Montra

PK 325 Fall 2022 |Project 1 | Melissa Pollich

Objectives • Design a Brand Identity and fully realized PDP
and 3D Rendering for:

Mass Market and High End Speialty Stores

• Develop the brand identity and packaging for

a line of vitamins.

• Develop 2 distinctively diffexrent designs for

the launch of this vitamin line.

• Type & Font selection should be fully realized

and considered
Mass Market Brief
BRAND NAME: BENEFITS: NUTRITIONAL CHART:
Montra Moon Remedies Benefits of Lavender Melatonin Supplement Facts
Fall asleep easier Serving Size: 1 Gummy
ESSENTIAL INGREDIENTS: Sleep sounder Serving Size: 200
Lavendar, Melatonin Wake up feeling refreshed Amount Per Serving % Daily Value
Help regulate a better sleep cycle Calories 15
INGREDIENTS: Total Carbohydrate 4g 1%*
Organic Tapioca Syrup, Organic Cane Sugar,
NET WEIGHT/AMOUNT: Total Sugars: 3g **
Pectin, Natural Flavor, Lavender Extract,
Cirtric Acid, Elderberry Jucie (color), Sodium, 200 10mg Gummies Includes 3g Added Sugars 6%*
Citrate, Coconut Oil, Carnauba Wax. Sodium: 5mg <1%
PACKAGING STRUCTURE: Melatonin: 10mg
VITAMIN: Plastic Bottle ** * Percent Daily Values are based on
Melatonin a 2,000 diet.
** Daily Value (DV) not established.
TARGET AUDIENCE:
Gen Z, College students struggling to
stay on track with their sleep schedule.
Taking Montra allows them to get back
onto their normal sleep schedule and
have a good nights rest while keeping
up with their responsiblies.
Luxury Market Brief
BRAND NAME: TARGET AUDIENCE: NUTRITIONAL CHART:
Montra Moon Remedies Gen Z, College students struggling to Supplement Facts
stay on track with their sleep schedule. Serving Size: 1 Gummy
BRAND NARRATIVE: Taking Montra allows them to get back Serving Size: 200
Soothe your mind and rest better with onto their normal sleep schedule and Amount Per Serving % Daily Value
a healthier sleep cycle have a good nights rest while keeping Calories 15
up with their responsiblies. Total Carbohydrate 4g 1%*
ESSENTIAL INGREDIENTS: Total Sugars: 3g **
Lavendar, Melatonin NET WEIGHT/AMOUNT: Includes 3g Added Sugars 6%*
50 5mg Gummies Sodium: 5mg <1%
INGREDIENTS: Melatonin: 10mg
Organic Tapioca Syrup, Organic Cane Sugar, PACKAGING STRUCTURE: ** * Percent Daily Values are based on
Pectin, Natural Flavor, Lavender Extract,
Glass Bottle a 2,000 diet.
Cirtric Acid, Elderberry Jucie (color), Sodium,
Citrate, Coconut Oil, Carnauba Wax. ** Daily Value (DV) not established.

VITAMIN:
Melatonin
Mass Market Store Audit
Majority of the compeition PDPs include:
Sans Serif Fonts
Purple and blue colors is primarily used
Sleep and/or melatonin is the main focus of type
Gummies/Pills are packaged in a single bottle
Benefits are listed on the bottle
Luxury Market Retail Audit
Majority of the compeition PDPs include:
Sans Serif and Serif Fonts used for type
Orange and blue colors are primarily used
Melatonin is the main focus of type
Product is sold in the form of tablets, drops and spray
Minimal type/ information about product on PDP
Mass Territory Board
Luxury Territory Board
Logo Sketches
PDP Sketches
Type Exploration
Montra Moon Remedies Montra Moon Remedies
Melatonin Sleep Aid Melatonin Sleep Aid
Montra Moon Remedies Montra Moon Remedies

MONTRA MOON REMEDIES MONTRA MOON REMEDIES

MONTRA MONTRA
Montra Montra
montra montra
Montra Melatonin Montra Melatonin

Montra Moon Remedies Montra Moon Remedies

Melatonin Sleep Aid Melatonin Sleep Aid
Montra Moon Remedies Montra Moon Remedies
MONTRA MOON REMEDIES MONTRA MOON REMEDIES
MONTRA MONTRA
Montra Montra
montra montra
Montra Melatonin Montra Melatonin
Type Exploration
Montra
Moon Remedies
Montra Montra
Montra Montra
Melatonin
MELATONIN

