STI COLLEGE SURIGAO

EVENT FEASIBILITY STUDY

BSHM 402

TASK PERFORMANCE

In partial fulfillment in the subject of INTRODUCTIONS OF MEETINGS,

INCENTIVES CONFERENCES, AND EVENTS MANAGEMENT

03 Project Management

Prepared by:
Rachelle Jane Biscayda
Rochie Ann Elan
Ag Faith Umbina
Maria Quiday
Mary Rose Saray

Submitted to:
Ma’am Patricel Antido

March 18, 2023

I. Executive Summary

Aesthetic designs are a service company/ that provides excellent service and creates
lasting memories. In an industry with many competitors, the company provides an excellent
service that would satisfy customer needs. The company makes their customers' dreams come
true by providing them with what they require. The business provides numerous event services,
including Wedding, Baptism, Birthdays, etc. Customers are provided with a service that is both
affordable and of high quality. On March 2nd, 2023, Creatives will provide planning event for
Drake Cruz's sixth birthday celebration. The event will take place at “The manila Hotels Events
and Accommodation". The event's theme is spaceship because the target audience is likely the
same age as the celebrant and will adore the theme, but I added a bar for older guests. The
event will commence at 5:00 p.m. and conclude at 10:00 p.m.

II.Introduction

VISION: To be the most respected events management known for high standard quality of
service, management, and operations, that is ever growing, highly flexible, and open to the
needs of its business event service events.

MISSION: By utilizing our creativity, uniqueness, and vision, we will deliver unforgettable events
and experiences that will be loved forever. The purpose of the business plan is to act as a
jumping off point for the establishment of a company. For the company to be successful, it
needs to be ideally adapted to a competitive market that has few obstacles to both entering
and leaving the market. Because there is such a high demand for venues that are focused on
the community, we make it a point to offer our customers venues that are designed with the
community in mind.

Those who are interested in hosting fantastic get-togethers can benefit from daily party
planning in several ways. This is exactly why we decided to start our own company; we are not
only concerned in turning a profit, but also in making sure our customers are satisfied and
giving them the kind of celebration, they've been dreaming of. In addition, because our rates
are not exorbitantly high, we are able to improve the quality of our work and make it more
appealing by utilizing supplies that are both affordable and of a good quality.
.

WHO: The target audience for the event is primarily Family, Relatives, Birthday Friends of the
celebrant, godmother and godfather, the family friends, two sister’s friends but it is also expected
to attract birthday planner, event organizers, caterers, and other.
WHAT: The 6th Grand Birthday Party of Drake Cruz
WHEN: The event is scheduled for on the May 2, 2023, 5:00 pm to 10:00 pm.
 WHERE: The event will take place at The Manila Hotel
HOW: A team of wedding planners and event organizers will design and execute the event,
providing the essential resources and services to ensure its success.

III. Objectives of the Event, Theme, and Scope

Drake Cruz turns 6th Grand Party is about celebrating the most awaited day of Drake, this is to make her day
extra special and also part of fulfilling their family tradition. This event is a great chance to have a family
togetherness, as well as to have bonding with friends. This will also be a great opportunity for the company
to gain more knowledge and skills in managing and organizing an event. This event will be attended by the
event organizers, planners, family, friends, sponsors and the host. The event is to be held at The Hotel Manila
and all attendees are required to wear space theme attire. The event will be March 2, 2023.

To provide the client Needed Satisfaction

1.1 To find Size of the venue and the place.
1.2 To Make sense of them and refer it to correct resolver team.
1.3 To get the deep knowledge of event industry.
1.4 To help our clients making the birthday stress free.
1.5 To ensure the full consultancy & management to our clients about the Birthday
1.6 To have ability to reach target.

IV. Demand Analysis

Birthdays are a great illustration of how to use desire and goodwill to create a
compelling incentive to purchase. Since that it is a family custom, Drake's birthday will be the grandest party. A unique offer
or discount on their birthday turns into a desire to take advantage of every wonderful birthday occasion since the anticipated
consumer wants to treat themselves to something nice. In other words, you have inspired your consumer to accept their
birthday gift and make a purchase out of the blue.

Deals for birthdays, discounts, and exclusive package offerings were commonplace in marketing long before the internet. In
family restaurants, where birthdays are frequently celebrated with a nice meal out, take into account the Birthday Song
custom. It's lovely to receive a small

Your customers are the best possible source of birthday information about them. You can catch the birthday during
registration, but the real trick is also knowing your customer’s favorite color, brand, and the products on their wishlist. The
more you know about your customer, the more personalized and motivating your birthday gifts can be.

The best way to do this is with detailed account profiles. Make it possible and rewarding for customers to personalize their
account profiles. Set the background to their favorite color, pick a few favorites, and start a wishlist. From there, each
customer’s shopping habits can help you shape their preferences and desires.
 V. Competition Analysis
Not everyone specially to adults attend a Birthday Party like for kids , most
likely they want to stay at home or work to their perspective job. Like's Drake who's turning 6th most of these childrens , kids
will attend a kind of party like this. Some may think it is boring since it is a kids party but as they will know that A Grand Party
is happening & it is also Drake's family tradition to fulfill a lot of them will be more attracted , some may be curious what kind
of grandest party will be happening and also they will be surely expected the outcome of the highlights of the event.

