Boo's Diner - Final LivePlan Submission

CONFIDENTIAL
Boo's Diner: Haunted Dining

Experience
Business plan
Prepared July 2022
Contact Information
Savannah Nowak
savyn12@knights.ucf.edu
Boo's Diner: Haunted Dining Experience i
Table of Contents
Executive Summary ........................................................................................................1
Opportunity..................................................................................................................................................................................................1
Expectations ................................................................................................................................................................................................2
Opportunity.......................................................................................................................4
Problem & Solution...................................................................................................................................................................................4
Target Market.............................................................................................................................................................................................4
Competition.................................................................................................................................................................................................5
Execution ............................................................................................................................6
Marketing & Sales .....................................................................................................................................................................................6
Operations....................................................................................................................................................................................................7
Milestones & Metrics...............................................................................................................................................................................9
Company............................................................................................................................11
Overview......................................................................................................................................................................................................11
Team..............................................................................................................................................................................................................11
Financial Plan ..................................................................................................................13

Forecast .......................................................................................................................................................................................................13
Financing ....................................................................................................................................................................................................15
Statements .................................................................................................................................................................................................15
Appendix ...........................................................................................................................18
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Boo's Diner: Haunted Dining Experience Page 1
Executive Summary
Opportunity
Problem
While events like Halloween Horror Nights and Mickey's Not So Scary take central Florida by storm each
fall, Orlando lacks a year round Halloween entertainment experience. Horror themed bars thrive year round
in downtown Orlando, but lack personalization and interaction with guests. Central Florida has a large
population of horror and Halloween lovers, yet the market remains primarily untapped.
Solution
Our attraction offers guests the opportunity to experience the charm and thrills of Halloween year round in
our interactive, story driven dinner show. Offering two different shows a night, we cater to both families and
thrill seekers--providing a more personalized experience for a fraction of the price of competitors.
Market
Being localized to central Florida, a well known tourist spot, we can hone in on three main demographics:
families looking for a fun experience, teens and young adults looking for a thrill, and general horror fans. Our
research--observing attendance rates of other local Halloween events--would indicate that these combined
demographics represent near 75,000 customers a night. Our event offers a similar experience year round for
a fraction of the cost, which we think will garner a positive response from customers.
Competition
• Theme Parks:
• Halloween Horror Nights and Mickey's Not So Scary are our most obvious competition.
However, their Halloween attractions are not offered year round and are drastically
overpriced in comparison to our event.
• Mortem Manor:
• Mortem Manor is a year round haunted house attraction located in Old Town. While
significantly cheaper than theme park alternatives, the haunted house is short lived and
features primarily animatronics. Our attraction will feature similar pricing, but with more
interaction and personalization for guests. Additionally, because it is a dinner show,

audience members will get more bang for their buck with each purchase.
• The 7th Room:
• The 7th room is a horror themed escape room in Orlando. It is known for being one of the
most intense thrills in central Florida. Our attraction differentiates itself from this escape
room by hosting family friendly alternatives in addition to our more intense options,
Why Us?
With upwards of 5 years in entertainment experience and a bachelor's degree in entertainment

management, Savannah Nowak is driven to channel her experience into creating a unique opportunity for a
primarily untapped market. Savannah has connections in various entertainment companies across central
Florida, and has a positive reputation for her hard work and dedication to her craft.
Expectations
Forecast
We project sales of $500,000 in year 1, $625,000 in year 2, and $783,000 in year 3 with a profit margin of 15%.
This assumes that we have 25 guests per show, at two shows a night, five nights a week charging roughly
$50 a ticket. Our biggest expense will be on food options and entertainment staffing, followed by marketing
expenses, electricity/water bills, and maintenance expenses. While we may expand to engage a larger
audience at a time in the future, an audience of 25 at a time ensures a more personalized experience for the
time being. We are currently focusing on placing an emphasis on the customer connections and unique
interactions at our entertainment event as a means of developing demand for our experience which will lead
to greater profit in the future.
Financial Highlights by Year
Financing Needed
We plan on financing this business primarily on funds from the bank until we are able to turn a profit, which
we anticipate occurring in the first year. While a personal investment of $5,000 will be put in my Savannah,
a loan of $300,000 will be required from the bank to be utilized for purchasing land ($193,000 for an acre),
furbishing the interior/construction ($75,000), initial advertising ($2,000), permits and licensing ($1,000),
initial food and beverage supplies ($2,000), and cash reserves ($27,000).
Opportunity
Problem & Solution

