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Ethos, Pathos, and Logos - Edited
Ethos, Pathos, and Logos - Edited
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The triangle of rhetoric is composed of three modes of persuasion. They include ethos,
pathos, and logos. Most speeches, sales pitches, and television commercials utilize these
techniques to evoke action. However, every category invokes a unique appeal between the
audience and the speaker. Logos adopts logic into the product or service by using facts and
evidence. Pathos elicits the audience's emotions, while ethos utilizes the values (ethics) of the
speaker (Detisch, 2020). A good advertising technique comes about when one utilizes all three
Ethos
Muhammad Ali reveals how d-CON Spray gets rid of cockroaches. People see that the
greatest fighter ever is also spooked by cockroaches. They trust that if he uses that product, it is
effective.
Pathos
This refers to feelings and emotions. Advertisers use pathos to appeal to people's beliefs
and emotions.
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relationship. The audience feels the power of a mother’s love regardless of where they live.
Logos
factual arguments based on reason. To make a compelling case, one can use past evidence,
various products to showcase its practicality and quality. People believe the product works since
Mays uses it to remove different stains from different objects. From pet messes to human
References
Cause Marketing. (2016, September 17). P&G “Thank You, Mom” Campaign Ad: ‘Strong’ (Rio
Detisch, A. J. (2020). The Definitive Guide to Ethos, Pathos and Logos. StudioBinder. Retrieved
OxiClean. (2012, June 14). Billy Mays OxiCleanTM Versatile Stain Remover Commercial
TheMotiondevotion. (2012, August 2). 1979 MUHAMMAD ALI - roach commercial ( d-CON