Republic of the Philippines

Department of Education
NATIONAL CAPITAL REGION
SCHOOLS DIVISION OF QUEZON CITY
Holy Spirit National High School

WEEKLY HOME LEARNING PLAN

Principles of Marketing
WEEK 1
October 5-9, 2020

SECTIONS: Grade 12 ABM-B, ABM-A

Class Schedule Learning Learning Objectives Learners’ Tasks Mode of Delivery

Competency
Online
Online  Define marketing  Accomplishing routinely activities: prayer, (Teacher will use the
October 6, 2020 Define and  Know the Principles greetings and attendance; Google Meet to conduct
Tuesday understand of Marketing  Answering the pre-test; the virtual discussions)
(10:30 –11:30am) Marketing Principles  Learn the marketing  Define Market, Marketing
12ABM-B and Goals process  Identify the interacting components of marketing: Online – Text Based
(ABM_PM11-Ia-b-1)  Understand the Customer, Company, and Competition
Modular Goals of Marketing  Identify the market Activities: Creating, (The teacher will use the
12ABM-A Communicating, Delivering, Exchanging text – based instructions)
 Identify the Market 4P’s: Product, Promotion, Materials will be posted
Place, and Price thru Google Classroom.
 Categorize the five components of Maslow’s Students can send queries
Hierarchy of Needs thru chats as well.
 Illustrate the marketing process Monitoring and feed
 Describe the Goals of Marketing backing on students’
 Accomplishing the following activities: Activity output will be also done
1. Define Marketing. Define marketing in your thru personal chats.
own words, based on what you understand
about it. Give three examples of products that Modular
you regularly see around you and describe their (Self-learning, school will
“marketing activities”. Activity 2. Identification provide printed module for
of Marketing Words. Chose the letter of the modular students)
 best answer. Activity 3. Plot Marketing Goals.
Interview 5 mobile subscribers and ask about
their network provider. Ask them why they prefer
the said services, advantage and disadvantages
they experienced in patronizing it. After
gathering the details, formulate a set of
Marketing Goals.
 Answering the post-test

Submitted by:

MEINRAD C. BAUTISTA
Master Teacher I

Submitted to: Noted by:

MARY GRACE C. DELA CRUZ MA. GINA M. ROCENA

Grade 12 Coordinator Principal III

INDIVIDUAL LEARNING MONITORING PLAN

Learner’s Name:
Grade Level:
Learning Area Learner’s Needs Intervention Strategies Monitoring Date Learner’s Status
Insignifican Significant Mastery
t Progress Progress

Intervention Status 1. Learner is not making significant progress. Intervention strategies need to be revised.
2. Learner is making significant progress. Continue with the learning plan.
3. Learner has reached mastery of the competencies in the learning plan.
 Republic of the Philippines
Department of Education
NATIONAL CAPITAL REGION
SCHOOLS DIVISION OF QUEZON CITY
Holy Spirit National High School

WEEKLY HOME LEARNING PLAN

Principles of Marketing
WEEK 2
October 12-16, 2020

SECTIONS: Grade 12 ABM-B, ABM-A

Class Schedule Learning Learning Objectives Learners’ Tasks Mode of Delivery

Competency
Online
Online  Describe marketing  Accomplishing routinely activities: prayer, (Teacher will use the
October 13, 2020 Define and Approaches greetings and attendance; Google Meet to conduct
Tuesday understand  Identify the different  Answering the pre-test; the virtual discussions)
(10:30–11:30am) Marketing marketing  Define Marketing Approach
12ABM-B Approaches approaches  Identify the different traditional and Online – Text Based
(ABM_PM11-Ia-b-1)  Explain the evolution contemporary Marketing Approaches:
Modular of marketing Production/ Product Orientation, Sales (The teacher will use the
12ABM-A  Become aware of Orientation, market Orientation, Societal text – based instructions)
the importance of marketing Orientation, and Customer Materials will be posted
learning marketing Relationship Orientation. thru Google Classroom.
approaches  Students can send queries
 Accomplishing the following activities: Activity thru chats as well.
1. Understanding Marketing Words. Define Monitoring and feed
the following words: Approaches, Market backing on students’
Evolution, Sales, Marketing, and Societal. output will be also done
 Reflection Activity. What do you think would thru personal chats.
happen if marketing did not evolve and people
got stuck in the period of sales orientation? How Modular
would consumers behave in this kind of (Self-learning, school will
 marketplace? provide printed module for
 Application. Select one existing local product or modular students)
service Company in your area. Write the name
of the company, the product or service of the
company, and the marketing approach. Write
the details about how its marketing approach is
being used.
 Answering the post-test

Submitted by:

MEINRAD C. BAUTISTA
Master Teacher I

Submitted to: Noted by:

MARY GRACE C. DELA CRUZ MA. GINA M. ROCENA

Grade 12 Coordinator Principal III

INDIVIDUAL LEARNING MONITORING PLAN

Learner’s Name:
Grade Level:
Learning Area Learner’s Needs Intervention Strategies Monitoring Date Learner’s Status
Insignifican Significant Mastery
t Progress Progress

