THM - QUIZ Q AND A

The ultimate measure of marketing success.

: SELLING
The process of using all forms of promotion to achieve maximum communications impact while
maintaining a consistent image for all products or services.
: Integrated Marketing Communications
Involves bringing the products and services to the customers in the best way possible.
: DISTRIBUTION
Ensures that the value and cost of goods and services offered to customers will be at the level that
customers are willing to pay.
: PRICING
Tourism is a single product.
: FALSE
Entails gathering information about customers to better serve their needs and improve decision
making.
: Marketing Information Management
Refers to the set of actions, or tactics, that a company uses to promote its brand or product in the
market.
: MARKETING MIX
Involves planning to ensure that resources are available to maintain and improve the business.
: FINANCING
Services cannot be stored.
: TRUE
The 3 additional Ps of Tourism Marketing are People, Process and.
: PHYSICAL EVIDENCE
This is a process of designing and maintaining an environment in which individuals, working
together as groups, efficiently accomplish selected aims.
: MANAGEMENT
Product is tourism organizations most valuable resources.
: FALSE
High involvement product is inexpensive, simple, and familiar.
: FALSE
This is a management process responsible for identifying, anticipating, and satisfying customer
requirements profitably.
: MARKETING
Customers are part of the product.
: TRUE
A regular customer of California Pizza Kitchen is an example of penetrated market.
:TRUE
Age, gender, and occupation are variables for geographic segmentation. 
:FALSE
This is the highest level of recall that a brand can achieve in the consumer’s mind.
:TOP OF MIND
The three market coverage strategies are undifferentiated, structured, and concentrated marketing.
:FALSE
This is a term used to identify what makes the product or service different from others and may
occur due to the product’s physical attributes, added services, personnel, location, or image.
: Unique Selling Proposition
This is evaluating each market segment, its attractiveness and selecting one or more market
segments in which to operate one’s business.
:MARKET TARGETING
A market positioning which is gained by offering greater value either by offering lower prices or
providing more benefits to justify higher prices.
:COMPETITIVE ADVANTAGE
This is dividing the market into distinct groups who might require separate products and/ or
marketing mixes.
:MARKET SEGMENTATION
Social class, lifestyle, and personality are variables for psychographic segmentation
:TRUE
This is a set of actual and potential buyers of a product that share a specific need or want that can
be satisfied through exchange relationship.
:MARKET
The process of transforming the sender’s message into the receiver’s thought.
:DECODING
Defined as transmitting, giving, or exchanging of information using oral or written means.
:COMMUNICATION
The process by which thoughts are expressed in the form of words, symbols, pictures, and gestures.
:ENCODING
The company can opt to change product characteristics such as product quality, features, and style to
attract new users and stimulate more usage. This is known as.
:product modification
These include accommodation, transportation, food and beverage, shopping centers and that will help the
tourist enjoy the destination.
:Destination Facilities
A collection of attractions which is the element of the tourism product that pulls people to a destination,
these are what the visitors want to see.
: Destination Attraction
The company may introduce innovations to the product to attract a related segment of the market and
increase consumption further. This is known as.
: Market Modification
Stages in Product Development

Idea Screening 2nd

Answer 1
Test Marketing 7th
Answer 2
Prototype Creation 6th
Answer 3
Marketing Strategy 4th
Answer 4
Idea Generation 1st
Answer 5
Commercialization 8th
Answer 6
Business Analysis 5th
Answer 7
Evaluation 9th
Answer 8
Concept Development and Testing 3rd
Answer 9

Product Life Cycle

Product Development 1st

Answer 1
Growth 3rd
Answer 2
Phase-out 6th
Answer 3
Decline 5th
Answer 4
Maturity 4th
Answer 5
Introduction 2nd
Answer 6

Destination Life Cycle

Development 3rd
Answer 1
Stagnation 5th
Answer 2
Decline 6th
Answer 3
Consolidation 4th
Answer 4
Involvement 2nd
Answer 5
Exploration 1st
Answer 6