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B. Accommodation Theory
▪ Accommodation theory was developed by Howard Giles and others in the 1970s. It
suggests that we adjust our speech to “accommodate the person we are addressing.
This may result in convergence or divergence.
▪ Convergence: this is more common and occurs when we move our speech closer to
that of the other person.
▪ Divergence: when people's speech styles move further apart.
1. Speech Accommodation Theory
Speakers tend to change the way they are speaking depending on who they are talking to. If
both participants in a conversation converge towards the other, this is called mutual
convergence.
Speakers may Converge (modify their speech to sound similar) or diverge (maintain
linguistic distinctiveness to distinguish themselves from interlocutor e.g. some minority
ethnic groups). Divergence has the effect of emphasizing the differences between people.
Two supporters of rival football teams might exaggerate their respective regional accents in
an argument, if unconsciously. Convergence decreases the social distance between people.
Motivation: in the case of convergence to express solidarity or reduce social distance, polite
speech strategy, sarcastic effect.
▪ Referee design
“Deliberately diverging both from one's usual style and that of addressee(s) towards the style
of a third party for special effect.”
2. Stylization
Introduction to Sociolinguistics
• When someone goes beyond their usual or normal ways of speaking and behaving and
engages in a 'high' or 'strong' performance of some sort, the term 'stylization' is used, e.g. the
speech of comedians and singers.
• Crossing: a particular type of stylization in which young people temporarily cross over into
another group's speech style
• Parody or pantomime
3. Accommodation Problems
• Overdoing convergence might offend listeners.
• Listeners might react differently to different types of convergence.
• Reasons behind convergence or divergence are very important.
• Deliberate divergence are regarded as uncooperative or antagonistic.
• "Context” of the speech is one of the best way to avoid accommodation problems.
• Speech accommodation or style shifting which often occurs unconsciously in casual
contexts may not be appropriate in more formal context.
Example of colloquial or casual style: Pronunciation features: [h]-dropping: e.g. 'oh well, 'e
said, 'I suppose you can 'ave 'im [in] (vs formal [iŋ]: e.g. We was up there cuttin'
Grammatical features: was with plural subject we, e.g. We was up there cuttin' Come (vs
Came): Frazer come on to us.
3. The Interaction of Social Class and Style
From the way, people from different social groups speak with information about the way
people speak in different contexts indicates that the features of social class and contextual
style interact.
- Inter-speaker variation: when the same linguistic features distinguishes between speakers
socially (variation between the speakers).
- Intra-speaker variation: the difference in the way a single speaker talks in two or more
different situations (variation within a speaker).
4. Hypercorrection
Hypercorrection: it is the exaggeration of some lower class speakers in imitating middle class
standard speech.
For example: the use of 'l' rather than 'me' in constructions such as 'between you and l'.
• The Use of I for Me and Whom for Who "Perhaps the most common example of
hypercorrectness is the use of 1 for me in a compound subject: between you and I.
• Other common hypercorrect forms include whom forwho, as for like (She, as any other
normal person, wanted to be well thought of), the endingly where it doesn't belong (Slice
thinly), some verb forms (lie for lay, shall for will), and many pronunciations.“
(W. R. Ebbit and D. R. Ebbitt, Writer's Guide. Scott, 1978)
She had very little to say to Cathy and I.
Whom are we inviting to the party?
E. Register
Introduction to Sociolinguistics
Register : occupational style using specialized or technical jargon, it describes the language
of groups of people with common interests or jobs, or the language used in situations
associated with such groups, such as the language of doctors, engineers, journals, legalese,
etc.
A variety of language used in a particular social or economic setting, for example, legal or
academic register.
REFERENCES:
An Introduction to Sociolinguistics (Janet Holmes, 2012) – 4th Edition Academic year 2014-
2015