THE NEUROSCIENCE

BRANDING
Team white

Why do we prefer one brand over another?

BRANDS CHANGE PRODUCTS

1. Let's go for a COFFEE
Let's go for a STARBUCKS

The marketing transform our ideas

a lot, so much that we replace the
original name of some product to
a brand that sells the product.

2. WE PAY MORE BECAUSE

OF THE BRAND
Branding make us to be willing
to pay more for the same
product but with a special prand

BRANDS GIVE PEOPLE 3.

AN IDENTITY.

People often use brands to make

a good impression on society.
This implies belonging to a social
status group.

4.
MARKETING
The objective of marketing is to
directly influence the decision to
purchase a product or service.

NEURAL INFLUENCE 5.
Unconsciously we are being
subjected to stimulations in our
brain that in the long run, if we do
not meditate on our decisions, we
will be influenced to buy some
unnecessary product.

6. WHAT CAN BE DONE TO

INHIBIT BRAND
INFLUENCE?
To analyse in the background the
reasons and motives for buying a
certain item, to step back and
think about the pros and cons, and
maybe in the future to become
anti-brand.