PRODUCT MIX OF NESTLE

Prepared By: Shivam Shukla

Good Food, Good Life…!!!
 FOUNDER OF NESTLE
Born
Heinrich Nestle
August 10, 1814
Frankfurt am Main, Germany

Died
July 7, 1890 (aged 75)
Montreux, Switzerland

Occupation
Confectioner
The founder of Nestlé
 About NESTLE
 Nestle is a Swiss transnational food and drink company
headquartered in vevey, vaud, Switzerland. It is the
largest food company in the world, measured by
revenues and other metrics. Nestlé's products
include baby food, medical food, bottled water,
breakfast cereals, coffee and tea, confectionery, dairy
products, ice cream, frozen food, pet foods, and snacks.
Twenty-nine of Nestlé's brands have annual sales of
over 1.1 billion US$.
including Nespresso, Nescafé, KitKat, Smarties, Nesquik,
 Stouffer's, Vittel, and Maggi. Nestlé has 447 factories,
operates in 189 countries, and employs around 339,000
people.It is one of the main shareholders of L'Oreal, the
world's largest cosmetics company.
 Nestlé was formed in 1905 by the merger of the Anglo-
Swiss Milk Company, established in 1866 by brothers
George and Charles Page, and Farine Lactée Henri
Nestlé, founded in 1866 by Henri Nestlé.
 Area Served : Worldwide
 Paul Bulcke is the Chairman of Nestle’
 Ulf Mark Schneider is the CEO of Nestle’
 Revenue : CHF89.791 Billion (2017).
 Number of Employee : 3,23,000 (2017).

https://www.nestle.com/brands/recipes
Certificate
Marketing Mix of Nestle
 Product
 Price
 Place
 Promotion
 Products Mix
CULINARY,CHI CHOCOLATE &
BOTTLED LLED & HEALTHCARE
COFFEE CEREALS WATER BABY FOOD FROZEN & NUTRITION CONFECTION ICE CREAM DAIRY DRINK PET CARE
ARY
FOOD

COFFEE MATE CHOCAPIC S. CERELAC BUITONI BOOST AERO DREYER'S CARNATION MILO PURINA ALPO
PELLEGRINO
NESCAFE CINI MINIS PERRIER GERBER JACK'S NUTREN CAILLER EXTREME COFFEE MATE NESQUIK PURINA
DOLCE GUSTO JUNIOR BAKERS
NESCAFE
POLAND PEPTAMEN PURINA
ORIGINAL (3 COOKIE CRISP GRADUATES DIGIORNO GAROTO HAAGEN DAZS LAITIERE NESTEA
SPRING (1.5) BENEFUL
IN 1)
NESCAFE ESTRELITAS PURINA CAT
PURE LIFE NATURNES HERTA RESOURCE KITKAT MOVENPICK NIDO
CAPPUCCINO MEL CHOW
NESCAFE PURINA CHEF
FITNESS NESTUM HOT POCKETS LATELIER NESTLE
GOLD BLEND MICHAEL'S
PURINA DOG
NESCAFE NESQUIK LEAN CUISINE MILKYBAR
CHOW
NESCAFE PURINA
MAGGI ORION
ORIGINAL FANCY FEAST

NESPRESSO STOUFFER'S QUALITY PURINA FELIX

STREET
NESCAFE TOMBSTONE SMARTIES PURINA
SHAKISSIMO FRISKIES
PURINA
THOMY TOLL HOUSE
GOURMET

PURINA ONE

PURINA
PURINA PRO
PLAN
Product Logo’s
BCG Matrix of Nestle