numerical value manually appended to the end of the
click URL string – such as click/1, click/2, click/3, etc.

For example, if your landing page contains three Example of multi-offer click URLs added for three CTA
different (CTA) links to separate offers, you need three links (text):
separate multi-offer click URLs for each CTA.

Example of multi-offer click URLs required for a landing

page containing three offers (CTAs):
http://demo1.trackvoluum.com/click/1
http://demo1.trackvoluum.com/click/2
http://demo1.trackvoluum.com/click/3

The multi-offer click URLs should then be placed into

the body section of a landing page’s HTML. Here the
separate CTA links/buttons are referenced by a visitor
– see the example below:

VOLUUM USER GUIDE PAGE 45

9.4. PERFORMING DYNAMIC DYNAMIC CALL-OUT SCRIPT 9.4.1.
CALL-OUTS (OPTIONAL) Below is an example landing page containing a script
that adds brand and model values dynamically into
A dynamic call-out script that is placed within a landing the page.
page enables a lander’s content to be dynamically
updated with data which is uniquely attributed to each
visitor.

For data to be dynamically injected within a landing

page, it first needs to be passed to the page by the
addition of the desired tokens within the lander URL’s
string.

Further information on the available URL tokens within

a lander’s config can be found here.

For example, if you wished to call-out Brand and

Model data within your page, you would map the
corresponding tokens within your lander URL’s query Note: An example of the call-out script can be found in
string; our Knowledge Base article here*.

E.g.
http://lander-demo.com/
?brand={brand}&model={model}

Tips & Tricks: It’s best to place the script within your
landing page and test it before sending live traffic.

VOLUUM USER GUIDE PAGE 46

The script function must be placed into the <head> Important note: The parameter values included in the
section of your landing page source code. document script (body) need to match the parameters
used in the lander URL’s query string.

For example, instead of brand={brand}&model={model},

you could use parameters s1 and s2.
demolp/Demo_LP.html?s1={brand}&s2={model}

The call-out (document) section of the script should be The document script must be updated to match the
placed into the <body> section of your landing page parameters sent:
source code.

Once you’ve placed your script and tested the landing

Here’s a demo lander so you can see this call-out script page with static values, you can add your landing page
in action: to Voluum; see the instructions below.
https://s3.eu-central-1.amazonaws.com/demolp/Demo_
LP.html?brand={brand}&model={model}

And here’s the same lander with valid brand and

model data added to the URL string:
https://s3.eu-central-1.amazonaws.com/demolp/Demo_
LP.html?brand=Samsung&model=Galaxy%20S6

VOLUUM USER GUIDE PAGE 47

10. LANDER SETUP: LANDER NAME 10.1.

ADDING A LANDER
STEP 3
Set a unique Name for your lander.
STEP 1
Go to the Flows tab on the main dashboard and Voluum has an automatic naming structure to help you
choose Landers from the drop-down menu. organize your landers based on the following labels:
• Country (applicable if the lander is within
a geo-specific campaign)
• Unique customized name

In the following example, we’ve chosen United States

for country and Demo Lander as our unique name;
see the example below:

STEP 2
Click the button; below is the default New
Lander view.

VOLUUM USER GUIDE PAGE 48

 10.2. LANDER URL For example, if you want to send country and OS
data for every lander click, you must append the
corresponding tokens to a custom parameter within
STEP 4 your lander’s URL.
Add your Lander URL.
Paste your Lander URL into the URL field: Example lander URL with additional data tokens
mapped:
https://s3.eu-central-1.amazonaws.com/demolp/Demo_
LPv2.html?geo={country}&os={os}
Tips & Tricks: Additional tokens can be passed in a
lander URL’s query string to perform dynamic call-outs. Example offer URL including tokens resolved with click
data:
https://s3.eu-central-1.amazonaws.com/demolp/Demo_
10.2.1. AVAILABLE URL TOKENS
LPv2.html?geo=US&os=Windows
Available URL tokens are also contained in a lander’s
configuration. Tips & Tricks: You can use your own custom
parameters to send additional data for lander clicks
– just make sure that you use the same parameter
values within your callout script.

Adding the desired tokens to a lander’s URL query

string sends additional data for every click sent to the
lander. The primary aim of sending additional data to a
landing page is to perform a dynamic call-out.

VOLUUM USER GUIDE PAGE 49

10.3. NUMBER OF OFFERS CAMPAIGN CREATION 11.

The number of offers set within a lander’s configuration

must match exactly to the number of Voluum click The following section explains how to create a
URLs present in the landing page itself. campaign using the elements you’ve already pre-
configured.

STEP 1
Choose the button – visible in all report
tabs – to open the new campaign configuration menu;
example below.
For example, if a landing page has three unique click
URLs, the number of offers is set to three.

Note: When a single click URL is placed, a maximum of

20 offers can be rotated through it.

VOLUUM USER GUIDE PAGE 50

11.1. CAMPAIGN NAME Tips & Tricks: When you select a campaign country,
Voluum only shows the landers, offers and flows
labelled with the same country. Country labelling
STEP 2 is purely for organizational purposes and is not a
Voluum has an automatic naming structure to help condition to target traffic by geo.
you organize your campaigns based on the following
labels: Note: For global or multi-geo campaigns, you should
• Traffic source leave the country selection blank.
• Country (applicable if the campaign is geo-specific)
• Unique customized name

In the following example, we chose DemoTrafficSource

as the Traffic source, United States for Country and
Demo Campaign as our unique Name:

Your Campaign Name is dynamically generated based

on the Traffic source and Country selected.

The auto-update function changes the campaign name

whenever you edit any of these labels.

VOLUUM USER GUIDE PAGE 51

11.2. TRAFFIC COST MODELS Tips & tricks: The Auto cost model is only available if
the Cost parameter is mapped in your traffic source
template.
STEP 3
After you’ve set the campaign name, you can track Further information on Auto cost tracking can be found
your campaign traffic costs using three different cost here.
models.