Problem Worth Solving
Orlando has an ever present population of individuals who are incredibly enthusiastic about Halloween.
During the months of September and October, there are various activities and events offered in central
Florida to appease this market. However, the demand for Halloween themed entertainment from this
market segment of Halloween enthusiasts does not simply vanish at the end of the Halloween season when
these events come to their conclusions. For this reason, we see an incredible opportunity to reach this
untapped market of consumers and provide year round, interactive Halloween entertainment for this
demographic.
Additionally, during Halloween season many of these Halloween attractions offer excellent products, but at a
significantly high price point. Our event caters to these complaints, offering reasonable ticketing prices.
These events also experience overcrowding due to their popularity, which takes away from each individuals
experience. There is a lack of personalization in large scale events, which is why we aim to make a much
more memorable experience for guests.
Our solution
We plan to soon launch our interactive dinner show in a bustling area just outside downtown Orlando. Our
reasonably priced attraction will feature two separate shows each night; one catered towards families which
will include the opportunity to trick 'r treat with and interact with some of our characters, and the other
catered towards the thrill seekers, with the opportunity to enter the haunted house at the end of the street
after the nights festivities. Our excellent team of storytellers, performers, costume designers, and makeup
artists have worked together to create two stories which are sure to leave guests wanting to come back to
our hauntingly charming small town experience.
Boo's Diner will be open for two shows a night, from Wednesday through Sunday.
Target Market
We expect our strongest market segment to consist of local thrill seekers, who are looking for a one of a kind
experience for their nightly outings. Additionally, we expect a high turnout from families seeking affordable,
fun entertainment for their children.
In accordance with our research conducted at a recent local horror convention, there are between 7,000-
8,000 locals who would qualify as a seeker of thrills. Roughly 87% of this subsection showed interest in
attending such an attraction as our nightly dinner show. This survey does not include a harder to define
target market of non-thrill seekers who will actively seek activities for Halloween during September and
October, our busiest months. We anticipate that families will represent an additional 1,000-2,000 potential
companies during the year, with this market similarly coming to a peak in the Halloween season.
Competition
Current alternatives
Because of our location in bustling central Florida, theme parks such as Disney World and Universal Studios
will always be our biggest competitors. We also face competition from other yearly Halloween businesses,
such as Mortem Manor (a haunted house attraction located in Old Town) and Cocktails and Screams (a
horror themed bar in Downtown Orlando).
Our advantages
Our haunted dinner attraction offers a plethora of features which set us apart from all other local Halloween
attractions. In comparison with theme parks, we are supremely more affordable in ticket pricing and offer
entertainment that is free from overcrowding. In limiting to amount of guests per show, we are able to
create a more personalized experience between the performers and the guests. It is these interactions which
will make our experience new and exciting every time, persuading guests to keep coming back.
This personalized nature is what similarly sets us apart from other haunted, year-round attractions such as
Mortem Manor and The Seventh Room. Unlike Mortem Manor which can be walked through in under 10
minutes, our attraction features two unique 90 minute shows which will continuously keep guests occupied
for that time. The Seventh Room, like other escape rooms, does not necessarily have the replay factor. Our
attraction offers a unique experience with the capability of having different interactions at each show guests
may attend.
Execution
Marketing & Sales

Marketing Plan
In hosting a vendor booth at Spooky Empire, an Orlando based horror convention, we plan to begin the
preliminary stages of marketing by handing out flyers and business cards to various guests in our target
demographic. Our flyers will present QR codes which link to our website and various social media pages,
where customers will be presented with the opportunity to sign up for email notifications as to the progress
of our opening. Our website currently displays fun tidbits about the story guests are to embark on as well as
our potential release date. Closer to opening, this website will be the main hub for purchasing tickets and
contacting members of our team.
In addition to maintaining a presence in the local horror community, we plan to make social media a
significant portion of our marketing tactics. From our presence at local horror conventions, we have
managed to gain a hearty following of just over 1,000 followers on Facebook and Instagram, and we plan to
begin interacting on TikTok to reach a younger demographic as well.
Finally, a sum of our initial funds will be allocated to paid advertisements both online and in the form of
billboards in Central Florida closer to our opening dates. We pay for a programming which analyzes our
online advertisements to determine which sites and links garnered the most attention from potential
customers to create a line of focus in our online marketing campaign.
Sales Plan
Our website has a system which makes purchasing tickets and creating reservations a breeze for potential
customers. Online we accept payments via Visa, MasterCard, American Express, Apple Pay, and Paypal for a
safer, more secure checkout. Should availability call for it, we will also accept ticket sales at the box office on
a first come first serve basis for the day. These in person transactions will utilize the Square Register point-
of-sale app, though cash transactions will also be accepted.
Operations
Locations & Facilities
We soon plan on closing on a 0.61 acre plot of land located on Sherman St. between downtown Orlando and
UCF where we will immediately begin construction on creating a large warehouse, within which we will
create our facade. Being between an already bustling city and a college full of potential guests, we anticipate
this location be ultimately beneficial to the success of our company as we will be able to attract customers
from both regions. Central Florida's other Halloween attractions (Mortem Manor, The Seventh Room, etc.)
are located closer to I-Drive and Kissimmee, making us the prime Halloween attraction in our area.
Technology
Many forms of technology (lighting, fog machines, ambient music and speakers, etc.) will be utilized behind
the scenes by our operations/tech team to create some of the illusory effects guests will see in our shows.
Our only true guest-facing piece of technology will be the iPad on which we handle box office sales at the
front counter. This iPad will process all card payments through the Square Register app, and will have a
feature through which guests will be able to sign up for our email list. Additionally, we utilize various social
media sites (TikTok, Facebook, Instagram, etc.) to reach customers for both marketing and follow up
purposes.
Equipment & Tools
After construction on our lot is complete, the interior construction of our shows facade will begin. We have a
very skilled production company on deck with years of experience constructing haunt sets for companies
like Universal Studios. Through one of my ties with Universal, I was able to strike a deal and commission
various set pieces and external facade's to create the illusion of a small neighborhood and small town
diner inside of our warehouse for $45,000. Another chunk of of our furbishment funds are to go towards the
technical aspects of creating our facade (lighting rigs, sound systems, metal working/construction tools,
etc.).
Additionally, with our funds we will acquire all of the necessary tools of the trade for our diner kitchen
including:
• Fridge and freezer
• Flat top griddle
• Fryers
• Blenders
• Coffee Maker
• Oven
Milestones & Metrics

Milestones Table
Milestone Due Date Who's Responsible Details
Hire Financial Advisor August 08, 2022 Savannah Nowak Fill the financial manager
position
Hire Stage Management September 01, 2022 Stage Manager & team of
team 3 coordinators
Create Social Media September 01, 2022 Marketing Team

