SEARCH

ENGINE
 DEFINITION
SEARCH
ENGINE
is a program which searches the database,
gathers and reports the information which
contains the specified or related terms.
TYPES
TYPES
of search engine

11
ORGANIC SEARCH
The search without payment

22PAID SEARCH
The content is paid to
show on searching
 the promotion of websites by increasing
their visibility in search engine results
pages primarily through paid advertising

SEM search engine

marketing

search engine
optimization SEO
the process of improving the quality and
quantity of website traffic to a website or
a web page from search engines
SEO the process of
collecting data

the software as bot, robot, or cookies reading the

website and sending back to the search engine for
reviewing and judging to identify

QUALITY
QUALITY
SCORE
SCORE
SEO Google search
console

11 33
Collecting the Find out the
review from link and
Google about identify the
website and traffic of
check the website
problems

22 4
4
Explore the Identify the
link and the speed of
traffic of website
website compared with
competitor
 challenge

SEO
keyword

11 The less
knowledge
about SEO and
choosing the
22
Just focus on
the general
keyword and it
takes long
33
Focus on
the quantity
and traffic
rather than
right keyword times to quality
achieve the
benefits of SEO
 7
7 PARTS
OF SEO
PAGE WEBSITE WEB
TITTLE
HEADLINES NAME CONTENT

LINK NAME OF ALT

FILE TEXT
 PAGE
HEADLINES

This is the important components that search

engine focuses.

It will describe all the content of website and the

relevant keyword with target customer
 TITTLE

Tittle will help the machine learning of search engine

understand more about the main topic of page

The search engine will read the code of tittles to review

the content of page
 WEBSITE
NAME

The website name will help the search engine

understand more about the content of website

Search engine understand the name of website is the

name of company or brand
 WEB
CONTENT

The web content should have the relevant keyword with the
brand and target customers

The relevant keyword should be not too much because it will

make the content be illegible and be seen as negative content
by search engine
 NAME OF ALT
LINK
FILE TEXT

The link will show the This is the small Alt Text can be
level of relevance of factor, however, the known as the code
content and the page name of video or using to describe
context picture should have the display and
the relevant keyword function of picture
in article
 PPC
pay per click

The advertisers will pay for search engine that

content and website will appear

PPC will not focus on the impression, yet

concentrate on direct responsiveness and take the
target audience to relevant content
PPC
pay per click
 PPC
pay per click

RESEARCH ADVERTISING BUDGET &

KEYWORD FEATURES BIDDING

CREATE
FILTER
CONTENT
TARGETS
 RESEARCH

11
KEYWORD
The keyword need to be close
with the search term of target
PPC
pay per click
customer

22
The keyword need to be
relevant with the content of
landing page

33
The keyword need to be
clear and precise with the
target customer
 CREATE
CONTENT
function
PPC
pay per click
Attract the attention of audience
and encourage them to visit the
website

how it work
PPC system will automatically
rotate the contents, and let
advertisers know the effective
contents
 EXTENSION
FEATURE

PPC
Google provides several choices
in additional advertising

11
pay per click
Encourage audience to
response the ads

Ads will become more

attractive because it is
more different and bigger 22
 FILTER
TARGET

11
Base on

PPC
location while
searching
pay per click

22
Based on the
search term of
audience

33
Based on the
intention of
audience after
searching
 BUDGET &
BIDDING
Advertisers will put the max price for each
click (CPC)

PPC
pay per click
The higher price, the more impression

The Google Bid Adjustment allows

advertisers to adjust bidding price based on
time, devices

Google Adwords allows advertisers setting

rules as automatic adjustment in bidding
 PPC
OPTIMIZE

11 Monitoring,
testing and
adjusting the
PPC campaign
22
Google
Adwords focus
on the quality
score and rank
33
Focusing on
conversion
rate and CTR
indicator
to manage and of keyword
optimize and landing
page