C18201 Dissertation Preparation Part 1

Assignment Cover Sheet for Online Submission

Please fill in the following – and title your PDF in the

same order, for example:

Student Surname BIDWELL

First Names SINEAD

Student Number 97109121

Course Name and short code BSc / BA Digital Marketing, DGM

(example: Fashion, FAS)

Academic year 21 - 22

For group work (if appropriate):

Group Name

Role in Group

Please copy the following from the Project Brief:

Unit Title Big Ideas & Philosophies, Part 1

Unit Code C18201

Year, Term Year 2, Term 1

Please provide the following:

Six keywords Digital Marketing, Social Media, Children’s Charities,

Donations, Psychological, Influences

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C18201 Dissertation Preparation Part 1

(separated by commas)

Title of your Researched Text How do we decide which children’s charities we donate
to?

By submitting this document:

1. I certify that this assignment is my/our own work and that I am familiar with Ravensbourne’s Plagiarism Policy. I also
understand that plagiarism is a serious academic offence.
2. I certify that this assignment has not been previously submitted for assessment on this programme.
3. Where material has been used from other sources it has been properly acknowledged.
4. I confirm that I have retained an electronic copy of this assignment and understand that written assignments may be
submitted to the JISC Plagiarism Detection Service, I must therefore be able to produce electronic copies of written
assignments.
5. I understand that Ravensbourne is at liberty to delete submitted work 12 months after assessment.
6. I also understand that Ravensbourne may wish to use my work (or copy) for future academic purposes in accordance
with Ravensbourne’s regulations.

RESEARCH JOURNAL TEMPLATE

NAME Sinead Bidwell

COURSE Digital Marketing

ADDITIONAL MATERIAL https://sbidwellmedia.weebly.com/interview.html (Interview)

Observational Research

Rationale. (35 words) I observed how different age groups of gig-goers have different
attitudes and behaviours when they are at a concert. I looked at the
behaviours of under 18’s, 20 - 40 and 40+.

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C18201 Dissertation Preparation Part 1

Research. (90 words)

(You Me At Six, Alexandra Palace, 2023)

I attended a gig with 10,000 people to view first-hand the different

behaviours. It was hard to determine the ages of some people,
however I ended up next to a group of young girls who were loudly
announcing they were “16 and drinking wine”. During the support acts,
older gig-goers around me were singing along and being cautious of
those around them. The 16-year olds were physically screaming over
the bands in an attempt to “block out the music”. Several people asked
them to be quiet or move but their mother was quick to tell people to
“mind their business”.

Analysis. (90 words) From my observations, it appeared that the younger audience
members were ruder and more aggressive compared to those who
were 20+. The younger people tended to be louder, would shove
people and had no respect for those around them. The older gig-goers
were quieter, would say ‘excuse me’ when moving, and generally they
were politer. It’s important to note that I was stood further back from
the stage so most of the people around weren’t interested in being a
part of the mosh pit that was forming down the front.

Developments. (35 I could observe people at concerts with a different genre of music. I
words) could also try visiting different venues and standing in different places
e.g., at the front vs the back.

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Desktop Research

Rationale. (35 words) I’m researching who invented the music genre Glam Rock? This comes
from my initial research into David Bowie’s involvement with Glam
Rock and I found other artists who also ‘invented’ the genre.

Research. (90 words) I Googled the question ‘Who invented Glam Rock?’ as a starting point
to see which musicians were credited with inventing the genre in the
1970’s. I found many articles including:

Hughes, R (2022) “When Rainbowman met Gangsterman: The story of

the gig that invented glam rock”

Bekhrad, Joobin (2020) “Glitter and Curls: Marc Bolan and the birth of
glam rock style”

Britannica (2022) “Glam Rock”

Different articles suggested that either Bowie or Marc Bolan was

responsible for Glam Rock in the UK. In the US, New York Dolls were
seen to have created the style.

Analysis. (90 words) From my research, the only answer that seemed definite across all
sources was that glam rock was created in Britain in the early 1970’s
and then reached America in the mid 70’s. However, I couldn’t find a
definite answer as to who created the genre. When you Google ‘Who
invented Glam Rock?’ the first result is a Wikipedia page that says it
was Marc Bolan but as I read through music blogs, fan sites, and
biographies, many individuals stand by the fact that it was David Bowie
who created the genre.