In the below example we’ve chosen the CPC cost

model and set a cost value of $0.01.

Pick the appropriate cost model and enter the amount

(in USD) based on your traffic spend.

Here is a breakdown of the different models you can Tips & tricks: We always recommend tracking costs to
choose from: get an insight into your campaign ROI.
• CPC: This option lets you to enter the cost per click
• CPA: This allows you to enter the cost per conversion
• CPM: H
 ere you can enter the cost per 1,000
impressions
• Auto: T
 his feature enables you to automatically track
the click/visitor cost.

VOLUUM USER GUIDE PAGE 52

11.3. REDIRECT MODES
STEP 4
The available redirect modes determine, firstly, how
redirection to the campaign’s endpoint is handled and,
secondly, if referrer data is passed through or not.
Tips & Tricks: Referrer data is unique information that
is readable by servers / browsers / applications. It can
be used to ascertain the origin of a visitor and can be
relayed as full referrer URLs and/or cookies.
Meta refresh and Double Meta refresh modes are
useful tools to protect the intellectual property
an affiliate marketer may have built up by running
successful offers, as it prevents the referrer data (traffic
source) being sent through to the offer / landing page.
Note: When a campaign’s destination is set to Path or
URL, the redirect mode is defined within a campaign’s
configuration and is applied globally.
When the campaign destination is set to Flow, the
redirect mode is defined within the Flow configuration
and can be applied either globally or individually per
path contained – see below for more information.
There are currently three available redirect modes;
the details are below.
302 11.3.1.
This is a standard temporary HTTP redirect that sends
the visitor to the desired location – your Lander
or Offer. Referrer data is passed to the campaign
endpoint.
META-REFRESH 11.3.2.
With this redirect mode the browser starts loading the
page – but only the head, not the body, before going
to the new destination.
Referrer data is hidden with this mode selected.
DOUBLE META-REFRESH (DMR) 11.3.3.
Double meta refresh is meta refresh performed twice
consecutively. This way, the first meta refresh page
contains the referrer you want to hide. It then goes to
a second page, and the referrer is now the first meta
refresh page. This then goes to your affiliate link, and
the referrer is now the second meta refresh page.
Due to the extra interim redirect, DMR is the most
reliable redirect mode to ensure that referrer data is
not leaked to a campaign’s endpoint.
Tips & Tricks: Using the DMR redirect mode may result
in increased click-loss for campaigns receiving mobile
traffic.
VOLUUM USER GUIDE PAGE 53
11.4. DESTINATION DESTINATION – FLOW: 12.
CREATING A FLOW
STEP 5
Next you need to choose your Destination method and
configure your campaign funnel. This step decides how STEP 6
visitors are redirected through your campaign funnel. Click on Create new flow to create a new Flow for your
campaign.

The New Flow configuration menu will now open, as

There are currently three different destination options: per the example screen below:
Flow: A Flow is a predefined template of campaign
destination paths. Flows are unique because
they make it possible to have a specific redirect
mode for each individual Path.
Path: This destination option works by defining
specific Paths within individual campaigns.
URL: This destination option is a single, direct URL
set for a campaign. Creating a Lander or Offer
beforehand when using a URL as the destination
option is not required.

In the example below we selected a Flow as the

destination method.

VOLUUM USER GUIDE PAGE 54

12.1. FLOW:
NAME
STEP 7
Your Flow’s Name is automatically generated based on
the Country you choose.
Add your unique Flow name at the end; in the example
below we’ve chosen United States for the country and
assigned the name, Demo flow.
Important note: The country defined for a Flow will
determine which landers and offers are displayed
within a Path’s configuration – only Global and
matching country landers/offers are presented in the
available drop-down menus.
Tips & Tricks: For global Flows, leave the country field
blank.
FLOW: 12.2
DEFAULT REDIRECT MODE
STEP 8
Now you need to choose a Default redirect mode.
There are 3 different modes to choose from:
In short, a 302 passes referrer data to the campaign
endpoint.
Meta-refresh and Double meta-refresh hide referrer
data from the campaign endpoint (offer vendor).
Further information on redirect modes can be found
here.
Note: The default redirect mode set for a Flow
can be overridden within each individual Path
created for a Flow.
In the above example, we’ve chosen a 302 as our
default redirect mode.
VOLUUM USER GUIDE PAGE 55
12.3. FLOW: Navigate to the left-column menu and click on Path 1.

CREATING PATHS (DEFAULT)

STEP 9
Now you need to configure the Paths within your Flow.

Paths set the targeted destination(s) for traffic received

in a campaign.

The Path configuration menu is now displayed.

There are two different types of Paths:
Default and Rule: With the Path configuration menu displayed,
• Default Paths do not have any traffic-targeting you can now see the Path’s general settings
options. on the top, in addition to the Lander / Offer menu
• R
 ule-based Paths provide traffic to be targeted to a underneath; see the example below.
particular destination based on specific criteria and
values set.

Note: A single default Path is always required

in a Flow.

The following section covers the creation of default

Paths within a Flow.

VOLUUM USER GUIDE PAGE 56

12.3.1. FLOW: Status: The status toggle is used to switch the Path
PATH - GENERAL SETTINGS between Active and Inactive status.

A Path’s general settings consist of the following

options:

Name: This allows you to assign your Path a unique

custom name. In our example Path, we’ve set the name
to First path - 2 LP rotation to three offers

Delete Path: Remove Path from Flow.

Duplicate Path: Create a duplicated version of the Path

Weight: A Path’s weight value is used to set traffic
within the Flow.
distribution – by percentage – when a Flow has more
than one default Path.
Redirect mode: Choose the redirect mode specific to
the Path. This overrides the default redirect mode set
When multiple Paths are created, they’re automatically
for the Flow.
assigned a default weight value of 100.

