A5S1qnment 1

enuronmm ent 2 aEap

plaln
laln
hat is ma ket1nq
fáctoy oYf echna
enuronmental
UaLos
enviyenmen
may Ke i h
Ans oY Smal Cperat-
Eveyy Compamy b1
enlronmeni
e nYonmen he
es diinctCOmpoh
up_o¥Seveyal
1S made CConomi Culkuva
ens palbecal
factoys.
SOCa and technsleqical
businescOYqnlS.o
n
AS he
Ay hviyonhmcni uhich
Opeyahes
i IS
aYlOus COm pen ents
made u af h
natuvcally_ aYfected
hy Hhe chan e S
Campon ents
Phese
hviyobmenE

actoxs aftectinq may kehnba

nvlYOn aent facto

A MLcro

Contro lable oc tor

1 Internal

The Campony s p e c io i
The company he
Ohmeht_reteYS
ehuY
fhe Kym Thshs
miCYO
enVIYOnm.ent
d

ntenal Stach manag em

n c i u d e s _ a l l d e p a x tmchiS
Finahce Yesearch_hmd dlevelcpment
0pEYCidY_and
cLCCohh n
PuYchadlhq has_Un
Fach his de pay Fhmchts
de cis tom S
I m p a c t _ c h _maxkefn
To p_management.
One oE he majakfoc toxs
Yes ent n inteynalenyi men t 1 ep
[ hclúd es oxohisati a
Setup level o f pofe ssiomelSam in
namaq emenE ComcShon 0¥ 3on yd cf
Yec eys e te

MamutatCAYLna
TYeys to the pyoces
ProdiSih qDYeleyyed cmauni
CE qcod s amd
O
SEyuCe hi h_Gucl ty The manLAfae tu-_
1ty invelues physices SS ets
-

CAc
Yodu c h e y _ l a a citg maaChln=
techndloqy
nedistybubop chanhels whih
a¥fect Phe_Func. n he compan

2 Exteynal Contaalable factox

Spplier An impcx tant factex n h e mcYe

theSuy2plrey bey
enviYan m e n t Cm d
mat eY1cls ComnpoMen s-
Sapply Y C2
h e Compny Lhe.
SsypplLcYS
mach heS to business.-
CAc S
Should b e y e l l a b l e _C n d
aY neYs shoul
he y oe
ctOn
CccYdihatidn wH the_orqamlsc ctotLdns
ey_EX2e

f a l E l h e ulhmae consum
 Monl2ehna nteymed lay Les
1heseaxe h e mlddleme
tho formpor of thbe dstribu bdm Chahhe
amd Who help Ye ach he rod uct 5eyULCe
to Hhe_ulhm.cute CcnSumey Tbey Co
be e OY momy n_humbey dependihs
Ch the len thof Hae as Eribuhon_Chaln
Omd Hhe bype o ha
distvbuhan Syslem ha
he companyd c p s

J1 Cs tomey
Custeme
axe Hhe centyoAl ocus
oF h e organ 2aLeun LRy Lky Can b e
CabeqcoYSedInto hve t types ke
a) ultimae Cas tomty
b) Industril CLs tome
)Reselleys
roVve m ent CAmd c Hhey Noh-12roti
CastemeYs
e) htern cabcnal (Os to meYs

Pablis
Public 1S clo an mpoy ton tacO
EnViYobmen1
micYO Te Sals Feac ElOn
oF qen eYolPublic Shauld be the um
mos

motOYganisatiom as Compeh teys

and Las fomeYS aYeall_par YL
c che
9cD
puble he polices omd activihes
he CYgan 2010h S haveC
SinLEcm
ImpacE hoFheY
publit
oups Of Phe
e

9c
y e ) c
 Compehtoxs
he
he compe ve enyiYOn mcnt
Con S1s ts c Ceytan basic ef cerlaln hings
which eveYy Ym5 has take nele of
No CCmpcmy laYq
e Hi
hewSoeve may
be hjeys mo'hopoly In Hhe cxq an12ctiun
OYlq)ha baSlhe Sss dld a Company encc un-
eys UaY1Ous toYm e ComPehoon

B Macyo Enuyonmcntal foc toy

Pemoqdapbic E» Vyonmcnt*
1emosYCLptIcenu
ViYOnment
S a Pundamentalelemeni o maCYO envYoh-
menE hemosh mpor tani_hinq whhich 1s
aken i n to Consideyalhon by the mayketezs
1s_populahon Sihepecplecombin e fo tox
maykets1he feac toyS whch in fluehce the
bASIhess cqan 12aiian oe pepulatiCngrcwth
Yate opulahhon_SIZe h b l e m 1 xq e
distyib.utian
household pattcYh e ducation e vol
YeqlOnu chavacheyishcs Chd move m ents