Developments. (35 I think I’d choose to focus on one artist and their involvement in the
words) genre or do deeper research on Bolan and Bowie. I think researching
both artists would give better insight into their influence on glam rock.

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C18201 Dissertation Preparation Part 1

Interview Based
Research

Rationale. (35 words) I interviewed someone working in retail to find out the highs and lows
of customer focused jobs. I conducted the interview over social media
as illness meant we couldn’t do it in person.

Research. (90 words) I chose to focus mainly on customer interactions that my interviewee
had had in his career. I asked about the best and worst interactions to
see if there were any moments that were memorable to my subject. I
was interested to see if my subject would ever want to work in another
industry such as hospitality. We discussed how he got into the industry
and why he has stayed in the industry for so long. The full interview
can be found at the link above.

Analysis. (90 words) Unfortunately, the interview was shorter than expected as using social
media limited the personal connection that I had with my subject. His
answers were short and didn’t give much information away. However, I
found out that he had been in the retail industry for 10 years but in his
recent position, there wasn’t any positive interactions with customers
that stood out. It was interesting to discover that he wouldn’t change
industries despite the many negative customer interactions. My
subject explained that while retail can be ‘bad’, hospitality work seems
to be higher pressured.

Developments. (35 I could interview someone in hospitality and find out if they would
words) want to swap industries. I could also interview two subjects in the
same room so they could have a chat about their work.

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Practice Based
Research

Rationale. (35 words) I decided to design a colourful living wall that could be positioned
throughout Ravensbourne University in an attempt to bring nature into
the building and to explore the benefits of living walls indoors.

Research. (90 words)

I researched existing living walls and the

benefits they provide. Some benefits to
living walls include the fact they purify the air, increase feelings of well-
being and can reduce stress (Tirelli, 2019). I then looked at designs for
living walls to see what would be more suitable with the space I would
be using. I started drawing ideas of what the wall could look like, the
colours and what I could include such as real vs artificial plants. From
the basic sketches, I started to think about the plants I’d use and why?

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(Fig 1, Fig 2)

(Fig. 3)

Fig 1, Fig 2 and Fig 3 are all sketches done by me as examples of how
the living wall could look like.

Analysis. (90 words) There are various plant allergies that other students and staff could
have that could be triggered by using real plants. In order to use live
plants, I’d have to ask every individual their allergies which would be
time-consuming. Therefore, using artificial plants would be better but
it would mean losing benefits such as air purification. Specific plants
have a symbolic meaning, such as Tillandsia’s which signify ‘freedom’
or ‘creativity’. I could use artificial plants that are colourful and have a
symbolic meaning to create a wall that is beneficial for motivation and
positive mental health.

Developments. (35 I could create physical mock-ups of pieces using artificial plants to see
words) how it fits in the space. I could also do another set of sketches that are
detailed with specific plants and their placement.

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Contextual Studies
L5 Dissertation Preparation (Term 2)

DISSERTATION PROPOSAL TEMPLATE

Please use the following template. You need to complete all eight
sections. There is a word count of 2000 words for sections 4 – 8.

1. Name and course:

Sinead Bidwell

Bsc Digital Marketing

2. What is your question? This question will form your title, it may change over the life of your dissertation but
what is it now? (This does not form part of the word count)

My question is ‘How do we decide which children’s charities we donate to?’. Currently this is a draft version of the
question, and it may be reworded at a later date.

3. What type of diss are you going to do?

Written text.

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4. Why have you chosen this dissertation topic? For example, explain why is this topic is interesting and
important? How does it relate to your course, Final Major Project or your own interests. (Approx 500 words)

I have chosen this topic as I think donating to charity is important and I think that people should be aware of the
various types of charities out there. I’m interested in how consumers decide which charity they are going to donate
to and why. There are a wide variety of charities such as animal charities, cancer charities and children’s charities
which can make it overwhelming for people as well as making it hard to choose who to prioritise. As there are so
many to choose from, I’m interested in what influences consumers to make that final decision, whether it’s a
personal connection to the charity or whether it’s the marketing. If marketing is the main influence, what the
marketing is encouraging people to donate? However, if people have an existing relationship with the charity, does
the marketing have any influence when it comes to donating?

