Project – Viral Marketing and Digital Skills

Deadline 19th January, 16:00. Presentations 20th January.

Submission
Method
Aula

Project Staff Samantha Sandilands

Elective: Y2 Project – Viral Level 5, Semester 1

Unit Title Level / Term
Marketing & Digital Skills

Unit Code EDGM20313 Credit / Weighting 15 credits, Pass/Fail

Unit Leader Samantha Sandilands Date of Issue 30th September 2022

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Project Brief

PRESENTATION

You will write and deliver a 15-minute presentation on the project you choose to work on for this module.
You have three options to choose from, and the presentation should explain the following, supported with
relevant references and sources:
• A background to the project
• An analysis of competitors
• How you planned it
• What you did
• How you did it
• Why you did it
• Content examples

Option 1 – Launch marketing campaign

• Choose a sector such as fashion, food delivery, luxury hotels, video games etc, and imagine you are
working for a new brand who is trying to enter this field.
• Plan a launch marketing campaign for your brand and explain it in detail, referring to concepts and
theories you learned throughout your first year.
• Create content which you will use to promote the brand. This can be social media posts, web content,
photography, short video clips, blog posts – whatever fits with your marketing plan.

Option 2 – New content marketing campaign

• Choose a specific visitor attraction (a real one) such as a museum, historical site, theme park, zoo etc.
• Plan a marketing campaign for a new attraction/exhibition/event, and explain it in detail, referring to
concepts and theories you learned throughout your first year.
• Create content which you will use to promote it. This can be social media posts, web content,
photography, short video clips, blog posts – whatever fits with your marketing plan. You must work within
the attraction’s current branding, so it is important to research them thoroughly (ideally visit them
yourself).

Option 3 – Personal brand marketing

• Work on a personal branding campaign which establishes your own online professional profile.
• Plan your branding campaign using professional social media platforms (LinkedIn, Instagram, YouTube
etc) and explain your ideas in detail, referring to concepts and theories you learned throughout your first
year.
• Create content which you will use on your platforms. This can be social media posts, web content,
photography, short video clips, blog posts – whatever fits with your personal brand plan.

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Essential Reading List – Harvard referenced

Berkun, S. (2005). The art of project management. Beijing/Farnham: O’Reilly.

Chatfield, T. (2018). Critical Thinking. London: Sage Publications
Fielding, P. (2019). How to manage projects: essential project management skills to deliver on-time, on-budget results. London:
Kogan Page.
Judkins, R. (2015). The art of creative thinking. Sceptre
Trott D. (2016), One Plus One Equals Three: A Masterclass in Creative Thinking. Pan

Student will receive feedback and assessment within 20 working days of submission by: 16th February 2022

Assessment and
tutor feedback Students who miss the deadline or fail this project may be required to complete a retrieval project which
date demonstrates that the learning outcomes have been achieved. Students should be aware that retrieval
submissions are capped at a bare pass grade, unless the extenuating circumstances panel uphold an
evidenced application. The deadline for retrieval submissions will be determined at an Assessment Board.

Unit learning outcomes (including relevant principle from Mindsets and Skillsets)

Employ relevant knowledge of skills alongside a grasp of the creative potential of a selection of
Collaborate
processes, materials and methods that inform creative and academic practice.

Originate Analyse conceptions of diverse practice and use this to inform a course of action.

Demonstrate professional transferable and employability skills, including the ability to manage a
Cultivate
project and time and work within a set framework, problem-solve and communicate effectively.

Assessment Criteria

Demonstrate your ability to document your work in a coherent and accessible presentation of visual and
1
contextual research materials.

Demonstrate understanding of academic practices and an ability to link research output to creative and
2
technical practices, and demonstrate how you have evaluated your progress.

3 Demonstrate potential to acquire subject knowledge which can underpin your professional life and practice.

Work within the scope of the project, demonstrating some project management techniques and processes
4
applied to your work.

Apply knowledge gained from previous modules within a project-based capacity, demonstrating the breadth
5
and depth of your learning.

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 Assessment Methods and Tasks

Submission Weighting %
Assessment tasks
Method

• Presentation Aula/in-class • Pass/Fail

The Five Principles

The Five Principles underpin the Mindsets and Skillsets Manifesto and are the foundation upon which all
course curriculum frameworks and unit specifications are based. The relevant Principles as stated below
have been mapped against the Learning Outcomes relevant to each course unit and at each level (see
Programme Specifications for full description of the Five Principles):

Cultivate Where the individual thrives.

Collaborate Where the individual evolves.

Integrate Where education engages industry.

Advocate Where purpose meets practice.

Originate Where Creativity meets technology.

Submission Regulations

Students who miss the deadline or fail this project may be required to complete a retrieval project which demonstrates that the
learning outcomes have been achieved. Students should be aware that retrieval submissions are capped at a bare pass grade,
unless the extenuating circumstances panel uphold an evidenced application. The deadline for retrieval submissions will be
determined at an Assessment Board.