Professional Documents
Culture Documents
Sec- 47
Submitted to:
Dr Khandker Md Nahin Mamun (KNM1)
Assistant Professor
North South University
Submitted By:
Farha Sikder Elvy
ID-1620948030
Letter of Transmittal
_ January, 2022
Dr. Khandker Md Nahin Mamun
Assistant. Professor,
Lecturer, Department of Marketing and International Business
School of Business & Economics, North South University
Subject: Submission of internship report on Jamuna Bank Limited.
Dear Sir,
This is a report on "Jamuna Bank Ltd" for the satisfaction of compulsory coursework of the
BBA program and it is my pleasure to present such before you. I might want to thank you for
your continuous help all through the planning of the report.
I have worked with most extreme commitment and have attempted my level best to meet the
issues of the course and follow all the guidelines given by you to set up the report. For setting up
the report, I have focused on the data that was discovered to be reliable and valid. My internship
in Jamuna Bank Limited was great experience and the exposure of such a versatile organization
would be valuable for me, before facing the real work in business world.
I would be really happy if the report that I have created is able to serve its purpose. I would be
accessible to clarify any sort of questions identified with my report whenever.
Sincerely Yours,
Farha Sikder Elvy
ID: 1620948030
Section: 47, BUS 498
Acknowledgment
It has been a great opportunity to have been given the chance to complete my internship program
at Southeast Bank Ltd. First of all, I would like to start off by giving thanks to Almighty Allah
for giving me the strength and the aptitude to complete this report in due time. Then, I would like
to especially thank my academic supervisor Dr Khandker Md Nahin Mamun. It would not have
been possible for me to finish this report without his help, advice and general supervision. His
consistent support and supervision all through the period of this internship have been most
prominent prompting for me and specifically added to the accomplishment of the report.
Finally, I would also like to thank all the directors, officers and co-workers from Jamuna Bank
Ltd who have been very welcoming and supportive throughout this period. Moreover, they have
provided me with information regarding any operational activity of the organization which
helped me to get a better understanding and performed well in Jamuna Bank Ltd. I have
thoroughly enjoyed working on the internship report and hope the report would be appreciated.
Executive Summary
In Bangladesh, the business banks are assuming a fundamental job in guaranteeing colossal
financial development for the nation. Jamuna Bank Limited which is considered as one of the
leading private Bank in our country. Jamuna Bank limited has a few branches all through the
nation and it is giving a serious financial support of its customers. Jamuna Bank Limited
(Munshiganj sadar branch) has primarily two center divisions General Banking and Credit office.
All through my general investigation, I have principally attempted to fundamentally survey the
General Banking Activities and other center marketing exercises of Jamuna Bank limited.
The report mainly consists of a brief overview of the Jamuna Bank Ltd, the departments, and the
people. In this report, I have elaborately discussed the main departments which consist of my
assignments and contribute to the organization. I have discussed with my supervisor and co-
worker. I have discussed with them regarding any issues that I have found out during my
internship period and have generated necessary recommendations for those problems. I have
discussed their marketing acitivity and overall perfomence analysis.
Finally, I tried to put up my opinion and recommendation based on the analysis in a more proper
way and concluded the report with the necessary conclusory part and proper referencing. My
internship experience would obviously influence my career plan in the future. As I have gathered
real-life knowledge about the corporate world during the internship period, I would set my career
plan based on my gathered knowledge.
Background of the Jamuna Bank Limited
The bank embraces a wide range of managing an account exchanges to help the improvement of
exchange and business of the nation. JBL's administrations are additionally accessible for the
business visionaries to set up new pursuits and BMRE of mechanical units. The backers are
presumed identities in the field of exchange, business and enterprises.
The bank is being overseen and worked by a gathering of profoundly instructed and proficient
group with differentiated involvement in fund and saving money. The administration of the bank
always centers on comprehension and foreseeing clients' needs. Jamuna Bank Limited has
already achieved tremendous progress within last ten years.
At present the bank has real time centralized online banking branches throughout the country
having smart IT backbone. Besides this traditional delivery point, the bank has ATM of its own,
sharing with other partner banks & consortium throughout the country.
