CHUBB LIFE - PR Proposal

CHUBB LIFE – PR CAMPAIGN PROPOSAL
AGENDA
1. BRIEF RECAP
2. MARKET OVERVIEW
Hanwha Life
Manulife Prudential
FWD
Chubb Life
Summary
3. OUR APPROACH
Target audiences overview
Insight
Our story
Campaign roll-out
4. BUDGET ALLOCATION
HIGHLY CONFIDENTIAL
AND INTELLECTUAL PROPERTY
2
AGENDA
1. BRIEF RECAP
2. MARKET OVERVIEW
Hanwha Life
Manulife Prudential
FWD
Chubb Life
Summary
3. OUR APPROACH
Insight
Our story
Campaign roll-out
4 BUDGET ALLOCATION
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY
3
BRIEF RECAP
OUR GOALS COMMUNICATIONS OBJECTIVES
 To increase Chubb Life brand awareness  Introduce Chubb brand name to more people
and foster share of voice/ positive talks  Strengthen employer branding, foster career
from the public, contributing to Chubb opportunity at Chubb Life and attract more
Life’s attributes of “craftsmanship, prospects as sales representatives
expertise, and excellent”
 To strengthen Chubb Life Vietnam’s

prestige reputation and long-term
commitment in the local market, so that to
gain good perception from social community
and indirectly support sales force.
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
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4
REQUIREMENTS
REQUIRED DELIVERABLES REQUIRED KEY METRICS

 Build up a 3-minute video clip to promote  No. of leads/prospects by media source
sales force of Chubb Life Vietnam and an  Conversion rate
integrated PR plan to support the clip  Media effectiveness: no. of visitors, no. of
view (Youtube), click thru rate, cost per click,
launching.
cost per lead, engagement rate
 Content strategy that can convey the
“craftsmanship” brand essence in relevant
context to Vietnamese audience.
 Demonstrate the highest standards of
ethics, professional knowledge, client
service and productivity – things that
differentiate Chubb Life in the market.
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TARGET AUDIENCES
1. PROSPECTS
 Males and females, aged from 20 – 45
 Who are looking for a professional career as a successful financial
planner/consultant that helps them to decide their potential income while
helping people to prepare for the unexpected in life.
2. INTERNAL
 27,000 sales agents
 More than 500 employees nationwide
3.THE PUBLIC
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
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6
AGENDA
1. BRIEF RECAP
2. MARKET OVERVIEW
Hanwha Life
Manulife Prudential
FWD
Chubb Life
Summary
3. OUR APPROACH
Insight
Our story
Campaign roll-out
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY
7
HANWHA – FEATURED MILESTONES
“Hanwha Life-
hội tu yêu
thương” với Hanwha Life
Hanwha Life Việt Hanwha Life Hanwha Life Việt
sự tham gia Việt Nam trao
Nam trao tặng Việt Nam: Nam: Top 10
c ủ a 30,000 tặng Trung
Trung tâm Y tế Hành trình Doanh nghiệp
đại lý BH và tâm Y tế cho
cho tỉnh Hòa chinh phục phát triển bền
nhân viên tỉnh Bắc Kạn
Bình những c o n số vững
ấn tượng
9 /2 0 1 6 - 1 /2 0 1 7 2/ 2017 6/ 2 017 8/ 2 017 9/ 2 017 10/2017 11/2017 12/ 2 017 3 / 2 0 18

Hanwha Life Hanwha Life Hanwha Life
Hanwha Life Hanwha Life Hanwha Life Việt Nam Việt Nam
Việt Nam 9 tháng đ ầ u Hanwha Life Hanwha Life
Việt Nam và Việt Nam và Việt Nam cán chi trả trao tặng
chia sẻ năm 2017, có Việt Nam Việt Nam và
Woori Bank Shinhan Bank m ố c 100 điểm quyền lợi 8.149 thẻ
những câu 19.000 người cán m ố c Đoàn Thanh
ký kết hợp Việt Nam ký phục vụ b ả o hiểm b ả o hiểm y
chuyện thật đ ầ u quân về 500 tỷ Niên VN trao
tác kết hợp tác khách hàng hơn 1,7 tỷ tế
c ủ a các Hanwha Life doanh thu tặng 20 xe
quản lý c ấ p đồng
Việt Nam đ ạ p và 70
cao Trao tặng phần quà
1,000 thẻ
b ả o hiểm y
tế tại Cà
Mau
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
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8
HANWHA – ON HYBRID MEDIA
 Target audience: The Public
 Objectives: Raise brand awareness & Amplify ad-hoc campaign, brand events/activations, Sponsorship/CSR
 Tactics: Use hybrid media to spread corporate news & CSR; Use Facebook to amplify information on hybrid media and educate
consumer about products.
Corporate-related news
Amplifying Sponsorship/CSR
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY
9
HANWHA – HIGHLIGHTED ACTIVITY
(9/2016 - 1/2017)
SALE AGENT APPRECIATION
• Tactics: PR Placement
• Each month during 6 months,

Hanwha Life Vietnam promote 1
excellent individual sale agent on
tier 1 media, featuring their stories
to gain success in insurance
industry and their testimonials
• However, the covered stories

are placed in unpopular news
columns with limited views.
HIGHLY CONFIDENTIAL
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INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 10

HANWHA FACEBOOK FANPAGE
 TOTAL FANS: 26,876
TARGET AUDIENCE: 25 – 55,
 AVERAGE ENGAGEMENT: 100 (interaction + comment + share) professionals
 FREQUENCY: 2-3 posts/week
CONTENT DIRECTION CONTENT ANGLES

Mainly promote Hanwha’s
products and brands, toward an
MOOD & TONE  Brand, products and promotion (60%)
Scientific, serious  Inspiration: lifestyle.. (20%)
attitude
 Mini games (20%)
THINK BIG, DO GREAT
TACTICS
- Don’t invest much in media
- Key hook activity mini games
MORE FUNCTIONAL, LESS EMOTIONAL

