(2022) Modul 1 - Introduction To Digital Marketing

Modul 1.
Introduction to Digital Marketing

EM – 608 Digital Marketing
Arum Silviani, AMd., S.E., M.S.M.
DIGITAL MARKETER BLUE PRINT :
Digital Marketer is a Digital Marketing Manager who has

extensive hands-on experience in the disciplines of
Integrated Digital Marketing with focus on multi-channel and
cross-medium marketing and management. Our expectation
Digital Marketing
is able to demonstrate mastery in analytical skills and critical prepares you for
this position
thinking using a diachronic market knowledge alongside the
latest digital marketing concepts and its respective
applications.
What will you learn?

•This modules Program is developed in line with the latest
industry trends to help current and aspiring Digital
Marketers to achieve their marketing objectives through
digital technologies.
•The course teaches you how to enable your marketing
activities achieve profitable acquisitions and retentions of
your target audience within a multi-channel buying process
and customer lifecycle.
Modul : 01 - Introduction to Digital Marketing

Digital Marketing (7th Edition) by Dave Chaffey
Digital Marketing (7th – “Strategy,

Edition)
Implementation and Practice” by Dave Chaffey,
Fiona Ellis Chadwick
Publisher : Pearson
Author : Dave Chaffey, Fiona Ellis Chadwick
Total Pages : 1663 EPUB pages
Language : English
© Cheetah Mobile 2015. All rights reserved. 3

Indonesia Digital Landscape as of Jan2020

Digital Ad Spending by Region ($ billions)
Modul : 01 - Introduction to Digital Marketing © Cheetah Mobile 2015. All rights reserved. 18
Modul : 01 - Introduction to Digital Marketing © Cheetah Mobile 2015. All rights reserved.
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CAREER PATH OF CMO
Digital Marketing
prepares you for
this position

1. INBOUND VS OUTBOUND MARKETING
Digital Marketing
Fundamentals

2. DIGITAL MARKETING TECHNIQUES
Social Media Advertising (SMA)
Email marketing
Search Engine Advertising (SEA) Affiliate marketing
Content marketing
Video Advertising
Viral marketing
Banner Advertising Video marketing
Mobile Advertising Social Media Marketing (SMM)
Search Engine Optimization (SEO)

Blog Advertising
Mobile Marketing
Podcast Advertising
3. DIGITAL MARKETING BENEFITS
Affordable
Adaptable
Accessible
Applicable
Global
Efficient
Customizable
Measurable
Cross - functional
Scallable
Timely
4. DIGITAL MARKETING -ADVANTAGES
Connect
Compete
Track
Analyze
Refine
Instant
Profit
5. DEVELOPING AN EFFECTIVE DIGITAL MARKETING STRATEGY
3 Key Digital Marketing
Platform Content
Persona
6. DIGITAL MARKETING -LIMITATIONS
Message interpretation Vendor trust
Data security Process complexity
Reputation control Product feel
Internet connectivity Customer confusion

PERSIAPAN MATA KULIAH DIGITAL MARKETING
1. Siapkan 1 ide toko online.

2. Siapkan Namanya/brandnya Digital Marketing
prepares you for
3. Siapkan nama untuk websitenya

this position
4. Siapkan foto-foto terkait untuk online shop anda.

Banner, foto produk,
5. Siapkan email khusus untuk mata kuliah Digital
Marketing
6. Siapkan akun facebook, Instagram, tiktok, untuk bahan
praktik Digital Marketing
• Digital marketing combines creative and technical
features of the internet with design, development,
advertising, and sales using websites with effective
content for a product or service.
• Traditional marketing refers to advertising the products
through print advertisements, billboards, and print
newspapers, and it has a high success rate.
• The internet is an influential communication tool that
helps the customer to learn about the brand.
• Understand the digital marketing methodology plan.
• Understand the process of landscape marketing
• Digital marketing is the term used for all sorts of online
marketing. It is the easiest way to promote products and
services.
• E-commerce is a way to promote, sell, and market
products and services all over the internet.
• Internet marketing or online marketing is a term that is
often used for selling over the internet.
• Internet allows organizations to deliver their products
Summary
and services to consumers.
• Internet marketing laws protect users over the internet Summary Digital Marketing Module 1
from the illegal activities of online marketers.
• Internet marketing laws are only related to the internet. 75
THANK YOU
Arum Silviani
0856-5920-9820
arumsilviani@lecturer.umn.ac.id
www.arumsilviani.com
Undergraduate
Program of
Management UMN goes
to AUN-QA 2021

(2022) Modul 1 - Introduction To Digital Marketing

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Modul 1.

Introduction to Digital Marketing

Digital Marketer is a Digital Marketing Manager who has

What will you learn?

Modul : 01 - Introduction to Digital Marketing

Digital Marketing (7th – “Strategy,

© Cheetah Mobile 2015. All rights reserved. 3

© Cheetah Mobile 2015. All rights reserved. 7

Modul : 01 - Introduction to Digital Marketing

Modul : 01 - Introduction to Digital Marketing

Search Engine Advertising (SEA) Affiliate marketing

Mobile Advertising Social Media Marketing (SMM)

Search Engine Optimization (SEO)

Message interpretation Vendor trust

Data security Process complexity

Reputation control Product feel

Internet connectivity Customer confusion

1. Siapkan 1 ide toko online.

3. Siapkan nama untuk websitenya

4. Siapkan foto-foto terkait untuk online shop anda.

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