VISUAL BRANDING VISUAL BRANDING APPLICATION

04 Introduction 12 LGU Business Card and Letterhead

05 Background
13 Brochure 18-19 Website Design

06 Target Audience
20-21
14 Print Ads App Design

07 Big Idea, Tagline

15 Welcome Billboard 22-23 Social Media Ad

08 Logo
16 Location Marker

09 Color Palette
17 T-shirt Design

10 Typography
 V I S U A L

b r a n d i n g
 I N T R O D U C T I O N

This brand book provides a simple, yet clear set of guides,

ideas, and concepts that can be easily understood and
communicated in regard to the history and highlights of the
chosen city to be presented.

We aim to help strengthen and further build up the city's

overall image, as well as to further bring out and highlight its
ability to preserve its historic and authentic townscape, and
its reputation as a UNESCO World Heritage Site.

04 INTRODUCTION
 B A C K G R O U N D

Vigan City is the capital city of Ilocos Sur in Northern Luzon. The
historic and well-preserved city was established in the 16th century
and is the only city in the Philippines inscribed as a UNESCO World
Heritage Site. From the cobblestone streets and heritage houses, it's
clear that cultural fusions and styles from European and Asian
countries influenced the city's overall outline and construction.

Vigan City is not only known for its authentic townscape, but also
for its delectable cuisine, preservation of traditional crafts, and the
popular activities and festivals they hold to both welcome and
entertain all locals and tourists.

05 BACKGROUND
PRIMARY
Local residents and tourists (ages
18 to 30, both male and female)
who take an interest in locations
that hold a unique historic urban
layout. This group consists of those
who actively use social and digital
media, as well as printed ads.
T A R G E T
SECONDARY
A U D I E N C E
Foreign tourists (ages 18 to 30,
both male and female) who take an
interest in locations that reflect the
coming together of cultural
elements and factors from
European and Asian countries. This
group consists of those actively use
social and digital media, as well as
printed ads.

TARGET AUDIENCE 06
 B I G I D E A,

T A G L I N E

" Halina't bigyan ng kulay ang buhay

at balikan ang nakaraan, dito sa Vigan"

07 B I G I D E A, T A G L I N E
 L O G O

Vigan City is a cultural heritage and is

full of light, be it from its reminiscent
and traditional architecture to its
popular festivals. The logo is a
combination of a street lamp from the
famous street of Calle Crisologo and a
jar that represents pottery in the
Pagburnayan Jar Factory Tour. These
convey the culture and warmth that
Vigan City is very known for.

08 LOGO
 L O G O V A R I A T I O N S

Avoid using the logo in the following ways:

09 LOGO
 C O L O R
Golden Gate Bridge Orange
P A L E T T E
HEX: #C0392B

RGB: 192, 57, 43

The color palette represents
CMYK: 0%, 70%, 78%, 25%
the warm and welcoming
Medium Carmine My Sin atmosphere that Vigan City
has to offer. These colors
HEX: #B03A2E HEX: #F5B041 convey optimism, warmth,
RGB: 245, 176, 65 and excitement which were all
RGB: 176, 58, 46
inspired by the city's warm-
CMYK: 0%, 67%, 74%, 31% CMYK: 0%, 28%, 73%, 4%
tinted architecture and overall
townscape, as well as the
Porsche Half Colonial White
iconic street lamps from Calle
HEX: #E59866 HEX: #F2E8BD Crisologo.

RGB: 229, 152, 102 RGB: 242, 232, 189

CMYK: 0%, 34%, 55%, 10% CMYK: 4%, 5%, 33%, 0%

COLOR PALETTE 10
 T Y P O G R A P H Y

The chosen fonts match Vigan's

character, a perfect combination of
Beachfly Aa Bb Cc a playful and serious nature.
The serif fonts visually represent the
influence of Spanish elements and
Lovelo BLACK Aa Bb Cc
overall style on the city's overall
townscape. These manifest the
ideas of grandeur and tradition.

Yeseva One Aa Bb Cc The sans serif fonts tone down the

whole brand to make it appear more
balanced and modern, which is

Lato Aa Bb Cc
perfect for the contemporary world,
as well as the target audience.

11 TYPOGRAPHY
 V I S U A L

b r a n d i n g

A P P L I C A T I O N
 L G U B U S I N E S S

C A R D A N D L E T T E R H E A D

13 LGU BUSINESS CARD AND LETTERHEAD

b r o c h u r e

Cover INSIDE

BROCHURE 14
 P R I N T A D S

15 PRINT ADS
 w e l c o m e b i l l b o a r d

16 WELCOME BILLBOARD
L O C A T I O N

M A R K E R

LOCATION MARKER 17
 t - s h i r t FRONT

d e s i g n

FRONT
BACK

FRONT

18 T-SHIRT DESIGN
 W e b s i t e

d e s i g n
The webiste is designed to enable potential tourists, even
clients, to envision themselves in the city being presented once
they access the main page or the homepage. It will include a
brief introduction of the city, as well as highlights of the city -
be it the heritage sites, popular events, and the latest updates
and news. The website can also directly introduce potential
tourists and clients towards the mobile application that they
may use once they've decided to explore the city.

19 WEBSITE DESIGN
WEBSITE DESIGN 20
 A P P

d e s i g n

The app is designed to both facilitate and improve the tourists'

overall experience in Vigan City. It features in-app services that
would help accomodate the tourists when it comes to hotel and
resort bookings, restaurant reservations, maps and guides of the
city, as well as other necessary information that they may need.

21 APP DESIGN
22 APP DESIGN
 S O C I A L

M E D I A A D

SOCIAL MEDIA AD 23
24 SOCIAL MEDIA AD
Balikan ang nakaraan.