Intervention Status 4. Learner is not making significant progress. Intervention strategies need to be revised.
5. Learner is making significant progress. Continue with the learning plan.
6. Learner has reached mastery of the competencies in the learning plan.
 Republic of the Philippines
Department of Education
NATIONAL CAPITAL REGION
SCHOOLS DIVISION OF QUEZON CITY
Holy Spirit National High School

WEEKLY HOME LEARNING PLAN

Principles of Marketing
WEEK 3
October 19-23, 2020

SECTIONS: Grade 12 ABM-B, ABM-A

Class Schedule Learning Learning Objectives Learners’ Tasks Mode of Delivery

Competency
Online
Online  Define relationship  Accomplishing routinely activities: prayer, (Teacher will use the
October 20, 2020 Define Relationship marketing greetings and attendance; Google Meet to conduct
Tuesday Marketing  Explain the customer  Answering the pre-test; the virtual discussions)
(10:30– 11:30am) (ABM_PM11-Ic-d-5) value, satisfaction  Define Relationship Marketing, Customer Value,
12ABM-B and retention, and; Customer Satisfaction, Customer Retention Online – Text Based
 Understand the  Describe the inter-relationship between
Modular relationship among Customer Value, Customer Satisfaction, (The teacher will use the
12ABM-A customer value, Customer Retention text – based instructions)
satisfaction and  Activity 1. Choose two brands and identify how Materials will be posted
retention the following company offer the value/loyalty thru Google Classroom.
card. Jollibee, Shakeys, 7-11, Mercury drug Students can send queries
store, Puregold, SM and Robinsons. Activity 2: thru chats as well.
Write the benefits you got from the value/loyalty Monitoring and feed
card. Additional Activity. Using the customer backing on students’
value, customer satisfaction and customer output will be also done
retention table. Identify and make an analysis of thru personal chats.
the patronage reward system of your chosen
company. Modular
  Answering the post-test (Self-learning, school will
provide printed module for
modular students)

Submitted by:

MEINRAD C. BAUTISTA
Master Teacher I

Submitted to: Noted by:

MARY GRACE C. DELA CRUZ MA. GINA M. ROCENA

Grade 12 Coordinator Principal III

INDIVIDUAL LEARNING MONITORING PLAN

Learner’s Name:
Grade Level:
Learning Area Learner’s Needs Intervention Strategies Monitoring Date Learner’s Status
Insignifican Significant Mastery
t Progress Progress

Intervention Status 7. Learner is not making significant progress. Intervention strategies need to be revised.
8. Learner is making significant progress. Continue with the learning plan.
9. Learner has reached mastery of the competencies in the learning plan.
 Republic of the Philippines
Department of Education
NATIONAL CAPITAL REGION
SCHOOLS DIVISION OF QUEZON CITY
Holy Spirit National High School

WEEKLY HOME LEARNING PLAN

Principles of Marketing
WEEK 4
October 26-30, 2020

SECTIONS: Grade 12 ABM-B, ABM-A

Class Schedule Learning Learning Objectives Learners’ Tasks Mode of Delivery

Competency
Online
Online  Identify and describe  Accomplishing routinely activities: prayer, (Teacher will use the
October 27, 2020 Explain the Value of relationship greetings and attendance; Google Meet to conduct
Tuesday Customers development  Answering the pre-test; the virtual discussions)
(10:30– 11:30am) (ABM_PM11-Ic-d-6) strategies;  Describe Relationship Development Strategies;
12ABM-B  Identify the  Describe Relationship Bonds Online – Text Based
relationship bonds;  Identify the four levels of Relationship Bonds:
Modular  Identify and describe Financial, Social, Customization and Structural (The teacher will use the
12ABM-A the customer Bond. text – based instructions)
pyramid;  Identify the Customer Profitability-focused Materials will be posted
 Know the strategies marketing Pyramid from Lead to Platinum thru Google Classroom.
and tools used in  Activity 1. Why Shoe Mart competitors have not Students can send queries
relationship been able to duplicate its customer’s relationship thru chats as well.
development. strategy? What are the different ways for Monitoring and feed
business of offer rewards to their customers? backing on students’
Activity 2. Think of a company or a business output will be also done
that you are familiar with, who offered a thru personal chats.
customization bond. Differentiate the four levels
 of relationship bonds. Activity 3. Application in Modular
real Life. Draw a loyalty card you have (Self-learning, school will
developed. Write the rewards program of your provide printed module for
loyalty card. modular students)
Reflection Activity. If you are one of the
business owner during the current COVID-19
pandemic what relationship bonds will you
apply? Explain your answer.
 Answering the post-test

Submitted by:

MEINRAD C. BAUTISTA
Master Teacher I

Submitted to: Noted by:

MARY GRACE C. DELA CRUZ MA. GINA M. ROCENA

Grade 12 Coordinator Principal III

INDIVIDUAL LEARNING MONITORING PLAN

Learner’s Name:
Grade Level:
Learning Area Learner’s Needs Intervention Strategies Monitoring Date Learner’s Status
Insignifican Significant Mastery
t Progress Progress

Intervention Status 10. Learner is not making significant progress. Intervention strategies need to be revised.
11. Learner is making significant progress. Continue with the learning plan.
12. Learner has reached mastery of the competencies in the learning plan.