Business model canvas

The business model canvas can be divided into four categories: product, customer interface,
Infrastructure management, and financial aspects. And these four categories contain a total of
nine subcategories Customer segments, Customer Relationships, channels, key partners, key
activities, Key sources, value propositions, cost structure streams of income. These are nine
related factors, and the aspects expressed by these nine factors are also different. The business
model canvas is a tool that the company provides the objectives it must achieve and analyzes the
strategic elements that greater impact on the company.

Key partners
A key partner is a partner that a company is looking for outside help to maximize profits. Oil and
engine restrictions traditional automobile industry, but which restrict the new energy automotive
industry is the battery and charger. The battery is the main source of power supply for Tesla, and
the battery life is a competitive point for various new energy companies. There will be more cars
be electric-only if the battery life is strong enough. Panasonic has become one of the largest
battery suppliers Tesla partners. To improve safety, ordinary electric vehicles usually choose to
sacrifice efficiency, but Panasonic has embarked on decades of extensive research and precision
house development base devices, not only aiming at efficiency, but also developing layers of a
security control system, and ensure the safety of the battery to ensure efficiency; and technology
at the same time. End of 2019, Ning de Era announced to take the lead using the model-free
battery with the new CTP technology, a technology that uses other battery manufacturers have
not and Tesla's Model 3 series has the Ning de Era CTP battery. Tesla wants an integrated,
sustainable energy company with Solar City that will cover everything from energy generation
and storage to transport and energy consumption in one day. The combination of the two
companies will be complementary good to each other.

Key businessA key partner is a partner that the company is looking for foreign aid to increase
profits. The oil and engine control of the car industry is traditional, but it has its limits battery
and the auto industry with new energy chargers. The battery is the main source of electricity and
battery life is competitive for Tesla Points for various new energy companies. More cars are
coming should be electric-only if the battery life is sufficient. Panasonic has become one of the
leading distributors of batteries Tesla allies, except Panasonic Protect the environment, even with
battery performance very strong Normal electricity to increase safety, however, vehicles often
offer efficiency Panasonic has begun a decade of in-depth research and the Precise Home
Development Foundation. The equipment is not only a bold execution, but also creating levels of
the security monitoring system, And ensure the safety of the battery to ensure performance and at
the same time technology. The Nintendo era is one Tesla's main battery partners. End of
2019Ninde announced that Era would take the lead and accepts unsurpassed battery with new
CTP Technology is more technology than any other battery not from manufacturers, but Tesla
Model 3 Series. Era has a CTP battery. Tesla has finish Sun City in 2016. A special solar city
Tesla aims to create an integrated system in solar celled has become an energy company with a
solar city energy production and conservation are above all complex energy transfer and daytime
consumption. particle for a direct object combination of these two companies will be
complementary Get well.

Value Propositions
Valuable offers are mostly products and Value-added services for specific customer categories.
Tesla's value proposition is divided into three features: vehicle innovation, battery innovation,
And infrastructure innovations. First, the invention of the car was essentially independent driving
technology and connection technology. increases customer's relationship with the outside world,
etc. The customer must load the navigation station and other applications. This makes the web
even more digital and connects service centers like maintenance networks are made up of
entertainment and information centers. Secondly, there is a good understanding of the Tesla
engine adjacent battery management system battery suppliers turn to Panasonic and
Development of the Nintendo era. Tesla owners may also have some control over the battery
system. For example, When the ambient temperature is too low, Tesla owners can check the
battery system before entering the car provide it. Finally, facing the changing customer Stella
launched overloaded stations on-demand customers can be in different areas charging stations for
charging cars at any time the screen in the car, which is significantly reduced customers are
worried about the power of the car.
Customer relations
The client has a server network customer and the brand was linked. From Tesla Service is a kind
of network. This is called "service". Plus " and integrates every step of the client contact with the
brand in one place. This allows customers to better connect with the Tesla Server network Tesla
controls everything digitally customers always. For the most part, this is manifested in the
features:
(1) In case of minor failures, customers can call the phone can be offered to customers after the
sale effective measures to save time.
(2) If the customer service cannot solve the customer's problem company’s engineers can help
with remote detection client removes the error.
(3) If the car breaks down the customer can call the mobile service and the company will send
cell phone service cars and engineers to fix this.
If the above problems cannot be solved, visit a customer service center to repair them.
Channel
According to Tesla's annual report, Tesla as a wholesale product directly to such customers
through our website and stores. Tesla sells its products to customers primarily in marked ways,
there are no third-party businesses. Tesla also often accepts the B2CE-commerce model and
payment method combination of online delivery and payment, this is the difference between
Tesla and other companies
Customer section
Overall, Tesla's customers are key environmental activists, but Module X and Model S. They are
primarily aimed at high-income groups products such as Model 3 and Model Y are visible focus
on the mass market Key resources.
Key sources
Location and change are not easy. Tesla has three key resources: registered technologies, human
resources, and Infrastructure.
Cost structure
Tesla's pricing system includes 20% of the equipment body 12%, the chassis 7%, the drive 15%,
of the battery 35% and Another 11 percent. Its industrial chain includes the power system,
Electric drive system, load, chassis, body, etc. Components, central control system, internal and
dozens live in the open air and so on Indirect providers.
Challenges

