2022 Major in Advertising and Public Relations Curriculum

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r year.)
Course
Advanced
Grading
Hours of

Credits Practicum
Title Level System Instruction

광고학입문   [INTRODUCTION TO
3 등급 3 0
ADVERTISING]

홍보학입문   [INTRODUCTION TO PUBLIC
3 등급 3 0
RELATIONS]

뮤니케이션의이해   [UNDERSTANDING OF
3 등급 3 0
COMMUNICATION]

창의적광고읽기   [CREATIVE READING OF
3 등급 3 0
ADVERTISING ]

적미디어읽기   [CREATIVE MEDIA READING] 3 등급 3 0

미디어글쓰기   [WRITING FOR MEDIA] 3 등급 3 0

광고와마케팅   [ADVERTISING AND
3 등급 3 0
MARKETING]

고홍보영어   [ENGLISH FOR ADVERTISING

3 등급 3 0
AND PR]

UAL COMMUNICATION(영어강의)   [VISUAL
◈ 3 등급 3 0
COMMUNICATION]

ADVERTISING AND
ARKETING(영어강의)   [ADVERTISING AND 3 등급 3 0
MARKETING]

설득커뮤니케이션   [PERSUASIVE
◈ 3 등급 3 0
COMMUNICATION]

광고발달사   [HISTORY OF ADVERTISING] 3 등급 3 0

고심리학   [PSYCHOLOGY IN ADVERTISING] ◈ 3 등급 3 0
스피치연습   [PUBLIC SPEECH PRACTICE] 3 등급 3 0
Course
Advanced
Grading
Hours of

Credits Practicum
Title Level System Instruction
아이디어발상법   [BRAINSTORMING
3 등급 3 0
WORKSHOP]

글쓰기   [WRITINGS IN PUBLIC RELATIONS] 3 등급 3 0

광고기획론1   [ADVERTISING CAMPAIGNS
3 등급 3 0
STRATEGY 1]

브랜드관리론   [BRAND MANAGEMENT] ◈ 3 등급 3 0

뮤니케이션이론의원리와활용   [THE PRINCIPLE
AND APPLICATION OF COMMUNICATION 3 등급 3 0
THEORY]

RAND MANAGEMENT(영어강의)   [BRAND
3 등급 3 0
MANAGEMENT]

RODUCTION TO ADVERTISING AND PUBLIC

LATIONS(영어강의)   [INTRODUCTION TO
3 등급 3 0
ADVERTISING AND PUBLIC
RELATIONS(LECTURE IN ENGLISH)]

광고매체계획   [ADVERTISING MEDIA
◈ 3 등급 3 0
PLANNING]

광고카피작성론   [ADVERTISING COPY
◈ 3 등급 3 0
WRITING]

소비자행동론   [CONSUMER BEHAVIOR] 3 등급 3 0

보기획론   [PUBLIC RELATIONS CAMPAIGNS

3 등급 3 0
STRATEGIES]

광고기획론2   [ADVERTISING CAMPAIGNS
◈ 3 등급 3 0
STRATEGY 2]

니케이션문제해결워크숍   [COMMUNICATION
3 등급 3 0
PROBLEM SOLVING WORKSHOP]

의적문제해결방법론   [CREATIVE PROBLEM
3 등급 3 0
SOLVING METHODOLOGY]
티엘(BTL) 커뮤니케이션   [BELOW THE LINE
Course
◈
Advanced
3 등급
Grading
3 of

Hours 0
COMMUNICATION ] Credits Practicum
Title Level System Instruction
합브랜드커뮤니케이션   [INTEGRATED BRAND
◈ 3 등급 3 0
COMMUNICATION]

문제의발견과자기표현   [THE FINDING OF
3 등급 3 0
ROBLEMS AND SELF-ASSERTIVENESS]

인효과분석론   [CMAPAIGN EFFECTIVENESS
◈ 3 등급 3 0
ANALYSIS]

광고윤리법제   [ADVERTISING ETHICS AND

3 등급 3 0
LAW]

국제광고홍보론   [INTERNATIONAL
◈ 3 등급 3 0
ADVERTISING AND PUBLIC RELATIONS]

인쇄광고제작론   [PRACTICE ON PRINT
3 등급 3 0
ADVERTISING]

PR사례연구   [PR CASE STUDIES] ◈ 3 등급 3 0

외홍보물제작   [PRODUCING PUBLICATIONS
3 등급 3 0
FOR ORGANIZATIONS]

광고홍보조사연습   [ADVERTISING & PR
3 등급 3 0
RESEARCH]

전시컨벤션기획   [CONVENTION
MANAGEMENT: PLANNING AND 3 등급 3 0
IMPLEMENTATION]

