Company Profile

01 02
Who We Are Our Value Proposition

Table of
Contents 03 04
Our Offerings Meet Our Team

Company Profile 2
What is ?
Redefining Research

Populix is the go-to consumer insights

platform connecting businesses who
have questions with highly targeted
respondents who provide answers
quickly and reliably

50 Rising Startups Top Trending

in Indonesia Lifestyle App

Company Profile 3
 01 Who We Are

Company Profile 4
Respondent First Approach
We believe that the quality of respondents is paramount in
yielding trustworthy data. We verify the authenticity of every
single of our 300,000+ respondents across Indonesia and
through various engagement and enrichment gamification
activities we are able to build in-depth profiles that make Populix
respondents highly relevant for all of our client’s research needs.

Company Profile 5
 Populix Respondent Interface

Sign Up Voice Your Opinion Get Rewarded

Company Profile 6
Online Capabilities:
The Populix Way,
New Tool & Techniques

Engaging Public Polls

Popscore
Company Profile Popcheck 7
Serving Expert Research Buyers…
138 companies in 10 countries and 68 industries advised

Education Diversified Conglomerates Automotive

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FMCG Health
dolore& Wellness Bank & Financial Services

Education
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Professional
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Creative
dolore & Media Food & Beverages

Education

Company Profile 8
… and Companies of the Future Alike
138 companies in 10 countries and 68 industries advised

Super Apps & Venture Capital Enterprise Technology Creative & Media

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Food & Beverages “Minuman
dolore Kekinian” Consumers

Education
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Fin & Insurance Technology
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Travel
dolore& Leisure Education Technology

Education

Company Profile 9
 Our Value
02
Proposition

Company Profile 10
Respondent Pool
300,000+ respondents Male Female
with 200+ screenings in 300+ districts and growing... 54% 46%

Panel Age
<18 1%

18-21 30%

22-28 38%

29-38 21%

39-55 9%

>55 1%

Panel SES

SES A 22%

SES B 29%
Triple Gamified Respondent
SES C 38%
Opt-in Survey App Tasks & Gigs
SES DE 11%
1st in Indonesia 1st in Indonesia 1st in Asia

Company Profile 11
What We
Guarantee
Respondent Pool Data Collection

Multi-step verification to During survey completion Additional back-end QC

ensure real respondents

Advanced screenings
beyond basic demographics
No speeders, Accurate and Random sampling
cheaters, and bots consistent QC

Automatic panel scoring

90 system to identify qualified
respondents

1st and the only in Indonesia No ballot box Evidence

Focused attention
span stuffing verification
Company Profile 12
 03 Our Offerings

Company Profile 13
Populix Core Offering
Consumer Insights Datasets Store Activation

Quantitative Research Popvoice : Gen Z Store Audit

Popvoice : Millenials Store Observation

Qualitative Research

Poplite

Omnibus Survey Store Census

Online Research Platform

Company Profile 14
Consumer Insights
Numbers that speak for themselves and form the cornerstone of a company’s important decisions
Relaunch/ Extension
• Consumer needs
• Purchase motivation
• Pre development study:
• Price testing
• Concept test
• Product test
• Advertising test
Mature
• Brand tracking
• Usage & attitude analysis
• Competitive landscape
• Customer satisfaction
• Campaign analysis
• White space analysis
Company Profile
Quantitative Research
Develop
• Market size
• Market incidence
• Market preparation:
• Market segmentation
• Product acceptance
• Price acceptance
• Relevant promotion
• Shopper insight
Product Cycle
Introduction
• Price test
• Concept test
• Product test
• Advertising test
• A/B test
• Customer behavior
• Shopper insight
Growth
• Brand tracking
• Performance evaluation
• Mystery shopping
• Sales & service satisfaction
• Quality audit survey
15
Consumer Insights Qualitative Research
Reading between the lines, through the details that matter most and knowledge beyond just numbers

Inspiration Vision Development

Customer’s life and journey: Product/service exploration: Create product/service in to life:

• Category & brand • Market strategy • Concept/product test
understanding • Ideation • Communication study
• Customers behavior • Shopper study
• Purchase journey • Experiential study

Selected Methods

Online Focus
Online In-Depth Online Written Online Usability
Group
Interview Diaries Testing
Discussions

Company Profile 16
Consumer Insights Omnibus Survey
Simultaneous launch of multiple question tranches to yield easy, quick insights at economies of scale

Great Value Time Efficient Crystal Clear

Client

A
Client A receives result from their own questions
Client
How It Works
B Client B receives result from their own questions
All questions will be
Client
integrated into one study Client C receives result from their own questions
and blasted to Populix
C
respondent pool

