ASSESSMENT COVER SHEET

Assessment Details
Qualification Code and Title
Unit Code and Title
Assessment Type
Due Date
BSB61015 Advanced Diploma of Leadership and Management Block/ Term/ Year
BSBMKG609 Develop a Marketing Plan
A1 – Knowledge Questions Re-assessment YES NO

Student Details
Student Name Student ID

Instructions to Students: Please read the following instructions carefully.

 The purpose of this assessment is to assess your knowledge and skills.
 This assessment is to be completed according to the instructions.
 If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
 If you have questions and other concerns that may affect your performance in the assessment, please inform the assessor immediately.
 To be deemed satisfactory in this assessment, you must write the answers to all written questions correctly or meet all the performance
criteria for activity based assessments.
 You will get a due date and submission after the due date will result in a penalty fee.
 Should you not complete the tasks correctly, you will be given feedback on the results.
 You are entitled to one (1) resubmission of this task.
 If you feel the decision made by your assessor was incorrect please refer to your Student Handbook for information on assessment appeal.
 Please refer to the College re-submission and re-sit policy for more information.
 This is individual Assessment. Hand in or submit the hard copy of the Assessments to your Trainer/ Assessor.
We will check your work before marking
 You must have student name and student ID on the task
 Follow line spacing and font guidelines (see eSpace)
 Remember, that it must be your own work and if you use other sources then you must reference these appropriately.
 Plagiarism is copying someone else’s work and submitting it as your own. Any plagiarism will result in NYS. (see eSpace “say no to
Plagiarism)

For Assessor Use Only

Assessor’s Name
Assessment Decision: To be accessed as satisfactory in this assessment task, the student must address ALL assessment items/questions
satisfactorily.
All individual assessment tasks of this unit must be completed satisfactorily for a student to achieve an overall grade of competent for this
unit.
Task Result SATISFACTORY NOT
SATISFACTORY

Student Declaration: I declare that I have read and agreed to Assessor Declaration: I declare that I have conducted a
the instructions mentioned above and declare that the work fair, valid and flexible assessment with this student and I
submitted is my own and has not been copied or plagiarized from provided appropriate feedback.
any person or source.

Signature: Signature:

Date: / / Date: / /

ASSESSMENT 1 – KNOWLEDGE QUESTIONS

BSBMKG609 Develop a Marketing Plan – A1 1

The information contained in this assessment event lists the questions that you will need to develop a written
response. These questions are theoretical and provide evidence of your understanding of the principles of
marketing in terms of marketing opportunity options, strategies, approaches, ethical requirements, and legal
contexts. Each question includes the requirements which indicate what you have to do and the depth of your
response to achieve a satisfactory result.
Question 1
In the table below, outline common marketing opportunity options used in organisations.
Write your response into the table:
Marketing Opportunities Explanation Example
Strategic alliances
New products or services to target specific
markets
Greater penetration with existing products or
services
Take-overs
New business via franchising

Question 2
In the table below, outline common marketing strategies used in organisations.
Write your response into the table:
Strategy Explanation Example

Question 3
In the table below, outline common marketing approaches used in organisations.

BSBMKG609 Develop a Marketing Plan – A1 2

Write your response into the table:
Approach Explanation Example

Question 4
Explain processes to ensure marketing strategies, approaches, and marketing mix align to organisational
objectives and are legal, ethical, and achievable.
Write your response here:

Question 5
In the table below, outline the legislative and regulatory context of an organisation relevant to a marketing
plan.
Write your response into the table:
Legislation/Codes/Standards Summary of Key Provisions
1.
2.
3.
4.
5.
6.
7.
8.
9.

TASK OUTCOME SHEET

BSBMKG609 Develop a Marketing Plan – A1 3

The Feedback Evaluation Sheet below is the assessment questions and tasks for each of the assessment events
that the student is required to complete. Assessors, tick ‘S’ if the student achieved a satisfactory outcome for an
assessment task and ‘NYS’ if the student does not meet these requirements. Also, you are required to write
comments on the quality of this evidence under the ‘Comments’ column. For your judgement on the student’s
overall performance, tick ‘Satisfactory’ if the student achieves a satisfactory outcome for all of the tasks or ‘Not-
Yet-Satisfactory’.
Task Outcome Sheet
Assessment Event 1 Knowledge Questions S NYS Comments
Question 1
Question 2
Question 3
Question 4
Question 5
Feedback to Students:

Assessment Outcome  Satisfactory  Not Yet Satisfactory

Assessor’s Signature: Date:

BSBMKG609 Develop a Marketing Plan – A1 4