A Path’s weight value can be edited at any time to

redistribute traffic at an optimal ratio.

This is usually done once the performance of a

Path has been accurately measured following the
campaign’s test period.

VOLUUM USER GUIDE PAGE 57

Direct linking: This toggle is used to switch a Path’s
FLOW: PATH – ADDING 12.4.
configuration to include / exclude landing pages. When
LANDERS AND OFFERS
selected, the Path will only include Offers – all Landers
will be excluded.
With the Path’s general settings configured, it’s now

Only Offers are included in the Path time to add your Landers and Offers to your Path.

Both Landers and Offers are included in the Path. There are two different options available for adding
Landers and Offers.

1. S
 electing the Add lander or Add offer option
enables you to choose Landers and Offers previously
added to your Voluum account from the available
drop-down menus.

2. Selecting Add new lander or Add new offer lets you

create new Landers / Offers to add directly to the
Path.

Note: These options are available at the bottom of a

Path’s configuration table in the Flow menu.

Click here for further information on adding a new

Lander or Offer.

Note: There’s a limit of 20 Landers/Offers that can be

added per individual Path.

VOLUUM USER GUIDE PAGE 58

12.4.1. ADDING LANDERS
In this example, we selected the + Add lander option
and chose two landers previously added to our Voluum
account from the available drop-down menu.

A weight value of 100 is assigned automatically to new

Paths along with any Landers/Offers added. Based
on our example, traffic is distributed evenly at a 50:50
ratio – this is because the weight value for both paths
is equal at 100.

Tips & Tricks: A weight value can use any numerical

value. If there are two landers, each with a weight of 1,
traffic will be distributed at a 50:50 ratio.

12.4.2. ADDING OFFERS

With our Landers selected, we can now add our Offers
using the same method. Click on Add offer and choose
the desired Offer(s) from the drop-down list.

In this example, we chose three Offers predefined in

our Voluum account. Each Offer is set with the default
weight of 100. This results in an even distribution of
traffic at a rate of 33.3% for each offer.

Note: When any additional Landers/Offers are

added to a Path, the ratio (%) of traffic distribution is
automatically updated.

VOLUUM USER GUIDE PAGE 59

12.5. FLOW: PATHS – EDITING,
DELETING AND RESTORING
LANDERS & OFFERS
You can edit, remove and restore Landers
and Offers using the available icons in the
corresponding table row.
Edit: Opens up the Lander/Offer configuration window
Delete: Deletes the Lander/Offer from the Path.
Deleted entities will still appear in the table in
strikethrough format.
Restore: Restores a Deleted Lander/Offer
Note: Restoring a deleted Lander/Offer only works for
a current unsaved Flow.
SAVING A FLOW PATH(S) 12.6.
Once you’ve finished configuring your Flow Path(s) you
need to save the changes made.
Click to save the changes made to your Path
and continue creating/editing your Flow.
Click to save your changes and exit the
Flow menu.
Note: If the Flow was originally created from a
campaign’s context menu, after saving and closing
you will see the same campaign context menu with the
newly created Flow selected.
Click to exit the Flow context menu and
discard any changes without saving.
These options are visible in the bottom right-hand
corner of the Flow context menu.
VOLUUM USER GUIDE PAGE 60
12.7. ADDING ADDITIONAL PATHS FLOW: PATH DUPLICATION 12.8.
(DEFAULT) – SPLIT TESTING

Once you’ve added your first default Path, you can now It’s possible to create a duplicate of an existing Path
add secondary Paths to your Flow – they can be either within a Flow with just a single click. The main goal of
default or rule-based Paths. duplicating Paths is to save time when initiating split
tests across different Paths within a Flow. Follow the
Reminder: Default Paths do not have any traffic- steps outlined below to duplicate a Path for applying a
targeting options. Rule-based Paths enable traffic split test within your Flow.
to be targeted to a particular destination based on
specific criteria and values set.
STEP 1
Navigate to the left With the Flow menu open, navigate to the required
column and click parent Path and click . A new Path
on the Add new will be added to the Flow.
path option to add
another default Path. STEP 2
Now set a unique Name and configure the remaining
Click on the general settings for the new Path based on your
Add new rule option requirements:
to add a rule-based
Path to your Flow.

Follow the same steps outlined in the section Flow:

Creating Paths (default) to configure your secondary
default Paths.
Click here for more information on adding rule-based
Paths.
In the example above, we’ve set the name to Second
path - Rotation three offers, Path weight to 100, Path
status as Active, Redirect mode to 302 and finally, the
Path is also set to Direct Linking.

VOLUUM USER GUIDE PAGE 61

STEP 3 STEP 4
You should now make the required adjustments to the Now verify and Save the changes to your Flow by
Landers/Offers within your Path. clicking on .

Once you save and close the Flow, the campaign

context menu will be displayed with the same Flow
selected automatically.

Below is a diagram showing how traffic is distributed

through each individual Path in our example Flow -
Here’s a summary of our example duplicate Path: United states - Demo Flow.

• W
 e’ve switched it to Direct Linking and kept the
same Offers as the primary Path
• W
 eight values remain equal to ensure an even
distribution of traffic

You can use this simple split-test to measure

if the interim landing pages in the first Path will help
performance, or if you will get optimal results
by excluding landing pages in the secondary,
duplicated Path.

VOLUUM USER GUIDE PAGE 62

12.9. FLOW: SAVING YOUR FLOW
AND ADDING IT
TO A CAMPAIGN

Once you’ve finished configuring your Flow and

have saved it, you can select an active Flow for your
campaign. When you select a Flow, you can see a
similar Flow preview in your campaign’s context menu
– see the example on the right.

Once you’ve verified all the settings and Paths for your
campaign and Flow, you can save your campaign by
clicking on .

Once your new campaign is saved successfully, a

new Campaign URL is (uniquely) generated and the
campaign is added to your list of active campaigns.