Company Profile 17
 Datasets PopVoice: Gen Z & Millenials
Future-proofing your marketing strategy through insights on the biggest generational group. Data that
is “as told by them”, continuous, and highly relevant Topic Covered
Trend
What’s hot in the market (Automotive, influencer,
food, lifestyle, and news)

Habit
Their preference, habit, and life views

Consumption
Consumption on FMCG, telco, automotive and
others

Media
Media habit, time spent, screen time, and
preferred social media

Psychographics
A set of consumer’s personalities developed
Company Profile based on life values 18
 Poplite Online Research Platform
Helping Businesses and Individuals conducting fast and affordable research to make data driven business
decisions or to validate assumptions
Available Template

Develop Grow Innovate

Connect with your customers to Connect with your customers Connect with your customers on
develop the right menu, packaging, regarding ad campaigns you plan to what's trending among your target
and price for your products. run, and the type of promotional audience to keep your business
media that will yield highest ROI relevant and ahead of the curve

Launch stage Expansion stage Continued Growth stage

Create, launch and monitor on-demand Survey in one platform to connect and get your questions
Customizable Survey answered by your customers

Connect with your own customers to receive feedback and measure consumers’ loyalty towards your
NPS Survey products or services

Company Profile 19
Store Activation Store Audit
Collecting and tracking sales performance of selected products and categories at periodic intervals

To find out strengths and

To understand market To evaluate business strategy
weaknesses of clients’
competitive landscape and execution plan
products

Company Profile 20
Store Activation Store Observation
Observing in-store execution from the eye of consumers to achieve improved retail strategy

Real view of in-store conditions

Tactical plan to optimize

in-store performance

Company Profile 21
Store Activation Store Census
Building a granular understanding of the retail landscape in Indonesia by identifying all relevant stores
and to help clients grow their sales capabilities

To identify store profiles and To uncover growth potential by

quantify the number of stores having a reliable list of stores as a
based on their profiles reference in setting sales strategy

Company Profile 22
Future Innovations to
Better Assist Our Clients
Our Current Innovations Future Ongoing Innovations

Panel Credibility Scoring Location based / In the moment Study

Internal scoring system to gauge the (e.g: for offline media performance
quality of our panel tracking)

Gen Z Panel Automated Insight

Understanding the trend, consumption, Report generation within the researcher
habit, and media among the Gen Z app analytics dashboard

Millennial Panel
Understanding the trend, consumption,
habit, and media among the Millennials
Company Profile 23
 Meet Our
04
Team

Company Profile 24
 Meet Our Founders
CEO of COO of CTO of
Populix Populix Populix

Timothy Astandu, PhD Eileen Kamtawijoyo Jonathan Benhi

PhD from University of Cambridge. MPhil
from University of Oxford. BSc from London
School of Economics. Expert researcher
whose role is to implement cutting-edge
data methodologies and technologies
from academia into the commercial
data industry.
MPhil from University of Cambridge. BSc from
University of Illinois Urbana-Champaign. Eileen’s role
is to further expand on the value add of customers
and responsible for the internal operations of the
company. Forbes Asia 30u30 honouree. Prior
experience at Campbell’s USA, Jaguar Land Rover UK,
and Djarum Group Indonesia.
BSc from University of Washington. Part
of Discuss.io initial team, making it one
of the fastest growing startup in
Washington state named by Inc. 500.
Jona is a tech expert whose role is to
build and maintain software to digitize
market research.

Our 100 heads strong team

combines best-in-class
industry insiders with
forward-thinking outsiders

Company Profile 25
Meet Our
Research Team
Indah Tanip
Indah is a full around market researcher with over 10
years’ experience in multinational research agency and
client-side.

Indah manages large, complex, multi-country projects

Head of Research designing dynamic studies that help clients answer
complex research questions.

Populix Team’s Credentials

● 25 heads strong covering the entire end-to-end research spectrum

● Total 150+ years accumulated research experience in both quantitative and qualitative
● Proven track record of successfully completed over 20,000 studies for 2,000+ clients throughout career lifespan
● Exposure to local, regional, and global clients in more than 60 Industries

Company Profile 26
 Contact Us

Dodi Iskandar Shafira Iskandar Wiji Rahayu

dodi@populix.co shafira@populix.co wiji@populix.co
+62 857 1806 3600 +62 878 7508 3411 +62 812-8323-0887

Annisa Ekky Selly M S N

ekky@populix.co selly@populix.co
+62 819 0895 8255 +62 812-6350-8938

Company Profile 27
Thank You
Contact:
GoWork Central Park Mall, Level LG, Unit L-109-114,
Letjen S. Parman No.Kav.28, Jakarta, 11470, Indonesia
30 Cecil Street #19-08, Prudential Tower, 049712,
Singapore

www.populix.co | IG: @populix.co | LinkedIn: Populix