Another reason for choosing this topic is because I want to research how digital marketing creates awareness of
different types of charities. Some charities have a large online presence that has a lot of interactions from consumers,
but this doesn’t necessarily mean they are receiving lots of donations. Alternatively, how do charities that don’t have
a large online presence manage to stand up against these bigger charities? I think it would be interesting to research
how social media has affected the amount of donations that charities receive as well as whether marketing through
‘days’ like Red Nose Day is still the biggest earner for charities or if social media can change that.

Throughout my course, I’ve learnt about different marketing strategies that big companies like Coca-Cola use to gain
and retain customers, so I’m interested in how those same strategies are used by not-for-profit organisations. I’d like
to find out if different charities use the same marketing strategies or if there are major differences between them.
With the use of social media marketing growing constantly, I want to find out how charities are using different
platforms and how their marketing changes with each platform. I’d also be interested in seeing how the marketing
differs based on the size of the charity i.e., do smaller charities have the same ability to create impactful campaigns
with the funding and resources they have access to? Also, I want to understand the psychological side of marketing
for example, emotional advertising and how that can encourage more donations compared to posts with facts and
figures.

It’s important to note that I want to research this topic from the point of the consumer rather than from the
perspective of the charities. I want to focus more on how the marketing strategies are encouraging the consumers
and how the marketing is influencing decisions rather than how a charity can market themselves to earn donations.
However, I want to find out the logic behind the marketing used by charities. I think it would be interesting to find
out what the charities are trying to achieve and if the consumers are reacting as the charities are expecting.

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5. How is this topic discussed? Explain and give evidence for, three key perspectives or ways of thinking about,
your topic. Use academic sources, online sources, podcasts, documentaries etc. All sources must be referenced
according to Harvard Referencing Conventions (Approx 700 words)

The first way my topic is discussed surrounds consumers being sceptical. Scepticism comes when the consumer is
unsure of where their donations are going, and they begin to doubt the authenticity of the charity. For some people,
they want to see evidence of what their money is helping with. This could be through social media posts showing the
people that the money has helped or even just showing the resources that the money was used to buy.
As well as being sceptical about where the money is going, some consumers can be sceptical about how much of
their donation is going to the charity. For example, Red Nose Day 2023, in the terms and conditions of donating that
were shown on TV, it stated that 100% of the donation goes to Comic Relief. However, even this doesn’t clarify how
much of that money is directly helping the cause. Consumers want to be sure that their donation is actually going to
make a difference to the charity. On the other hand, when people donate, some of that donation can go back into the
charity in order to maintain the charity and ensure it can continue to exist. It’s important to note that whilst some
money goes back into the charity, they cannot keep a profit otherwise they wouldn’t be considered a ‘not-for-profit
organisation’ and they wouldn’t be eligible to keep receiving government funding.
Relevant articles and sources:
- Finances (2023) Available at: https://www.comicrelief.com/about-comic-relief/finances

Another way my topic is discussed is how donating can create a sense of high status and hierarchy. I spoke to a
zookeeper who helps out at the Hedgehog Hospital for the SWCC about her experience working for a charity and it
was interesting to find out her perspective. She stated that during covid, the zoos struggled as people supported
human charities more and the animals come as a second priority. As someone who still had to work throughout the
pandemic without visitors, she said that there was a significant loss of income as the zoo and the hedgehog hospital
rely on visitor purchases from the gift shop as well as their donations. From this interview, I knew I wanted to look
deeper into which charities do get the most donations and see if there was a reason why. Why do human charities
outweigh the animal charities? What happens when animal charities don’t receive funding? Whilst this topic was
interesting, I didn’t want to divulge too far away from my focus of children’s charities. However, I did start to think
about if there was a hierarchy within charities. Are some charities considered ‘better’ to donate to and why? This is
ongoing research, and I am yet to find enough reliable evidence to answer this question. I would like to research this
point further though as I am interested to see how charities that are well established compete against smaller
charities and if smaller charities have a fair chance to grow. In a small focus group, I asked who is considered a ‘good’
charity to donate to? There were various answers to which I responded with why? My focus group explained they
thought about how long a charity has been around for, who are the faces of the charity, what do they do? Whilst this
gave me a small insight, I need to do deeper research around the social status that donating to charity creates.
Relevant articles and sources:
- The Most Popular Charities and Organisations (Q1 2023) (2023) Available at:
https://yougov.co.uk/ratings/politics/popularity/charities-organisations/all
- Fundraising with the public (2023) Available at: https://howcharitieswork.com/raising-and-
spending/fundraising/