Now you just need to copy your campaign URL and

submit it to the related traffic source for approval.

Once your campaign is approved and traffic is sent,

you can start analyzing your campaign’s performance
using the large selection of report categories available
in Voluum.

Click here to jump to the reporting section.

VOLUUM USER GUIDE PAGE 63

13. CAMPAIGN CREATION:
DESTINATION – PATH;
GENERAL SETTINGS

If a campaign’s destination is set to Path, you can
create default and rule-based Paths specific to your
campaign using the campaign context menu.
Click here for a recap on campaign general settings.
Path configuration contains a wide range of general
settings and toggles.
Below you can see a description of each setting
displayed within your campaign Path’s configuration:

VOLUUM USER GUIDE PAGE 64

Direct linking:
You can use this toggle to switch your Path’s
configuration to include/exclude landing pages. When
selected, the Path will only include Offers – all Landers
will be excluded.
Only Offers are included in the Path.
Both Landers and Offers are included in the Path.
Path Weight:
You can use a Path’s weight value to set traffic
distribution – by percentage – when your campaign
has more than one Path added.
When you create multiple Paths, they are automatically
assigned a default weight of 100. This is to ensure that
your traffic is distributed at an even ratio.
Note: You can edit your Path’s weight at any time
to redistribute traffic at an optimal ratio. You usually
do this once the performance of a Path has been
accurately measured following the campaign “test”
period.
Status:
You can use the status toggle to switch the Path
between Active and Inactive statuses.
Active: Traffic is handled for the Path.
Inactive: Traffic is not handled for the Path.
Note: You need to have at least one active Path to
save an active campaign.
Add Lander/Offer:
Selecting the + Add lander or + Add offer option
enables you to choose Landers and Offers previously
added to your Voluum account from the available Path
drop-down menus.
New Lander/new Offer:
Selecting the ★ New lander or ★ New offer enables
you to create new Landers/Offers that can be added
directly to the campaign’s Path.
Click here to go to the Lander setup section.
Click here to go to the Offer setup section.
VOLUUM USER GUIDE PAGE 65
Weight: Lander- /Offer-specific:
CAMPAIGN – PATH: ADDING 13.1.
Each Lander/Offer you add to a Path also has its own
LANDERS AND OFFERS
independent weight value.

This lets you redistribute traffic at the desired This section shows you how to add your Landers and

ratio between the Landers/Offers contained in Offers to your campaigns Path(s).

a particular Path.

ADDING LANDERS 13.1.1.

With the campaign configuration menu open, navigate
to your chosen Path and click on +Add Lander to select
an existing Lander from the available drop down menu.
+ Add path: Adds another default Path to your
campaign.

+ Add rule: Adds a rule-based Path to your campaign.

Tips & Tricks: By clicking on ★ New lander you can

also create a new Lander for your campaign. You
should now add the required amount of Landers for
your Path and complete this section by verifying any
adjustments (weight values, etc.)

Click here for further help with Lander creation.

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13.1.2. ADDING OFFERS
With the campaign configuration menu open, navigate
to your chosen Path and click on +Add Offer to select
an existing Offer from the available drop-down menu.
Tips & Tricks: By clicking on ★ New offer you can
also create a new Offer for your campaign. Add the
required amount of Offers to your Path and complete
this section by verifying any adjustments (weight
values, etc.)
Click here for further help on Offer creation.
CAMPAIGN: 13.2.
PATHS – EDITING, DELETING
AND RESTORING PATHS,
LANDERS AND OFFERS
You can edit, remove and restore Paths, Landers and
Offers using the icons available in the related table row.
Edit: Opens the Lander/Offer configuration window.
Delete: Lets you delete the Lander/Offer from the Path.
Deleted entities (Landers/Offers) will still appear in the
table – they will be greyed out.
Deleted Paths will still appear in the table in
strikethrough format.
Restore: Lets you restore a Deleted Path/Lander/Offer.
Note: You can only restore a deleted Lander/Offer for a
current unsaved Flow.
VOLUUM USER GUIDE PAGE 67
13.3. CAMPAIGN – PATH: CAMPAIGN CREATION: 14.
SAVING YOUR CAMPAIGN DESTINATION – URL
Once you’ve verified all the settings and Paths
for your campaign, you can save your campaign by When your campaign’s destination is set to URL, you
clicking on . only need to enter a single destination URL for the
campaign – you aren’t required to add a Lander or
Once your new campaign is successfully saved, a Offer beforehand using this option.
new Campaign URL is uniquely generated and the
campaign is added to your list of active campaigns. Click here for a recap on campaign general settings.

Now all you need to do is copy your campaign URL and

submit it to the relevant traffic source for approval.

Once the campaign is approved and traffic is sent,

you can start analyzing your campaign’s performance
based on the large range of report categories available
in Voluum.
Tips & Tricks: You should use the URL destination
Click here to go to the reporting section. option for the quickest possible campaign creation.

You also have the option to pass additional data to the

destination URL by adding the Available URL tokens
to the URL query string. In the above example we pass
the campaign ID, IP, country and ISP data through by
using the relevant tokens.

VOLUUM USER GUIDE PAGE 68

Example URL:
CAMPAIGN CREATION: 14.1.
https://samples.voluum.com/demo_
DESTINATION – URL;
offer?subid={clickid}&subid2={campaign.id}
SAVING YOUR CAMPAIGN
&subid3={ip}&subid4={country}&subid5={isp}

Example of URL including tokens resolved with data: When you’ve verified all your campaign and URL

https://samples.voluum.com/demo_offer?subid=c384E settings and Paths, you can save your campaign by

FV6JHQODRN70575OK6U&subid2=1337-900c-4c78- clicking on .

k458-e9243463c745&subid3=255,255.255.254
&subid4=US&subid5=Comcast Once you successfully save your campaign, a new
Campaign URL is uniquely generated and the
campaign is added to your list of active campaigns.

