Project Title Responsive Spaces – Digital Marketing

In Class Presentation: Friday 16th December 16:00

Deadline
Portfolio: Friday 16th December 16:00

Submission In Class/Aula - Presentation,

Method Aula - Project Portfolio

Project Staff Robert Ford

Unit Title Responsive Spaces Level / Term Level 5 / Term 2

USE18204 Credit / 30 Credits

Unit Code
Weighting %

Unit Leader Robert Ford Date of Issue 14th October 2022

MoMA MoMA | Preserving Warhol's Films by Robert Ford

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Project Brief

Introduction

This unit explores the potential of Multimedia designing and responding to advertising briefs. The learners will be set
a task of creating a range of medias across multiple mediums within the creative media industry to help answer a
client brief for an advertising campaign. Learners will be expected to use a range of software’s (Industry Relating) to
create a range of assets for the campaign, which are a mixture of 2D static, Live social media and Moving Image.

Task 1 – Final Project Presentation

• Project Presentation in class. Individual projects. Include description of the rationale behind their response to
the client brief. (15 - 20 minutes)
Project Presentation
The overarching topic of this brief is branding and coherency.
• Minimum 1 minutes to max 5 min of a moving image advertising asset which must be optimized for web use
and live projection use.
• You can work on produce a printed medium, web medium and a digitally created moving image for a live
event.
• You have looked at the practice of several successful brand designers and or advertising campaigns created by
companies for inspiration and ways to push the creative barriers of the 21st century.
• You need to incorporate a coherent design to all assets to ensure they feel like part of the same campaign.
• You will be required to produce and present a creative project using multimedia content as an integral part of
the work.

Task 2 – Project Portfolio

• Write a short (min. 1000 max. 1500 words) report containing some background research and outlining your
design approach, detailing research, process, and development including documentation about your project.

• Include breakdowns of both primary and secondary research from the advertising and designing world as
guidance and influences over your outcome.

Week to week outline

Week 1 – Robert N/A

Week 2 –. Robert N/A

Week 3 – Morning: *Brief Introduction* Social Media Introduction

Afternoon: Introduction to Brand Design

Week 4 – Morning: Illustrator Introduction

Afternoon: Logo Design

Week 5 – Robert N/A

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Week 6 – Morning: Advanced Design & Photoshop
Afternoon: Page Layout Design

Week 7 – Morning: Idea Presentation

Afternoon: 1-2-1 Feedback

Week 8 - Morning: Exposure Triangle Photography & Advanced Camera Movement

Afternoon: Copyright

Week 9 - Morning: Advanced Premier Pro

Afternoon: Ultra key & Special Effects

Week 10 - Morning: Preparing files for print & Web.

Afternoon: Branding Overview & Coherency Review (Group Review Task)

Week 11 - Morning: 1-2-1 Reviews (In-person/Online)

Afternoon: Student Workshop (In-person/Online)

Week 12 - Final project presentation and feedback session.

Essential Reading List –- Harvard referenced

1. Social Media Marketing: The Ultimate Guide to Personal Branding Using YouTube, Facebook, Instagram,
Blogging for SEO, Twitter, and Advertising Golden Matt
2. Logotype - Michael Evamy
3. Logo Modernism - by Jens Müller

Other useful information

Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Adobe Premier Pro.

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Assessment Methods and Tasks

More detailed assessment tasks to be specified in the brief

Submission Weighting %
Assessment tasks
Method

In class 25%
• Project Presentation (15 - 20 minutes)
presentation

• Project portfolio and written report with technical 75%

documentation, including research and outlining your Upload to Aula in
approach. (1000 - 1500 words) PDF / JPG / PNG
• Physical advertising media submitted as JPEG,PNG or PDF. MP4/MOV format
• Link to live social media account advertising the brief.
• Video Advertisement (1- 2 minutes)

Assessment and
tutor feedback Grades and feedback released within three working weeks of submission.
date

Unit Learning outcomes (including relevant principle from Mindsets and Skillset, from Unit specs)

Ability to demonstrate advanced understanding of branding, theming, and coherence

LO_1
within a design.

Ability to demonstrate a creative outlook on varies software’s including Premier Pro,

LO_2
Photoshop & Illustrator.

Understanding and demonstration of a range of design principles and accessibility choices

LO_3 within web.

Knowledge of social media types and their restrictions on content creation, posting and
LO_4
display limitations.

Knowledge of print-based media and its effect on the design process and environmental
LO_5
limits of resources.

Comprehension of brand coherence and multimedia concepts within the marketing

LO_6 industry.

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The Five Principles

The Five Principles underpin the Mindsets and Skillsets Manifesto and are the foundation upon which all course
curriculum frameworks and unit specifications are based. The relevant Principles as stated below have been mapped
against the Learning Outcomes relevant to each course unit and at each level (see Programme Specifications for full
description of the Five Principles):

Cultivate Where the individual thrives.

Collaborate Where the individual evolves.

Integrate Where education engages industry.

Advocate Where purpose meets practice.

Originate Creativity meets technology.

Submission Regulations

Students who miss the deadline or fail this project will be required to complete
a retrieval project which demonstrates that the learning outcomes have been achieved.

Students should be aware that retrieval submissions are capped at a bare pass grade,
unless the extenuating circumstances panel uphold an evidenced application.

The deadline for retrieval submissions will be determined at an Assessment Board.