Finally, I want to look at the marketing strategies used by charities. I will be using JStor to research consumer
behaviours and buying habits as well as marketing theories. Whilst looking at theories, I want to see how much ‘white
privilege’ plays into charity marketing. Charities in the UK such as Water Aid often show kids in poorer countries who
have nothing, what I’m interested in is whether people then donate out of genuine kindness or if it’s to show off the
fact that they can afford it whilst others can’t. I’m also planning on researching how celebrity endorsement influences
the donations a charity gets as for some charities like Comic Relief who have a whole TV production, a lot of
celebrities get involved to encourage donators. Whereas other charities, like GOSH, focus on the real-life stories of
those who are being helped. They use everyday children who are going through struggles or are terminally ill to
create emotion rather than relying on a comedian or actor that people recognise. Overall, when it comes to the
marketing, I am interested in the use of celebrity endorsement, shock factor, white privilege and ‘poverty porn’.

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Poverty porn is “any type of media, be it written, photographed or filmed, which exploits the poor’s condition in order
to generate the necessary sympathy for selling newspapers or increasing charitable donations or support for a given
cause” (VERVE Team, 2018).
Relevant articles and sources include:
- VERVE Team (2018) Poverty Porn: Perpetuating Stereotypes and Denying Real Activsim Available at:
https://medium.com/verve-up/poverty-porn-perpetuating-stereotypes-and-denying-real-activism-
11f682b7d697

6. What research methods will you use to investigate your topic and why? Explain your rationale for each of the
methods you will use. For example your investigation may only lend itself to ‘desk top research’, explain why?
Alternatively what combination of desk top, observational, interview or practice methods will you use and why?
If you’re doing a Practice Based dissertation, explain what your practice element will be and why? (Approx 300
words)

I will be using a combination of research methods to investigate my topic. I will use desktop research to find out
statistics around which children’s charities get the most donations and where the donations come from. I will also be
using desktop research to look at different social media platforms for different charities and find out which one gets
the most interaction from users. When looking at the charities, I will be comparing the social media platforms for
each of the charities i.e., comparing the Instagram, Facebook, and Twitter for one charity such as Comic Relief.
Desktop research will also be useful in researching marketing strategies, specifically digital marketing, and social
media marketing.

I will be using surveys to find out what charities and children’s charities people are currently donating to and why.
The survey will be a mix of multiple-choice questions and short answer questions. The survey would be sent to
people of all ages to see if there are similarities or differences in the answers. The survey would also be used to find
out which charities people are donating to, why they donate, how often they donate, if they have a personal
connection to their charity and where they first heard about the charity. I want to try interview people who work for
charities to ask about the marketing campaigns that they create to find out if the campaign objective is being
achieved.

Finally, I’d like to use a combination of focus groups and interviews to do my research. The focus groups would be
useful to show people images of the marketing to see first-hand how the marketing makes consumers react.
However, I do want to find out why the charities uses certain marketing techniques and the logic behind their
campaigns.

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7. What five images encapsulate your topic? Explain their relevance. Each image should be appropriately
captioned. (Approx 300 words)

From left to right:

- NSPCC, 19th May 2022: I chose this image because I think it’s a nice example of how emotional marketing can
be used to get a message across to the viewer.
- Children In Need, 31st December 2022: This image shows how the use of facts and figures can be used as a
marketing strategy to show the results of donations.
- Comic Relief, 9th March 2023: I’m intrigued by Comic Relief as a charity as they use mainly humour to get
donations from consumers. Even in their marketing, Comic Relief rarely post emotional posts online, the
emotional stories tend to be shown mainly in their TV show on Red Nose Day.
- Barnardo’s, 24th March 2023: This is another example of emotional marketing that uses text rather than
visuals. I like this type of marketing as I think it shows how powerful words can be without a visual to go with
it.
- Great Ormond Street Hospital, 28th February 2023: This image is similar to a lot of social media posts from
GOSH. They use real life stories of children who have been really ill to market their charity and show the work
that’s helped by donations.

Almost all of these images use emotional marketing as a marketing strategy however, they use emotional marketing
in different ways, such as text vs images. For my research, I’d like to find more evidence of these marketing
techniques and see if the charities use of techniques as well. The Comic Relief image is the image that I’m most
interested in as I find it fascinating that Comic Relief can take something tragic and turn it into a positive event that
brings the UK together. I would also like to see if, for each charity, the posts change across different social media
platforms as these images are all from Instagram.

