Trouvaille Website (feedback for enhancing Digital Customer Experience DX)

Customer Journey Map:

Awareness Consideration Acquisition Service Loyalty

Brand visibility & Value Offers Online ordering Thank you, pop-up, Discount on next
proposition order

Ease of access to Menu Watsapp reservation Feedback Forms Provide a google

information review and receive
15% discount on next
order
Visual stimuli Call to Action Table Reservation form

Location / CTA

Page loading – To be improved and not to exceed 3 seconds. Currently it takes 8 seconds.

1. Home Page:

Above the fold:

 Logo to stand out in full colour and bigger
 Add tag line and descriptors:
o Bringing France closer to you
o A fusion of bistro charm and chic patisserie
 Banner image to showcase food.
 Shopping cart value to use AED
 Value proposition:

Below the fold:

 Our story – emphasis on value proposition:
o Gourmet food and affordability
o French and Lebanese cuisines
o Chic ambience
o Jaddaf Location establishment and other outlets.

 Other focus topics:

o Our chef
o Our highlight dishes
o Dining at Trouvaille

2. Offer’s tab:
 Need more offers added.

3. Menu:
 Menu to include images.

4. Contact Us tab:
  Include Watsapp link
 Contact Form: Fill in your contact details and our agent will be in touch with you shortly.

5. Order Online:
 A pop-up appears:
o It doesn’t feature X close option
o The second box ‘Please type your address” should be a query for user to enter
residence/office address

o Menu items to be sub-divided

6. After “Start my Order” page:

 The user is prompted yet again to select area.

7. Food Menu:
 To be organized with limited headers, in accordance with the menu.

8. Footer:
 To be organized better.

9. Key elements on brand identity

o Logo – full colour
o Tagline
o Colour Palettes - brand colours should stand out
o Typography – consistency in typeface and styling
o Photography – more food centric, ambience, better layout for collages.