As regards mobilization of the bank’s deposit, importance is attached for mobilization stable,
low and no cost deposit so that proper liquidity could be maintained and maximum development
of fund could be made avoiding mismatching of fund. JBL has formed a foundation on its own
guardianship named JBL Foundation inaugurated in 2008 so that some social welfare activities
can be rendered to the society besides banking business. The bank has started scholarship
program to the meritorious but underprivileged. Besides with a view to develop the human
resources professionally the bank has established a library wherein all sorts of books, journals
including the professional’s books are available so that the officers and executives can sharpen
and update their knowledge.
Objectives of JBL
To set up relationship managing an account and enhance benefit through advancement of
systems advertising plan
To stay outstanding amongst other banks in Bangladesh as far as benefit and resources
quality.
To guarantee a sufficient rate of rate of profitability.
To keep chance position at a satisfactory range.
To maintain adequate liquidity to meet maturing obligation and commitments.
To maintain adequate control systems and transparency in procedure.
To develop and retain a quality work force through an effective Human Resources
Management Systems
To ensure optimum utilization of all available resources.
To earn and maintain CAMEL rating “Strong”.
To introduced fully automated systems through integration of information technology.
To pursue an effective system of management by ensuring compliance to clinical norms,
transparency and accountability.
Directors
Senior Executive
Managing Senior Principal
Vice
Director (MD) President (SEVP ) Officer (SPO)
Additional
Deputy Manging Executive Vice Senior Vice Principal Executive
Managing
Director (AMD) Director (DMD) President(SEVP) President (SVP) Officer (PO) Officer
Senior Assistant
Vice Managing
Vice
President(AVP) Officer Trainee Officer
President(SAVP)
Chittagong 20
Sylhet 08
Rajshahi 14
Khulna 09
Total 102
Retail Banking
Deposits of JBL:
o Current Deposit(CD)
o Call Deposit(CDR)
o Special Notice Deposit(SND)
o Savings Deposit(SB)
o Savings Deposits earned from foreign remittance(SB)
o Fixed Deposit(FDR)
o Jamuna Deposit Pension Scheme(JDPS)
o Jamuna Monthly Savings Scheme(JMSS)
o School Banking Deposit
Islamic Banking:
o Islamic banking activities
o Profit rates of Islamic deposit schemes
o Mode of deposits
o Investment system Islamic Shariah
Marketing:
The bank offers an extensive variety of customary and Islamic money related items and
administrations contrasted with its rivals. Under traditional store plans it renders investment
account, current record, settled store, here and now store account and so on. Shop fund and
women advances conspire are two new results of the bank. JBL additionally offers an extensive
variety of Islamic budgetary items and administrations through its two Islamic saving money
branches. Bank fund in undertaking advance, working capital advance, exchange financing,
house building financing, temporary workers financing, money credit, over draft, pressing credit,
trust receipt, ensure, letter of credit, and so forth. As of late bank has marked contract with ETN
for giving ATM administrations.
Finance:
Finance department cover a wide range from the fundamental record keeping for giving data to
helping administrators in settling on key choices. Back division is in charge of all the everyday
value-based representing the bank. This incorporates following all things considered and the
management of any regulatory reporting. Finance department prepare the bank’s budgets and
forecasts, and reports back on the progress against these throughout the year. This information
can be used to plan for any important decision regarding deposit, loan and advances, staffing
levels, asset purchases, expansions etc. and cash needs before they become necessary.
Research & Development:
The bank has begun the way toward defining a long haul key arrangement in order to keep up the
energy of generally speaking development and solid execution in its center business exceptional
highlights can be ascribed to the bank.
Though Jamuna Bank is occupied with customary keeping money it is likewise thinks
about the intrinsic want of the religious Muslims and has propelled Islamic Banking
System and built up one Islamic Banking Branch in the year 2003.
The bank is focused on ceaseless innovative work in order to keep pace with present day
saving money.
The tasks of the bank are automated to guarantee immediate and productive
administrations to the clients.
The bank has presented camera observation framework (CCTV) to reinforce the security
benefits inside the bank premises.
The bank has acquainted client relations administration framework with evaluate the
necessities of different clients and resolve any issue on the spot.
The bank has likewise acquainted full web based keeping money office with the client.
HRM:
Being an administration industry, the achievement of the saving money segment is reliant on
techno HR. In spite of the fact that the part is currently retaining significant number of youthful
post graduate experts with similarly great pay bundles with the goal of preparing them suitably,
huge number of private banks is reliant on less number of experienced keeping money experts at
the best level. Thus there is extensive turnover of experts inside the segment. With the end goal
to keep the experts in administration for long, JBL pursues an organized administration
guidelines and pay bundle.