8. What will the structure of the written part of your dissertation be? Use chapter heads and bullet points to
‘flesh out’ what each chapter will cover. If you are doing a Practice based dissertation, explain what the
practice element will be.

Intro:
- I will open with a fact that can be seen as ‘shocking’ – such as how much money Red Nose Day made in 2023
compared to Children In Need 2023. Alternatively, I might find a particular fundraising challenge that I could
discuss as my opener for example, Gethin Jones did a 24-hour dance challenge for Red Nose Day 2023.
- I will then briefly explain why I chose this topic: this will be similar to what I wrote about in section 4, so
talking about how I’m interested in both marketing strategies and how the charities use digital marketing.
- Moving on, I will unpack my question. This will include talking about the specific charities I will be researching
and what I am actually trying to find out which is how the marketing influences our decision to donate.
- Finally, I will end the introduction by giving an outline of what the content of my dissertation will be.
Signposting will be important to make it clear what the purpose of my dissertation is.

Chapter 1:
- Chapter 1 will be where I discuss the different theories and marketing strategies I will research.

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- I will research the history of the charities such as when they started, who founded them and how they’ve
grown over time. I will also research the marketing produced by the strategies whether it’s mostly digital
marketing or mainly traditional marketing.
- This chapter will be where I research the monetary statistics such as how much money the UK donates to
children’s charities in a year.
- Other statistics I want to find out include: what income demographic is donating the most, what age group is
donating most, how are people donating, what area is donating the most, how much does an average
household donate each year.
- I want to also discuss the environment and the conditions of the charity so things like how big the charity is,
are they local or national, how many people work there.
- Chapter 1 will include the most secondary research which will be a mix of academic research and research
from the charities’ social medias. I am yet to find the academic research that I want to include but I know that
I can use the government website to find out some of the money figures. I will also be using Google Scholar
and JStor to find my research.

Chapter 2:
- Chapter 2 will look deeply into the marketing. This chapter will research the marketing strategies used.
- I will discuss different strategies such as emotional marketing, shock advertising and digital psychology.
- I will also compare the strategies used by each charity and discuss the similarities and differences of the
marketing. As well as this, I will look at the different media platforms for each charity and see if there is any
differences within each charity.
- This chapter will be a lot of theory that I have learnt during my course. I will be taking what I have learnt and
seeing how it is used in real life.
- As well as this, I will find out how the marketing is benefiting the charities such as does Facebook encourage
more donations than Instagram.

Chapter 3:
- Chapter 3 is where I want to discuss the consumer’s perspective. This chapter will include the primary
research from my surveys, interviews and focus groups.
- For this chapter I want to get personal stories from people who donate to find out their opinions.
- This is where I want to discuss how the marketing directly influences consumers.
- Primary research will be the main content of this chapter and where I ask people why they donate.
- I want to include research about consumers being sceptical of where the money goes when they donate and
find out if there are some charities that they are more doubtful of and why. I will also find out what
consumers want to know before they choose to donate, for example where does the money go? How much
of the money actually goes to helping the charity?

Conclusion:
- The conclusion is yet to be determined as I haven’t done enough research to find an answer. However, the
conclusion would be a summary of my findings and hopefully an answer to why we donate to children’s
charities?
- Currently, I don’t have any idea what the answer will be but as I speak to people and do research, I will have
evidence to come to an answer.
- Whatever my conclusion is, it will be backed up by academic research as well primary research.

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- Include your indicative bibliography here. What useful sources have you read / watched / listened to… so
far and what do you intend to read / watch / listen to? Please format this using Harvard Referencing
conventions (no word count).

