Digital Marketing – Assignment @Final

October 2021

Instructors : Vinish Kathuria, Anshu Mehta

 Assignment @Final
Team assignment – Design digital marketing strategy for enhancing the
overall customer journey.
•You may use Primary and Secondary research, expertise for answering.
•Assume time period- Pre-Covid or Covid.
•Assume geographical region of your choice.
•Product/services (Category)
•Target Market information.
•Target Segment Information.
•Customer Persona
•Make any other reasonable assumptions and mention the same.

2
 Assignment @Final 3

•Presentation to CXOs,
Assume yourself as:
•As newly appointed CMO, present your Digital Marketing strategy and
execution plan to other CXOs.
•As a Digital Agency Head, present Digital Marketing strategy and
execution to CMO and his/her directs
•As a Management Consultant, analyze any significant change
impacting.
•the Digital Marketing industry and present recommendations to
companies in digital marketing space.

•10 slides max

FMS Elective 7609 - Digital Marketing - 2021

 Assignment @Final 4

Questions to answer
•Define the customer(s) persona ( make assumptions if needed)
•Comment on the current digital media marketing strategy
•Recommend your own strategy to make a difference. Ensure you
mention: 
-Goals and Objectives
-Content strategy 
-platforms to target and why
-influencers, if needed
-sync with traditional marketing activities 
-Competitors digital strategy
-SMART (Specific, Measurable, Attainable, Relevant, and Time-Bound)
KPIs to define success and measurement mechanisms
-Some idea on the financials 
-Social media analytics techniques
-Ethical aspects involved if any.
 5

• Let us know if any additional research material is needed and if we

can help.
• Presentations are scheduled for class 14-15, i.e..,
Class 14 presentations - up to 5 marks extra
Class 15 - normal
• 10 marks to be deducted for no-show on the submission day.
• Again Note: This is NOT meant to be a mathematical exercise so
don’t get stuck on actual numbers. Purpose is for you to try and put
the class learning to actual use.

ALL THE BEST!!

Thanks
 7

» Presentation to CXOs, few examples

» As newly appointed CMO, present your Digital Marketing strategy
and execution plan to other CXOs
» As a Digital Agency Head, present Digital Marketing strategy and
execution to CMO and his/her directs
» As a Management Consultant, analyze any significant change
impacting the Digital Marketing industry and present
recommendations to companies in digital marketing space
» 10 slides max

FMS Elective 7609 - Digital Marketing - 2021