Republic of the Philippines

DEPARTMENT OF EDUCATION
BOBON SCHOOL FOR PHILIPPINE CRAFTSMEN
Bobon, Northern Samar
School ID No. 303535

K to 12 Basic Education
General Academic Strand
PRINCIPLES OF MARKETING
(FIRST QUARTER)

ACTIVITY SHEETS

SENIOR HIGH SCHOOL

GRADE 11 AND 12

Republic of the Philippines

DEPARTMENT OF EDUCATION
BOBON SCHOOL FOR PHILIPPINE CRAFTSMEN
Bobon, Northern Samar
School ID No. 303535
 Level : SENIOR HIGH SCHOOL
Subject Group : SPECIALIZED SUBJECT
Subject : PRINCIPLES OF MARKETING

BUDGET WORK
No. of
Quarter Most Essential Learning Competencies (MELC) Days
Taught
Quarter 1
Define and understand marketing 10
 Principles
 Goals
 Approaches
Define relationship marketing 15
Explain the value of customers
Distinguish between strategic and marketing 20
Planning in terms of objectives and process
*Discuss the concept and nature of staffing 5
Quarter 2
*Analyze the process of recruiting, selecting and training employees. 5
*Examine the functions and importance of compensation, wages and 10
performance evaluation, appraisal, reward system, employee relations and
movement.
*Analyze motivation, leadership, and communication work in an 5
organization.
*Apply the concept and nature of different control methods and techniques in 5
accounting and marketing.
Explain the nature and role in the firm of the following functional areas of 5
management.
a. Human Resource Management
b. Marketing Management
c. Operation Management
d. Financial Management
e. Material and Procurement Management
f. Office Management

*These learning competencies were rephrased and deemed most essential in the achievement of content and performance
standards.

Republic of the Philippines

DEPARTMENT
RepublicOF EDUCATION
of the Philippines
BOBON SCHOOL FOR PHILIPPINE CRAFTSMEN
Bobon, Northern Samar
 Department of Education
Regional Office No. VIII
BOBON

Activity Sheet-1.1

Name of Learner
Grade Level/Section
Core Subject Title: PRINCIPLES OF MARKETING
Quarter: 1st
Background Today’s successful companies at all levels have one thing in common. They
Information for are strongly customer focused and committed to marketing .
Learners:
Learning Competency: Define and understand marketing (principles, goals, approaches)
“Define relationship marketing” Explain the value of customers
Code: ABM_PM11-Ic-b-1, ABM_PM11-Ic-d-5/6
Directions/Instructions: Philanthropic responsibility is at the heart of a few companies. The
Philippines is seeing an increase in companies that do not focus on
profitability but also champion social causes. In this activity you will see an
example of an actual company that not only places importance in company
profitability runs its business in order to make a difference. Please refer the
link to the reference section. See how the company runs its business in
order to make a difference.
Activity Case Study: Corporate Social Responsibility
VCB, Inc. is a shirt printing business with a heart. Its business model caters
to two types of customers. (1) business customers for whom they print
shirts or tote bag requirements for uniforms or giveaways; and (2) retail
customers for whom they conceptualize and print shirts with witty
statement and funky illustration.
But there is more to this than meets the eye. VCB, Inc.is not just an
ordinary printing business it takes into consideration its ethical and
philanthropic responsibilities, and integrates these in its business.
VCB, Inc. provides work for disadvantaged individuals, which include ex-
convicts, persons with disabilities, and female victims of domestic abuse.
The company gives them a healthy work environment that makes them
productive members of society once again. They are engaged in work such
as sewing, printing, cutting and drying of printed products. In retail stores,
deaf and mute employees communicate with customers using a white
board where they can write their message or point at what customers need
quality, color, or size. Currently the company employs 43 employees.

The employees receive salaries that are above the minimum wage set by
the government. They also have a health care package, and their children
receive food and cash allowance every day. They are given monetary
incentives when the company hits its targets. The employees are treated
like family, and they love the company for it.
This only shows that a company can earn profits while also taking cate of
the society. It would be good to see if all companies can integrate their
corporate social responsibility in their business model in order to create a
better place for everyone.
Guide Questions 1. What is the company’s mission and vision?
2. What are the specific actions that the company undertakes in order
to live by its core values: pro-poor, pro-Philippines, and pro-
environment?
Rubric Your answer will be graded based on this rubric. Consequently, use this
rubric as a guide when writing your answer and check it again before you
submit your output.

