“When you think of the blur of all the brands that are out there, the ones you

believe in
and the ones you remember, like Chanel and Armani, are the ones that stand for
something. Fashion is about establishing an image that consumers can adapt to their
own individuality. And it's an image that can change, that can evolve. It doesn't reinvent
itself every two years”. American businessmen and famous fashion designer Ralph Lauren.

Studying marketing will give me in-depth knowledge of how organizations market their products
and the services that the company has to provide. How to make the product valuable according
to the customers and how different brands market their products in an efficient manner that has
a long-lasting impression on the mind of the people. These are some of the factors that have
motivated me to study marketing and will make me understand how diversified the field of
marketing is in the modern corporate world.

Understanding the ever-changing business environment and the ability to understand

consumers' needs and wants makes the product unique and with a proper marketing strategy, it
can make a lasting impression on the consumers. Marketing is an irresistible factor driving the
services of a modern corporate organization forward. Numerous new opportunities have arisen
as a result of marketing technology's tremendous advancement. Businesses in different
countries see marketing and advertising as crucial elements but the success and failure of any
firm are its marketing campaigns.

Understanding the customer's wants and needs and constantly making creative development is
an essential part of any organization. But in this, globalized era, big businesses face major
challenges with their marketing campaigns. As a result, these businesses are not able to sell
their products in the market. Reaching local customers has been a major problem for the
companies because it is difficult for the companies in adapting to ideas that fit different cultures
and outlooks while staying true to the campaign's essential messages. Apart from that,
measuring and maintaining the true objective of the campaign and constantly making changes
in the campaign are some of the objectives companies fail to achieve. Many of these are not
able to use the advanced technologies which hamper their digital and social presence.

The knowledge and skills I will gain from this course will be a valuable add-on to my present
experience and skills, which will also benefit the companies as I will be able to bring new
techniques and technologies that will make them more aware of how peers and experienced
professionals and big brand market themself in the industry. In the end, marketing and
marketing activities set the standards that everything - a service, a product, or anything else
must try to succeed and develop a better consumer base.

By using efficient tools and techniques for marketing, a company may maintain its presence
among its audience and maintain a competitive advantage with competition from other brands.
The huge need for talented and educated marketers who can help companies understand the
demands of potential customers is therefore not surprising. Because of the ongoing evolution of
the marketing industry and the seeming dominance of cutting-edge technology, taking this
course will help me develop strong industrial skills.
With my experience and knowledge, I will be able to help the organization follow effective
marketing practices. Studying this course will be a valuable asset to my knowledge base. This
will help me to broaden my professional network and learn more about consumer behavior,
personal finance, and social responsibility.

“Good marketing makes the company look smart, Great marketing makes the customer feel
smart” is the quote that made me lean toward marketing. One of the best examples comes from
a well-known brand called Nike. The tagline of the company “just do it” gives millions of people
the inspiration to start working towards the goal they always wanted to accomplish.

I was offered the excellent opportunity to work at All Soft Digital Solutions Ltd. over the summer
break as an intern for digital marketing while pursuing my bachelor's degree. In my MBA
program, I opted for marketing as one of my electives. I completed my project dissertation for
the course on how consumer perceptions of Dabur ayurvedic goods have changed. This
product has cemented its place in the globe with its outstanding marketing and brand promotion
strategies. It provided me with in-depth knowledge about the basic ideas and complex business
applications which these companies follow which makes them successful in the long run.

These experiences helped me secure a job with the State Government of Delhi as a digital
content manager. I was appointed to manage English print media output & campaign creation
for the office of the Minister of health and family welfare. I have also been tasked with building
the presence of the minister's office in the print media while maintaining the agenda and
developing a positive perception of the government. Part of my work also included writing,
editing, and proofreading official documentation drafted for the minister's office.

Monitoring daily news development & published newsprints to develop a media strategy for the
day and accordingly place news pitches in the media. Contributing to public relations, outreach,
and media management in a manner that becomes instrumental in achieving the organization’s
objectives and challenges me to contribute positively toward information dissemination.

During the Covoid-19 Pandemic, I actively contributed to the marketing and media operations
for the Aam Aadmi Mohalla Clinic Program a flagship program of the Delhi Government, School
Health Clinics, and Mahila Mohalla Clinics, with other development and welfare initiatives for the
office of the minister. The work also included Coordination amongst ground officials and
backend staff to create content for digital media platforms, besides drafting print media stories
on the government's healthcare programs.

With this experience, I created a better framework for understanding the practical side of media
& marketing. However, by using my knowledge and abilities, This role has been both extremely
challenging and rewarding.

Understanding consumers buying behavior and the psychology behind buying products are
essential factors that an efficient marketer needs to understand. Understanding the different
psychologies of different consumer segments that affect a potential customer's choice is a
challenge.

Enrolling in an MSc in Marketing program, the course will assist me in acquiring the skills and
knowledge of the marketing field that will transform me into an individual who will make a huge
impact in the marketing industry. With the knowledge gained, I will be able to help companies
dig deep into understanding the driving forces behind the choices that consumers make, search
further, and possibly go beyond profit which will make them understand how customers choose
a product or service.

My prior work experience and marketing skills will help me express the company's unique
selling features to the general public while also improving my organizational skills. I will be able
to make a significant contribution in fields like company development or public relations.

I will also have the opportunity to learn about some necessary skills to promote my own
business. If I desire to launch my own firm rather than pursue a corporate career, gaining
knowledge and learning from my peers will be beneficial for me. This master's program will help
me learn everything I need to know about marketing my own company's goods or services and
how to gain a competitive advantage among other businesses.

An efficient marketer must have good communication and problem-solving skills, as an

experienced professional I certainly possess such skills, which makes me adapt to changes
quickly. As a constantly developing field, marketing regularly sees the emergence of new best
practices, tools, and standards. As marketing teams sometimes have to face tight deadlines and
the possibility of unexpected changes in priorities. I have the ability to thrive in a hectic
workplace and be able to easily adjust to shifting conditions.

With all the skills, experience, and knowledge gained from years of schooling and work
experience. This will help me excel in the field of marketing by increasing my general potency
and effectiveness. Due to its dynamic and creative nature, the marketing industry has fascinated
me for a long time. I'm looking forward to learning the most recent marketing technology, tactics,
and theories as I broaden my knowledge base in the field of marketing with a global
perspective. Not only this, but with the most diverse group of students at your university, I'm
looking forward to connecting with them and learning about different marketing practices that
are being followed all around the world.

The founder of Right MInds INC once said that “ businesses aren’t B2B or B2C, they are Human
to Human. Many businesses forget the fact that they are attempting to sell their goods to real
individuals. Humans are interested in the overall experience, not just the advertising, sale, or
service. Companies must find solutions that benefit others if they want to succeed today. Each
and every company should adopt such marketing techniques that create a positive impact on
the lives of people in the long run. I'm confident that the master's program will be able to provide
me with practical competence, training, and access to a wide range of resources that will help
me understand customer preferences and psychologies better.