Media & Marketing

Solutions
Media kit

By
Table of contents

01
About E&U

02
Objectives

03
Audience profile

04
Your options

05
Meet the team
Connecting the energy
supply chain
For over 45 years, Middle East Energy has helped the energy community find solutions that empower
the rapid acceleration of energy consumption across the Middle East. Alongside Middle East Energy and
other regional events, Informa Markets also offers a range of media & marketing solutions to support the
industry in making connections through digital capabilities, in-depth data and expert content.

Led by a team of experts covering the Middle East utilities market and supported by events like Middle
East Energy, with an audience 230,000+ energy professionals, Energy & Utilities is your platform for
growing your industry presence.
Meeting your objectives
A global energy audience reach
Audience breakdown Sector reach
Nature of Business
37% Agent/distributor/supplier
5 17,000+ 120+ 30+ 21% Manufacturer
Continents Exhibitors Team Members Events
21% Others
8,498 29,787 7,946
T&D Power generation Energy consumption
17% Contractors & Management
4% Consultancy (Engineering)

3,699 40,179
Digitalisation Renewables

Audience profile Regional breakdown

Seniority
48% GCC
33.60% Manager
8% Europe & Central Asia
24.06% Director/Owner
22.26% Engineer 15% Middle East & North Africa (Non GCC)
10.05% Head/Senior 9% South Asia
10.14% C level 3% East Asia & Pacific
5.79% Executive
7.60% Sub-Saharan Africa
1.18% VP
3% C-level
10.45% Other
Energy & Utilities
Energy & Utilities by Informa Markets is a multi-media platform providing Audience reach Content Calendar 2022
leading business intelligence, news and analysis of the Middle East and Africa’s
(MEA) rapidly transforming energy landscape.
January February March

Exclusive reports, video interviews and the E&U Market Talk podcast will
Energy transition &
enhance the platform’s regular market news and updates. The accompanying 25,843 103,784 2,38,425 50 the MENA opportunity PV solar in focus Middle East outlook

Energy & Utilities Marketplace allows businesses and investors to connect Avg monthly Avg monthly Global audience Partner/
unique users page views reach media
online and at our tailored briefings and events. reach April May June

The grid issue - Financing the energy

Africa in focus
Social reach stability & security transition

July August September

Digitalisation & Data Sustainable cities and

Energy storage
19,951 3,195 13,273 1430 smart infrastructure

Facebook Twitter LinkedIn Instagram

October November December

The gamechanger:
Cop 27 Egypt Wind power prospects
Green hydrogen
Why E&U?
Market intelligence
Daily business intelligence, features
and commentary from expert editors,
as well as analysis from global energy
and utilities sector leaders
Digital content delivery
Our leading webinars, online
conferences, podcasts and
professionally edited video platforms
allow you to engage with your
customers and tell your story.
Marketing solutions
Our suite of content and delivery
options provide you with a cost
effective platform for reaching
your customers and partners with
thought leadership and product and
technology solutions.
Trusted media partner
Informa Markets, the world’s largest
events and exhibitions company, has
been connecting the global energy
sector in the Middle East for 47 years.
Our clients include
Your options
Display advertising
Email marketing and database targeting
Remarketing and audience extension
Newsletter features and banners
Webinars
Thought leadership
Lead generation: hosting and marketing
Podcasts
Submit your own demo
Marketplace listing
Marketing specifications

*All prices exclude VAT

Display advertising
Build brand and product awareness to increase traffic to your website, nurture potential
customers, improve lead quality, drive additional sales and upsell your products and services.

Format Dimensions
• Leaderboard 728x90
• MPU 300x250
• Billboard banner 970x250
• Pop up banner 472x300 (USD 500 for 2 weeks)

Price: USD 45 per 1,000 impressions*

*Minimum 25,000 impressions
Email marketing and
database targeting
Promote your company, products or services to highly targeted segments of our
energy database.

Target your audience based on a range of demographics to get your message in front of the
right people, at the right time:

• Geography
• Industry
• Job function
• Areas of interest/specialisms

Price: USD 2,000 per 1,000 contacts*

*Minimum 2,000 contacts
Remarketing and
audience extension
1 Visitor 2 Visits E&U 3 Visitor leaves
website
Take brand awareness to the next level with Energy & Utilities’ remarketing and audience
extension opportunities.

Reconnect with your audience and re-engage them by having your ads appear across
social media and other websites.
YOUR
RETARGETING
Go one step further with audience extension services. AD HERE

Let us know your target demographic, and we’ll use Energy & Utilities’s extensive global
database and behavioral data to create audience ‘lookalike’ lists to serve your ad to, 5 Visitor clicks your ad 4 Your ads displayed on
and views your site the next network site
increasing your reach and awareness more than ever.