Points 30 Points 25 Points 20 Points 15

Features
Advanced Accomplished Capable Beginner
Quality of  Piece was  Piece was written  Piece had little  Piece had no
 Writing written in an in an interesting style or voice style or voice
extraordinary style and voice  Gives some new  Gives no new
style and voice  Somewhat information but information and
 very informative informative and poorly organized very poorly
and well organized organized
organized

 Grammar,  Virtually no  Few spelling and  A number of  So many spelling,

Usage &
spelling, punctuation spelling, punctuation and
Mechanics
punctuation or errors, minor punctuation or grammatical
grammatical grammatical errors grammatical errors that it
errors errors interferes with
the meaning

Reference http://www.chemrez.com/index.php/client-success-stories/28-being-a-
hero-is-human-nature.
https://chemrez.com/about-us/
Note: Practice Personal Hygiene Protocols at all times.

Republic of the Philippines

DEPARTMENT
RepublicOF EDUCATION
of the Philippines
BOBON SCHOOL FOR PHILIPPINE
Department of EducationCRAFTSMEN
Bobon,Regional OfficeSamar
Northern No. VIII
BOBON
School ID No. 303535
 Activity Sheet-1.2

Name of Learner
Grade Level/Section
Core Subject Title: PRINCIPLES OF MARKETING
Quarter: 1st
Background Today’s successful companies at all levels have one thing in common.
Information for They are strongly customer focused and committed to marketing.
Learners:
Learning Competency:
Code: ABM_PM11-Ia-b-1
Directions/Instructions: Philanthropic responsibility is at the heart of a few companies. The
Philippines is seeing an increase in companies that do not focus on
profitability but also champion social causes. In this activity you will see an
example of an actual company that not only places importance in company
profitability runs its business in order to make a difference. Please refer the
link to the reference section. See how the company runs its business in
order to make a difference.
Activity Case Study: Corporate Social Responsibility
ABC, Inc. is a shirt printing business with a heart. Its business model caters
to two types of customers. (1) business customers for whom they print
shirts or tote bag requirements for uniforms or giveaways; and (2) retail
customers for whom they conceptualize and print shirts with witty
statement and funky illustration.
But there is more to this than meets the eye. ABC, Inc.is not just an
ordinary printing business it takes into consideration its ethical and
philanthropic responsibilities, and integrates these in its business.
ABC, Inc. provides work for disadvantaged individuals, which include ex-
convicts, persons with disabilities, and female victims of domestic abuse.
The company gives them a healthy work environment that makes them
productive members of society once again. They are engaged in work such
as sewing, printing, cutting and drying of printed products. In retail stores,
deaf and mute employees communicate with customers using a white
board where they can write their message or point at what customers need
quality, color, or size. Currently the company employs 43 employees.

The employees receive salaries that are above the minimum wage set by
the government. They also have a health care package, and their children
receive food and cash allowance every day. They are given monetary
incentives when the company hits its targets. The employees are treated
like family, and they love the company for it.
This only shows that a company can earn profits while also taking cate of
the society. It would be good to see if all companies can integrate their
corporate social responsibility in their business model in order to create a
better place for everyone.
Guide Questions 3. What is the company’s mission and vision?
4. What are the specific actions that the company undertakes in order
to live by its core values: pro-poor, pro-Philippines, and pro-
environment?
Rubric Your essay will be graded based on this rubric. Consequently, use this
rubric as a guide when writing your answer and check it again before you
submit your answer.

Points 30 Points 25 Points 20 Points 15

Features
Advanced Accomplished Capable Beginner
Quality of  Piece was  Piece was written  Piece had little  Piece had no
Writing
written in an in an interesting style or voice style or voice
extraordinary style and voice  Gives some new  Gives no new
style and voice  Somewhat information but information and
 very informative informative and poorly organized very poorly
and well organized organized
organized
  Grammar,  Virtually no  Few spelling and  A number of  So many spelling,
Usage &
spelling, punctuation spelling, punctuation and
Mechanics
punctuation or errors, minor punctuation or grammatical
grammatical grammatical errors grammatical errors that it
errors errors interferes with
the meaning

Reference http://www.chemrez.com/index.php/client-success-stories/28-being-a-
hero-is-human-nature.

Prepared by: Victor C. Buenconcejo, Jr.

Subject Teacher

Note: Practice Personal Hygiene Protocols at all times.