For Students

Bukidnon Association of Catholic Schools (BUACS), Inc.

Diocese of Malaybalay

Loyola High School

Don Carlos, Bukidnon
Senior High School Department

Principles of Marketing
First Quarter
School Year 2020-2021
Learning Activity Sheet No. 5
Week: 5
Day : 1 to 4

Topic : Strategic Marketing Process

A. Topic: Background Information/Concept Notes

The Strategic Marketing Process

- Seeks to establish a clear and concerted direction for all marketing activities of an
organization. It includes plans to reach specific goals/objectives.

Step 1 – Mission Identification

Mission A mission statement defines what an organization is, why it exists, its reason for
Identification being, its primary customers, the products and services it produces, and its geographical
area of operation.

Step 2 – Situation Analysis

Situation This step assesses and evaluates the market, customers, competitors, and the
Analysis company’s internal and external environment. The objective is to identify the company’s
strengths and weaknesses, as well as the available opportunities and possible threats.

Step 3 – Objective Setting

Objective Objectives are marketing targets that are specific, measurable, attainable,
Setting realistic, and time-bound (SMART). These targets include sales revenues, market shares,
or profits. These are used as basis for strategy selection and development.

Step 4 – Marketing Strategy Development

Marketing This involves market segmentation, identification of target market, positioning,
Strategy selection of broad marketing strategies, and the translation of strategies into action
Development plans.

Step 5 – Strategy evaluation and control

After the strategy is developed, periodic monitoring and evaluation are needed.
This is necessary to identify deviations and makes necessary adjustments and
Strategy corrections.
Evaluation and
Control

Please refer to your principles of marketing book (A.B. Ilano) Rex Bookstore
B. Learning Competency with Code:
 Strategic and marketing planning in terms of objectives and processes(ABM_PM11-Ie-i-9)

C. Learning Objectives:
At the end of the session, the students can demonstrate understanding of the Customer Service Customer-
Driven Marketing through;
a. identifying the strategic marketing process;
b. preparing a strategic marketing process for their business; and
c. evaluating the strategic marketing process relevance to their business.

D. Detailed Instructions/Directions:
1. Read and understand the background information of the topic.
2. Create a Strategic Marketing Plan for the business product/service that was used in the previous activity.
Write it in a bullet form, 1 sentence to each bullet in at least 3 – 5 items per step.
3. Answer the questions briefly and concisely at least 3-5 sentences.

E. References
 A.B Ilano; Principles of Marketing (2016); Rex Printing Company Inc.
 SO and TORRES ; Principles of Marketing (2016) ; Vibal Group, Inc. 1253 Gregorio Araneta Avenue,
Quezon City

Prepared by: Checked by:

MRS. LALA KRISTINA A. PACAMALAN,LPT MR. ROMEO A. BALASTA, LPT
Subject Teacher Vice Principal for Senior High School

Approved by:

MS. LOURDES BERNADETTE B. EBDALIN,LPT

Principal
 Note: Submit the answered activity sheets to your subject teacher

Bukidnon Association of Catholic Schools (BUACS), Inc.

Diocese of Malaybalay

LOYOLA HIGH SCHOOL

Don Carlos, Bukidnon
Senior High School Department

PRINCIPLES OF MARKETING
First Quarter
Week: 5

Day: 1-4
School Year 2020-2021

NAME : ___________________________________________ SCORE : __________________________

GRADE & SECTION: _______________________________ DATE : __________________________

1. What do you think will happen if we interchange the strategic marketing process? Do you think
you have a successful marketing strategy for your business?
______________________________________________________________________
______________________________________________________________________
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2. Create a Strategic Marketing Plan. Write the name of your business on the line below.
___________________________________________________

Step 1: Mission Identification

Step 2: Situation Analysis

Step 3: Objective Setting

 Step 4: Marketing Strategy Development

Step 5: Strategy Evaluation and Control

3. How important it is to follow the step by step process in the marketing process?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
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Guide Questions
1. How does it greatly affect the marketing of your products/services?
2. Is following the process essential in making your marketing strategy?

Rubric for Scoring

Evaluation Score
Clear, comprehensible, Clear, comprehensible, Clear, comprehensible,
realistic and customer realistic and customer realistic and customer driven
driven evaluation checklist driven evaluation checklist evaluation checklist reflecting
reflecting the highest level reflecting the average level the needs improvement level
of veracity. (5pts) of veracity. (3pts) of veracity. (2pts)
Highest Possible score = 5pts
Reflection
I learned that ______________________________________________________________________
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I am tangled about __________________________________________________________________
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1. How do you apply the school’s Mission statement to the marketing process in real life?
__________________________________________________________________________________
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