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COLLEGE OF ENGINEERING AND COMPUTER STUDIES

Chester John B. Zuñiga

Vince Gabriel Villamor
BSIE 3-1

“How
Disneyland
manages its
legendary
lines”
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COLLEGE OF ENGINEERING AND COMPUTER STUDIES

ABSTRACT
This research aimed to determined what Disneyland do to lessen the
time spent of the people waiting in the waiting line and what techniques they
put in each waiting line, and the procedure they used to make sure it will be
cost & effective. It tells here that the use of Disney as a case model for lines
solutions. We focus on how they have implemented knowledge management
(KM) alternatives to streamline the line-waiting procedure. Cast members
from Disney being used as human resources. FASTPASS is a cutting-edge
service thanks to understanding of customer preferences paired with a way to
improve line-ups in Disney theme parks to gather the needed data, we used
different references were used such research paper and the internet.
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COLLEGE OF ENGINEERING AND COMPUTER STUDIES

INTRODUCTION
Disney World is full of wonderful things but there’s one less magical
aspect of Disney World it is long lines. Although knowledge management
(KM) has been a notion for many years, most organizations still don't use it.
Accept it merely in principle and haven't put it into practice. Many businesses
have found it challenging to evolve. Shifting from an information focus to a
knowledge focus in their organizational thinking. We examine the subject of
KM in practice at Walt Disney World in their work. We focus on Disney's use
of traditional queuing theory along with their emphasis on human capital to
create more enjoyable waiting conditions in their theme parks. Disney
purposefully employs these KM techniques in order to profit from
circumstances that would otherwise result in a loss of consumer happiness.
Then talk about the strategies Disney employs to boost reputation and
revenue, and they extrapolate similar ideas to other service-oriented
businesses. Consequently, this essay will demonstrate the importance of
integrating traditional queuing theory with tacit employee knowledge.
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COLLEGE OF ENGINEERING AND COMPUTER STUDIES