NESCAFÉ It all starts with a

Nescafé
Nescafé is a brand of coffee made by Nestlé. It
comes in many different forms. The name is
a combination of the words "Nestlé" and "café".
It's this passion for bringing the taste of great
coffee to any moment that's inspired us since 1938,
when Max Morgenthaler invented a coffee powder
that captured the bean's true aroma - a world first. WHAT IS
There are 13+ variants globally but in Pakistan, it NESCAFÉ
?
has around 6-7.
Variants Pricing USP Target Market Competitor

CONTENT WRITING
VARIANTS
NESCAFE GOLD
NESCAFE CLASSIC
PRICING
NESCAFE 3 IN 1
NESCAFE GOLD = Rs 530/ 50gm
NESCAFE CHILLED
NESCAFE CLASSIC = Rs 530/ 100gm
NESCAFE ORIGINAL NESCAFE 3 IN 1 = Rs 53/ PACKET
DECAFFEINATED COFFEE
NESCAFE CHILLED = Rs 120/can
NESCAFE ESPRESSO
NESCAFE ORIGINAL
DECAFFEINATED COFFEE = Rs 980 /
100gm
NESCAFE ESPRESSO = Rs 1500/ 100gm
 TARGET MARKET
Nescafe targets its
customers a/c to its variants
COMPETITORS like Nestle classic and 3 in 1
are target from lower to
LAVAZZA
upper class, whereas Nescafe
RED BERRY ROASTERS gold and expresso are only
targeted to upper class.
RAAZ UNVEILED
It targets early teen to old
USP age.
100% PURE INSTANT Customers from low
COFFEE income to high are targeted.
 THE PRODUCT IS READILY Coffee drinkers that are
AVAILABLE AND from age 18 to 30 are
CONVENIENT targeted the most.
A STRONG BRAND NAME
AS IT IS ASSOCIATED WITH
NESTLE
KEY TO SUCCESS Better
Sales

Mor c ker
e Pro Q ui
du cts s p o nses
Re

B tter e r
Se ette Be tom
rvi r s
ce Cu s
CAPTION
.

7
BODY COPY

8
THANK
YOU
Sheikh Muhammad Irzam
(46863)

Sheikh Muhammad Irzam

(46863)