HIGHLY CONFIDENTIAL
AND INTELLECTUAL
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FACEBOOK FANPAGE CONTENT DISTRIBUTION
Frequency: 1 post/week
Content
UNIT: %
Visual: Clean and fresh look with poor
5
0
formats, most is photos, share link, logo
template is used inconsistent.
4
0
4
0
2
0
2
0
2
0
2
0
77
1
0
2
BRAND L PRODUC MINIGAME
IF E S T YL T
40 E
Variety of angles: Stick Content Product posts
PR article, closely relevant with have no link or
Reporting video, with occasions, contact that
awards occasions theme of take users
ceremony, Insurance more steps to
special edition (Health, discover
about Insurance family)
business
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CONFIDENTIAL
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representatives 12
INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS
MANULIFE – FEATURED MILESTONES
Manulife ra
Manulife tổ chức mắt giải pháp
hội nghị Nhà đ ầ u tư Một ngày làm tài chính toàn “Tôi chọn sống, tôi
toàn c ầ u mang CEO tại diện kết hợp chọn tái sinh”
d ấ u ấn lịch sử tại Manulife với quỹ đ ầ u tư
Việt Nam 2 / 2 0 18
11/2017 1 / 2 0 18
6 / 2 0 17 10/2017 12/2017
Manulife tiếp tục đ ồ n g
Manulife Việt Nam tiếp
hành cùng giải Marathon Manulife là công ty
tục được vinh danh
q u ố c tế và tổ chức b ả o hiểm nhân thọ
thương hiệu gia đình tin
Nhịp Tim Việt Nam. lớn nhất Việt Nam
dùng
(Năm thứ 3) tính theo vốn điều lệ
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
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MANULIFE – ON HYBRID MEDIA
 Tactics: Mostly PR Placement on Tier 1 media + media pitching (for corporate-related news on business & mass media)
Corporate news
Amplifying ad-hoc campaign, events/activations; Sponsorship/CSR
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

MANULIFE – ON SOCIAL MEDIA
 Target audience: Mostly consumers, 10-15% for internal employees/sale agents
 Objectives: Raise awareness & gain engagement
 Tactics: Use FB as key channel - Launch a product by a viral clip then roll out AOC
Product
Education
C-Care product Manulife Asset Management

2.4 million FB Views + 200k Youtube 1.4 million FB Views + 140k Youtube
views views
Inspirational
Brand
Message
HIGHLY CONFIDENTIAL Ch ắ p cánh tương lai Vun đ ắ p nhịp gia đình

AND INTELLECTUAL
PROPERTY 2 million FB Views + 140k Youtube 2 million FB Views + 1 million Youtube views
viewsINTEGRIT INNOVATION LEADERSHIP PASSION PROFESSIONALISM 15
MANULIFE FACEBOOK FANPAGE
 AVERAGE ENGAGEMENT: 300 (interaction + comment + share) TARGET AUDIENCE: 22 – 45,
modern, working
 FREQUENCY: 3 posts/week

Mainly promote Manulife’s
Motivational, Family  Inspiration: social activities, seasonal content,
products and brands, toward a
oriented working, healthy… (20%)
BRIGHTER FUTURE FOR FAMILY
TACTICS
- Selective media investment
- Key hook: mini games
- Trendy visuals
MORE EMOTIONAL, LESS FUNCTIONAL

HIGHLY
CONFIDENTIAL
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FACEBOOK FANPAGE CONTENT DISTRIBUTION
Frequency: 3 posts/week
UNIT: % Content
50
905
40
40
26
20
20
20
20
300
10
BRAND L P R OD UC MIN IGA ME
IF E S T YL T
E
Leverage Stick With a lot of Content
on offline closely product, they relevant with
event, TVC with spend most of occasions,
they occasions content to theme of
mention sent Insurance
about information to (health, family)
Brand user and attractive
HIGHLY information prizes
CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

PRUDENTIAL – FEATURED MILESTONES
Học b ổ n g
“Nâng
bước sinh
Tiếp tục là nơi viên – Chấp
làm việc tốt nhất Trao tặng xe đ ạ p Viral clip “Đồng hành “Bảo vệ yêu
cho h ọ c sinh nghèo cho c u ộ c sống tốt thương” Promotion cánh tương
trong ngành lai”
b ả o hiểm đẹp”
3 / 2 0 17 5 / 2 0 17 6 / 2 0 17 7 / 2 0 17 16/10 – 11/2017 12/2017

31/12/201
“Tăng kết nối, “ Q u à Tặng Dẫn đ ầ u 10 công 7
thêm sẻ chia” Đồng Hành” ty Bảo Hiểm nhân Dự án “Trường Dẫn đ ầ u thị
Give-away Promotion thọ uy tín nhất h ọ c An toàn” trường trong
2017 cho trẻ em việc c h ă m sóc
vùng núi phía khách hang
Bắc b ằ n g công nghệ
MatchBook
HIGHLY CONFIDENTIAL
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PRUDENTIAL – ON SOCIAL MEDIA
 Target audience: Mostly consumers, 10-15% internal employees/sale agents
 Objectives: raise awareness & gain engagement
 Tactics: Use Facebook as key channel, Use viral clips as key hook. Educate consumer about product by instruction
video content & AOC; Invest media a lot to push video views on Youtube to gain awareness
Music video – Khi người ta lắng nghe Viral clip – Đồng hành cho c u ộ c sống
800k FB Views + 1.5million Youtube views tốt đ ẹ p
2.5 million Youtube views
HIGHLY CONFIDENTIAL
Viral clip – Triệu lý do đ ể b ả o vệ Viral clip – 4 phút kì diệu
AND INTELLECTUAL
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2.4 million Youtube views 5.4 million Youtube views
PRUDENTIAL – ON HYBRID MEDIA
 Objectives: raise brand awareness & Amplify ad-hoc campaign, brand events/activations, Sponsorship/CSR
 Tactics: Mostly PR Placement on Tier 1 media + media pitching (for corporate-related news on business & mass media)
Corporate news Amplifying ad-hoc campaign, events/activations;

