দেশের সবচাইতে বিশ্বস্ত ব্র্যান্ড

RESEARCH AND INSIGHTS

01 Research & Insights 02 Action Plan 03 Outcome

 SITUATION ANALYSIS
Task

01

Hero Bangladesh has reached 10 million

units in terms of total sales in May 2021.
Design a campaign plan to celebrate this
achievement with a declaration that They
are the highest-selling motorcycle brand
in Bangladesh'

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 SITUATION ANALYSIS
Solution

As hero honda right now the top-selling brand here in

Bangladesh, they need to promote a brand awareness
campaign. It has to be promoted in a way that looks more
authentic. They need to engage the consumer with their
campaign. They have to use a new tagline as they are the
best-selling motorcycle brand in Bangladesh.

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 AUDIENCE UNDERSTANDING

28-40 those desire a

18-28 year people, Those budget-friendly bike.
who prefer more mileage They prefer a bike that
and stylish look on the lasts more with
bike comparatively low price

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 OBJECTIVE
Physical Promotion
organize events such as roadshows, test drives &
concerts to spread the new milestone

Need to promote across all online channels that we

are the best selling bikes in Bangladesh

Online Advertising

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 ACTION PLAN

01 Research & Insights 02 Action Plan 03 Requirements &

Outcome
 EXECUTION PLAN
Celebrating this milestone for Hero Bangladesh

01 02 03

Arrange free test drive Offer bike accessories with Giveaway Brand new
for new consumer new bike bike would-be exciting
promotion

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 CONTENT PLAN

OVC FB Thruplay videos FB static Rich media ads video ad sequencing Newspaper

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 CONTENT PLAN

An OVC will be made showing how much Symphony

cares for people. They will promote how this brand are
really connected to the Bangladeshi people

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 CONTENT PLAN
Facebook videos will be made focusing on
the feature mainly. Shorts videos will be made
focusing on how they gradually grow. The offer
they are providing to celebrate their campaign &
their new tagline

Through video ad sequencing customers will

be able to know in detail the history of hero
How much they care & those exiting offer
They are providing

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 CONTENT PLAN
Facebook static posts will be used as a
lead generation campaign. By
submitting the lead from they can get a
opportunity to take free test drive, Also
get free bike accessories

For this interactive ads will made to

engage customers. And it will have all
the details of the campaign so that one
can learn about the offer at once

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 PROMOTION PLAN

Facebook ad In stream ad Collab with Smartphone

Review Channels

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 Brand Awareness
VIDEO AD BUDGET AND BENEFITS
Number of videos
-5

Monthly expense
- 3000$

Monthly Reach
- 1.9m - 5.5m

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Thank You