ACADEMIC INTEGRITY STATEMENT

As a student of the University of the Philippines Open University (UPOU), I hold

myself to a high standard of integrity, and by signing/accepting the statement below
I reaffirm my pledge to act ethically by honoring the UP Student Code of Conduct. 
 
I acknowledge that the work I submit is my individual effort. I did not consult with or
receive any help from any person or other source. I also did not provide help to
others.  I may work with others only if the instructor gave specific instructions, and
only to the extent allowed by the instructor.
 
I understand that suspected misconduct on given assignments/examinations will be
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in accordance with University rules, policies and procedures.

In accordance with the rules and regulations of the University of the Philippines on
student conduct and discipline*, I certify that all my answers here are my own work,
and that I have cited all references that were used in this assignment:

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* As approved by the BOR at its 876 meeting on September 2, 1976 and as amended at the 923
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BOR meeting on January 31, 1980 and 1017 BOR meeting on March 8, 1988 and further
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amended at the 1041 BOR meeting on July 4, 1991 and 1051 BOR meeting on June 25, 1992
 This study shall use infographics to educate and solicit a call for action among working
people, particularly government employees on the issue of climate change. Working Filipinos are
especially vulnerable to the effect of climate change that manifests not only in the environment
but in the individual as well. Climate change is seen as a direct contributor to the worsening
mental health problem both in direct and indirect ways to which the subject of this study is
essentially susceptible (Berry, Bowen, & Kjellstrom, 2010).
Comprising a majority of the population in the world, workers have become more
affected by mental health issues. Caused by an array of factors, this results in a decrease in
productivity and increased rates of mental health-related concerns within the said population
(WHO.int, 2022). This increasing frequency over the years has resulted in the creation of the
World Health Organization’s Global Strategy on Health, Environment, and Climate Changes
(WHO.int, 2020). This further proves that Health, Environment, and Climate change are
interrelated and their effects are not arbitrary. 
As Gen Z and Millennials are soon to comprise the majority of the workforce (Cullimore
2018), it is important to determine what means of communication best resonate with them. The
messages should be familiar and resonate with both generations for more retention and
considering that both have a much shorter attention span (Hubbardinteractive.com., 2021).
Emotional appeal is an effective way of urging people based on a study conducted
regarding energy conservation, wherein, between the rational and emotional appeals, respondents
showed more reciprocation towards the material using emotional appeal
(trailhead.salesforce.com, n.d). In another study, messages using an emotional appeal would fare
more reciprocation in social media rather than rational appeal (Alhabash, 2015 as cited in
Yousef, Dietrich, & Rundle-Thiele, 2021).
With this in mind, the messages to be emphasized in the infographic materials will be
about how climate change impacts the mental health of working people which ultimately affects
their work-life balance. Most importantly, getting across the message that taking action would
mean taking responsibility and taking care of oneself will be emphasized.

Reference:

WHO.int. (2022, September 28). Mental Health at Work. World Health Organization. Retrieved
November 13, 2022, from https://www.who.int/news-room/fact-sheets/detail/mental-
health-at-work
Who.int. (2020, February 9). WHO Global Strategy on Health, Environment and Climate
Change: The Transformation Needed to Improve Lives and Wellbeing Sustainably
Through Healthy Environments. World Health Organization. Retrieved November 13,
2022, from https://www.who.int/publications/i/item/9789240000377
Cullimore, R. (2018, January 24). Millennials vs Generation Z: Success in the Workplace | Blog.
Recruitment & Search Agency - Headhunter in the Philippines. Retrieved October 31,
2022, from https://manilarecruitment.com/manila-recruitment-articles-advice/millennials-
vs-gen-z/a
Sweeney, E. (2018, March 29). Marketing Dive -- Brands can take emotional appeals to
millennials too far | Ace Metrix. Ace Metrix. Retrieved November 13, 2022, from
https://www.acemetrix.com/about-us/company-news/media-coverage/brands-can-take-
emotional-appeals-millennials-far/
Hubbardinteractive.com. (2021, February 18). An Emotional Appeal – Nostalgia Marketing.
Hubbard Interactive. Retrieved November 13, 2022, from
https://www.hubbardinteractive.com/digital-marketing/an-emotional-appeal-nostalgia-
marketing/
Trailhead.salesforce.com, (n.d.). Behavior Change Design to Address Climate Change. Unité
Design for Emotional Appeal | Salesforce Trailhead. Retrieved November 13, 2022, from
https://trailhead.salesforce.com/fr/content/learn/modules/behavior-change-design-to-
address-climate-change/design-for-emotional-appeal
Yousef, M., Dietrich, T., & Rundle-Thiele, S. (2021). Social Advertising Effectiveness in
Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media.
International journal of environmental research and public health, 18(11), 5954.
https://doi.org/10.3390/ijerph18115954
Berry, H. L., Bowen, K., & Kjellstrom, T. (2010). Climate change and mental health: a causal
pathways framework. International journal of public health, 55(2), 123–132.
https://doi.org/10.1007/s00038-009-0112-0