Accounts
Website Launch October 01, 2022 Savannah Nowak First date that website
goes live
Online Marketing Launch October 01, 2022
Auditions for show October 13, 2022 Savannah Nowak Auditions held in
October allow for time to
be spent completing
casting and holding
rehearsals
Spooky Empire October 21, 2022 Marketing Team First round of in person
marketing
Hire Diner Staff November 30, 2022
Costume Fittings December 01, 2022 Costuming Team &

Management
Rehearsals Begin December 02, 2022 Stage Manager for event
Costume Alterations to December 15, 2022 Costuming Team

be Completed
Business Launch January 01, 2023 Grand opening and start

of business
Reach $500,000 in ticket April 13, 2023

sales
Billboard Goes Live September 01, 2023 Marketing Team Billboard will go live right
before the Halloween
season
Spooky Empire 2023 October 20, 2023 Marketing Team This year will feature a
larger booth with
characters from our
show at the table
Key metrics
Company
Overview
Boo's Diner: Haunted Dinner Show LLC is presently listed as a limited liability company. The sole founder,
Savannah Nowak is the sole shareholder for the time being. There are presently no outside investors
involved in the company, but should the business grow substantially an opportunity may present itself.
Team
Management team
Boo's Diner: A Haunted Dinner Experience
Presently our company is solely managed and owned by Savannah Nowak, who is seeking business partners
with a passion for unique entertainment. Savannah is to graduate this year with a bachelor's degree in
Entertainment Management, and upwards of 5 years spent working in entertainment and special events
industry with a primary focus on horror themed entertainment. Having an additional 3 years of experience
in running panels and special events for conventions, she is well versed in the organization and production
of entertainment events. Savannah currently seeks a business partner with an affinity for finance, and
experience with accounting.
Advisors
Boo's Diner: Haunted Dinner Experience
Getting a new entertainment opportunity off the ground can be tricky to navigate at times, especially in
central Florida where the market is so saturated with opportunities. Having years of experience working for
companies like Universal Studios, Savannah is in close contact with previous stage managers and members
of the event production team who are always willing and eager to provide ample advice. Having connections
in such a successful, profitable company has been extremely beneficial when gathering insight to starting a
similar business.
Pertaining to business, Savannah regularly consults her aunt who has worked in guest service management
and food service for decades and currently successfully manages her own local restaurant.
While she presently maintains bookkeeping duties herself via Freshbooks Online, she actively is seeking out
a member of the team who will assume these duties and maintain the financials of the business.
Financial Plan
Forecast
Key assumptions
Revenue by Month
Expenses by Month
Net Profit (or Loss) by Year
Financing
Use of funds
Sources of Funds
Statements
Projected Profit and Loss
2023 2024 2025
Revenue $1,710,810 $2,124,465 $2,538,120
Direct Costs $1,416,216 $1,426,613 $1,437,055
Gross Margin $294,594 $697,852 $1,101,065
Gross Margin % 17% 33% 43%
Operating Expenses
Salaries & Wages $72,000 $72,540 $73,084
Employee Related Expenses $14,400 $14,508 $14,617
General Restaurant Supplies