- Research and analysis Public Trust in Charities 2022 (2022) Available at:
https://www.gov.uk/government/publications/research-into-public-trust-in-charities-and-trustees-
experience-of-their-role/public-trust-in-charities-2022 (Accessed: 25th March 2023)
- Five Reasons to Give to Charity (2023) Available at: https://www.cafonline.org/my-personal-giving/long-term-
giving/resource-centre/five-reasons-to-give-to-
charity#:~:text=Donating%20to%20charity%20is%20a,feel%20happier%20and%20more%20fulfilled.
(Accessed: 25th March 2023)
- Why do we give to charity? (2023) Available at: https://www.cafonline.org/my-personal-giving/long-term-
giving/resource-centre/why-do-people-give (Accessed: 20th March 2023)
- Why Give to Charity? (2023) Available at: https://www.nspcc.org.uk/support-us/why-give-to-charity/
(Accessed: 26th March 2023)
- https://www.gov.uk/government/organisations/charity-commission (Accessed: 21st March 2023)
- Body, Alison. Lau, Emily. Josephidou, Jo. (2019) ‘Engaging children in meaningful charity: opening-up the
spaces within which children learn to give’, Children & Society, volume 34, issue 3, p. 189-203
- Clapton, Gary. E. Cree, Viviene. Smith, Mark. (-) Moral panics and social work: Towards a sceptical view of UK
child protection, volume 33, issue 2.
- Chaabouni, Amel. Jridi, Kaouther. Bakini, Fatma. (2020) Cause-related marketing: scepticism and warm glow
as impacts of donation size on purchase intention. Available at:
https://link.springer.com/article/10.1007/s12208-020-00262-3 (Accessed: 24th March 2023)
- Bennett, Roger. (2006) ‘Factors underlying the inclination to donate to particular types of charity’,
International Journal of Nonprofit and Voluntary Sector Marketing, volume 8, issue 1, p. 12-29
- Win J.L, Elving. (2012) ‘Scepticism and corporate social responsibility communications: the influence of fit and
reputation’, Journal of Marketing Communications, volume 19, issue 4, p. 277-292
- Fundraising with the public (2023) Available at: https://howcharitieswork.com/raising-and-
spending/fundraising/ (Accessed: 6th April 2023)
- Finances (2023) Available at: https://www.comicrelief.com/about-comic-relief/finances (Accessed: 6th April
2023)
- VERVE Team (2018) Poverty Porn: Perpetuating Stereotypes and Denying Real Activsim Available at:
https://medium.com/verve-up/poverty-porn-perpetuating-stereotypes-and-denying-real-activism-
11f682b7d697 (Accessed: 5th March 2023)
- The Most Popular Charities and Organisations (Q1 2023) (2023) Available at:
https://yougov.co.uk/ratings/politics/popularity/charities-organisations/all (Accessed: 7th April 2023)
- https://www.statista.com/topics/3781/charities-in-the-uk/ (Accessed: 10th April 2023)
- https://www.instagram.com/nspcc_official/?hl=en (Accessed: 11th March 2023)
- https://www.facebook.com/nspcc/?locale=en_GB (Accessed: 15th March 2023)
- https://twitter.com/NSPCC?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Accessed: 15th
March 2023)
- https://www.youtube.com/user/nspcc (Accessed: 15th March 2023)
- www.nspcc.org.uk (Accessed: 14th March 2023)
- https://www.bbcchildreninneed.co.uk/ (Accessed: 17th March 2023)
- https://www.instagram.com/bbccin/?hl=en (Accessed: 17th March 2023)
- https://www.facebook.com/bbcchildreninneed/?locale=en_GB (Accessed: 17th March 2023)
- https://twitter.com/BBCCiN?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Accessed:
17th March 2023)

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- https://www.youtube.com/channel/UCoFxbbdY3eOJsjdHH3TSClg (Accessed: 18th March 2023)

- https://www.tiktok.com/@bbccin (Accessed: 20th March 2023)
- https://www.comicrelief.com/ (Accessed: 19th March 2023)
- https://www.instagram.com/comicrelief/?hl=en (Accessed: 19th March 2023)
- https://www.facebook.com/comicrelief/ (Accessed: 19th March 2023)
- https://twitter.com/comicrelief?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Accessed:
19th March 2023)
- https://www.youtube.com/channel/UCdF5u0ggeSETozc8fsprjcw (Accessed: 20th March 2023)
- https://www.tiktok.com/@comicrelief?lang=en (Accessed: 20th March 2023)
- https://www.barnardos.org.uk/ (Accessed: 26th March 2023)
- https://www.instagram.com/barnardos_uk/?hl=en (Accessed: 26th March 2023)
- https://www.facebook.com/barnardos/events (Accessed: 28th March 2023)
- https://www.youtube.com/channel/UC5i0aqO0kr5hqMpt9Nd3aHg (Accessed: 29th March 2023)
- https://twitter.com/barnardos?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Accessed:
29th March 2023)
- www.gosh.org (Accessed: 29th March 2023)
- https://www.instagram.com/greatormondst/?hl=en (Accessed: 30th March 2023)
- https://www.facebook.com/GreatOrmondSt/?locale=en_GB (Accessed: 1st April 2023)
- https://www.tiktok.com/@goshcharity?lang=en (Accessed: 1st April 2023)
- https://twitter.com/GreatOrmondSt?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
(Accessed: 1st April 2023)
- https://www.youtube.com/user/GOSHCharity (Accessed: 1st April 2023)
- Page, Terri. In-person informal interview conducted by Sinead Bidwell, 29th March 2023
- Page, Daniel. Bidwell, Jesse. Jenkins, Ashley. Focus group held by Sinead Bidwell, 4 th April 2023