Now all you have to do is copy your campaign URL and

submit it to the relevant traffic source for approval.

Once your campaign is approved and traffic is sent,

you can start analyzing your campaign’s performance
using the large range of Report categories available in
Voluum.

Click here to jump to the reporting section.

VOLUUM USER GUIDE PAGE 69

15. REPORTING Once you have active campaigns with live traffic, you
can effectively use the performance insights of your
– GLOBAL DASHBOARD campaigns.

You can see a quick overview of your campaign

Voluum is a powerful reporting machine that provides performance via the tab in your Voluum
you with a high level of granularity for maximum panel – see the example below:
insights across a large range of data variants.

VOLUUM USER GUIDE PAGE 70

Voluum’s dashboard report gives you an overview of
the top- and worst-performing:
• Campaigns
• Countries
• Traffic sources
• Offers

You can also toggle the following financial metrics for

each of the different performance variants:
• Revenue
• Cost
• Profit

Note: These variables are fixed – you cannot change

them at this time.

In addition to the above variant statistics, you can see

a general overview of events and related financial
metrics at the top of the dashboard report.

You can also view the dashboard report by your

desired time range – simply select an option from the
available drop-down menu (found top right).

VOLUUM USER GUIDE PAGE 71

15.1 REPORTING The table below contains an overview of each different

– GENERAL SETTINGS option as displayed in the Voluum panel, navigating

through these from left to right.

In this section you can find details of the general

settings visible within most Voluum reports.

The grouping drop-down menus are used

to select three different report categories
to perform a cross-analysis of data.

Pagination: Used to navigate through

the pages of your report.

The drill-down The Report Exports a

report option option creates CSV file of the
allows you to a report by the current report.
create a report selected entity
for a specific / data variable.
data value
(row) contained
within a report.

VOLUUM USER GUIDE PAGE 72

 Used to search for specific entities / values
contained within a report

The time range drop-down menu allows you to

choose the required time range for a report.
Row selection. Status Column
Available time range options;
This option selection. This selection:
Today, Yesterday, Last-3-days, Last-7-days,This-
allows you to option allows This option
month, Last-30-days, Last-month, This-year, Last-
choose the you to choose allows you to
year, Custom-date, Custom-date-time
number of rows which entities customize the
visible within a are visible by columns visible
report their status in a report

Switches Refreshes the Displays a chart

between Table current report of the current The Edit and Duplicate options are shown only
& Tree views report when viewing an entity report.
for grouped They allow you to edit or duplicate the selected
reports entity.
Table: Shows different data groups in columns
Tree: Shows different data groups in drill-down Edit campaign is visible across most reporting tabs.
It allows you to edit campaigns without having to go
back to your campaigns tab.

VOLUUM USER GUIDE PAGE 73

15.2. REPORTING
– GLOBAL REPORTS
In addition to your campaign performance overview
shown in the dashboard report, Voluum offers a
number of global report categories so you can quickly
cross-reference and analyze data.
Global reports contain the following data variants:
The Conversions report gives you a global overview
of all conversions recorded for your active campaigns
within the selected time range.
Note: Conversions are mapped to your campaign’s
report using a visit timestamp.
The Country report provides you with an overview of
traffic data by country.
Note: Geo-detection is supported by Digital Element’s
database.
The Connection report covers three different
categories related to the recorded traffic’s origin:
• Connection type: This identifies the connection type
attributed to the traffic received in your campaigns.
The following connection types can be detected:
  • Broadband – A high-speed fixed line connection
  • Cable – A high-speed connection over a cable line
  • Dial-up – Connection via modem/fixed
telephone line
  • Mobile – A cellular network connection such as
3G/4G/LTE
  • Wireless – A large-area wifi connection
  • Satellite – A high-speed satellite connection
  • XDSL – A high-speed DSL connection
  • Unknown – Connection type cannot be detected/
defined
(“Unknown” is very rare and can generally be
attributed to private or reserved IPs not normally in
the public domain.)
VOLUUM USER GUIDE PAGE 74
• ISP: Report by internet service provider(s) attributed
to the traffic received in your campaigns
• M
 obile Carrier: Report by mobile carrier(s) attributed
to traffic received in your campaigns
Note: Detecting connection type, ISP and carrier data
is supported by Digital Element’s database.
The Devices report covers three different report
categories related to your recorded traffic’s origin:
• D
 evice types: Identifies the origin device type
attributed to the traffic received in your campaigns
The following device types are detected:
  • Desktops & Laptop
  • Mobile phone
  • Tablet
  • Smart TV
• B
 rands: Report by the brands of devices attributed to
traffic received in your campaigns
• Models: The models of devices attributed to traffic
received in your campaigns
Note: Device-type detection is enabled, primarily,
by reading the user agent passed and, secondly, is
reinforced by WURFL’s (Wireless Universal Resource
FiLe) device database.
The OS report contains two different categories related
to your recorded traffic’s origin:
• OS: Report by the operating systems attributed to
traffic received in your campaigns
• OS versions: Report by the versions of the operating
systems attributed to traffic received in your
campaigns
The Browser report contains two different categories
related to your recorded traffic’s origin:
• Browsers: Report by the web browsers attributed to
the traffic received in your campaigns
• Browser versions: Report by the version of web
browsers attributed to the traffic recorded in your
campaigns
The Errors report contains a log of errors created due
to invalid requests from your campaign, network or
source.
Click here to view the full list of errors you might see.
Note: You can only group the country report from
the available global reports with additional report
categories.
All remaining reports are standalone and cannot be
grouped.
VOLUUM USER GUIDE PAGE 75
15.2.1. REPORTING – GLOBAL: ENTITIES

You can also extract reports on the active entities in The Traffic sources tab provides a list of the traffic
your Voluum account. sources in your account.

