Additional readings

Topic Recommended Readings

Introduction to social media

Introduction to digital https://courses.lumenlearning.com/boundless-marketing/chapter/introduction-to-social-
and social media media-and-digital-marketing/
marketing
Understanding the digital consumer
New role of the https://www.reachfirst.com/understanding-digital-consumers/
consumer in digital
environment
Strategic approach to Digital marketing strategy
digital and social media https://vtldesign.com/what-we-do/digital-marketing/digital-marketing-strategy/
marketing

Developing a Social Social media marketing plan

Media Strategy https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

Digital branding
Digital branding https://99designs.com/blog/logo-branding/digital-branding/

Social media content strategy

Content strategy
https://sproutsocial.com/insights/social-media-content-strategy/

Developing and Building the social media presence

managing digital and https://sproutsocial.com/insights/building-social-media-presence/
social media presence

The interplay between

social media marketing Social media marketing and other communication platforms
and other digital https://www.diva-portal.org/smash/get/diva2:1030631/FULLTEXT01.pdf
communication
activities
What Is Mobile Marketing & Why Does it Matter So Much?
Mobile marketing https://www.wordstream.com/blog/ws/2013/08/19/what-is-mobile-marketing

What is viral marketing?

Viral marketing https://www.cyberclick.net/numericalblogen/what-is-viral-marketing-advantages-
and-examples