11 SEO TRENDS

EVERY
MARKETER
SHOULD
KNOW IN 2024
https://nidmindia.com/
 1. FEATURED SNIPPETS
WILL GAIN
Today's MOREIMPORTANCE
Featured snippets are excerpts of text that
Agenda show up at the top of search results. These
snippets get pulled automatically from
pages in Google’s index to provide quick
answers to users’ search terms. Any
Google search results that appear this way
are featured snippets. They answer users’
queries with a short sentence or paragraph.
 2. Core Web
Vitals
Google disclosed three latest metrics, termed
Core Web Vitals─a page metric for
evaluating the kind of experience users
would encounter when they visit your
website. For this, Google will look at your
web pages’ loading, interactivity, and visual
stability to determine your site’s page
experience for better web browsing.
3. GOOGLE BERT MODEL
Google’s Bidirectional Encoder Representations from
Transformers (BERT) is Google’s most significant update
since Rankbrain. Its purpose is to understand search intent
through natural language processing (NLP) using machine
learning(ML) or Transformer.The Transformer is a
mechanism that learns contextual correlations between
words in a text by instantly reading the entire chain of
words. It is in contrast to the directional models that read
texts consecutively to understand the context.
4. TESTING AND
IMPROVINGUSER
EXPERIENCE IS VITAL
Google’s primary goal is to improve user experience (UX) on all
platforms. For this, UX influences SEO ranking via different
engagemPReOntFmESeStrIiOcsNtAhLatTEGAooMgle uses based on
its algorithms. These metrics are crucial since they let search engine
crawlers see how visitors interact with your web pages.This KPI (UX)
objective is to guarantee user satisfaction through easy accessibility,
usability, and efficiency when using your website. And because UX is
now a Google ranking factor, it’s essential to prioritize testing to
improve your site user experience. It helps boost your SEO strategy.
5. LOCAL SEO
Local SEO has become more prevalent because
more consumers are searching for products or
services in their locale. If you entera search on
Google for a service near you, you will see more
than enough results.Hence, local business owners
are devising new SEO strategies to beat the
competition. I searched for “Ford auto shop near
me” and got over 2.8 billion results for this
illustration.
6. THE E-A-T
CONCEPT
The expertise, authoritativeness, and trustworthiness (E-A-
T) concept are essential in SEO. E-A-T is a vital part of
Google algorithms, with the search engine intending to
support only websites it finds trustworthy. E-A-T is part of
Google's algorithm and baked into Google's Search Quality
Evaluator Guidelines. Even Google says that E-A-T is “very
important.” If you're an SEO professional, you've probably
heard a lot about E-A-T over the past few years.
 7. MOBILE-
FRIENDLY
WEBSITES
Before the rollout of Google’s mobile-first indexing strategy,
the company made several updates, including mobile-friendly,
which became one of SEO’s ranking factors. These measures
revealed Google’s preference for mobile-friendly websites.
That’s understood since more people access the internet via
mobile devices. According toresearch, mobile devices
(excluding tablets) account for 54.8% of website traffic
globally.
Thus, mobile-first indexing and the enforcement of mobile-
friendly sites became crucial elements for SEO successes.
These shifts put mobile in the most vital position for the
standard of indexing your site and SEO ranking.
8. INFORMATIVE
QUALITY
CONTENT
In section-3, I noted that Google BERT filters content
materials in the Google index to pick the most appropriate
content for a user’s search query. The software does that
because it understands the search intent ㅡ the motive behind
the search. It reveals that your pages will not appear on
SERPs if your blog content does not satisfy a user’s search
query.
Also, considering that content fuels all marketing channels,
your posts must be informative to attract the right audience.
9.VOICE SEARCH SEO
WILL BE ACRUCIAL
Why is voice search SEO a critical element for
FACTOR
consideration? That’s because over 43% of
online consumers make purchases through
voice-enabled devices. And almost 60% of
shoppers find local businesses using voice
search.
Also, given that sales of voice-enabled devices
will inevitably surpass tablets, the need to
optimize your business website for voice
search is more crucial now than ever before.
10. VIDEO
CONTENT
MARKETING WILL
KEEP TRENDING
Video content marketing is vital for SEO and
broader digital marketing successes. Research
proves that video content can increase time on
page meaningfully and explode your online
visibility.These figures indicate the power of
video marketing and its impact on SEO. The more
engagements (views, shares, likes, and comments)
your video gets increases your chances to rank
higher on search results.
 11. LINK
BUILDING FOR
SEO
SEO LINK-BUILDING STRATEGY HAS BEEN
AROUND FOR THE LONGEST,AND THE TREND IS
NOT SHOWING ANY SIGNS OF DECELERATION.
INSTEAD,IT REMAINS A TIMELESS SEARCH
ENGINE OPTIMIZATION TECHNIQUE FOR FIRST-
PAGE RANKING. INDEED, ONE OF THE
CONSIDERATIONS FOR IMPROVING EAT, AS
MENTIONED ABOVE,ISBUILDINGQUALITYLINKS.
 THANK YOU
FOR YOUR ATTENTION

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