Entity reports contain the following: Traffic source reports can then be applied to specific
sources with the report groupings and time range you
want.
The Campaigns tab provides a list of the campaigns in
your account.
The Affiliate networks tab provides a list of affiliate
Campaign reports can then be applied to specific networks in your account.
campaigns with the desired report groupings and time
range. Affiliate network reports can then be applied to
specific networks with the report groupings and time
range you want.
The Flows tab contains three different entity
categories:
• F
 lows: Provides a list of Flows in your account
• L
 anders: Provides a list of Landers in your account
• O
 ffers: Provides a list of Offers in your account

Each of these entity reports can then be applied to

individual entities with the report groupings and time
range you want.

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15.3. REPORTING
– CAMPAIGN SPECIFIC
Creating a campaign-specific report enables you to
examine your campaign’s performance granularly,
using the available report groupings.
STEP 2
Now click the button in the top toolbar, or,
alternatively, right-click the campaign and select
Report from the floating menu.
The campaign report is then displayed.

In a campaign report you can check the statistics for

STEP 1
entities connected to your campaign – i.e. Landers,
To access a specific campaign report, go to the
Offers, and Affiliate networks – along with available
tab on the main dashboard and select the
report categories; you can find further details on
campaign you want to check from the list of active
these below.
campaigns.

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15.3.1. REPORTING – CAMPAIGN: Report categories – grouping possible
REPORT GROUPINGS

A campaign report enables you to cross-reference data The Connection type report provides an overview
across a maximum of three report groupings. of data by connection type(s) attributed to the traffic
received in your campaign(s).

The following connection types can be detected:

• Broadband – A high-speed fixed line connection
• Cable – A high-speed connection over a cable line
• Dial-up – Connection via modem/fixed telephone
line
• Mobile – A cellular network connection such as
3G/4G/LTE
• Wireless – A large-area wifi connection
• Satellite – A high-speed satellite connection
• XDSL – A high-speed DSL connection
• Unknown – Connection type cannot be detected/
You can group most of the available report categories, defined.
with the remaining categories only available in a (“Unknown” is very rare and can generally be
standalone report. attributed to private or reserved IPs not normally
in the public domain.)
Below is an overview of the report categories and
entities you can group, followed by those that are
standalone.
The ISP report provides an overview of data by the
internet service provider(s) attributed to the traffic
received in your campaign(s).

VOLUUM USER GUIDE PAGE 78

The Mobile Carrier report provides an overview The Brands report provides data by the brands
of data by the mobile carrier(s) attributed to traffic of devices attributed to traffic received in your
received in your campaign(s). campaign(s).

The Country report provides an overview of traffic The Models report provides data by the model(s)
data by country. of device(s) attributed to traffic received in your
campaign(s).

The State / Region report provides an overview of

traffic data by state region. The OS report provides data by the operating
system(s) attributed to traffic received in your
campaign(s).

The City report provides an overview of traffic data

by city.
The OS versions report provides data by the
operating system(s) version(s) attributed to traffic
received in your campaign(s).
The Device types report provides an overview of the
origin device type(s) attributed to the traffic received
in your campaign(s).
The Browsers report provides data by the browser(s)
The following device types are detected: attributed to traffic received in your campaign(s).
• D
 esktops & Laptop
• M
 obile phone
• T
 ablet
• S
 mart TV

VOLUUM USER GUIDE PAGE 79

The Browser versions report provides data by the The Hour of day report provides an overview of
browser version(s) attributed to traffic received in hourly data for traffic received in your campaign(s).
your campaign(s). Example: 19:00-19:59: 101 visits, etc.

The Language report provides data by the

language(s) attributed to traffic received in your
The Variables report provides an overview of
campaign(s).
variable data sent from the traffic source for traffic
received in your campaign(s).
Example: keyword: demo – 1,337 visits

The Month report provides data by the month for The data represented in this report is determined by
traffic received in your campaign(s). the preconfiguration of the traffic source template in
your Voluum account.

Click here to find out how to set up a traffic source

The Day report provides an overview of date(s)- template in Voluum.
specific data or traffic received in your campaign(s).
Example: 01/01/16 - 1,337 visits, etc.

The Day of week report provides an overview

of weekday data for traffic received in your
campaign(s).
Example: Monday: 1,337 visits, etc.

VOLUUM USER GUIDE PAGE 80

Report entities – grouping possible Report categories – standalone

The offers report provides an overview of active The Conversions report gives you a global
offers in your campaign. overview of all conversions recorded for your active
campaign(s) within the selected time range.

Note: Conversions are mapped to your campaign’s

report using the visit timestamp.
The landers report provides an overview of active
Landers in your campaign.

The IP report provides an overview of IP data for

traffic received in your campaign(s).
The Affiliate networks report provides an overview
of active affiliate networks in your campaign.
Note: Unique IPs are aggregated in the same data
row of an IP report’s table.

The Referrer reports provide an overview of referrer

data for traffic received in your campaign(s).

• Referrer: Full referrer URL

Example: http://redirect.com/hash?id=132456798

• Referrer domain: Referrer domain only

Example: http://redirect.com

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The Live events report provides unique real-time
data on the last 100 visits/clicks for traffic received
in your campaign(s).
 ive visits: Live visits to a Lander or Offer – if direct
•L
linking – in the campaign.
 ive clicks: Live clicks from a campaign Lander.
•L
Note: Live events reports cannot be cross-
referenced with other reports as per the standard
grouping method. However, it’s possible to
customize the reporting columns in the Live events
report itself for easy viewing of all available data
variables.
Further details are shown below.
REPORTING: ANALYSIS 15.4.
Once you’ve experimented with the available report
groupings and created your desired report, you
now need to analyze the data to check which target
variables benefit your campaign and which do not.
REPORTING: 15.4.1.
PERFORMANCE INDICATORS
Voluum presents positive variables/entities in your
report by highlighting the relevant row(s) in green.
Negative variables/entities are highlighted in red.
In general, if your campaign’s performance data is
positive, you should continue with the same targeted
traffic variables, removing only the negative variables/
entities from your campaign.
If your campaign’s performance data is negative for an
extensive period of time, you should either stop traffic
running on this campaign or check which individual
variables/entities are positive, and then target just
these.
VOLUUM USER GUIDE PAGE 82
Tips & Tricks: It’s always best to analyze your
campaign’s performance across a longer time frame to
get a balanced basis for optimization.