고홍보학전공글쓰기   [DISCIPLINE-SPECIFIC
ACADEMIC WRITING(DEPARTMENT OF 3 등급 3 0
ADVERTISING AND PUBLIC RELATIONS)]

율적듣기와문제해결   [EFFECTIVE LISTENING
3 등급 3 0
AND PROBLEM SOLVING]

ARKETING MANAGEMENT   [MARKETING
3 등급 3 0
MANAGEMENT]
온라인마케팅실무   [PRACTICES IN ONLINE
Course
Advanced
3 등급
Grading
3 of

Hours 0
MARKETING ] Credits Practicum
Title Level System Instruction

뮤니케이션데이터분석과활용   [THE ANALYSIS
AND APPLICATION OF DATA IN ◈ 3 등급 3 0
COMMUNICATION]

고와인문학   [ ADVERTISING AND CULTURE] ◈ 3 등급 3 0

디지털광고제작론   [PRODUCTION ON THE
3 등급 3 0
DIGITAL ADVERTISEMENT]

CREATIVE PROBLEM SOLVING

RATEGY(영어강의)   [CREATIVE PROBLEM 3 등급 3 0
SOLVING STRATEGY]

광고홍보학융합실무   [ADVERTISING AND
UBLIC RELATIONS CONVERGENCE AND 3 P/F 0 96
PRACTICE]

PRODUCTION ON THE DIGITAL

VERTISEMENT(영어강의)   [PRODUCTION 3 등급 3 0
ON THE DIGITAL ADVERTISEMENT]

PRACTICE ON PRINT
ADVERTISING(영어강의)   [PRACTICE ON 3 등급 3 0
PRINT ADVERTISING]

광고와뉴미디어   [ADVERTISING AND NEW

◈ 3 등급 3 0
MEDIA]

광고홍보학특강   [SPECIAL TOPICS IN
◈ 3 등급 3 0
ADVERTISING]

PR세미나   [SEMINAR IN ADVERTISING AND

◈ 3 등급 3 0
PR]

병원홍보마케팅실무   [THE PRACTICE OF
HOSPITAL PUBLIC RELATIONS AND 3 등급 3 0
MARKETING]

고와문화   [ADVERTISING AND CULTURE] ◈ 3 등급 3 0

 사례연구   [ADVERTISING CAMPAIGN CASE
Course
Advanced
3 등급
Grading
3 of

Hours 0
STUDIES] Credits Practicum
Title Level System Instruction

고현장학습   [ADVERTISING INTERNSHIP] 3 등급 3 0

고홍보창업   [THE ESTABLISHMENT OF NEW

3 등급 3 0
BUSINESS FOR ADVERTISING AND PR ]

고홍보학캡스톤디자인   [AD & PR CAPSTONE

3 P/F 3 0
DESIGN]

NT AND PROMOTION PLANNING   [EVENT

3 등급 3 0
AND PROMOTION PLANNING]

공감소통프레젠테이션   [EFFECTIVE
◈ 3 등급 3 0
MMUNICATION STRAREGIES AND PRACTIE]

고홍보학프로젝트   [ADVERTISING AND PR
2 P/F 0 64
SPECIAL PROJECT]

캡스톤디자인   [CONVERGENCE CAPSTONE
3 등급 3 0
DESIGN]

마케팅전략론   [MARKETING STRATEGY] 3 등급 3 0

사회심리학   [SOCIAL PSYCHOLOGY] ◈ 3 등급 3 0

설창작연구   [STUDY IN NOVEL WRITING] ◈ 3 등급 3 0

미디어리서치활용   [MEDIA RESEARCH
3 등급 3 0
PRACTICE]

고홍보학창업현장실습(1)   [STARTUP FIELD
3 P/F 0 160
TRAINING(1)]

고홍보학창업현장실습(2)   [STARTUP FIELD
3 P/F 0 160
TRAINING(2)]

광고홍보학학기창업현장실습   [LONGTERM
15 P/F 0 480
STARTUP FIELD TRAINING]

취창업과자기계발   [STEP BY STEP CAREER

1 P/F 0 0
DEVELOPMENT]
 광고홍보학현장실습(1)   [FIELD
Course
Advanced
3 P/F
Grading
0 of

Hours 160
PLACEMENT(1)] Credits Practicum
Title Level System Instruction

광고홍보학현장실습(2)   [FIELD
3 P/F 0 160
PLACEMENT(2)]

광고홍보학현장실습(3)   [FIELD
3 P/F 0 160
PLACEMENT(3)]

고홍보학학기현장실습   [FULL-SEMESTER
15 P/F 0 480
FIELD PLACEMENT]

광고홍보학현장실습(4)   [FIELD
5 P/F 0 320
PLACEMENT(4)]