SHEPHERDVILLE COLLEGE

Talojongon, Tigaon, Camarines Sur

College of Education Department
Second Semester
AY 2022 – 2023
_______________________________________________________________________________________

THE ENTREPRENEURAL MIND

MARKETING AND MARKETING MANAGEMENT

Module 4 - SAQ Answer Sheets

MIDTERM

Name: JEHOSHAPHAT P. SABA Date: 03-26-202 Course/Year: BPE 2O

STUDENT ASSESSMENT QUESTIONS (15 pts.) Good luck!

1. What is Marketing and Marketing Management. 5 pts.

 Marketing refers to the actions a business does to encourage the purchase or sale of a good or service.
 Marketing management refers to the management and administration of numerous marketing activities
as well as the personnel engaged, including managers, marketing management specialists,
contractors, and more.

2. Enumerate the importance of Marketing to business, customer and society. 5 pts.

Importance of Marketing for Business

 Marketing Generates Revenue to Firms
 Information for Decisions
 Management of Innovation and Change

Importance of Marketing for Customers:

 Marketing promotes product awareness to the public
 By the process of new product development marketing managers identifies the needs of customers
thereby finding ways to cater to them
 With the help of marketing of different products a customer can compare the competitors’ products and
buy the best one among the available choices
 By way of promotion activities conducted by marketers, customers get extra benefit for buying the
products.
 With the development of various new marketing concepts like Customer Relationship Marketing (CRM),
customers get benefit since companies have now realised the importance of existing customers and
thus try to maintain them.

Importance of Marketing for Society

 Delivery of Standard of Living
 Employment and Income
 Equilibrium between Supply and Demand
 Creation of Utilities
 Economic Development

3. Explain briefly the Specialized Marketing Management Roles. 5 pts.

Large teams may be involved in marketing management positions in larger businesses. From product
marketing manager to digital marketing manager, specialized marketing management jobs might vary in
their duties. Management Roles include the following below:
 Digital marketing manager
 Product marketing manager
 Brand marketing manager
 Content marketing manager
 Social media marketing manager
 SHEPHERDVILLE COLLEGE
Talojongon, Tigaon, Camarines Sur
College of Education Department
Second Semester
AY 2022 – 2023
___________________________________________________________________________________

THE ENTREPRENEURAL MIND

MARKETING AND MARKETING MANAGEMENT

Module 4 - SAQ Answer Sheets

MIDTERM

Name: JEHOSHAPHAT P. SABA Date: 03-26-202 Course/Year: BPE 2O

EVALUATION (10 pts.)

Answer the question below.

1. Explain the importance of marketing management in business.

The capacity of a company to make income, build a brand, and comprehend its consumer base
depends heavily on marketing management. Through attracting new consumers, growing an existing
client base, enhancing customer interactions, and establishing a company's reputation, marketing
management aims to guarantee a business is successful. It is the procedure through which plans and
strategies for the promotion of services are produced. A product or service can reach its target market
with the aid of marketing management. By expanding its client base, marketing management also
takes use of the company's resources to boost sales.