Is the plural frame for media, a method for

passing on something, especially a channel

of correspondance. The plural shape
media-just came into general flow in the
1920s then later ended up broad
communications as individuals were
conveying their life through books, radio.
and film.
1. Oral Communication
Speech has been with us for at least 200,000
years. when speech developed into language, home
spiens had developed a medium that would set
them apart from other species and allow them to
cover and conquer the world.
As the very first writing- script allowed humans to
communicate and share knowledge and ideas over much
larger spaces and across much longer times. Writing has
its own evolution and developed from cave paintings,
petroglyphs, and hieroglyphs. early writing system began
to appear after 3000.C.B.E, with symbols carved into clay
tablets to keep account of trade
All histories of media and globalization acknowledge press,
consequential role of printing press. With the advent of printing
press, first made with movable wooden blocks in china and then with
movable mrtal type by johannes cuteberg in Germany, reading
material suddenly was cheaply madecand easily circulated.
 Refer to any equipment or tool used in
communication that require electromagnetic
energy- electricity. Examples are telegraph,
telephone, radio, film, and television. The vast
reach of these electronic media continues to open
up new avenues in the economic, political, and
processes of globalization.
 Are most often electronic media that rely on digital
codes- the long hidden combinations of 0s anf 1s that
represent information. Phones anf televisions can now
be considered digital. The computer is the usual
representation of digital media. Access to information
around the globe allows people to adapt new practies in
music, sports, education, religion, fashion, cuisine, the
arts, and other realms of culture.
Media are the primary carries of culture through newspapers,
magazines, movies, advertisements, radio, television, internet, and
many others. They also generate numerous and ongoing interactions
among cultures. In many cases, these communications are like
culture laboratory experiments. They sometimes result in startling
and stunning hybrid creations. But in some cases they result in
ignitable and explosive mixtures. Pieterce (2004) cited three
outcomes with which to consider the influence of globalization to
culture.
Theory suggests that audiences across the world are heavily
affected by mrdia messages coming from the western
industrialized countries. The most important influence of
cultural imperialism is the argument that international
communication flows, processes, and effects are permeated
by power. However, it seems that the idea of globalization has
in some ways changed cultural imperialism as the main
conceptual umbrella under which much research and
theorizing in international communication have been shown.