Research Journal Bibliography:

Observational Research

- Bollard, G (2023) You Me At Six. Truth Decay Tour [Online] Available at:
https://www.instagram.com/p/CokNS9DNWEi/ (Accessed: 13th February 2023)

Desktop Research

- Hughes, Rob (2022) ‘When Rainbowman met Gangsterman: The story of the gig that
invented glam rock’, Classic Rock, Feature, n/a. Available at:
https://www.loudersound.com/features/david-bowie-the-gig-that-invented-glam-rock
(Accessed: 27th January 2023)
- The Editors of Encyclopaedia Britannica (2022) Glam Rock Available at:
https://www.britannica.com/art/glam-rock (Accessed:27th January 2023)
- Marc Bolan / T.Rex (2023) Available at:
https://www.spiritmusicgroup.com/Clients/Library/Marc-Bolan-T-
Rex#:~:text=Marc%20Bolan's%20T.,fuzz%20guitar%20and%20soulful%20sensuality
(Accessed: 27th January 2023)
- AAEP 1600 (2021) David Bowie Available at:
https://aaep1600.osu.edu/book/15_Bowie.php#:~:text=Bowie%20is%20a%20major%20figur
e,of%20London%2C%20England%20in%201947 (Accessed: 27th January 2023)

Ravensbourne University London – Contextual Studies

C18201 Dissertation Preparation Part 1

- The Editors of Encyclopaedia Britannica (2021) the New York Dolls Available at:
https://www.britannica.com/topic/the-New-York-Dolls (Accessed: 27th January 2023)
- Stegall, Tim (2023) ’11 bands influenced by New York Dolls, from Social Distortion to Guns N’
Roses’, Alternative Press, 1st February 2022. Available at: https://www.altpress.com/new-
york-dolls-influences-social-distortion-guns-n-roses/ (Accessed: 27th January 2023)
- Bekhrad, Joobin (2020) ‘Glitter and Curls: Marc Bolan and the birth of glam rock style’, The
Guardian, 22nd June.

Interview Based Research

- Page, Daniel. Retail Supervisor (2023). Instagram direct messages with Sinead Bidwell, 27 th
February 2023.

Practice Based Research

- Living Walls (2023) Available at: https://www.scotscape.co.uk/our-products/living-walls

(Accessed: 2nd February 2023)
- https://www.brightgreen.co.uk/case-studies/ (2023) (Accessed: 2nd February 2023)
- Tirelli, Giuseppe (2019) ‘Top 10 benefits of Living Green Walls or Vertical Gardens’, Ecobnb,
2nd April 2019. Available at: https://ecobnb.com/blog/2019/04/living-green-walls-
benefits/#:~:text=A%20living%20wall%20helps%20to,environment%20than%20in%20grey%
20surroundings (Accessed: 3rd February 2023)
- Iannotti, Marie (2023) 25 Best Flowers for Allergy Sufferers (Plus, the Worst) Available at:
https://www.thespruce.com/best-flowers-for-allergy-sufferers-
4144983#:~:text=Flowers%20like%20lilies%2C%20hydrangeas%2C%20and,affect%20people
%20with%20hay%20fever (Accessed: 3rd February 2023)
- Daniels, Erica (2022) ‘Plant Symbolism Guide: 31 Plants for Every Personality’, Proflowers, 8th
February 2022. Available at: https://www.proflowers.com/blog/plant-symbolism-guide/
(Accessed: 3rd February 2023)

Ravensbourne University London – Contextual Studies