Big Brew Website Proposal

Executive Summary

(Brief summary of the entire report, including the problem, proposed solution, and
key findings.)

The cost of creating a website for a coffee brewing company will vary depending on the
size and complexity of the website. However, you can expect to pay between C and X
for a basic website. If you want to include more features, such as an online store or
coffee subscriptions, you can expect to pay more.
 Introduction

(Introduction its objectives, and the company/organization under consideration.)

//Introduction

Big Brew is a local cafe company that aims to provide affordable but high quality
beverages and snacks. It was launched in 2019 by Rolando Garcia, the CEO and
Owner of the Big Brew Milktea Franchise with its main branch located in Maypajo,
Caloocan City. Big Brew’s mission is to guarantee customers’ contentment through its
good service in addition to its inviting and clean ambiance. Furthermore, the company
actively engages in initiatives focused on social responsibility.

Big Brew's mission is centered around ensuring customer contentment. The

company strives to achieve this mission by prioritizing good service and maintaining an
inviting and clean ambiance in all of its cafe locations.
 Background

Big Brew is a local cafe company that aims to provide affordable but high quality
beverages and snacks. It was launched in 2019 by Rolando Garcia, the CEO and
Owner of the Big Brew Milk Tea Franchise with its main branch located in Maypajo,
Caloocan City. Big Brew’s mission is to guarantee customers’ contentment through its
good service in addition to its inviting and clean ambiance. Furthermore, the company
actively engages in initiatives focused on social responsibility. Big Brew's mission is
centered around ensuring customer contentment. The company strives to achieve this
mission by prioritizing good service and maintaining an inviting and clean ambiance in
all of its cafe locations.

Our team has gathered preliminary data from X respondents and was able to
identify a problem and create a customer persona.

SWOT Analysis

Customer Persona:

Female Art Student (earth colors, paint, iced coffee)

Male Coffee lover (Likes green, white, hot coffee)

SWOT Analysis

Our team also provides a SWOT Analysis based on our observations and
interviews to further support why Big Brew should consider the proposal of building a
website to aid the company’s niche. These tables would help support Big Brew to
identify its strengths and weaknesses along with business opportunities and threats.

Strengths Weakness

● High-quality coffee ● Competition from other coffee

 ● Experienced and knowledgeable shops and cafes
staff ● Rising coffee bean prices
● Loyal customer base ● Economic downturn
● Convenient location ● Changes in consumer preferences
● Competitive prices

Opportunities Threats

● No website ● Create a website to increase reach

● Limited reach to new customers
● Difficulty competing with larger
coffee chains
● Lack of online ordering and
delivery options
and brand awareness
● Expand online sales and delivery
● Partner with local businesses to
offer coffee and catering services
● Offer new and innovative coffee
products and services

Table 1 SWOT Analysis

Our team has identified that the Big Brew’s pain points is its lack of a website. In
today's digital world, a website is essential for any business that wants to reach a wider
audience and compete with larger competitors. While Big Brew has a number of
strengths and opportunities, the company’s threats are competition from other coffee
shops and cafes, rising coffee bean prices, and an economic downturn. The company
can mitigate these threats by focusing on its strengths and continue to innovate. By
addressing its weaknesses and threats, such as owning a business website, it could
help boost its market, profit, branding, and legitimacy. This could give a new form of
strengths while opening the company to more opportunities that can position Big Brew
for long-term success.

Statement of the Problem

According to (Kaplan, 2020), “a business’s online presence, regardless of

industry, can have a massive impact on its success” which is why having a strong online
presence can make or break your ability to increase your revenue, especially with a
website. There is a vast provider of brewing companies that offers a similar service. Big
Brew only has inactive and unreachable facebook pages. Considering that coffee
brewing companies have a lot of competitors in the market, investors who are also
interested in franchising the business could also question its legitimacy. A
professional-looking website can help to build trust and credibility with potential
customers by providing accurate and updated information about your business,
products, and services. Your website can show customers that you are a legitimate and
reliable company.

Having a website could also help your company reach more people as it helps
with customer’s service. You can make it easy for customers to find the information they
need. The information in your company’s website can communicate with the customer’s
needs such as your hours of operation, branch location, and contact information.

Most importantly, it increases brand awareness. Having a well-designed website

can help to increase brand awareness for your business. Showcasing your coffee
products and services, and advertisements, which Big Brew can use to attract new
customers and build a loyal following.

Proposed Solution

Our team proposes a website for Big Brew that allows your business to be seen
by people and be recognized locally. A website could help build investors and
customer’s trust and credibility, increase brand awareness, and to improve customer
service. It could help generate leads and sales as you can make it easy for potential
customers to get in touch with you and learn more about your business.

Proposed Website Features

● Homepage - The homepage should provide a brief overview of your business

and its products and services. It should also include a call to action, such as a
link to your online store or a form where customers can sign up for your
newsletter.
 ● Products and services - This page should provide detailed information about your
coffee and coffee-related products. It should also include high-quality photos and
videos to show off your coffee and brewing process.
● About us - This page should tell the story of your business, including its mission,
values, and history. It should also introduce your team and highlight their
expertise.
● Contact us - This page should make it easy for customers to get in touch with
you. It should include your contact information, such as your phone number,
email address, and physical address.
● Blog - A blog is a great way to share news and information about your business,
as well as educate customers about coffee. You can write blog posts about topics
such as coffee brewing tips, coffee history, and coffee recipes.
● Online store - If you sell coffee online, you will need to include an online store on
your website. The online store should be easy to use and should offer a variety of
payment options.
● Coffee subscriptions - If you offer coffee subscriptions, you can include a page on
your website where customers can sign up for and manage their subscriptions.
● Promotions and contests - You can use your website to run promotions and
contests to attract new customers and reward existing ones. For example, you
could run a contest where customers can submit a photo of themselves enjoying
your coffee for a chance to win a prize.

Prototype

Development

Gantt charts can be used to show the start and end dates for each task, as well
as the dependencies between tasks. Our team has provided a Gantt Chart for the
development of Big Brew’s website that will help to achieve the business's goals while
satisfying the customers. Table below is a proposed Gantt Chart, a representation of the
project timeline with tasks listed.

Table 2 Gantt Chart

Cost Information

Testing and Feedback

 Conclusion

Acknowledgements

References

Kaplan, K. (2020, February 3). Why Every Business Needs A Website. Forbes.

Retrieved September 27, 2023, from

https://www.forbes.com/sites/theyec/2020/02/03/why-every-business-needs-a-we

bsite/?sh=40f5cc56e75c