HIGHLY CONFIDENTIAL
Sponsorship/CSR
AND INTELLECTUAL
PROPERTY

PRUDENTIAL FACEBOOK FANPAGE
AVERAGE ENGAGEMENT: ~1,000 TARGET AUDIENCE: 22 – 45,
Dynamic, working
(interaction + comment + share)
 FREQUENCY: 1 post/day

Mainly promote Prudential as a
LIFETIME COMPANION to
Trendy, fun but still  Inspiration: social activities, seasonal content,
customers
professional working, healthy… (20%)
(Bạn đồng hành cho cuộc sống
tốt đẹ p)
TACTICS
- Frequently update
- Key hook activity: mini games
- Eye-catching visual
MORE FUNCTIONAL, LESS EMOTIONAL

HIGHLY CONFIDENTIAL
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FWD – FEATURED MILESTONES
Chuỗi hoạt
đ ộ n g kỷ niệm
Chính thức ra 1 năm gia
mắt ở thị trường Đón Giáng Sinh
nhập thị Người phụ nữ Việt
Việt Nam: Ra Ra mắt Đại sứ tại Bắc Cực
trường Việt Nam đ ầ u tiên
mắt Music video: thương hiệu – cùng Lê Hoàng
chạy Marathon ở
Nam
“Sống đầy từ Tóc Tiên 9 / 2 0 17 G ian g Bắc Cực
12 / 2 017
hôm nay”
9 / 2 0 16 12/2016 3 / 2 0 17 8 / 2 0 17
10/2017 3 / 2 0 18
Promote FWD Bảo hiểm miễn
Tiểu cảnh Thủ môn Bùi Tiến
C ả nhà vui phí cho 100.000
Giáng Sinh Dũng, Tóc Tiên,
khỏe khách hàng trên
2016 Hoa hậu H’hen
Tiki.vn
Nie tham dự sự
kiện
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FWD – ON HYBRID MEDIA
 Tactics: Mostly PR Placement on Tier 1 media
Corporate news Amplifying ad-hoc campaign, events/activations; Sponsorship/CSR
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FWD – ON SOCIAL MEDIA
 Target audience: Youth, modern and dynamic
 Objectives: Raise awareness & gain engagement
 Tactics: Smart use of trendy platforms: music,
travel and sports. Use KOLs as key hook
 Invest a lot in video content: TVC, Music video, viral
clip, product infographic video, video social post.
TVC – 560k FB views + 2.4k FB video post – 295k views
Youtube views
Instruction video
& promotion –
Educate consumer
how to pronounce
the brand name
correctly
790k FB views
Music video – signature song “Sống đầy từ hôm

nay” featuring 3 KOLs
HIGHLY CONFIDENTIAL
1.5 million Youtube Views + 41k FB views
AND INTELLECTUAL
PROPERTY
24
FWD FACEBOOK FANPAGE
 AVERAGE ENGAGEMENT: 500-1,000 (interaction + comment + TARGET AUDIENCE: 22 – 45,
share) unisex, modern, working
 FREQUENCY: 2-3 posts/week
CONTENT DIRECTION CONTENT ANGLE

Mainly promote FWD’s products
MOOD & TONE  Brand, products and promotion (40-50%)
Young, Dynamic,  Inspiration: viral video, KOL content amplifications,
and brands, toward a
Inspiring lifestyle.. (30-40%)
BORDERLESS LIFE
TACTICS
- Key hook activity: KOL content, viral video, mini
games
- Eye-catching visual
MORE EMOTIONAL, LESS FUNCTIONAL

HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

CHUBB LIFE – ON SOCIAL MEDIA
Target audience:
• 22-55 YO consumers who are health conscious, safety conscious
•Current & potential sale agents/employees
Objectives: Raise awareness & gain engagement
Tactics:
• Use viral clip to deliver brand essence
• Invest on Facebook AOC to raise awareness & product education
• Amplify Internal events/activities
VIRAL CLIP (On

Facebook & Youtube)
Protection with
Craftsmanship
VIRAL CLIP Khơi nguồn sáng tạo, nuôi dưỡng
đ a m mê
HIGHLY CONFIDENTIAL
AND INTELLECTUAL Facebook AOC Content (5-6 82k FB views + 29k Youtube views
PROPERTY
posts/week) 26
INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS
CONTENT DISTRIBUTION
Chubb Life Vietnam is an extremely updating fanpage

which has post almost everyday. The average
number of posts per weeks varies from 5 to 7 through
the year.
• During the first half year, the distribution of 4

content pillars is quite balanced for the
purpose of introducing what Chubb Life is.
Mar – Apr May – Sep

• For the last half year, Brand & Product content
17 17
are dominant to educate online users more deeply
about variety of product benefits and emphasize
Chubb Life’s brand essence
“Craftsmanship”.
HIGHLY CONFIDENTIAL
AND INTELLECTUAL Y
Oct – Dec Jan – Mar *Facebook, March, 2018
PROPERT
17 18
CHUBB LIFE – ON TRADTIONAL & HYBRID MEDIA
C-Care launching, 2018

~ 30 covered stories
Year-end promotion “Nâng Tầm Cuộc sống
…Vững c h ắ c tương lai”, 2017 Chubb Life Vietnam collaborate with Chubb Charitable
~ 20 covered stories Foundation – International to sponsor school’s
construction for remote areas in Vietnam, 2009 –
HIGHLY CONFIDENTIAL
Current
AND INTELLECTUAL
PROPERTY
~ 30 covered stories/year
CHUBB LIFE – HIGHLIGHTED CSR ACTIVITIES
Education
• Tặng 20 xe đ ạ p và 70 phần quà cho trẻ em nghèo
• Cha-ching: giáo d ụ c tài chính cho trẻ em
• “Văn hay chữ tốt”
Medical
• “Ánh mắ t trẻ thơ”: khám mắ t miễn phí cho trẻ em nghèo
• Fun Run BBGV: chạy b ộ gây quỹ
Supporting The Community