The bank propelled long haul benefits for the representatives like tip, contributory
provident reserve, house building advance plan, auto advance plan and so on.
The representative turnover in JBL is satisfactory.
JBL pursues an organized enlistment arrangement for new and experienced officers.
The bank enlisted 40 trial officers through focused choice process.
The bank earnestly trusts that interest in HR at last pays high isolated and furthermore perceive
that a scholarly capital is the most vital resource forward bank.
The bank offers aggressive remuneration bundle advantage for the workers.
The bank perceives the significance of building up an all-around prepared Proficient staff
whose ability and dynamic x-beam vision and profound duty will guide the bank through
the choppiness of globalize business situation to development and flourishing.
The bank likewise perceives the significance of representative support in
institutionalization and general prosperity the bank. It trusts that their representatives who
are cooperating in light of a legitimate concern for the clients.
It pursues the under made reference to arrangements for the improvement o our HR there
is additionally arrangement for two celebration reward each year for the workers of the
nation.
Besides this the organization offices impetus reward, procure leave encashment,
contributory provident store according to rule of the organization.
SWOT Analysis
The SWOT investigation includes the association's interior quality and shortcomings and outside
circumstances and dangers. Fundamentally, this examination is a reasonable structure for a
methodical investigation that offices coordinating the outer dangers and openings with the
inward shortcoming and qualities of the association. SWOT examination gives an association an
understanding of what they can do in future and how they can rival their current rivals. This
instrument is essential to recognize the current position of the association like bank with respect
to other people, which are playing in a similar field and furthermore utilized in the vital
investigation of the association.
Utilization of qualities to
adapt to dangers or to
maintain a strategic distance
from dangers..
Strengths:
One of the oldest local bank’s of the country
The bank has a training institute to impart training to its fresh recruits an experienced one
as well.
Provide competitive quality and wide range of service.
Quality assets.
SME service.
Higher investment.
Experienced employees.
Weakness:
Lower number branches.
Higher loan charges.
Tight liquidity position.
Absence of strong marketing activities.
Less ATM booths.
Lower recovery position.
Opportunities:
Bank can engage with worldwide remittance transfer network.
Planning to open number SME/Agri branches throughout the country.
Bank can lower interest bearing deposits to reduce the bank’s cost to fund.
Scope to increase EPS.
Through proper supervision, bank will enable to secure its lending and ensure profit and
service to the nation
Try collect huge amount of foreign exchange remittance
Lower cost of fund.
Threats:
Dividend is not paid for long period.
Most competitive market.
Customers can switch to other banks.
Product differentiates by the competitors.
Country’s political environment may affect the earnings of the bank.
Loan default culture of the country.
Central Bank’s strict regulations
The Business Model Canvas of Jamuna Bank Limited is
shown here under:
Deposit Products
Micro Financing
Customers Individual Clients
SME Financing
Employees Investment on different sectors Institutional Clients
Technical Team One Stop service for personal Other Banks
Investment Banking Govt & Non-profit
Partners/Shareholders firms
Easy Access of Banking from
anywhere SME’s
Reliability of services
Key Activities Cost Structure Customer Care
Feedback
Capital Expenditures R&D
Lending
Operation Expenses Visit’s customers
Deposit
Fixed & Variable Costs
International Trade Services
Channel Costs
Branch Operations
Key Resources Revenue Streams Delivery Channels
Branches
Competent Employees ATM’s
Strong Capital Base Investment Incomes I-banking
Reliable Server Fees & Commissions SMS Banking
Software Developers Other operating incomes
Physical & IT Infrastructure
National & International
Network
Key performance indicators, or KPIs, are a set of quantitative statistics that are used to evaluate a
company's long-term success. It aids in determining a company's strategic, financial, and
operational accomplishments, particularly when compared to those of other companies in the
same industry. Different performance metrics exist in the banking industry. To effectively
analyze performance, profit, customer service, and more, a bank can use a variety of KPIs to
measure every sort of transaction and service. It can be difficult to decide which metrics to
concentrate on at times. JBL, like other banks, has a set of KPIs. The Bank uses a variety of key
performance measures. They analyze institutional characteristics, outreach indicators, loan
portfolio, total loan outstanding, sustainability, asset and liability management, efficiency and
productivity, and financing structure to determine their success. Now, in this section of the
report, I will present the data analysis. I started by explaining the analytics, and then I displayed
the charts with explanations.
