Professional Documents
Culture Documents
Mil Act4 L8
Mil Act4 L8
HUMSS 18
MEDIA AND INFORMATION LITERACY
ACTIVITY 4 LESSON 8
Education
Economics
1. People Buy from People They Like and Relate to Social media gives a voice to who your brand is.
Before purchasing from an unknown entity, people are scouring that company's social media profiles to
see if people are happy with it.
2.Reputation Management Like it or not, people are talking about your brand, whether you're initiating
or involved in these conversations or not.
3. Make Your Brand an Industry Leader As noted, people buy from people who they like and trust, and
social media offers you the chance to become the go-to thought leader when people want to know about
your specific industry.
4. Send People to Your Website There’s only so much people can learn from social media posts and ads
- your website is where you house more fully fleshed-out information, and you can utilize social media
channels to drive people there.
5. Find Leads Social media provides an easy way for potential customers to express interest in your
business and your products.
6. Social Selling Social media creates sales. And let’s face it, that’s what keeps our businesses afloat.
7. Customer (current and potential) Engagement Social media enables you to interact directly with
people that are already fans of your brand, as well as find new fans. Conversely, it also gives them a
direct line to you, the business.
8. Customer Service This might be one of the top reasons for your business to be active on social media -
these days, people simply expect brands to be available on social media, and they're increasingly going to
brands social profiles first for customer service queries.
9. Learn About Your Customers People share a lot on social media, which means there's a lot of data
you can find on your target customers. You can then use that information to make more informed
decisions in relation to your business, what your consumers are looking for and how best to reach them.
10. Study Your Competition It’s also important to know what people are saying about your competitors.
Politics