Conom1C En'VYOnmeni

Econom enUYOnment
yeteys tothoSe m factoys he h_laYqe-
y n} luence Hhe functionin c busihe.ss
OYa anS cAtiOn These fac toys Cons1s+ of
Yo.d.cuc.tiOn processcnd wealth_dsiyb utton
5ysfem he cconcmic nvYonment_alse
YeEs th mY Ee n q acivtes o he
Natuva EnuiYon ment
Natur c enuLYOn men 1s the
YOup O hatuc Ye Sources which 3

a sed basIn es S T CcUeyS eveYy thib

its exs fna location to weaFhey Conditlons
Hhat atEect pYoduch and Sales of
busineSS his natuyca enVi Yonm ent SS
Unconfyollable n hatuve AlLHheopeyations-

of buusinesS AYEInfluehc.ed bynatureAl

fo lay
Very
foybmay kebnq manaqey S_E 15
sen fial o ideniify Suchfac toy s_and
Qp
eroationS
alleyEheaY businesS

e c h no loqica thviYon m en
echholoq LCa ehvLYOn men f
mccyo enviYonme nt hle b 1mcludes
LS the
machines mateyials and
foLctovs ke
knOwledqe tox S9.cc ds
oYoduAC]hq_aYIOS
and 5eUIces hese factoy s S1q hlicah tly
he b us th esSS
aftcch the funchion inq o
s atoms The advanemehts he
OYgan to
eld o echnoloqy whith 1S CASed
YOduchs amd enhah Ce
make Inno
vative
methods hich inPluehce
h e op eraB10nal
he bus IneS S Ls feY me d_s echholoq ical
hylYO n m ent
ohheal_ EnvYo ment
Polticql e UYon men t
defned as the qcveYpmen tel_AC lonet s_
inE uence he ncthon na c he Yq an
lon he envYon mcn 1S Ces ely_aSS ccio
wth the eroncmi ccnd on 5 SaYYoun din-
the cya aniSation 1he taetéYS nvolved_ in
his eniyo n men ma y_ he_Acts_
pol,ciesle
Yulesand e aulalianS ye leited fo bushesS
CAnd elonamy DLleventCcun EYles
haUe
dfeyent etical eny iYon men
ea_a Enu)YOn ment
egal cnuYon m ent 7efeys fo
thoSetat toS hicb aY e ass.ochcte.d t h he
leqa las and ovdeys ntuenCn q the
max kehn4 envYon men- _ s e sSen hal
Phe my ke tn eny ) yo nmen _ o louw
all he ules an Yequahon5_o the
Lnan e nal ccde
ScCha Envronment
SoClC) eniYonmen afbusinees
me aMS al factoys
hebh_afecis basihesS
Soclally Can be hhey Yc to ts
SuCCeSs ey_Falaye Sec la envyon m e ni_
Yefeys to Phe YatuYe Soc)cL OYeansatio n
Cnd de vcelopm
0 S.o LIalns b tahon k e
CaS te Ytqlon_ Costom-s and_Sceloecono2mi
Foacto5ke clas.s sbyuctuye SecLalmebilYy
womeh_employ ment etc
2 Explain the Impact_of mar ke hna envycnmenf
On mar ketih q deciSonS
Ans
Accord nq to mayy5tYain of Vemomo Mediq
USA he mat ke tlnq enuYon men1Severythin q
Company m ust take ih.to conSldey hen
when developinq and pyes en fin 4 hew
Producl

12Ta Stes omd yenod S

A mov keiinqdeusions chould
alke ho alcount ConsumeY preferatnce
amo Cuy eni may ke tYehd5 foy eXanple
manyleay qe YetaleyS have decidcd to cadap
to con5OmeYS hcYeaS Ihq fhthu51uSm fo
to
Socia media by establshinq CaYPoYate
witter_cACCOuhis and pein Oihe
sioTe fr onts an foce book

DemoqYophics
Uemo qYaphicsgive
e ters may
detats about whs 1S bay in q oY Should br
baying they SeYUICeS d ploducts hicy
aq Eestyle haus ihq househald Compos1+
Jon1hcom ndedlucation Ye Jus oa
fe w demoqd ap hic Pon ts
ts thai maketer s
yack ond ale nto CLCCOnt whle tak hg
moy keHhg d ecislons
3) Gsdget
yOuy cozpoydte budoeto y theamo u»t
nance ava lable to you wil defintely
may Keting dec1sOns toY exam)
Impac
lmpact youY
youy_cdveytiSin4 bu dge Willdefemine
Exactly which m e d a yo Al u s e to qya
of t h ConSume
the att enbon

Sceh a Yio
4 hR CuYY ent_Economle
Conomit tends Can he local

even
orqloba and may Caus e
Yeqlanal
oY decYease pehdin
t

maYketeys ncyeate
on the buyinq owey in each
dependng
marketplace
ea1stihqec mic
eOveyal Cayyent
ptlueneip
ScenaYLO s thus a majoyfac tox
h e mayk edng deuson 3

S2Conpetdo SS marketnq _decisions

.
A prudent
ihto accannt the o m p e t l t o v s A
must take -1hfoymation
LhBovmatLdn
baye Complete
ood mayketer wll
h e comptfox wheye hey Ae
0m twho 1
Ls
competinq rdoduct
and ha 4oad the lLbe n Comple he
aYrh
a e r ood baaketeY
ther_a
stvclegy of th
Sync th Hhe mokekin4 hs
i r e c t l y _ a f l e c ts
Compebtpon as t
Oln meykehbq deUs1ons
5 Leqa ondPaltica
The chamgeS in the polLtical
and leqal ehU)YOnmcnt oo_ofects h e
mayke hh actvites sfoy erea mple he jaSSihq
of the legislature of allcwing FDL D Snle
bYCmo
etal by the Indian Government
had a hiqh level o mpact cn clL sihg e
bYand Yetalay he lttea ayganS atidns
fhat eeared to_open ther outlets In
Jndia