ADVERTISEMENT

FOR GRADE 9 (SECOND SEMESTER)

AZHARI ISLAMIC SCHOOL LEBAK BULUS – JUNIOR
HIGH
By Lusy Syarifah,S.S
ADVERTISEMENT
Is an audio or visual form of
marketing communication that
employs an openly sponsored,
non-personal message to promote or
sell a product, service or idea.
 ADVERTISING
is communicated through various
mass media, including conventional
media such as newspaper, magazines,
televisions, radios, outdoor
advertisings, or direct mails, and
modern media such as social media,
websites, text messages.
 STRUCTURE OF
ADVERTISEMENT
1. Headline is a major aspect of an advertisement. Its
content should promise a benefit, break some news,
or offer information
2. Image plays a vital part of the overall impact of
advertisement
3. Copy is the selling message of an advertisement or
secondary benefit.
4. Logo contains the constant image of the company
5. Call-to-action usually appears in the end of
advertisements
 STRUCTURE OF
ADVERTISEMENT
Logo

Headline

Image

Copy

Call to action
 PAY ATTENTION TO:
✔ Parts of advertisement Logo

✔ What are promoted in advertisement

✔ How advertisement promote the product
✔ How advertisement looks Headline

Copy
 SAMPLE QUESTION
Logo
1. What is the product?
2. What information can
you find in the
advertisement?
Headline

Copy
1. The advertisements promotes the reader
to ….
a. Save the planet from a green
creature
b. Keep the planet full of trees
c. Keep and save the planet
d. Think about our planet
2. We celebrate earth day on ….
a. April 2
b. April 22
c. April 22, 2021
d. April 20