Total Investment
Investment (Taka in Million)
62877.8
57869.8
Jamuna Bank Limited's investment in various years from 2015 to 2019 may be seen here. It
invested 59658 (Taka in Millions) in 2015, and 60665 (Taka in Millions) in 2016. (Taka in
Million). In 2017, it invested 60338.4 dollars, while in 2018, it invested 57869.8 dollars (Taka in
Million). However, in 2019, it made the largest investment of 62877.8 Taka in Millions which
was the highest in the previous five years.
Finding: In order to realize the strategy, the Bank leveraged its operations in such a way that it
could maintain its market position by assuring growth sustainability. As the largest private sector
bank, the bank may be able to obtain a competitive advantage through its financial power, solid
capital foundation, robust branch network, and client trust and loyalty.
1158.9 65539
94487.3
114756.8 56386.2
15188.1
Jamuna Bank have the satisfied number of customer or borrower, and its rate is day by day
increasing.
Total Imports & Exports of JBL
Export
Import & Export (Taka in million)
Import
88477.3 99501.4
85598.2
90579.6
69582.9
67888.8 54544.7
50167.6 50282.2
42877.6
Imports
In 2019, the Bank opened a total of 25,739 LCs worth USD 1183.60 million for the purpose of
aiding import commerce, compared to USD 1,082.7 million in 2018. Capital equipment, raw
cotton, chemicals, rice, wheat, edible oil, petroleum products, yarn, textiles, garments
accessories, and other permitted consumer items were the key commodities.
Exports
Since its establishment, the Bank has given the export business the recognition it deserves. It
processed 19,150 export paperwork worth USD 652.5 million in 2019, up from USD 608.09
million in 2018. Readymade clothing, knitwear, frozen food and seafood, tanned leather,
handicraft, tea, and jute goods were among the items that received export financing.
Remittance
Remittance (Taka in Million)
56321
45437.5
38262.1 40743.3 37953.9
By now, the bank has established 38 exchange companies in 14 countries, including Kuwait,
Qatar, Saudi Arabia, the United Arab Emirates, Switzerland, the United Kingdom, Italy, and the
United States, as well as five fully owned subsidiaries in Singapore, Malaysia, the Maldives, the
United States, and Greece, and one partially (25 percent equity) owned Exchange Company in
Oman. Foreign remittances received through National Bank Ltd channels in 2019 was USD
450.16 million, with JBL subsidiaries representing for 27.70 percent of the total.
400
200
0
2011 2012 2013 2014 2015 2016 2017 2018 2019
This metric is used to calculate the cost of delivering loans to a typical loan portfolio. In Jamuna
bank, financial success is critical. Essentially, the operational expense ratio is used by lenders as
an indicator of financial operations.
Overall Findings
The goal of Jamuna Bank Limited's retail banking activities is to reach out to customers, attract
new ones, and keep them so that they may maximize their profits. The study's conclusions may
be separated into two parts based on Jamuna Bank Limited's experience:
Prospects
The JBL Munshiganj Branch's prospects are promising, as they follow the usual marketing
strategy used by other businesses. They deliver their service in the manner in which the customer
need or desires. Based on a broad branch network, modern banking facilities, brand image,
customer trust, commitments, and cooperation, JBL is attempting to help individuals in rural
areas and women entrepreneurs become self-sufficient through a variety of creative and
appealing products/services.
Sustainibility
Jamuna Bank Limited built a sustainable business by providing retail banking, corporate
banking, and online banking services. They are also putting up ATM booths in various locations,
though the number is still small. JBL continues to expand its branch network, bringing more
people into the banking system. JBL is a trailblazer in a number of areas of the banking industry,
particularly in the areas of agriculture and small business lending.
Findings
JBL (Jamuna Bank Limited) makes so much difference in the deposit in different securities
rather than previous year to cope with market investment composition.
JBL has more long term deposit than short term deposit, and due to competitive market.
JBL has to incur higher cost on their deposits.
JBL has lack of manpower to serve the growing customer demand. So they not are being
able to provide service to the customer in efficient manner.
JBL don’t have any effective training policy. Though it has a training institute but they
are not using this institution properly
The clients are bound to submit a lot of documents to the bank to avail Consumer Credit.
The Bank is overloading the clients by charging so much documents and papers which
Seems to the clients being harassed by the relevant officer.
In a few case I have seen that the right person isn’t placed in the right place.
JBL is in condition of lower profit margin throughout the last few years.