• Safe Steps: An toàn tính mạ n g – giảm thiểu rủi ro
• Dự án Rose: Hỗ trợ - chia sẻ nỗi đ a u mất mát sau tai nạn giao thông từ 2014 -2019 trên 63 tỉnh
thành
• Giảm thiểu rủi ro thiên tai
HIGHLY CONFIDENTIAL
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SUMMARY – COVERAGE BY TYPES OF CONTENT
• Corporate news & CSR are covered the most

• Prudential is the brand invest the most to gain coverage
Source: Clipping report, iSentia, January 2018
HIGHLY CONFIDENTIAL
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AGENDA
1. BRIEF RECAP
2. MARKET OVERVIEW
Hanwha Life
Manulife Prudential
FWD
Chubb Life
Summary
4. OUR APPROACH
Insight
Our story
Campaign roll-out
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

TARGET AUDIENCE
PROSPECTS
Who they are
• 20 – 30, young and dynamic, eager to learn and having a desire to be successful in life
• 30-45, matured and experienced, seeking to become more successful while pursuing a
professional career
What they care
• Achieving status of financial freedom where they are able to decide their potential
income
• Aspired to live a meaningful life where they are able to help other people.
• To have professional career as a financial consultant
HIGHLY CONFIDENTIAL
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TARGET AUDIENCE
INTERNAL
Who they are
• 27,000 sales agents
•More than 500 employees nationwide What
they care
• Self-motivation & recognition to be proud of their career as someone who help other people
to prepare for unexpectedness in life.
• Inspire the prospects
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

In the search of a successful career, our prospect just do not grab any chance they encounter.
Why do they choose a career in life insurance industry?
It is because in the start, becoming a life insurance sale agent give them power to decide their potential
income. In the middle, this meaningful career provides them various reasons to stay with their choices.
In the end, it leads them to ultimate goal of achieving the status of financial freedom.
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

Given that motivation, our prospects attend a 5-
days training to get a certification and eagerly
start their journey - together with
500,000* insurance sale agents nationwide like
them.
(*) Source: IAV, June 2017
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

However, despite their eagerness and determination, the data (*) shows that
50% sale agents quit or move to another company within six first months, 62%
quit after one year. Only 13% stays with their job after 3 years.
WHAT HAPPENED?
HIGHLY CONFIDENTIAL
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is average number
2.8
is supposedly the average number of
of contracts
personal relations which are “qualified”
signed per sale
enough to be converted to contracts.
agent
HIGHLY CONFIDENTIAL
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OUT OF RELATIONSHIP
OUT OF CONTRACTS
When qualified relations are fully exploited,
real challenge is awaiting. Our pocket survey
shows that our prospects find it difficulties in
approaching new consumers, educating them
about the important of life insurance, let alone
pursuing them
purchase one.
While Vietnam is a developing market and the

ocean is still blue, opportunities are only
be successfully unlocked if our prospects
are properly prepared.
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

[What inspire us]
While personal relationship is limited and can be converted without much effort and knowledge,
professional relationship is limitless and expandable thanks to proper preparation including learning,
training, servicing, etc.
HIGHLY CONFIDENTIAL
INTEGRITY INNOVATION LEADERSHIP PASSION PROFESSIONALISM

OUR BRAND OFFER
Based on the philosophy of craftsmanship,
professionalism at Chubb is defined with highest
standards of ethics, professional knowledge, client
service and productivity.
Those four qualities are believed keys to help us

prepare our prospects with professionalism. So that
their potentials is discovered, their professional
network is unlocked and their future career is finely
crafted.
HIGHLY CONFIDENTIAL

[Big idea]
CRAFT YOUR
FUTURE CAREER
With craftsmanship at the heart of our
business, defined as highest standard of
ethics, professional knowledge, client
service and productivity, we ensure your
potential is discovered, your
professionalism is unlocked and your
future career is successfully built.
Join Chubb Life and finely craft your

career today!
HIGHLY CONFIDENTIAL
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PROPERTY
INTEGRIT INNOVATION LEADERSHI PASSIO PROFESSIONALIS 41

CRAFT YOUR FUTURE CAREER
- STORYLINE
With craftsmanship, you can
unlock your future as a
Chubb Life finely successful professional financial
craft your future planner/consultant and help
career with ethics, people to be successful, too.
professional
knowledge, client UNLOCK YOUR FUTURE
If you want to decide your service and
potential income while productivity.
helping people prepare
for unexpectedness in life, UNLOCK YOUR
you have potentials to PROFESSIONALISM
become a Chubb Life sale
agent.
UNLOCK YOUR
HIGHLY CONFIDENTIAL
AND INTELLECTUAL PROPERTY POTENTIAL
CAMPAIGN ROLL-OUT
TEASING LAUNCHING AMPLIFYING

May, 2018 June, 2018 July 2018
Portrait a potential Chubb Life sale agent Define Chubb Life’s craftsmanship brand With craftsmanship, Chubb Life motivate
with 2 top qualities: passionate to decide essence via high standards of ethics, prospects and internal not only to develop
Objective career but also to inspire and support other
their future income and to help people professional knowledge, client service and
productivity. people to be successful, too.
Key message Unlock your potential Unlock your professionalism Unlock your future
 Social experimental video  Viral clip

Tactics  Facebook AOC  Live Q&A with experts  PR Placement
 PR Placement  Facebook AOC  Facebook AOC
 PR Placement
• Understand 2 requirements to be come • Understand Chubb Life’s definition of
• Look up to the successful/senior
a life insurance sale agent craftsmanship via 4 standards
consultant/MDRT in Chubb Life
Expected • Consider Chubb Life is a place prepare • Trust Chubb Life as an insurance
responses
• Craft your own future with 4
yourself to be a successful financial company to provide you the drive to
standards Chubb Life give you
planner/consultant success
• Video views • Video views