VI. Implementation

Aesthetic Designs Management Company is one of the best when it comes to Event
Planner Designs and more the capacity of guest is up to 200. That’s why we must manage to
achieve a big space for guest comfortable with design theme, catering, Band, Bar, photographer
and videographer.

Due to the magnitude of this event, a large number of human resources will be required. We
require five (7) people for the catering; two (2) will be responsible for food distribution, and the
remaining three (3) will function as attendants who attend to the needs of the guests. On the door, two
(6) additional individuals will be responsible for greeting incoming visitors and checking their names
against guest lists. In addition, two additional individuals will serve as event hosts for a total of nineteen
(15) human resources.
Below are the time constraints on planning the event:
 VII. Financial Analysis

A) BUDGET ALLOCATION

Event Details
Event Organization Name: AESTHETIC DESIGNS Target Date and Time: March2 2023
Event Title or Name: 6TH GRAND BIRTHDAY PARTY OF DRAKE CRUZ Target Venue: THE MANILA HOTEL
Event Type: Birthday Target No. of Attendees: 200
COMMITTEE ITEMS or PARTICULARS SUBTOTAL
Birthday Celebrant theme Birthday Boy Attire PHP 20,00O
attire
Mother theme attire PHP 15,000
Father theme attire PHP15,000
Sister 1 theme attire PHP15,000
Sister 2 theme attire PHP15,000

Total Birthday Theme Attire PHP 80,000

Venue Venue rental fee PHP 36,000
Catering services PHP 30,000
Bar services PHP 6,000
Tables, chairs, linens, and decor PHP 36,000
Sound and lighting equipment rental PHP 12,000
Total Venue PHP 120,000
Photography and Photographer PHP 7,500
Videography Videographer Additional prints and albums PHP 7,500
PHP 2,000
Total Photography and Videography PHP 17,000
Designs and Foods
Decoration Designer PHP 50,000
Birthday theme attire PHP 48,000
Designer PHP 25,OOO

Total Designs and Foods PHP 123,000

Birthday Planner Birthday planner fee Invitations PHP 25,000
PHP 13,800
favors PHP 2,000
Total Birthday Planning PHP 40,800
GRAND TOTAL PHP380,800
 B) SETTING THE REGISTRATION FEE

To calculate the registration fee for the Drake Cruz Birthday Party planning event, we first need to

determine the VAT rate applicable in the Philippines. As of 2021, the standard VAT rate in the Philippines is
12%.

Once we have the VAT rate, we can calculate the registration fee as follows:

• Add up all the costs listed in the table to get the grand total:

Grand Total = PHP 380,800

• Calculate the VAT amount by multiplying the grand total by the VAT rate:

VAT Amount = 0.12 * PHP 380,800 = PHP 45,696

• Add the VAT amount to the grand total to get the total cost inclusive of VAT:

Total Cost (Inclusive of VAT) = Grand Total + VAT Amount

= PHP 380,800 + PHP 45,696

= PHP 426,496

Therefore, the registration fee (inclusive of VAT) for the Birthday Party planning event is PHP 426,496

VIII. SWOT Analysis

In this section you will be able to see the strength, weaknesses, opportunities, and the
threats analysis that the company has.
Internal Forces
Strengths (+)
 Aesthetic Design Management
Company is one of the best
planner and designs in business.
 The parents of the celebrant is
supportive and have a good
budget of the theme they
wanted to achieved.
 The manila hotel is one of the
luxurious venue.
External Forces
Opportunities (+)
 Aesthetic Design Management Company
can showcase their quality, talents, and
expertise.
 If the family of Ms. Mr. Cruz satisfied,
maybe their future event they will contact
again the Aesthetic Designs Management
Company.
Weaknesses (-) Threats (-)

 The birthday celebrant invited guest also a
same age which can cause accident if the
guardian didn’t pay attention more.
 The event them is not for everyone.
 The covid 19 is still not clearly gone.
 Planned Changes may affect in all.
 The client is not satisfied.
 The host or band not arrived.

CONCLUSION AND RECOMMENDATION

The 6th Grand Birthday Party has the potential to be an enjoyable and eventful
occasion if proper planning, coordination, and carrying out of the ceremony is
undertaken. The organizing team should have a backup plan in place in the
event of unanticipated events, secure all necessary and consider the
availability of resources such as the venue, human resources, host, bar, safety
The team in charge of arranging the event should have adequate people to
manage a variety of responsibilities, such as setting up, decorating, and
coordinating activities during the event itself. It is also important to consider
any and all technical requirements, such as sound and lighting equipment, and
have the proper suppliers supply this equipment. The Manila Hotel also, which
was selected as the location for the event, can accommodate up to 2,500
guests and features a variety of services and facilities.