ASSIGNMENT SUBMISSION AND ASSESSMENT

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BMET5103
ENTREPRENEURSHIP
JANUARY 2017
ASSIGNMENT 2
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INSTRUCTIONS TO STUDENTS

1. This assignment contains question that is set in English.

2. Answer in English.

3. Learners are to submit assignment only in MsWord (.docx) format unless specified otherwise.
Please refrain from converting text / phrases into picture format such as .gif / .jpeg / print
screen / etc.

4. Download the language version of the assignment template concerned from the myINSPIRE
for preparation and submission of your assignment. Your assignment should be typed using
12 point Times New Roman font and 1.5 line spacing.

5. Your assignment should be between 3,000 words to 5,000 words excluding references. The
number of words should be shown at the end of your assignment. Do not copy the
assignment question and instructions to your answer.

6. Submission of assignment:

 Face-to-face Class Student:

You MUST submit a softcopy of your assignment online through myINSPIRE and a
hardcopy to your facilitator.

 Online student:
You MUST submit a softcopy of your assignment via myINSPIRE and another softcopy to
the facilitator via e-mail.

7. You can submit your assignment ONCE only in a SINGLE file.

8. Your assignment must be submitted by 16th April 2017.

9. Your assignment should be prepared individually. You should not copy another person’s
assignment. You should also not plagiarise another person’s work as your own.

10. Please ensure that you keep the RECEIPT issued upon submisson of your assignment as proof
of submission. Your assignment is considered as NOT submitted if you fail to produce the
submission receipt in any dispute arises concerning assignment submission.
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EVALUATION
This assignment accounts for 70% of the total marks for the course and shall be assessed based on
the Rubrics attached.

You would be given feedback on the assignment before the Final Semester Examination commences.

PLAGIARISM: MARKS DEDUCTION

Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is
detected, marks would be deducted as follows:

No. % Similarity Group % of Mark Deduction

1 0 – 30 120 0
2 30.01 – 50 122 5
3 50.01 – 70 124 10
4 70.01 – 100 126 100

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ASSIGNMENT 2 : QUESTION

PURPOSE

The purpose of this assignment is to enable you to analyse and discuss entrepreneurial business
practices at leading organizations. You will also learn to propose improvement ideas based on
model, theories, framework, and concepts of entrepreneurship and by referring to best practices at
benchmark organisations.

REQUIREMENT

Select ONE well known international organisation from the food industry which started its
entrepreneurial venture as a small business. Analyse and discuss TWO other well known companies
which have been exemplary in their entrepreneurial initiatives. Propose and discuss how the
selected organisation can be further improved by refereeing to the practices of the exemplary
organisations and also by applying model, theories, framework and concepts of entrepreneurship.

QUESTIONS

1. Select a well-known international organisation (food industry) and provide a description of

the organisation.
(10%)
2. Analyse and discuss TWO other well known companies which have been exemplary in their
entrepreneurial initiatives. Focus on their ideas/opportunities, management team, strategy,
marketing plan and business ownership.
(20%)
3. Analyse the entrepreneurial practices carried out by the selected organisation. Based on
your analysis, propose improvements by referring to the 2 organisations in part 2 above.
(20%)
4. Based on your literature review in assignment 1, propose how you can improve the selected
organisation by applying the models or theories or experiments or concepts from your
provided text book. Justify your answers.
(10%)
5. Conclusion
(8%)
6. References
(2%)
[TOTAL: 70 MARKS]

Assignment Format:
a. Provide references using the American Psychological Association (APA) format
b. References should generally be latest (year 2014 onwards)

Notes:
 Assignments should be submitted according to the due date.
 You are to submit a soft copy of your assignment online through myINSPIRE and a hard copy to
your facilitator.
 Plagiarism is not acceptable. If you are not sure what is meant by plagiarism, refer to the various
websites which discuss this matter, e.g. owl.english.purdue.edu / handouts.

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Marking Scheme :

1. Description and background of the selected international organization.

Weighting: 10%
Award a maximum of 10 marks by using the following rubric.
Mark Criteria
9-10 Very clear and focused introduction including a detailed description of the organisation
including the name, type of business, vision and mission, types of products and / or
services and employee size. The information provided is well supported by data.
7-8 An above average introduction. A clear and detailed description of the organisation
including aspects from the name, type of business, vision and mission, types of
products and / or services and employee size. There is not enough sufficiently
supported data for the provided information.
5-6 A semi focused introduction. Clear and detailed description of the organisation
including 2 aspects from the name, type of business, vision and mission types of
products and / or services and employee size. There is not supporting data for the
information provided.
3-4 The introduction is superficially produced without providing a clear introduction on the
selected organisation. There is no supporting data for the information provided.
0-2 A poorly defined introduction without clarity or focus. No description of the
organisation was given.

2. Analyse and discuss TWO other well known companies which have been exemplary in their
entrepreneurial initiatives. Focus on their ideas/opportunities, management team, strategy,
marketing plan and business ownership.

Weighting: 20%
Award a maximum of 20 marks by using the following rubric.
Mark Criteria
15-20 Analysis and discussion was comprehensive. An excellent number of evidences were
given
9-14 Analysis and discussion was clear. Sufficient evidences were given
3-8 Analysis and discussion was clear. No evidences were given
1-2 Analysis and discussion was very superficial and poorly done. No evidences were given
0 No identification and analysis were provided.

3. Analyze the entrepreneurial practices carried out by the selected organization. Based on
your analysis, propose improvements by referring to the 2 organizations in part 2 above.

Weighting: 20%
Award a maximum of 20 marks by using the following rubric.
Mark Criteria
15-20 Analysis and proposal was comprehensive. There was a smooth flow to sentences and
the discussion demonstrated an exceptional ability to justify the key points of the
proposal.
9-14 Analysis and proposal was good with an above average justification. The discussion was
adequately done and demonstrated good justification for the key points of the
proposal.
3-8 Analysis and proposal given was fairly stated. Partial justification was given for the key
points of the proposal.

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1-2 Analysis and proposal was superficially discussed. The justification for key points of the
proposal was poorly done with disjointed sentences. The discussion demonstrated a
superficial command of the topic.
0 Analysis and proposal for the key points of the proposal was poorly articulated.

4. Propose how you can improve the selected international organization with the use of
models or theories or experiments or concepts from your provided text book (based on
assignment 1). Justify your answers.

Weighting: 10%
Award a maximum of 10 marks by using the following rubric.
Mark Criteria
9-10 Proposal was comprehensive. An excellent number of evidences were given
7-8 Proposal was clear. Sufficient evidences were given
5-6 Proposal was clear. No evidences were given
3-4 Proposal was very superficial
1-2 Proposal was very poor
0 No proposal was provided

5. Conclusion

Weighting: 8%
Award a maximum of 8 marks by using the following rubric.
Mark Criteria
7-8 The conclusion was comprehensive and demonstrated an ability to cover all the key
points.
5-6 The conclusion was adequately done and covered the majority of the key points.
3-4 The conclusion was clear and covered some key points only.
1-2 The conclusion was poorly done with disjointed sentences. The conclusion was
superficial and poorly done.
0 No conclusion was given.

6. References

Weighting: 2%
Award a maximum of 2 marks by using the following rubric.
Mark Criteria
2 More than 15 references
1 More than 10 references
0 No reference given