$8,000
(Napkins, dishes, silverware, etc.)
Startup Expense $50,000
Online Marketing funds $32,500 $32,500 $32,500
Total Operating Expenses $176,900 $119,548 $120,201
Operating Income $117,694 $578,304 $980,864
Interest Incurred $13,302 $13,351 $12,080
Depreciation and Amortization $1,359 $1,360 $1,359
Gain or Loss from Sale of Assets
Income Taxes $20,607 $112,718 $193,485
Total Expenses $1,628,384 $1,673,589 $1,764,181
Net Profit $82,426 $450,876 $773,939
Net Profit / Sales 5% 21% 30%
Projected Balance Sheet
2023 2024 2025
Cash $359,403 $806,996 $1,576,377
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $359,403 $806,996 $1,576,377
Long-Term Assets $10,618 $10,618 $10,618
Accumulated Depreciation ($1,359) ($2,719) ($4,078)
Total Long-Term Assets $9,259 $7,899 $6,540
Total Assets $368,662 $814,896 $1,582,917
Accounts Payable $0 $0 $0
Income Taxes Payable $7,936 $28,127 $48,313
Sales Taxes Payable
Short-Term Debt $24,833 $26,103 $27,439
Prepaid Revenue
Total Current Liabilities $32,769 $54,230 $75,752
Long-Term Debt $253,467 $227,363 $199,924
Long-Term Liabilities $253,467 $227,363 $199,924
Total Liabilities $286,236 $281,594 $275,676
Paid-In Capital
Retained Earnings $82,426 $533,302
Earnings $82,426 $450,876 $773,939
Total Owner's Equity $82,426 $533,302 $1,307,241
Total Liabilities & Equity $368,662 $814,896 $1,582,917
Projected Cash Flow Statement
2023 2024 2025
Net Cash Flow from Operations
Net Profit $82,426 $450,876 $773,939
Depreciation & Amortization $1,359 $1,359 $1,359
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $7,936 $20,191 $20,186
Change in Sales Tax Payable
Change in Prepaid Revenue
Net Cash Flow from Operations $91,721 $472,426 $795,484
Investing & Financing
Assets Purchased or Sold ($10,618)
Net Cash from Investing ($10,618)
Investments Received
Dividends & Distributions
Change in Short-Term Debt $24,833 $1,271 $1,336
Change in Long-Term Debt $253,467 ($26,103) ($27,439)
Net Cash from Financing $278,300 ($24,833) ($26,103)
Cash at Beginning of Period $0 $359,403 $806,996
Net Change in Cash $359,403 $447,593 $769,381
Cash at End of Period $359,403 $806,996 $1,576,377
Appendix
Profit and Loss Statement (With monthly detail)
2023 Jan '23 Feb '23 Mar '23 Apr '23 May '23 June '23 July '23 Aug '23 Sept '23 Oct '23 Nov '23 Dec '23
Total
$142,568 $142,567 $142,568 $142,567 $142,568 $142,567 $142,568 $142,567 $142,568 $142,567 $142,568 $142,567
Revenue
Total Direct
$118,018 $118,018 $118,018 $118,018 $118,018 $118,018 $118,018 $118,018 $118,018 $118,018 $118,018 $118,018
Costs
Gross Margin $24,550 $24,550 $24,550 $24,550 $24,550 $24,550 $24,550 $24,550 $24,550 $24,550 $24,550 $24,550
Gross
17% 17% 17% 17% 17% 17% 17% 17% 17% 17% 17% 17%
Margin %
Operating
Expenses
Salaries and
$6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
Wages
Employee
Related $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Expenses
General
Restaurant
Supplies
$8,000
(Napkins,
dishes,
silverware, etc.)
Startup
$50,000
Expense
Online
Marketing $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $3,000 $3,500 $3,500 $2,500 $2,500
funds
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas
with third parties without the express written consent of the plan author.
Total
Operating $67,700 $9,700 $9,700 $9,700 $9,700 $9,700 $9,700 $10,200 $10,700 $10,700 $9,700 $9,700
Expenses
Operating
($43,151) $14,850 $14,849 $14,850 $14,850 $14,849 $14,850 $14,349 $13,850 $13,849 $14,850 $14,849
Income
Interest
$1,250 $1,242 $1,234 $1,226 $1,217 $1,210 $1,201 $1,193 $1,184 $1,177 $1,168
Incurred
Depreciation
and $113 $114 $113 $113 $113 $114 $113 $113 $113 $114 $113 $113
Amortization
Gain or Loss
from Sale of
Assets
Income Taxes $0 $0 $0 $0 $2,146 $2,704 $2,705 $2,607 $2,509 $2,510 $2,712 $2,714
Total
$185,831 $129,082 $129,073 $129,065 $131,203 $131,753 $131,746 $132,139 $132,533 $132,526 $131,720 $131,713
Expenses
Net Profit ($43,264) $13,486 $13,495 $13,502 $11,365 $10,814 $10,822 $10,428 $10,034 $10,042 $10,848 $10,854
Net Profit /
(30%) 9% 9% 9% 8% 8% 8% 7% 7% 7% 8% 8%
Sales
Total
$177,039 $177,039 $177,038 $177,039 $177,039 $177,039 $177,038 $177,039 $177,039 $177,039 $177,038 $177,039
Revenue
Total Direct
$118,884 $118,885 $118,884 $118,885 $118,884 $118,884 $118,885 $118,884 $118,885 $118,884 $118,884 $118,885
Costs
Gross Margin $58,154 $58,154 $58,154 $58,154 $58,154 $58,154 $58,154 $58,154 $58,154 $58,154 $58,154 $58,154
Gross
33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%
Margin %
Operating
Expenses
Salaries and
$6,044 $6,044 $6,044 $6,044 $6,044 $6,044 $6,046 $6,046 $6,046 $6,046 $6,046 $6,046
Wages
Employee
Related $1,209 $1,209 $1,208 $1,209 $1,209 $1,209 $1,209 $1,209 $1,209 $1,210 $1,209 $1,209
Expenses
General
Restaurant
Supplies
(Napkins,
dishes,
silverware, etc.)
Startup
Expense
Online
Marketing $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $3,000 $3,500 $3,500 $2,500 $2,500
funds
Total
Operating $9,753 $9,753 $9,752 $9,753 $9,753 $9,753 $9,755 $10,255 $10,755 $10,756 $9,755 $9,755
Expenses
Operating
$48,402 $48,401 $48,402 $48,401 $48,402 $48,401 $48,399 $47,900 $47,399 $47,399 $48,399 $48,399
Income
Interest
$1,159 $1,151 $1,143 $1,134 $1,126 $1,117 $1,109 $1,099 $1,092 $1,082 $1,074 $1,065
