Professional Documents
Culture Documents
1 - Variables and Measurement Scales
1 - Variables and Measurement Scales
Dichotomous Variable
A variable that can have only two values
Qualities of Variables
❑ Exhaustive
– Should include all possible answerable responses
❑ Mutually exclusive
– No respondent should be able to have two attributes simultaneously
e.g. Employed vs. Unemployed
- it is possible to be both if looking for a second job while employed
Types of Variables
Variable
Qualitative/ Quantitative/
categorical variable numerical variable
Discrete Continuous
Qualitative Variables
❑ Independent Variable
- Cause or determine or influence the dependent variable(s)
❑ Dependent Variable
- Presumed outcome of the influence of the independent variable(s)
Direct relationship between Independent and Dependent variables
Intervening
Variables
Independent Dependent
Variables Variables
Scales of Measurement
Levels of Measurement
❑ Nominal
❑ Ordinal
❑ Interval
❑ Ratio
Nominal Level
- Marital status
- Religion
- Type of car used
Ordinal Level
❑ The highest level of measurement that has all the characteristics of the
interval scale plus a true zero point
e.g. Income
No. of children
Weekly mobile data load spending
Properties held by each level of measurement
Property
Level of
measurement Equal True zero
Categories Ranks
intervals point
Nominal Yes No No No