Price: USD 45 per 1,000 impressions*

*Minimum 100,000 impressions

Newsletter features Newsletter banners
Monthly product newsletter Direct Energy & Utilities subscribers to your own website
Showcase your products in Energy & Utilities’ weekly or landing page by placing a banner in either the product
newsletter to drive engaged traffic directly to your or content newsletter.
company’s Energy & Utilities Marketplace profile.
• Product image Monthly product newsletter
• Product name • Primary audience: Suppliers, Distributors,
• Company name Manufacturers, Contractors, Consultants and End User
Companies.
Weekly content newsletter
Extend the reach of your content and demonstrate your Weekly content newsletter
leadership and authority by sharing your content with • Primary audience: Engineers, C-Suite, Heads,
Energy & Utilities Insights’ highly engaged subscribers: Government & Utilities, Manufacturers
• Content image
• Content headline and blurb
• Read more button

Price: Weekly USD 1,500 / Monthly USD 2,500 Price: Weekly USD 1,500 / Monthly USD 2,500
Newsletter engagement stats
Email reach Newsletter/Email Readership breakdown - by seniority:
Primary target audience:
33% Non management
48% Management level

180,354 1.5% Contractors Suppliers & 19% C-Suite

Avg newsletter reach Avg CTR 17%
Manufacturers
Readership by company

258,808 19% Consultants Distributors

Social impressions Avg open rate

Engineers Utilities &

Government

Law firms
Webinars
An online presentation or discussion on the topic of your choice. Typically 45 minutes of
discussion followed by an interactive Q&A session, webinars can be live or prerecorded
according to your schedule and are a highly effective way to generate engaged leads.

Your webinar package includes:

• Dedicated marketing campaign – including email, social media, display ads and remarketing
• Technical rehearsal and live support
• Webinar available to view on-demand with recording sent to you
• Leads sent to you including registrations and views
• Post-campaign webinar report
• 2x social posts
• In-house digital ads for till the end of the webinar

Price: USD 6,000

Engagement Insights - Webinar
Seniority % Attendees’ breakdown by region or countries

8.4% C-level 39.8% UAE

15.7% Director
34% Manager
34.7% Engineer
6.9% Consultant

1000+ 51%
Avg unique registrations Avg attendee
per webinar conversion rate

Top attendee companies from previous webinars

8.5% Egypt 23% Nigeria 19.3% Saudi

9% Others
Thought leadership
Secure your position as a leader in the energy industry. Share your expertise, discuss
your areas of specialism and work with the Energy & Utilities editorial team on a range
of digital content opportunities to promote your leadership.

Options include:
• Sponsored editorial
• Remote interviews

E&U uses an external production company to arrange professional filming.

Price: USD 3,000

Lead generation through
gated content
E-Book/white paper/report
Generate interest in your specialist topic areas and showcase how your solutions are
helping the industry. Host your own white paper or eBook on Energy & Utilities and attract
a pre-engaged energy audience, and benefit from distribution across Energy & Utilities ’s
promotional channels and database.

You receive:
• Your content published on Energy & Utilities and featured on homepage
• Your content featured in Energy & Utilities newsletter
• Your content promoted across Energy & Utilities social media
• Monthly lead sharing for three-month period – including all contact details

Price: POR
Podcasts
Build trust and reach listeners with high impact advertising by being part of Energy
& Utilities Market Talk podcast series.

Sponsorship package includes:

• 10-15 second sponsor intro
• 45 second mid-episode advertising message of endorsement
• Logo placement on podcast episode landing page
• Editorial summary written by the Energy & Utilities editorial team

Monthly podcast based on the editorial calendar

Price: USD 2,000

Submit your own
product demo
Whether you’re looking for year-round promotion or to promote your presence in
advance of an event, take your marketing to the next level with a video to bring your
brand, products and services to life. Submit your own product content and benefit from
promotion across the Energy & Utilities website, email newsletter and social media
channels.

Sponsorship package includes:

• Host your content piece on E&U website on webinar page  (Pre-recorded webinar/
Product booklets/Your company starter pack and more)
• Dedicated e-shot (HTML format)
• 2x social posts promoted with your own branding 
• 1x mention in the weekly newsletter
• Summary of your product, title of the pitch

Price: USD 5,000

Marketplace
E&U Marketplace is where the global energy community looks for products and suppliers for their
upcoming energy projects. Don’t miss out on the chance to place yourself on the most trusted
search engine and content hub available to the global energy industry.

Standard Premium
• Logo, 100-word, description, company contact info, 5 searchable tagged categories, • Standard + featured listing, highlighted in search results, featured on widgets across the
news and products, social links, customer enquiry form. website and unlimited tagged categories.
• Product showcase on bi-weekly newsletter (subject to availability). • Get enhanced listing on E&U weekly newsletters (2x)
• 1 social post
• Paid digital ads
• Paid video promotion

Price: USD 750 Price: USD 1,000

Building your integrated campaign

Awareness Organic search | Referral traffic Social media | PPC

Interest Video | Editorial | Web page

Advertorial | Press release | Infographic

Evaluation Webinars | eBooks | White papers

Gated PDF guides | Presentations | Brochures

Decision Sales collateral

Reporting & strategic recommendations
Get in touch with the team today!

Neha Mangal Chelsey Lang

Simon Collingwood
Digital Sales Manager Head of Marketing - Media &
Director | Client Solutions
Neha.Mangal@informa.com Marketing Solutions
Simon.Collingwood@informa.com
Chelsey.Lang@informa.com

Rasha Fayad Bashir Ahmad Alan Mammoser

Marketing Manager Marketing Executive Editor
Rasha.Fayad@informa.com Bashir.Ahmad@informa.com Alan.Mammoser@informa.com

Claire Hardy Chris Howells

Sr. Content Marketing Manager Front End Developer
Claire.Hardy@informa.com Chris.Howells@informa.com