Measurement • Reach/Engagements
• Reach/Engagements • Reach/Engagements • Article views
HIGHLY CONFIDENTIAL
• Article views • Article views
AND INTELLECTUAL
PROPERTY • Questions for live Q&A
INTEGRIT INNOVATION PASSION 43
TEASING
HIGHLY CONFIDENTIAL

CAMPAIGN ROLL-OUT

May, 2018 June, 2018 July 2018

 PR Placement
responses

HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY
• Questions for live Q&A
TEASING: SOCIAL EXPERIMENT VIDEO
UNLOCK YOUR POTENTIAL
Reference 1
• A hidden camera is installed at a Chubb Life’s
training center
• An actor playing a young sale agent on his very first
training day. He is wearing suits with unfinished tie
and ask the by-passers to help.
• The by-passers, including Chubb Life employees,
trainer, newly sale agents…stop to help him.
Some even give the guy some advices:
 How to tie correctly
 Calm him down
 Gently ask if he had breakfast
 Show him the way to training room
 Give him tips
• Key message: You have the potential. At
Chubb Life, we help you to unlock it.
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

TEASING ARTICLES ON HYBRID MEDIA
ANGLE CHANNEL PLACEMENT
Thách thức và cơ hội c ủ a đại diện kinh doanh b ả o hiểm ở Việt Dan Tri Online
Nam Homepage/
Kinh Doanh
Những điều b ạ n c ầ n biết trước khi trở thành đại diện kinh Thanh Nien Online
doanh b ả o hiểm Homepage
Một nghề nghiệp nhân văn c ầ n được xã hội nhìn nhận đúng Vietnamnet Online
Homepage
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

SAMPLE STORY
• Insurance own a huge opportunity in
Vietnam but they also face many Thách thức và cơ hội của đại
challenges, mostly in diện kinh doanh bảo hiểm ở Việt
prejudice press in user mind. Nam
Việt Nam là một thị trường tiềm năng, hứa hẹn sự phát
• Express the difficulty in insurance triển mạnh mẽ của hoạt động kinh doanh bảo hiểm và các
knowledge, prejudice, resource in sale dịch vụ bảo hiểm. Với dân số đông, thu nhập và đời sống
của người dân, yêu cầu nâng cao chất lượng sống cũng
force to deal with these challenges đang được nâng lên một cách đáng kể. Nhu cầu mua bảo
hiểm ở tất cả các hình thức đang gia tăng nhanh ở mọi đối
• Opportunity open for any business that tượng, thành phần và độ tuổi cư dân. Bảo hiểm là một
have a right investment in plan, ngành tuy mới mẻ đối với Việt Nam, nhưng có tốc độ phát
triển khá nhanh. Thêm vào đó là gần đây, thị trường bảo
knowledge, research and ethic. hiểm Việt Nam ngày càng có nhiều công ty nước ngoài
tham gia với các loại hình bảo hiểm đa dạng, phong phú.
• Section: Business Vì vậy, ngành bảo hiểm có rất nhiều cơ hội để phát triển.
• Media: Dan tri

• Format: Editorial
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY 10/04/201 48
8 INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 48
ALWAYS-ON CONTENT ON FACEBOOK FANPAGE
 Frequency: 1 post/week, 4 posts in total
 Duration: 1month – May, 2018
Week 1 Nghề “Kinh doanh”nhưng lại không bán?

Có những thực tế không như ta nghĩ..
Week 2 Bạn có thích hợp đ ể trở thành một đại diện kinh doanh b ả o hiểm
Những điều bạn c ầ n biết trước khi quyết định trở thành một đại diện kinh
Week 3
doanh b ả o hiểm
Week 4 Có quá nhiều thứ phải học, tôi phải b ắ t đầu từ đâu?
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

SAMPLE POST
Visual Idea
CÓ NHỮNG THỰC TẾKHÔNG NHƯ Khi tôi nói tôi làm đại diện kinh doanh b ả o hiểm:
TA NGHĨ…
Đã có ai từng rơi vào hoàn cảnh

tương tự chưa? Comment cho
Chubb Life biết nhé!
#ChubbLife #thuctela HỘI CHÉM GIÓ

Bố mẹ nghĩ Bạn bè nghĩ Người yêu nghĩ
----------
Liên hệ Chubb Life đ ể tìm hiểu
thông tin các gói b ả o hiểm dành Vay tiền
không?
riêng cho b ạ n tại:
Hotline: (84 28)3827 8123
Website: http://life.chubb.com/vn
Email:
chubblife.vietnam@chubb.com
Xã hội nghĩ Tôi nghĩ Thực tế là
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

SAMPLE POST
COPY :
MUỐN TRỞ THÀNH ĐẠI DIỆN KINH DOANH BẢO HIỂM – BẠN
CẦN CHUẨN BỊ NHỮNG GÌ?
Quyết định bước vào con đường tư vấn b ả o hiểm là bạn

đ ã c h ấ p nhận đối m ặt với định kiến c ủ a xã hội.
MUỐN ĐỐI MẶT VỚI ĐỊNH KIẾN
THÌ PHẢI KIÊN TRÌ HỌC TẬP Nếu không hiểu rõ bản chất cốt lõi c ủ a b ả o hiểm, sứ mệnh
c ủ a người tư vấn viên thì b ạ n sẽ không đủ tự tin thuyết
Quyết định bước vào con đường tư
vấn bảo hiểm là bạn đã chấp nhận đối
phục chính mình rằng bạn có quyền tự hào, rằng bạn có
mặt với định kiến của xã hội. khả năng g ắn bó và cùng vượt qua thử thách với nghề. Vì
thế, với vài con sóng nhỏ ban đầu, có thể bạn sẽ chùn
Nếu không hiểu rõ bản chất cốt lõi …
bước mà quay về, không dám vươn mình ra biển lớn.
Điều Chubb Life mang lại cho bạn chính là kiến thức thật
vững chãi về ngành b ả o hiểm và bạn phải học t ậ p thật
kiên trì mỗi ngày, tôi luyện b ản thân đến khi đủ đ ể tự tin đối
mặt, giải quyết với từng định kiến một, bạn sẽ mạnh m ẽ và
rắn rỏi lên từng ngày cùng với đ a m mê c ủ a mình.
#ChubbLifeVietnam
Liên hệ Chubb Life đ ể tìm hiểu thông tin các gói b ả o hiểm
dành riêng cho bạn tại:
Hotline: (84 28)3827 8123
Website: http://life.chubb.com/vn Email:
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