In the following example, we’ve created a report

for the Last 30 days with the following groupings:
Offers + Country + ISP/Carrier.

From this example report you can see that there

are two countries and related ISPs with negative
campaign performance data.

By removing these targets from our campaign’s active

offers (for optimization purposes), we can either
change the primary geo/ISP targeting on the source’s
end or, alternatively, retarget this traffic to a different
campaign Path (Lander/Offer). We do this by creating a
rule-based Path in our Voluum campaign – read on for
further details.

VOLUUM USER GUIDE PAGE 83

16. OPTIMIZATION: ADDING A RULE-BASED PATH 16.1.

RETARGETING USING TO YOUR CAMPAIGN

(PATH/FLOW)
RULE-BASED PATHS
STEP 1
You should use Rule-based Paths when you want to To add a rule-based Path to your campaign (Path), click

retarget traffic to particular destination Paths – i.e. on .

Landers or Offers – based on specific conditional

criteria and values defined. To add a rule-based Path to your campaign (Flow), click
on .

Voluum rule-based Path conditions link to all the

available reporting categories – along with an extra The rule-based Path configuration window will now open.

rule for User agents.

You should use this method of optimization when the STEP 2

related traffic source doesn’t have similar granular Select the conditional criteria for your rule-

traffic targeting options (to those available in Voluum). based Path and select the required values.

Note: You can only use Rule-based Paths when the In the example rule-based Path below we

campaign destination option is set to Flow or Path. have set the conditions to Country + ISP
and entered the target values.

You should follow the steps below to create a rule-

based Path in your campaign (Path/Flow).

VOLUUM USER GUIDE PAGE 84

 STEP 4
(Flow + Path)
Add your Landers/Offers and save the changes to your
campaign Path/Flow by clicking on .

Click here for guidelines on adding Landers/Offers to a

Path and here for info on Flows.

Rule logic is explained in the next section: Rule-based

Path – logic and application

STEP 3
(Path)
Click on once you’ve verified the conditions
and values for your rule-based Path.

(Flow)
Click on the Path below the rule once you’ve verified
the conditions and values for your rule-based Path.

VOLUUM USER GUIDE PAGE 85

16.2. RULE-BASED PATH: If you select IS, the defined condition/values are

LOGIC AND APPLICATION targeted to the relevant Path.

If you select IS NOT, the defined condition/values are

This section covers the logic and application of rule- excluded from the relevant Path.
based Path conditions and values.

You should note that multiple conditions and values

The majority of rule conditions follow include (IS) or contained within rule-based Paths are applied using an
exclude (IS NOT) logic. ‘AND’ + ‘OR’ logic.

You can apply AND logic across different unique

conditions, whereas you can use OR logic for different
Note: You can only select one option per condition. unique values within the same condition; see the
example below.

VOLUUM USER GUIDE PAGE 86

Based on this applied logic, at least one value from
MULTIPLE RULE-BASED PATHS: 16.3.
each condition has to be met for traffic to be retargeted
ORDER AND APPLICATION
to this example rule-based Path.

Example of rule application When you add multiple rule-based Paths to an active
Visitor attributes: Visitor attributes campaign, they are checked and applied to traffic
Country AUS Country AUS attributes in descending order.
Language English Language English
OS version Android 5.0 OS version Android 4.4 It’s important to rank rule-
based Paths so that a rule
listed at the top does not
⅔ conditions met =
Rule-based Path inapplicable cancel out a rule listed
beneath it.

All conditions met =

Rule-based Path applicable In the example to the
right, we have set the first
rule-based Path with the
Once you have saved and added a rule-based Path to targeting condition:
your campaign’s Path/Flow, it will be the primary filter Country is US.
for traffic received.
The second rule-based
When the campaign traffic conditions match the Path is set with the
conditions defined in your rule-based Path, the traffic is targeting conditions:
redirected to the relevant destination (Lander/Offer). Country is US,
Carrier is Sprint and OS is Android.
If the campaign traffic conditions don’t match the
conditional criteria set for any of the rule-based Paths, With the rule-based Paths ranked in this way, the first
the traffic is instead redirected to your campaign’s Path receives all US traffic and the second Path will not
default Path(s). receive any traffic.

VOLUUM USER GUIDE PAGE 87

As a result, our second rule becomes inactive because Use the arrow icons found in the top-right hand corner
it is ranked below the first “grab-all US traffic” rule. of the Path’s table to change the order of a rule-based
Path in a campaign (Path).
To fix this we must change the order of our rule-based
Paths to ensure that the conditions set across different
rule-based Paths do not conflict with or cancel out one
another; see the details below.

Hover over the Path name and click on the arrow

displayed on the right-hand side of the row to change
the order of a rule-based Path within a Flow.

VOLUUM USER GUIDE PAGE 88

 17. ADDITIONAL INFO STEP 2
Click on to store the changes made to your
template.

17.1. IMPRESSION TRACKING Now you’ve enabled this, an impression pixel will
If your traffic source supports an impression pixel, be included in each campaign that uses the same
Voluum can generate a campaign-specific impression template.
pixel for the source.

Note: Impression tracking is currently free and

WHERE DO YOU FIND YOUR 17.1.2.
IMPRESSION PIXEL?
impressions are not counted as events.
Follow the steps below to locate your campaign’s
Follow the steps outlined below to enable impression impression pixel:
tracking for a source:
STEP 1
Navigate to your list of active campaigns by clicking on
17.1.1. TS TEMPLATE SETUP the tab.