Incurred
Depreciation
and $114 $113 $113 $113 $114 $113 $113 $114 $113 $113 $113 $114
Amortization
Gain or Loss
from Sale of
Assets
Income Taxes $9,425 $9,428 $9,429 $9,431 $9,432 $9,434 $9,436 $9,337 $9,239 $9,241 $9,442 $9,444
Total
$139,335 $139,330 $139,322 $139,316 $139,308 $139,301 $139,298 $139,689 $140,083 $140,077 $139,268 $139,262
Expenses
Net Profit $37,704 $37,709 $37,716 $37,723 $37,731 $37,737 $37,742 $37,349 $36,955 $36,963 $37,770 $37,777
Net Profit /
21% 21% 21% 21% 21% 21% 21% 21% 21% 21% 21% 21%
Sales
Total
$211,510 $211,510 $211,510 $211,510 $211,510 $211,510 $211,510 $211,510 $211,510 $211,510 $211,510 $211,510
Revenue
Total Direct
$119,751 $119,750 $119,751 $119,751 $119,751 $119,751 $119,750 $119,751 $119,751 $119,751 $119,751 $119,796
Costs
Gross Margin $91,759 $91,759 $91,759 $91,759 $91,759 $91,759 $91,759 $91,759 $91,759 $91,759 $91,759 $91,714
Gross
43% 43% 43% 43% 43% 43% 43% 43% 43% 43% 43% 43%
Margin %
Operating
Expenses
Salaries and
$6,090 $6,090 $6,090 $6,090 $6,090 $6,090 $6,090 $6,090 $6,090 $6,090 $6,092 $6,092
Wages
Employee
Related $1,218 $1,218 $1,218 $1,218 $1,218 $1,218 $1,218 $1,218 $1,218 $1,218 $1,218 $1,219
Expenses
General
Restaurant
Supplies
(Napkins,
dishes,
silverware, etc.)
Startup
Expense
Online
Marketing $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $3,000 $3,500 $3,500 $2,500 $2,500
funds
Total
Operating $9,808 $9,808 $9,808 $9,808 $9,808 $9,808 $9,808 $10,308 $10,808 $10,808 $9,810 $9,811
Expenses
Operating
$81,951 $81,952 $81,951 $81,951 $81,951 $81,951 $81,952 $81,451 $80,951 $80,951 $81,949 $81,903
Income
Interest
$1,056 $1,047 $1,038 $1,030 $1,020 $1,012 $1,002 $993 $985 $975 $966 $956
Incurred
Depreciation
and $113 $113 $113 $114 $113 $113 $114 $113 $113 $113 $114 $113
Amortization
Gain or Loss
from Sale of
Assets
Income Taxes $16,157 $16,158 $16,160 $16,161 $16,164 $16,165 $16,167 $16,069 $15,971 $15,973 $16,174 $16,166
Total
$146,885 $146,878 $146,870 $146,863 $146,856 $146,849 $146,841 $147,235 $147,627 $147,620 $146,814 $146,843
Expenses
Net Profit $64,625 $64,632 $64,640 $64,647 $64,654 $64,661 $64,669 $64,275 $63,883 $63,890 $64,696 $64,667
Net Profit /
31% 31% 31% 31% 31% 31% 31% 30% 30% 30% 31% 31%
Sales
2023 2024 2025
Total Revenue $1,710,810 $2,124,465 $2,538,120
Total Direct Costs $1,416,216 $1,426,613 $1,437,055
Gross Margin $294,594 $697,852 $1,101,065
Gross Margin % 17% 33% 43%
Operating Expenses
Salaries and Wages $72,000 $72,540 $73,084
Employee Related Expenses $14,400 $14,508 $14,617
General Restaurant Supplies (Napkins, dishes, silverware, etc.) $8,000
Startup Expense $50,000
Online Marketing funds $32,500 $32,500 $32,500
Total Operating Expenses $176,900 $119,548 $120,201
Operating Income $117,694 $578,304 $980,864
Interest Incurred $13,302 $13,351 $12,080
Depreciation and Amortization $1,359 $1,360 $1,359
Gain or Loss from Sale of Assets
Income Taxes $20,607 $112,718 $193,485
Total Expenses $1,628,384 $1,673,589 $1,764,181
Net Profit $82,426 $450,876 $773,939
Net Profit / Sales 5% 21% 30%
Balance Sheet (With Monthly Detail)
Cash $246,232 $257,899 $269,567 $281,234 $292,902 $304,569 $311,387 $322,554 $333,222 $336,068 $347,736 $359,403
Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Inventory
Other Current
Assets
Total Current
$246,232 $257,899 $269,567 $281,234 $292,902 $304,569 $311,387 $322,554 $333,222 $336,068 $347,736 $359,403
Assets
Long-Term
$10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618
Assets
Accumulated
($113) ($227) ($340) ($453) ($566) ($680) ($793) ($906) ($1,019) ($1,133) ($1,246) ($1,359)
Depreciation
Total Long-
$10,505 $10,391 $10,278 $10,165 $10,052 $9,938 $9,825 $9,712 $9,599 $9,485 $9,372 $9,259
Term Assets
Total Assets $256,736 $268,290 $279,845 $291,399 $302,953 $314,507 $321,212 $332,266 $342,820 $345,553 $357,107 $368,662
Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Income Taxes
$0 $0 $0 $0 $2,146 $4,850 $2,705 $5,312 $7,821 $2,510 $5,222 $7,936
Payable
Sales Taxes
Payable
Short-Term
$23,723 $23,822 $23,921 $24,021 $24,121 $24,221 $24,322 $24,423 $24,525 $24,627 $24,730 $24,833
Debt
Prepaid
Revenue
Total Current
$23,723 $23,822 $23,921 $24,021 $26,267 $29,071 $27,027 $29,735 $32,346 $27,137 $29,952 $32,769
Liabilities
Long-Term
$276,277 $274,246 $272,207 $270,159 $268,103 $266,038 $263,965 $261,882 $259,792 $257,692 $255,584 $253,467
Debt
Long-Term
$276,277 $274,246 $272,207 $270,159 $268,103 $266,038 $263,965 $261,882 $259,792 $257,692 $255,584 $253,467
Liabilities
Total
$300,000 $298,068 $296,128 $294,180 $294,370 $295,109 $290,992 $291,618 $292,138 $284,829 $285,536 $286,236
Liabilities
Paid-In Capital
Retained
Earnings
Earnings ($43,264) ($29,778) ($16,283) ($2,781) $8,584 $19,398 $30,220 $40,648 $50,682 $60,724 $71,572 $82,426
Total
Owner's ($43,264) ($29,778) ($16,283) ($2,781) $8,584 $19,398 $30,220 $40,648 $50,682 $60,724 $71,572 $82,426
Equity
Total
Liabilities & $256,736 $268,290 $279,845 $291,399 $302,953 $314,507 $321,212 $332,266 $342,820 $345,553 $357,107 $368,662
Equity
Cash $404,623 $449,842 $487,126 $504,063 $549,283 $594,502 $611,422 $656,140 $700,357 $716,562 $761,779 $806,996
Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Inventory
Other Current
Assets
Total Current
$404,623 $449,842 $487,126 $504,063 $549,283 $594,502 $611,422 $656,140 $700,357 $716,562 $761,779 $806,996
Assets
Long-Term
$10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618
Assets
Accumulated
($1,473) ($1,586) ($1,699) ($1,812) ($1,926) ($2,039) ($2,152) ($2,266) ($2,379) ($2,492) ($2,605) ($2,719)
Depreciation
Total Long-
$9,145 $9,032 $8,919 $8,806 $8,692 $8,579 $8,466 $8,352 $8,239 $8,126 $8,013 $7,899
Term Assets
Total Assets $413,768 $458,874 $496,045 $512,869 $557,975 $603,081 $619,888 $664,492 $708,596 $724,688 $769,792 $814,896
Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Income Taxes
$17,361 $26,789 $28,282 $9,431 $18,863 $28,297 $9,436 $18,773 $28,012 $9,241 $18,683 $28,127
Payable
Sales Taxes
Payable
Short-Term
$24,936 $25,040 $25,145 $25,249 $25,355 $25,460 $25,566 $25,673 $25,780 $25,887 $25,995 $26,103
Debt
Prepaid
Revenue
Total Current
$42,297 $51,829 $53,427 $34,680 $44,218 $53,757 $35,002 $44,446 $53,792 $35,128 $44,678 $54,230
Liabilities
Long-Term
$251,341 $249,206 $247,062 $244,910 $242,748 $240,578 $238,398 $236,209 $234,012 $231,805 $229,589 $227,363
Debt
Long-Term
$251,341 $249,206 $247,062 $244,910 $242,748 $240,578 $238,398 $236,209 $234,012 $231,805 $229,589 $227,363
Liabilities
Total
$293,638 $301,035 $300,489 $279,590 $286,966 $294,335 $273,401 $280,655 $287,804 $266,933 $274,267 $281,594
Liabilities
Paid-In Capital
Retained
$82,426 $82,426 $82,426 $82,426 $82,426 $82,426 $82,426 $82,426 $82,426 $82,426 $82,426 $82,426
Earnings
Earnings $37,704 $75,413 $113,129 $150,852 $188,583 $226,320 $264,062 $301,411 $338,366 $375,329 $413,099 $450,876
Total
Owner's $120,130 $157,839 $195,555 $233,278 $271,009 $308,746 $346,488 $383,837 $420,792 $457,755 $495,525 $533,302
Equity
Total
Liabilities & $413,768 $458,874 $496,045 $512,869 $557,975 $603,081 $619,888 $664,492 $708,596 $724,688 $769,792 $814,896
Equity
Cash $885,765 $964,535 $1,015,177 $1,045,471 $1,124,240 $1,203,009 $1,233,289 $1,311,558 $1,389,327 $1,418,889 $1,497,656 $1,576,377
Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Inventory
Other Current
Assets
Total Current
$885,765 $964,535 $1,015,177 $1,045,471 $1,124,240 $1,203,009 $1,233,289 $1,311,558 $1,389,327 $1,418,889 $1,497,656 $1,576,377
Assets
Long-Term
$10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618 $10,618
Assets
Accumulated
($2,832) ($2,945) ($3,058) ($3,172) ($3,285) ($3,398) ($3,512) ($3,625) ($3,738) ($3,851) ($3,965) ($4,078)
Depreciation
Total Long-
$7,786 $7,673 $7,560 $7,446 $7,333 $7,220 $7,106 $6,993 $6,880 $6,767 $6,653 $6,540
Term Assets
Total Assets $893,551 $972,207 $1,022,736 $1,052,917 $1,131,573 $1,210,229 $1,240,395 $1,318,551 $1,396,207 $1,425,656 $1,504,309 $1,582,917
Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Income Taxes
$44,284 $60,442 $48,475 $16,161 $32,325 $48,490 $16,167 $32,236 $48,207 $15,973 $32,147 $48,313
Payable
Sales Taxes
Payable
Short-Term
$26,212 $26,321 $26,431 $26,541 $26,652 $26,763 $26,874 $26,986 $27,099 $27,212 $27,325 $27,439
Debt
Prepaid
Revenue
Total Current
$70,496 $86,763 $74,906 $42,702 $58,977 $75,253 $43,041 $59,222 $75,306 $43,185 $59,472 $75,752
Liabilities
Long-Term
$225,129 $222,885 $220,631 $218,369 $216,096 $213,815 $211,524 $209,223 $206,913 $204,593 $202,263 $199,924
Debt
Long-Term
$225,129 $222,885 $220,631 $218,369 $216,096 $213,815 $211,524 $209,223 $206,913 $204,593 $202,263 $199,924
Liabilities
Total
$295,625 $309,648 $295,537 $261,071 $275,073 $289,068 $254,565 $268,445 $282,219 $247,778 $261,736 $275,676
Liabilities
Paid-In Capital
Retained
$533,302 $533,302 $533,302 $533,302 $533,302 $533,302 $533,302 $533,302 $533,302 $533,302 $533,302 $533,302
Earnings
Earnings $64,625 $129,257 $193,897 $258,545 $323,198 $387,859 $452,528 $516,804 $580,686 $644,576 $709,272 $773,939
Total
Owner's $597,927 $662,559 $727,199 $791,846 $856,500 $921,161 $985,830 $1,050,105 $1,113,988 $1,177,878 $1,242,574 $1,307,241
Equity
Total
Liabilities & $893,551 $972,207 $1,022,736 $1,052,917 $1,131,573 $1,210,229 $1,240,395 $1,318,551 $1,396,207 $1,425,656 $1,504,309 $1,582,917
Equity
2023 2024 2025
Cash $359,403 $806,996 $1,576,377
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $359,403 $806,996 $1,576,377
Long-Term Assets $10,618 $10,618 $10,618
Accumulated Depreciation ($1,359) ($2,719) ($4,078)
Total Long-Term Assets $9,259 $7,899 $6,540
Total Assets $368,662 $814,896 $1,582,917
Accounts Payable $0 $0 $0
Income Taxes Payable $7,936 $28,127 $48,313
Sales Taxes Payable
Short-Term Debt $24,833 $26,103 $27,439
Prepaid Revenue
Total Current Liabilities $32,769 $54,230 $75,752
Long-Term Debt $253,467 $227,363 $199,924
Long-Term Liabilities $253,467 $227,363 $199,924
Total Liabilities $286,236 $281,594 $275,676
Paid-In Capital
Retained Earnings $82,426 $533,302
Earnings $82,426 $450,876 $773,939
Total Owner's Equity $82,426 $533,302 $1,307,241
Total Liabilities & Equity $368,662 $814,896 $1,582,917
Cash Flow Statement (With Monthly Detail)
Net Cash
Flow from
Operations
Net Profit ($43,264) $13,486 $13,495 $13,502 $11,365 $10,814 $10,822 $10,428 $10,034 $10,042 $10,848 $10,854