Montra
MOON REMEDIES

MONTRA Montra
MELATONIN Moon Remedies

Montra
Melatonin
Montra Montra
Melatoni n

M
Melatonin
Moon Remedies

MM
Melatonin
MM

Montra
Moon Remedies

MONTRA
Moon Remedies

MONTRA
MELATONIN

M
MELATONIN
Mass Digital Logo Exploration
Montra Montra
Moon Remedies Moon Remedies
Montra Montra
Montra
MOON REMEDIES
Montra
MOON REMEDIES

Montra
MELATONIN
Montra
MELATONIN
Montra Montra
Melatonin
Melatonin

M
Melatonin
M
Melatonin MONTRA MONTRA
MELATONIN MELATONIN
Montra
Moon Remedies
Montra
Moon Remedies

MONTRA
Moon Remedies
MONTRA
Moon Remedies
Montra
Moon Remedies
Montra
Moon Remedies

MM MM
MONTRA
MELATONIN
MONTRA
MELATONIN

M
MELATONIN
M
MELATONIN
Luxury Digital Logo Expoloration

Melatonin Melatonin

Montra Montra
Montra
Melatonin
Montra
Melatonin

Montra
Moon Remedies
Montra
Moon Remedies

Montra
Melatonin
Montra
Melatonin

M MM
Mass Digital PDP Drafts

M NTRA
MOON RE MEDIES
M NTRA
MOON RE MEDIES
melat onin sleep ai d melat onin 5mg

MELATONIN

SOOTHING LA VENDER
NIGHTTIME GUMMIE S
5 MG
200 Gummie s 200 Gummie s
Soothing L avende r Soothing L avende r

Dietary Supplement 5mg per serv ing

MTN RA
MOON RE MEDIES
M N TRA
MOON RE MEDIES
Melatonin Sleep Ai d

Melatonin Sleep Ai d
Soothing L avender
5mg pe r servin g

200 Gummie s

Soothing L avender
Dietary Supplement 5mg pe r servin g Dietary Supplement 50 Gummies
Luxury Digital PDP Drafts
Mass PDP Variations
Mass Market Dieline Variations

For this design, I wanted to create

a design that depicted a calming,
soothing illustration. I choose to go
with the bottom design because I felt
that having the little bubbles of purple
were softer appearing than the stars
or yellow bursts.
Final Mass Dieline
Luxury PDP Variations
Luxury Dieline Variations

For this design, I choose to incorporate the

average heartrate chart of an adult when
sleeping into the packaging creating a swoosh
like design.
Luxury Dieline Draft
Final Luxury Dieline
Final Mass Design
Final Mass Design
Final Luxury Design
Final Luxury Design
Final Luxury Design
Citations
Store Audits
https://www.target.com/p/olly-sleep-collection/-/A-79691510#lnk=sametab
https://www.walgreens.com/store/c/nature-made-melatonin-5-mg-tablets/
ID=prod6090949-product
https://www.walgreens.com/store/c/natrol-melatonin-3mg,-sleep-sup-
port,-fast-dissolve-tablets-strawberry/ID=prod6154747-product
https://www.walgreens.com/store/c/walgreens-melatonin-5-mg-cherry/
ID=prod6288323-product
https://www.walgreens.com/store/c/zarbee's-children's-sleep-liq-
uid-with-melatonin,-natural-berry-berry,-fragrance-free/
ID=prod6386736-product
https://www.walgreens.com/store/c/nature's-bounty-sleep-complex-3-mg-
melatonin/200-mg-gummies-punch/ID=prod6319652-product
https://www.vitaminshoppe.com/search?search=melatonin
https://www.newportinstitute.com/resources/mental-health/sleep-disrup-
tion/
Territory Boards
https://theproductivewoman.com/serenity-in-stressful-times-tpw384/
https://www.healthline.com/health/himalayan-salt-lamp-warning
https://colorpalettes.net/tag/blue-gray/
https://www.smithsonianmag.com/smart-news/sand-dunes-communi-
cate-they-migrate-180974138/
https://creativesoup.io/blogs/news/15-best-free-luxury-fonts
https://stylecaster.com/best-places-to-buy-crystals/
https://wallpaperaccess.com/whimsical
https://hipfonts.com/thick-heavy-fonts/
https://weheartit.com/entry/70129268
https://www.vox.com/science-and-health/2019/11/22/20970563/sunset-sci-
ence-explained-rayleigh-scattering
https://totallytexastravel.com/lavender-fields-in-texas-lavender-festivals/
https://wallpapers.com/wallpapers/note-10-thick-purple-cloud-64mers31i-
no5xg0f.html
https://designshack.net/articles/inspiration/best-cursive-script-fonts/
https://ouraring.com/blog/heart-rate-during-sleep/