STEP 1 STEP 2
Check the impression tracking box in the traffic source Edit a pre-existing campaign or create a new one that
template. uses the impression tracking-enabled traffic source
template.

Note: For existing campaigns, the impression pixel

is visible below the campaign URL field. For new
campaigns, the impression pixel is only shown after the
campaign is saved; further details are below.

VOLUUM USER GUIDE PAGE 89

STEP 3 Note: You will need to insert both the impression pixel
Choose CPM from the cost model options available URL and campaign URL into the traffic source panel
and enter the cost value. to track impressions and handle campaign visits. All
variables are attributed to the impression pixel URL,
not the campaign URL.

It’s very important that you insert both to enable

recording impressions, passing variable data from the
STEP 4 source, and ensuring that traffic is correctly redirected
Add the Paths in your campaign funnel to complete to the campaign.
campaign creation.

STEP 5
Save the campaign by clicking on .

STEP 6
The campaign URL and impression pixel URL have now
been generated; see the screenshot:

VOLUUM USER GUIDE PAGE 90

17.2. IMPRESSION REPORTING CUSTOM DOMAIN SETUP 17.3.

STEP 1 By adding a custom domain you can customize the

Click on the column view selection button
in the right-hand corner of report table – to view
impression data within reports.
–
campaign, click and tracking pixel URLs selectively,
per campaign(s), with a domain of your choice.

STEP 2 ADDING A CUSTOM DOMAIN 17.3.1.

Check the Impressions and ICTR boxes (impression
There are a large number of domain registrars
click-through) from the list.
available for purchasing a custom domain. Each one
follows (roughly) the same configuration steps to add
a custom domain to Voluum.

Below are the general guidelines on how you can

configure and add a custom domain to your Voluum
account:

STEP 1
First, have your web domain ready; for example,
democlick123.com

STEP 2
Then, create a subdomain for the primary domain; this
could be track.democlick123.com

STEP 3
STEP 3
The next step is to set up a CNAME (Alias) record on
Click on to confirm your changes.
the subdomain pointing to your unique Voluum URL;
for example, xxxxx.voluumtrk.com

VOLUUM USER GUIDE PAGE 91

Tips & tricks: Your Voluum domain can be found STEP 9
within the domains tab in your Voluum panel’s general Click to store your changes.
settings tab.
STEP 10
Campaign URLs will now automatically use the Main
STEP 4 domain you’ve chosen.
(If available) set the TTL number for the CNAME
record to “minimum” – this will help the DNS settings In addition, click and tracking pixel URLs will also
propagate quicker. be automatically populated with your chosen main
domain.
STEP 5
Next, navigate within the Voluum dashboard to
Settings > Domains tab and click on . Note: If you get an error screen (“CNAME validation
error”) after verifying the DNS settings, the settings
STEP 6 may not be fully configured. You can fix this by
Insert your custom domain – here it’s reducing the TTL number for the CNAME record, or
track.click123.com – into the new field wait until the new DNS settings are fully resolved.
and then click on .
If you need further details on custom domain
STEP 7 configuration, check out the Voluum Knowledge Base
Once the domain settings are fully propagated, the articles here.
verify button will change to .

STEP 8
Select a domain as your Main domain by clicking on
.

VOLUUM USER GUIDE PAGE 92

17.4. WHY WOULD I NEED TO USE
A CUSTOM DOMAIN?
Using a custom domain may be important when
a source requires the primary (campaign) URL to
correspond to the secondary URL(s) used within
a campaign’s funnel.
Voluum’s default domains are available to all active
Voluum users. As a result, to minimize the risk of
domain flagging, we recommend you use a custom
domain for your campaigns, instead of a default
domain.
Note: Our Compliance team use a wide range
of common AV clients and online scanners to inspect
and maintain the reputation of our domains.
If we identify abuse, or are notified of any suspected
abuse by a third party, we will conduct a thorough
investigation of the issue and immediate action will be
taken.
We take abuse of our platform very seriously and
if users are found to be in breach of our Terms and
Conditions, their access to the platform may be
removed.
You can read further information regarding the type of
content which is not accepted within our
terms and conditions – article 3:10 and article 4:4.
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 Aggregate of internet users whom are drawn to a ECOSYSTEM:
publisher's website to explore the content contained WEB TRAFFIC TRAFFIC
therein. Traffic can be either organic or targeted (paid).
TO TRACKER
User clicks on an Ad placed within a publisher's site
which is linked through to an ad exchange (traffic PUBLISHER SITE
source). Unique subids are assigned to identify the
user's attributes as they click-through.
VOLUUM CLICK ID
Ad exchange captures subids from the publisher's site, RECEIVED!
assigns it's own unique subid values to the user's click AD EXCHANGE Source subid Conversion recorded successfully on
and instantaneously redirects the user through to the
destination (Voluum campaign URL).
(ZEROPARK) + variable data Voluum campaign. Traffic source postback
passed through URL / Pixel is then fired with source's subid
to campaign to pass conversion back to the campaign
reporting on the source's end (optional).
Voluum records subIDs + any additional variable data
passed from the source upon visit. Detects unique user TRACKER
attributes. Creates unique identifiers for the user and Voluum Campaign
instantaneously redirects user through the campaign
funnel pre-configured by an advertiser. WIN A NEW
IPHONE
CLICK
User visits LP, clicks-through on the CTA link
(click URL) and is redirected to an offer. LANDING PAGE Voluum subid
{clickid} passed
through to offer

OFFER
User visits offer with Voluum's subid (clickID) No. 1 No. 2

passed through, user then converts on offer. OFFER No. 3 No. 4

CONVERSION!
Voluum postback URL / pixel fired to relay conversion back to the
respective Voluum campaign's reporting.

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