Depreciation
& $113 $113 $113 $113 $113 $113 $113 $113 $113 $113 $113 $113
Amortization
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Change in
Inventory
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Change in
Income Tax $0 $0 $0 $0 $2,146 $2,704 ($2,145) $2,607 $2,509 ($5,311) $2,712 $2,714
Payable
Change in
Sales Tax
Payable
Change in
Prepaid
Revenue
Net Cash
Flow from ($43,151) $13,599 $13,608 $13,616 $13,624 $13,632 $8,790 $13,148 $12,657 $4,844 $13,673 $13,682
Operations
Investing &
Financing
Assets
Purchased or ($10,618)
Sold
Net Cash
from ($10,618)
Investing
Investments
Received
Dividends &
Distributions
Change in
Short-Term $23,723 $99 $99 $100 $100 $101 $101 $101 $102 $102 $103 $103
Debt
Change in
Long-Term $276,277 ($2,031) ($2,039) ($2,048) ($2,056) ($2,065) ($2,074) ($2,082) ($2,091) ($2,100) ($2,108) ($2,117)
Debt
Net Cash
from $300,000 ($1,932) ($1,940) ($1,948) ($1,956) ($1,964) ($1,973) ($1,981) ($1,989) ($1,997) ($2,006) ($2,014)
Financing
Cash at
Beginning of $0 $246,232 $257,899 $269,567 $281,234 $292,902 $304,569 $311,387 $322,554 $333,222 $336,068 $347,736
Period
Net Change in
$246,232 $11,667 $11,668 $11,668 $11,668 $11,667 $6,818 $11,168 $10,667 $2,847 $11,668 $11,668
Cash
Cash at End
$246,232 $257,899 $269,567 $281,234 $292,902 $304,569 $311,387 $322,554 $333,222 $336,068 $347,736 $359,403
of Period
Net Cash
Flow from
Operations
Net Profit $37,704 $37,709 $37,716 $37,723 $37,731 $37,737 $37,742 $37,349 $36,955 $36,963 $37,770 $37,777
Depreciation
& $113 $113 $113 $113 $113 $113 $113 $113 $113 $113 $113 $113
Amortization
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Change in
Inventory
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Change in
Income Tax $9,425 $9,428 $1,493 ($18,851) $9,432 $9,434 ($18,861) $9,337 $9,239 ($18,771) $9,442 $9,444
Payable
Change in
Sales Tax
Payable
Change in
Prepaid
Revenue
Net Cash
Flow from $47,242 $47,250 $39,323 $18,985 $47,276 $47,284 $18,994 $46,799 $46,308 $18,305 $47,325 $47,334
Operations
Investing &
Financing
Assets
Purchased or
Sold
Net Cash
from
Investing
Investments
Received
Dividends &
Distributions
Change in
Short-Term $103 $104 $104 $105 $105 $106 $106 $107 $107 $107 $108 $108
Debt
Change in
Long-Term ($2,126) ($2,135) ($2,144) ($2,153) ($2,162) ($2,171) ($2,180) ($2,189) ($2,198) ($2,207) ($2,216) ($2,225)
Debt
Net Cash
from ($2,022) ($2,031) ($2,039) ($2,048) ($2,056) ($2,065) ($2,074) ($2,082) ($2,091) ($2,100) ($2,108) ($2,117)
Financing
Cash at
Beginning of $359,403 $404,623 $449,842 $487,126 $504,063 $549,283 $594,502 $611,422 $656,140 $700,357 $716,562 $761,779
Period
Net Change in
$45,220 $45,220 $37,284 $16,938 $45,220 $45,220 $16,920 $44,717 $44,217 $16,205 $45,217 $45,217
Cash
Cash at End
$404,623 $449,842 $487,126 $504,063 $549,283 $594,502 $611,422 $656,140 $700,357 $716,562 $761,779 $806,996
of Period
Net Cash
Flow from
Operations
Net Profit $64,625 $64,632 $64,640 $64,647 $64,654 $64,661 $64,669 $64,275 $63,883 $63,890 $64,696 $64,667
Depreciation
& $113 $113 $113 $113 $113 $113 $113 $113 $113 $113 $113 $113
Amortization
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Change in
Inventory
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Change in
Income Tax $16,157 $16,158 ($11,967) ($32,314) $16,164 $16,165 ($32,323) $16,069 $15,971 ($32,234) $16,174 $16,166
Payable
Change in
Sales Tax
Payable
Change in
Prepaid
Revenue
Net Cash
Flow from $80,895 $80,904 $52,786 $32,447 $80,931 $80,940 $32,459 $80,458 $79,967 $31,769 $80,983 $80,947
Operations
Investing &
Financing
Assets
Purchased or
Sold
Net Cash
from
Investing
Investments
Received
Dividends &
Distributions
Change in
Short-Term $109 $109 $110 $110 $111 $111 $112 $112 $112 $113 $113 $114
Debt
Change in
Long-Term ($2,235) ($2,244) ($2,253) ($2,263) ($2,272) ($2,282) ($2,291) ($2,301) ($2,310) ($2,320) ($2,330) ($2,339)
Debt
Net Cash
from ($2,126) ($2,135) ($2,144) ($2,153) ($2,162) ($2,171) ($2,180) ($2,189) ($2,198) ($2,207) ($2,216) ($2,225)
Financing
Cash at
Beginning of $806,996 $885,765 $964,535 $1,015,177 $1,045,471 $1,124,240 $1,203,009 $1,233,289 $1,311,558 $1,389,327 $1,418,889 $1,497,656
Period
Net Change in
$78,769 $78,769 $50,642 $30,294 $78,769 $78,769 $30,279 $78,269 $77,769 $29,562 $78,767 $78,721
Cash
Cash at End
$885,765 $964,535 $1,015,177 $1,045,471 $1,124,240 $1,203,009 $1,233,289 $1,311,558 $1,389,327 $1,418,889 $1,497,656 $1,576,377
of Period
2023 2024 2025
Net Cash Flow from Operations
Net Profit $82,426 $450,876 $773,939
Depreciation & Amortization $1,359 $1,359 $1,359
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $7,936 $20,191 $20,186
Change in Sales Tax Payable
Change in Prepaid Revenue
Net Cash Flow from Operations $91,721 $472,426 $795,484
Investing & Financing
Assets Purchased or Sold ($10,618)
Net Cash from Investing ($10,618)
Investments Received
Dividends & Distributions
Change in Short-Term Debt $24,833 $1,271 $1,336
Change in Long-Term Debt $253,467 ($26,103) ($27,439)
Net Cash from Financing $278,300 ($24,833) ($26,103)
Cash at Beginning of Period $0 $359,403 $806,996
Net Change in Cash $359,403 $447,593 $769,381
Cash at End of Period $359,403 $806,996 $1,576,377

