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Details of Assessment
Term and Year Time allowed 5 Weeks
Assessment No 1 Assessment Weighting 40%
Assessment Type Written Response
Due Date Week 5 Room
Details of Subject
Qualification BSB61315 Advanced Diploma of Marketing and Communication
Subject Name Marketing Strategies
Details of Unit(s) of competency
BSBMKG605 Evaluate international marketing opportunities
BSBMKG606 Manage international marketing programs
Unit Code (s) and
BSBMKG608 Develop organisational marketing objectives
Names
BSBMKG611 Manage measurement of marketing effectiveness
BSBMKG603 Manage the marketing process
Details of Student
Student Name
College Student ID

Student Declaration: I declare that the work submitted is my

own and has not been copied or plagiarised from any person Student’s
or source. I acknowledge that I understand the requirements Signature: ____________________
to complete the assessment tasks. I am also aware of my
right to appeal. The feedback session schedule and Date: _____/_____/_________
reassessment procedure were explained to me.

Details of Assessor
Assessor’s Name

Assessment Outcome
Assessment
Competent Not Yet Competent Marks / 40
Result
Feedback to Student
Progressive feedback to students, identifying gaps in competency and comments on positive
improvements:

Assessor Declaration: I declare that I have conducted

a fair, valid, reliable and flexible assessment with this
student. Assessor’s
Signature: ___________________
Student attended the feedback session.
Student did not attend the feedback session. Date: _____/_____/________

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Purpose of the Assessment

The purpose of this assessment is to assess the student in the following Competent Not Yet
learning outcomes: (C) Competent
(NYC)
BSBMKG605 Evaluate international marketing opportunities
1.1 Assess international trade patterns and identify their likely importance for the
business
1.2 Research international business and electronic commerce market factors, and
assess opportunities to enter, shape or influence the market for their likely
contribution to the business
1.4 Identify international trade policies and agreements and estimate their likely
impact on international marketing opportunities
2.1 Identify and analyse impact of economic, political, social and cultural factors
affecting international marketing opportunities
2.2 Investigate international market trends and developments to identify market
needs relevant to the business
2.3 Identify new and emerging business and electronic commerce markets, and
assess opportunities to enter, shape or influence markets based on their fit with
business goals and direction, and their likely contribution to the business
3.1 Analyse and rate acceptability of political, financial stability and corruption risk
factors of potential market
3.2 Analyse and rate acceptability of legal and regulatory requirements, and trade
barriers to potential market
3.3 Relate risk factors to international business cycles in terms of economic
conditions and estimate their impact on potential market
BSBMKG606 Manage international marketing programs
1.1 Select viable international marketing opportunities and develop objectives
consistent with the organisation’s capabilities and resources
1.2 Identify measurable international marketing objectives consistent with
organisation’s strategic direction, and identify nature and extent of goals for
international market
2.3 Select a marketing approach to meet marketing objectives, international
market conditions and consumer preferences
4.1 Communicate international marketing objectives across the organisation to
suit culture, customs, levels of knowledge, experience and needs of personnel
4.3 Develop communication strategy to ensure personnel responsible for each
element of marketing mix work together to meet organisation’s marketing
objectives
5.3 Analyse, review and revise marketing outcomes and objectives
BSBMKG608 Develop organisational marketing objectives
1.3 Complete a situational analysis identifying factors impacting the direction and
performance of the business
1.4 Identify legal and ethical requirements for the organisation
2.4 Evaluate marketing performance against previous objectives, targets to
identify critical success factors, and areas for improvement
4.4 Ensure objectives are compatible with the organisation’s direction and
purpose, and meet legal and ethical requirements
BSBMKG611 Manage measurement of marketing effectiveness
1.2 Analyse effectiveness of current marketing metrics used by the organisation in
each key marketing operation
BSBMKG603 Manage the marketing process
1.1 Manage marketing effort to ensure it is directed towards areas of greatest
potential for the organisation
1.4 Use marketing metrics to monitor overall marketing progress against
performance targets, ensuring activity, quality, cost, and time requirements are

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met
3.1 Analyse marketing outcomes, review strategic objectives and marketing
metrics, and revise if required
3.4 Analyse changes in market phenomena, and identify and document their
impact on strategic marketing objectives
3.5 Document review of marketing performance against key performance
indicators in accordance with organisational requirements
Assessment/evidence gathering conditions

Each assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student
can only achieve competence when all assessment components listed under “Purpose of the assessment”
section are recorded as competent. Your trainer will give you feedback after the completion of each
assessment. A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment.

Resources required for this Assessment

 Computer with relevant software applications and access to internet

 Weekly eLearning notes relevant to the tasks/questions
Instructions for Students
Please read the following instructions carefully
 This assessment has to be completed In class At home
 The assessment is to be completed according to the instructions given by your assessor.
 Feedback on each task will be provided to enable you to determine how your work could be improved.
You will be provided with feedback on your work within two weeks of the assessment due date. All other
feedback will be provided by the end of the term.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps
in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be
deemed competent for this unit of competency.
 If you are not sure about any aspects of this assessment, please ask for clarification from your
assessor.
 Please refer to the College re-assessment for more information (Student Handbook).

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Assessment Type: Written Response

TABLE OF CONTENTS and Mark Allocations PAGES MARK MARK

ALLOCATED RECEIVED

Task 1 5

Task 2 4

Task 3 5

Task 4 4

Task 5 3

Task 6 6

Task 7 5

Task 8 4

Task 9 4

Reference -

TOTAL 40

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INSTRUCTIONS

There are 9 tasks and questions in this assessment. You must answer all. Resources for this
knowledge assessment are available in e-learning. Refer to Required Knowledge notes and slides
relevant to the topic of each question. You can also use marketing books and the internet as
reference.

Task 1: Outline relevant Australian and international standards, policies and guidelines,
for each of the following: (5x1 Marks each = 5 Marks)

 environmental matters
 human rights
 labour relations
 packaging
 risk management

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Task 2: What is Electronic Commerce (e-commerce) and how can it help you reach
international market. Identify and explain key provisions of relevant legislation and codes
of practice affecting aspects of marketing operations in e-commerce and organisation’s
contribution to economic development (4 marks)

Task 3: When you are considering entering an international market you are required to
identify several key features of that country to understand the consumer and market.
Discuss the importance of the following key features:

 cross-cultural communication and negotiation styles (2 marks):

 global and country’s specific economic, social, industry directions, trends and
practices (3 marks):

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Task 4: Cash flow analysis and capital structure are some examples of financial
management techniques. Highlight and discuss two more financial management
techniques. (2 marks)

Discuss principles and concepts of marketing and evaluation methodologies that suit your
techniques. (2 marks)

Task 5: Compare and contrast the following: (3 marks)

 strategic analysis techniques

 operational analysis techniques
 tactical analysis techniques

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Task 6: What factors will you consider when designing and implementing a
communication and training strategy. (3 marks)

Describe the range of marketing communication functions within an organisation.

(3 marks)

Task 7: Identify and explain two marketing metrics and their usefulness in measuring key
marketing operations. (2 marks)

Summarise relationship between marketing metrics and the need for marketing directors,
chief financial officers, chief executive officers and board members to be able to monitor
marketing performance. (3 marks)

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Task 8: Explain principles of marketing and strategic management. (2 marks)

Discuss how statistical data and data evaluation techniques are used to measure
marketing performance (2 marks)

Task 9: Describe own/relevant industry product and service knowledge. (2 marks)

Discuss the importance of understanding economic, social and industry trends and justify
your answer with example. (2 marks)

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SOURCES AND REFERENCES USED

1.

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