Workplace Injuries
With 500,000 vehicles produced in 2018, employees are facing the highest production targets set
by the CEO - an increase of 495% compared to 2016 (Wong, 2017a). The Total Record Ratio
(TRIR) is a measure of workplace safety. It estimates the number of injuries that occur at work.
In 2015, Tesla DRIR exceeded the industry average by 31% (Wang, 2017b). Another criterion
used is the tax rate or limited transfer rate (DART) (Wang, 2017b), which calculates how many
days an employee has been absent from work due to accidents. In 2015, this figure was 103%
higher than the industry average (Wang, 2017b). Although all of these figures are open, Tesla
insisted that its TRIR in 2017 was much lower than the industry average, indicating an
improvement in the industry environment (Wong, 2017b). Conversely, a report published earlier
this year showed that Tesla had incorrectly reported the amount of damage caused to the station
and described the damage as personal or partial (Matousek, 2018b). Interestingly, a recent report
states that the company avoids transporting injured workers by ambulance (Rapier, 2018). They
do this to minimize work injury statistics and avoid speculation (Matousek, 2018b). This cold
attitude of Ilan Mask and Tesla shows that they have closed their eyes to the shortcomings of
their production systems, leading to classic moral pride (Hoffman, 2001).

Non-Unionisation Environment
Jose Moran, who works at Tesla, wrote in his blog that colleagues are often hurt, but are too
afraid to talk. The average salary of a car works in the United States is $ 25.58 an hour, and most
Tesla employees earn $ 17 to $ 21 an hour. Higher injury levels, inadequate pay, and low morale
are not only problems for employees, but also negatively affect the productivity of the company
(Moran, 2017), making the crisis even bigger than ever. Moran reiterates that the company has
the potential for better efficiency and that employees should express their concerns. The
problems faced by Tesla employees led to their participation in the union in 2017 (Matousek,
2018a). Not surprisingly, Ilan Musk is known for his lobbying activism (Synado, 2018). He is
accused of illegally threatening United Auto Workers (UAW) workers with their privileges and
even their jobs (Weissner, 2018). Despite the news, Musk continues to take a neutral stance,
crumpling: “Why should the union pay off debts and leave stock options for nothing” (White,
2018). It is clear that Musk and Tesla's anti-union efforts show that they do not want to attract
outside attention, such as poor working conditions and the well-being of employees.

Solutions
Evidently, Musk has been following a consequentialism approach (Hoffman, 2001) in running
Tesla giving due importance to outcomes without assessing each action undertaken. Going
forward, Tesla should adopt a deontological approach, working around its two main pillars of
duty and respect. This implies that rather than focusing on the consequences, the company ought
to identify the ‘right’ actions first in order to proceed (Hoffman, 2001). Presented below are
plausible solutions that can turn things around in Tesla’s favour.