TEAM

DAT BIKE
Factors Affecting On Consumer Behavior on Datbike
Weaver 200 at Datbike Company
MEET THE TEAM

LE NGOC TIEN NGUYEN VAN HAY DINH LE TRUONG GIANG

Product Developer Markter Sale

TRẦN THANH VĂN NGUYỄN QUỲNH ANH

Marketing Customer Service
MAIN CONTENTS
O1 OVERVIEW OF DATBIKE

O2 SEGMENTED CONSUMER

O3 SENSORY PERCEPTION

O4 FACTOR AFFECTING ON CONSUMER BEHAVIOR

O4 RESULT
 OVERVIEW

Background

•
 OVERVIEW

VISION

Dat Bike aims to break down the barriers

people often think of electric motorbikes
and follow the goal of "greening" the
motorcycle market.

MISSION

The mission that Dat Bike pursues

is to convert all petrol motorcycle
in Southeast Asia into electric
motorcycle.
 OVERVIEW
STRATEGY

Developing based on the motto "early, fast

and continuously improving" from customer
feedback about the product.

Conquer the $8 billion two-wheeler market in

Vietnam

Launch a new model each year with many

improvements compared to the old version
 OVERVIEW
Core product

Intended Function
•

•
 OVERVIEW
Core product

Experiental experience

•
 OVERVIEW
PRODUCT LINE
Datbike Weaver++

Datbike Weaver 200

 SEGMENTED CONSUMER

DEMOGRAPHIC

Age

Gender

Occupation

Income

Location
 PSYCHOGRAPHIC

• Inheriting the classic design style

• Following the trend of Cafe Racer

• Suitable for young people who

pursue a personal style
 BEHAVIORAL
• Cognitive stage: Based on Datbike's marketing
campaigns that customers will have knowledge
about Datbike products

• Affect stage: The user has gradually formed

product awareness with the information in the
previous step

• Behavior stage: A decision-making step based on

product perceptions, if consumers have a good
perception of Datbike, they will buy the product
SENSORY PERCEPTION COLOR
TOUCH AND FEELING SENSORY PERCEPTION
SENSORY PERCEPTION DESIGN AND LAYOUT
ECONOMIC FACTOR
 CULTURAL AND
SOCIAL FACTORS

Environmental consciousness: environmentally conscious,

eco-friendly and emit fewer emissions.

National identity:In some countries, there may be a

preference for green brands or products over normal brands.

Lifestyle and values: If a consumer values sustainability

and eco-friendliness, they may be more likely to purchase
an electric vehicle.
 TECHNOLOGICAL
FACTORS

RANGE AND BATTERY LIFE:

Range and battery life: Eliminate the
stereotype that electric cars will not go far

CHARGING INFRASTRUCTURE
Datbike has very few charging stations, which
affects consumer buying behavior

ADVANCEMENTS IN
TECHNOLOGY
Unique technologies only available on Datbike
 PERSONALITY

PRAGMATIC PERSONALITY
 SOLUTION

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BUILD CUSTOMER
LOYALTY
THANK YOU