LAUNCHING
HIGHLY CONFIDENTIAL

CAMPAIGN ROLL-OUT

May, 2018 June, 2018 July 2018
Key
Unlock your potentials Unlock your professionalism Unlock your future
message
 Viral clip
 Social experimental video
 Live Q&A with experts  PR Placement
Tactics  Facebook AOC
 Facebook AOC  Facebook AOC
 PR Placement
 PR Placement

responses

HIGHLY CONFIDENTIAL
AND INTELLECTUAL
INTEGRIT INNOVATION LEADERSHI PASSIO PROFESSIONALIS 53
[Key hook]
VIRAL CLIP
UNLOCK YOUR
PROFESSIONALISM
A warm-hearted and enthusiastic young man brings his
energy to work everyday. He has a habit to prepare a
perfect professional look to start a working day.
One day, he runs into a senior in the office’s

washroom. The old man helps to fix the young man’s
tie then shares the inspiring story of his. Since he was a
freshman, he had his routine to prepare carefully before
meeting any potential client.
Years after years, this routine is developed to another

level and becomes craftsmanship which leads him to
success.
VIRAL CLIP – MOOD BOARD
Reference 2
An old man enter the washroom and sees him. - --

A young man walking down the street. He He arrives the office. His face and expression “Young man, may I?” he asks.
dresses formally. A big smile on his face. becomes more serious showing he is prepared to Then the old man helps the young man with his tie.
On his way from home to office, he shows his work. - “Your tie looks perfect, by the way. You must be very
friendliness to everyone. He goes into the washroom to fix his tie. experienced” – said the young man.
-“Thank you, it has not been always perfect. You seems like
a nice young man. If you can spare some minutes, would
you want to pass by my office at the corner?”
- “I would love to”
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

At the old man’s office.

He slowly open his drawer and [Flashback] He opens a folder of paper containing At the living room in a small apartment. he
shows the young man a really old He stands in front of the mirror many documents. There are many pulls the chair to an existing position on the
tie. at home, in a casual outfit, stickers and marks on the pages implying floors which was marked.
“ Do you know why I keeps this tie?” practicing his smile and hand that he read every page already.
he says. shake, for many times
Then he tells the young man the He reads again. Focused. Carefully.
story when he was a young sale
agent.
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

Reference 3
He marks a stick on the dinning table, Late evening. He stands in front of

put a mug right beside. the mirror again.
He sits down, start talking like there is He open a drawer in his closet. Use time lapse effect to show time passing and he was
another person at the other side of the Camera zooms to show he has only practicing from day to night.
table. 1 decent suits. He put the suits on,
picks the only tie he has and
practices how to tie it.
He practices so many times until he
can do it perfectly.
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

The meeting day comes.

He dresses up with perfect suits and He pulls the chair, offers the client He explains the contracts carefully. The
tie, comes to the coffee shop to meet the mug of coffee, just like he customer’s f ace showing that he is impressed.
a customer. practiced At the end of the meeting, they are both happy.
He greets the customer, his hand Before saying goodbye, the customer says:
and smile, just like he practiced. “Thank you. And by the way, your tie looks
perfect. You must b e a careful a n d person”
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

[Flashback ends. Back to present]

The young man thanks the old man before walking out
The old m an tells the young man: “You know what, I
of his office.
h a d only one suits a n d one tie at that time”. I keeps
He passes the corridor, stops in front of the glasses in
wearing the same outfit for the whole month,
the hall, looks at himself in it.
washed a n d dried it before every meeting.”
He fixes his tie, then continue to walk with a
confident attitude.
“It does not only matter what you wear a n d what
- THE END-
you talk. Win them with craftsmanship. Every one of
them.”
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

Media partnership
LIVE Q&A ON VNEXPRESS
OBJECTIVE
 To educate prospects what they need to prepare to become an insurance sale
agent
 To equip prospects 4 qualities to develop their career in insurance industry: Ethics,
Professional knowledge, client service and productivity
 To provide prospects a chance to directly talk to the experts in the industry and receive
valued expertise and experience from them.
MECHANIC
 Corporate with VnExpress to host a Public live Q & A with experts in insurance
industry to answer online readers who are interested to become professional
financial consultants.
 User send their question on media which hosting the live & A
 Live the Q & A with MDRT and user during 2 hours
DELIVERABLES
 Live Q & A last in 2 hours at publishing place
 1 promote article + 1 banner on homepage during a week
 1 recap article
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY 10/04/201 60
PROMOTING THE LIVE Q&A
Announcing article with link on Large banner on homepage
VnExpress.net homepage during 1 week to call online
reader to send their questions
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

EXPERTS GO LIVE TO ANSWER
• TOPIC: Sale Agent in insurance – Q & A

• Timing: 2pm – 4pm
• Recap article on air the same day
PRESENT FROM
Attendee
INSURANCE
PRESENT FROM CHUBB LIFE MDRT – CHUBB
ASSOCIATE VIETNAM LIFE
Insurance in Vietnam and sale • Online interaction about sale Q & A about their tips and
Topic force’s challenges agent – Scope of work in experiences
insurance and Chubb
• How to be success in sale
insurance and in Chubb life
especially
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY 10/04/201 62
AMPLIFYING ARTICLES ON HYBRID MEDIA
Hành trang c ủ a một đại diện kinh doanh b ả o hiểm bao g ồ m VNE Online
những gì? Homepage/Kinh
Doanh
Chu đáo, có đ ạ o đức, tận tâm và hiệu q u ả là 4 yếu tố thành Dan Tri Online
công c ủ a nghề này Homepage
Top những nơi làm việc lý tưởng nhất trong ngành b ả o hiểm Vietnamnet Online
Homepage
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

