Behind a successful company is a

great team, a team who work

together and play together.

T
TE
AM
A brand should be more than WO
RK
just a stamp. It must permeate  A
though all of the ND
 P
company, all of the LA
Y
staff and especially
the leadership.
I INTRINSI
C BRAND
IDEACODE
TIPPIN
Don’t ever think you
NSIDE
are invincible. Even W
HE DO
the best companies T
ECT 
RY

P
T
in the world PRO
VE

have to learn
ATE

NO
LI
DE

from their
TE
 INNOV

BO

mistakes.
E
NG

OK
HA

S!
 C

TE AND
ZE
TI
RI
IO

N
INNOVA
PR

P
Nothing lasts forever. Embrace change
I Having a notebook to jot down ideas
as they arise can ensure that no
nuggets of inspiration or challenges
and make its delivery a priority. to be met are missed.

Innovation must be appropriate for your

business, fulfill a need and give you an
edge over your competitors.

BRANSON’S BARE BUSINESS