Boo's Diner - Final LivePlan Submission

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Boo's Diner - Final LivePlan Submission

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CONFIDENTIAL

Boo's Diner: Haunted Dining

Financial Plan ..................................................................................................................13

interaction and personalization for guests. Additionally, because it is a dinner show,

• The 7th Room:

With upwards of 5 years in entertainment experience and a bachelor's degree in entertainment

Financial Highlights by Year

Problem & Solution

Marketing & Sales

Equipment & Tools

• Fridge and freezer

• Flat top griddle

Milestones & Metrics

Milestone Due Date Who's Responsible Details

Create Social Media September 01, 2022 Marketing Team

Online Marketing Launch October 01, 2022

Hire Diner Staff November 30, 2022

Costume Fittings December 01, 2022 Costuming Team &

Rehearsals Begin December 02, 2022 Stage Manager for event

Costume Alterations to December 15, 2022 Costuming Team

Business Launch January 01, 2023 Grand opening and start

Reach $500,000 in ticket April 13, 2023

Boo's Diner: A Haunted Dinner Experience

Boo's Diner: Haunted Dinner Experience

Net Profit (or Loss) by Year

2023 2024 2025

Revenue $1,710,810 $2,124,465 $2,538,120

Direct Costs $1,416,216 $1,426,613 $1,437,055

Gross Margin $294,594 $697,852 $1,101,065

Gross Margin % 17% 33% 43%

Salaries & Wages $72,000 $72,540 $73,084

Employee Related Expenses $14,400 $14,508 $14,617

General Restaurant Supplies

Startup Expense $50,000

Online Marketing funds $32,500 $32,500 $32,500

Total Operating Expenses $176,900 $119,548 $120,201

Operating Income $117,694 $578,304 $980,864

Interest Incurred $13,302 $13,351 $12,080

Depreciation and Amortization $1,359 $1,360 $1,359

Gain or Loss from Sale of Assets

Income Taxes $20,607 $112,718 $193,485

Total Expenses $1,628,384 $1,673,589 $1,764,181

Net Profit $82,426 $450,876 $773,939

Net Profit / Sales 5% 21% 30%

Projected Balance Sheet

2023 2024 2025

Cash $359,403 $806,996 $1,576,377

Other Current Assets

Total Current Assets $359,403 $806,996 $1,576,377

Long-Term Assets $10,618 $10,618 $10,618

Accumulated Depreciation ($1,359) ($2,719) ($4,078)

Total Long-Term Assets $9,259 $7,899 $6,540

Total Assets $368,662 $814,896 $1,582,917

Income Taxes Payable $7,936 $28,127 $48,313

Sales Taxes Payable

Short-Term Debt $24,833 $26,103 $27,439

Total Current Liabilities $32,769 $54,230 $75,752

Long-Term Debt $253,467 $227,363 $199,924

Long-Term Liabilities $253,467 $227,363 $199,924

Total Liabilities $286,236 $281,594 $275,676

Retained Earnings $82,426 $533,302

Earnings $82,426 $450,876 $773,939

Total Owner's Equity $82,426 $533,302 $1,307,241