SAMPLE STORY
• Express the authenticity of the

research
• Express the effective on quality of
work based on a good company with
many standard in environment
working Top những nơi làm việc tốt nhất trong ngành
bảo hiểm
• Express Chubb Life got qualify with Khảo sát "Nơi làm việc Tốt nhất Việt Nam" do
a g o o d working environment’s mạng cộng đồng nghề nghiệp Anphabe tiến hành
standards thường niên từ năm 2013 nhằm cập nhật xu
hướng nhân tài và thương hiệu nhà tuyển dụng,
• Give information about Chubb sale đo lường sức hấp dẫn thương hiệu nhà tuyển
force dụng. Bảng xếp hạng này vinh danh nơi làm việc
tốt nhất theo từng ngành nghề, toàn thị trường và
• Section: Business các nhóm tiêu chí. Ngoài những doanh nghiệp
được người đi làm đánh giá cao và lọt top 100 nơi
Điểm mặt một trong những nơi làm việc tốt nhất Việt Nam
• Media: VNE làm việc tốt nhất Việt Nam bảng xếp hạng năm
nay xuất hiện thêm nhiều cái tên
• Format: Editorial
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY 10/04/201 64
 Duration: 1month – June, 2018
Week 1 Chuẩn mực đ ạ o đức c ủ a một đại diện kinh doanh b ả o hiểm
Week 2 Tiếp c ậ n khách hàng tiềm năng, bạn c ầ n chuẩn bị những gì?
Week 3 4 yếu tố thành công c ủ a 1 đại diện kinh doanh tại Chubb Life Việt Nam
Minigame
Week 4
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

SAMPLE POST
COPY :
ACTIVITIE
CHU ĐÁO CÔNG VIỆC – NHIỆT TÌNH GOM QUÀ
S
Mỗi đại diện kinh doanh c ủa Chubb Life c h ắ c hẳn đều có m ột bí quyết riêng đ ể giúp cho buổi
g ặ p gỡ khách hàng trở bên tiềm năng hơn phải không? Nếu có, hãy chia sẻ ngay với Chubb Life
đ ể có cơ hội nhận được những phần thưởng hấp dẫn nha.
YÊU NƠI LÀM VIỆC – NHIỆT Chỉ với 3 bước đơn giản như sau:
TÌNH GOM QUÀ
Bạn có biết, tầm ảnh hưởng của - Bước 1: comment lời chia sẻ sự chuẩn bị c ủa bạn trước buổi g ặ p gỡ khách hàng, đ ó có thể
môi trường làm việc quan trọng là quán café phù hợp với tính cách c ủa người được hẹn, là b ộ đồng phục chỉn chu và
thế nào đến tinh thần và sự gắn phẳng mượt…
kết của bạn với công ty? Nếu có,
- Bước 2: tag thêm 3 người bạn cùng tham gia.
hãy…
Chubb Life sẽ chọn ra 5 bạn có phần chia sẻ hay và thú vị nhất đ ể gửi tặng những phần
quà vô cùng hấp dẫn. Nhanh tay lên trước khi trò chơi kết thúc lúc XX giờ ngày DD/MM/YYYY
nhé.
Chúc các bạn may mắn!
#ChubbLifeVietnam
Liên hệ Chubb Life đ ể tìm hiểu thông tin các gói b ả o hiểm dành riêng cho bạn tại:
Hotline: (84 28)3827 8123
Website: http://life.chubb.com/vn Email:
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

AMPLIFYING
HIGHLY CONFIDENTIAL

CAMPAIGN ROLL-OUT

May, 2018 June, 2018 July 2018
Key Unlock your potentials Unlock your professionalism Unlock your future
message

 PR Placement
responses

HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY
• Questions for live Q&A
AMPLIFYING ARTICLES ON HYBRID MEDIA
Nghề b ả o hiểm với Chubb – chiến đấu, thành công và vinh Thanh Nien Online Homepage
danh
Hành trình đưa giấc mơ thành hiện thực từ công việc b ả o hiểm Vietnamnet Online
MDRT – Họ là ai Homepage
Chia sẻ c ủ a TGĐ Lâm Hải Tuấn về tầm nhìn và sứ mệnh c ủ a Dantri Online
Chubb Life Việt Nam Homepage
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

SAMPLE STORY
• Portrait a MDRT in insurance

business
• How to be success in sale
insurance and in Chubb life
especially
• MDRT share their tips and
experiences
• Recruit information about Chubb Nghề bảo hiểm với Chubb – chiến đấu,
Life’ sale force thành công và vinh danh
Nếu chỉ đơn thuần là m ột người sếp thì khó có
thể tìm hiểu được những khó khăn mà các thành
viên đang g ặ p phải, đ ặ c biệt là những bạn
mới vào, họ còn chưa đủ cởi mở đ ể nói ra vấn
• Section: Business đề, vẫn còn tự ti lắm. Điều tôi c ầ n làm là
kết nối mọi người, đ ể họ - những người mới tìm
• Media: Vietnamnet thấy được những người bạn chân thành đủ đ ể
khiến họ ấ m áp, được c ổ vũ, động viên và giúp
• Format: Editorial đỡ trong công việc và c uộc sống. 7
0
Trích lời : Quản lý c ấ p cao XYZ – Danh hiệu
MDRT năm 2017
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY 10/04/201 70
 Duration: 1month – July, 2018
Week 1 Hãy lắng nghe trước khi thuyết phục
Week 2 Chia sẻ c ủ a tổng giám đ ố c kiêm chủ tịch HĐQT Lâm Hải Tuấn
Week 3 Đội ngũ chuyên gia “triệu đ ô ” huyền thoại c ủ a Chubb Life – Họ là ai?
Week 4 Văn hóa Chubb Life không có từ “sếp”
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

SAMPLE POST
COPY :
LIFE INSURANCE VĂN HÓA CHUBB LIFE KHÔNG CÓ TỪ“SẾP”
LIFE
“Trách nhiệm c ủ a người đứng đ ầ u một đội nhóm không chỉ là hướng
d ẫ n về chuyên môn, chia sẻ kinh nghiệm mà còn là một người truyền
c ả m hứng.
VĂN HÓA CHUBBLIFEKHÔNGCÓTỪ
“SẾP” Nếu chỉ đơn thuần là một người sếp thì khó có thể tìm hiểu được
những khó khăn mà các thành viên đ a n g g ặ p phải, đ ặ c biệt là những
“Trách nhiệm của người đứng đầu
một đội nhóm không chỉ là hướng
bạn mới vào, họ còn chưa đủ cởi mở đ ể nói ra vấn đề, vẫn còn tự ti
dẫn về chuyên môn… lắm. Điều tôi c ầ n làm là kết nối mọi người, đ ể họ - những người mới tìm
thấy được những người bạn chân thành đủ đ ể khiến họ ấ m áp, được
c ổ vũ, động viên và giúp đỡ trong công việc và c u ộ c sống.
Khi một t ậ p thể đủ đoàn kết thì mới cùng phát triển được. Muốn đi
nhanh hãy đi một mình, muốn đi xa hãy đi cùng nhau”
Trích lời : Quản lý c ấ p cao XYZ – Danh hiệu MDRT năm 2017
#ChubbLifeVietnam
Liên hệ Chubb Life đ ể tìm hiểu thông tin các gói b ả o hiểm dành riêng cho
bạn tại:
Hotline: (84 28)3827 8123

Website: http://life.chubb.com/vn
Email: chubblife.vietnam@chubb.com
HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

CAMPAIGN SUMMARY

May, 2018 June, 2018 July 2018

 PR Placement
responses

HIGHLY CONFIDENTIAL
AND INTELLECTUAL
BUDGET ALLOCATION 1 USD = 22,800 VND
COST IN USD COST IN VNĐ
PLANNING & CONCEPT 1,500 34,200,000

VIRAL VIDEO PRODUCTION
 1 social experimental video 12,000 273,600,000
 01 3-minute viral video
CONTENT PRODUCTION
1,440
 FB Posts (12 posts) 32,832,000
 9 Articles on online media
*Exculding photo shooting
SOCIAL MEDIA INVESTMENT

 Youtube video views 4,500
102,600,000
 Facebook video views
 Facebook post promotion
PR PLACEMENT
 Media partnership with VnExpress, including 1-week online banner, 1 live Q&A and 2 articles
 9 articles on online media
12,644 288,272,728
MISCELANNIOUS 439 10,000,000
PROJECT MANAGEMENT FEE (15%) 4,878 111,225,709
TOTAL COST EXCLUDING VAT 37,400 852,730,437

HIGHLY CONFIDENTIAL
AND INTELLECTUAL
PROPERTY

THANK YOU!
HIGHLY CONFIDENTIAL

CHUBB LIFE - PR Proposal

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CHUBB LIFE – PR CAMPAIGN PROPOSAL

 To strengthen Chubb Life Vietnam’s

REQUIRED DELIVERABLES REQUIRED KEY METRICS

9 /2 0 1 6 - 1 /2 0 1 7 2/ 2017 6/ 2 017 8/ 2 017 9/ 2 017 10/2017 11/2017 12/ 2 017 3 / 2 0 18

SALE AGENT APPRECIATION

• Each month during 6 months,

• However, the covered stories

INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 10

CONTENT DIRECTION CONTENT ANGLES

MORE FUNCTIONAL, LESS EMOTIONAL

INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 11

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C-Care product Manulife Asset Management

HIGHLY CONFIDENTIAL Ch ắ p cánh tương lai Vun đ ắ p nhịp gia đình

CONTENT DIRECTION CONTENT ANGLES

MORE EMOTIONAL, LESS FUNCTIONAL

INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 16

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3 / 2 0 17 5 / 2 0 17 6 / 2 0 17 7 / 2 0 17 16/10 – 11/2017 12/2017

INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 18

Corporate news Amplifying ad-hoc campaign, events/activations;

INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 20

CONTENT DIRECTION CONTENT ANGLES

MORE FUNCTIONAL, LESS EMOTIONAL

INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 21

Corporate news Amplifying ad-hoc campaign, events/activations; Sponsorship/CSR

Music video – signature song “Sống đầy từ hôm

CONTENT DIRECTION CONTENT ANGLE

MORE EMOTIONAL, LESS FUNCTIONAL

INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 25

VIRAL CLIP (On

Chubb Life Vietnam is an extremely updating fanpage

• During the first half year, the distribution of 4

Mar – Apr May – Sep

C-Care launching, 2018

Supporting The Community

INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 29

• Corporate news & CSR are covered the most

INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 30

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INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 32

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(*) Source: IAV, June 2017

INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 35

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While Vietnam is a developing market and the

INTEGRITY INNOVATION LEADERSHI PASSIO PROFESSIONALIS 38

INTEGRITY INNOVATION LEADERSHIP PASSION PROFESSIONALISM

Those four qualities are believed keys to help us

INTEGRITY INNOVATION LEADERSHIP PASSION PROFESSIONALISM

Join Chubb Life and finely craft your

INTEGRIT INNOVATION LEADERSHI PASSIO PROFESSIONALIS 41

TEASING LAUNCHING AMPLIFYING

 Social experimental video  Viral clip

• Video views • Video views

INTEGRITY INNOVATION LEADERSHIP PASSION PROFESSIONALISM

TEASING LAUNCHING AMPLIFYING

 Social experimental video  Viral clip

• Video views • Video views