CONTENT

 INTRODUCTION OF THE PROJECT 3-6

 COMPETITORS ANALYSIS 7-

 WRITING AUDIT 8-

 PROMOTING RESEARCH METHOD 9 - 11

 EXAMINE OUTLINE 12 - 22

 STEP BY STEP METHOD FOR DETERMINING DATA 23 -

 QUETIONNAIRE DESIGN 24 - 26

 SUMMARY 27 -

 STRATEGY 28 - 30

 DATA ANALYSIS AND INTERPRETATION 31 - 44

 COMPETITOR ANALYSIS 45 - 52

 BUDGETARY FUNDING 53 - 54

 SUMMARY OF ALL ONLINE FOOD PORTALS 55 - 59

 SUGGESTIONS 60 -

 CONCLUSIONS 61 -

 BIBLIOGRAPHY 62 -
Introduction
Cell telephones have turned into the integral part in one's life. As opposed to an extravagance, it
has enhanced to end up a need now. One starts his day with the telephone by perusing the most
recent news overhauls and even closures his day with it. Cell telephones accompany a great deal
of included components that aides in making your life the more straightforward one. One of
them is helping you to arrange your sustenance. Yes, a ton online sustenance requesting sites are
accessible nowadays that help you in getting your most loved nourishment from your most
favoured eatery at your doorstep in a brisk range of time.
Presently, the truth of the matter is that however there are various sustenance requesting
applications, yet a number of them are not known not. It has been seen that these applications
are more utilized by the individuals who avoid their families, lone rangers and workplaces while
orchestrating a kitty party. The inclination of individuals to have their nourishment for the most
part from eateries has brought about more online sustenance requesting sites.
Introduction about the sector
Nourishment conveyance market in India worth more than 12.5 billion, online sustenance
conveyance is contributing more than 7% to this business sector. More than 50,000 eateries in
India gives home conveyance, demonstrates a high potential and undiscovered business sector in
online sustenance conveyance space.
Players in the business extensively characterized into three classifications -
o Fully incorporated: The individuals who process sustenance and conveys (Dominos,
McD and so forth)
o Delivery as an Administration
o Aggregators: Gives a stage to clients where they could find eateries, explore through
menus of various cooking styles, and select the sustenance. Conveyance made by the eatery. So,
totals data about sustenance for clients and capacity as a request creating channel for eateries.
(Tiny Owl, Zomato, FoodPanda and so forth)
Purposes behind development in online nourishment conveyance industry:
o Increase in discretionary cash flow and more profound web infiltration of clients
(web/portable).
o Restaurants tying up with online nourishment conveyance stages case to get a net
revenue of more than 2 to 3% than feast INS.
Nowadays' kin are inclined to putting in sustenance requests online and underwriting this pattern
a considerable measure of eateries are yielding great profits by enrolling themselves for internet
requesting destinations like Food panda, Tasty khana, Just Eat, Hyderabad Special and so on and
numerous nearby requesting sites are likewise sticking to this same pattern.
Driving variables
More prominent mindfulness and extra cash alongside more profound Web infiltration,
accessibility of more instalment choices, long working hours and sporadic way of life are
contributing online nourishment requesting business. In the meantime, with more individuals
needing solid sustenance, or nourishment like home cooked suppers that too simple on the
pockets is prompting the ascent of online nourishment business in the nation.
Nixon Dsouza, Brand Administrator, Nom, says, "Infiltrating through each business perspective
people have begun utilizing innovation for everything and sustenance requesting is one such
improvements".
Rohit Chadda, MD and Author Food panda, trusts, "Internet requesting is helpful giving the
clients a more extensive alternative to browse the eateries recorded on the site."

Fate of the business

According to the business specialists, the general sustenance conveyance business is more than
USD 7 billion to which online nourishment requesting contributes 5-7 percent and is growing 40
percent for every year than feast in society. The edge is however a few percent higher in
conveyances. As indicated by Ritesh Dwivedy, MD and Chief, Just Eat, "The future appears to
be brilliant for the online sustenance business in India, as we are attempting to make up for lost
time with created markets where 30 percent of conveyance happens through online channels."

Significant players
Online nourishment requesting is at an energizing stage now. Numerous nearby and national
players are joining the space. Truth be told the outside brand Just Eat has likewise tied up with
the Agra based Hungry Zone. Food panda which began its business from Delhi-NCR is the real
player in the portion took after by Just Eat and TastyKhana, a Pune activity. Plus, Delivery
Chef, Big Bite, Titbit and eatallnite are the developing players in the online sustenance
conveyance market which is evaluated to develop at 40 percent yearly.

Advantages
Putting in sustenance requests online advantages customers, eateries and the nourishment
conveyance players. For purchasers, it is a simple and helpful instrument as well as an
extraordinary stage to profit great rebates.
Vasul Chauhan, Eatery Director, Smokeys Grill and Barbecue, said, "We have banded together
with Just Eat to investigate new business ‎opportunities and give a push to our effectively fruitful
home conveyance design yet till now the reaction is not overpowering."
In any case, Dwivedy is of the conclusion that, "The overall revenue is 2-3 percent higher in
conveyances when contrasted with eat in nowadays"

Promoting techniques
Online sustenance conveyance stages to a great extent attempt to be available in every one of the
channels that drive mindfulness. For instance, daily papers, TV, hoardings and bulletins to the
person to person communication locales like Facebook and Twitter, they promote on the whole.
Chadda clarified, "We give around 15-30 percent rebates on requesting through us. In the
meantime we have additionally sorted out a few battles including the nourishment gifting
projects and purchase one get one free arrangements."

Industry survey:
As per the report by IBEF, the online nourishment requesting business in India is still in its early
stage. The offer of online nourishment requesting would be in single digits of the general
sustenance requesting business which in 2014 was evaluated to associate with Rs 5,000-6,000
crore (US$ 800.19-960.12 million) and developing at 20-30 for each penny month-on-month.

To say that late capital inflows in the sustenance requesting space have been becoming quickly
wouldn't do the present subsidizing environment equity. Actually, it may even be viewed as a
gross shamefulness similar to calling Mark Zuckerberg a negligible site engineer.

While just $46 million and $25 million were put resources into nourishment requesting
organizations in 2013 and 2012, individually, a stunning $600 million was put resources into
2014. Thus far this year, we've had around $360 million contributed to date, which when
annualized, turns out to roughly $1.2 billion1. That sort of development is not something you
see time after time.

Organization Review:
Sriharsha Majety, a BITS Pilani and IIM-C former student, was filling in as a broker at a
speculation bank in London before turning a 'merry drifter' who traversed South-east Asia and
Europe in his bike. Nandan Reddy, another BITS Pilani former student, was an expert and had
developed a begin (Galla) around a tablet-based POS for eateries subsequent to heading
operations of Source Pilani, India's first provincial BPO.
The two were building a logistics stage called Bundl which was closed down in June 2014.
Taking a shot at Bundl and following the logistics space energized both the prime supporters of
the capability of hyper neighbourhood conveyance in Indian metros. Thusly, when they chose to
close down Bundl, they had effectively wanted to get into hyper neighbourhood conveyance.
This energy alongside the bother of requesting nourishment, was persuading enough for the
couple to dive in and begin Swiggy, alongside Rahul Jaimani, an IIT-Kharagpur graduate, who
was acting as an engineer at Myntra. Swiggy is the new nourishment requesting and conveyance
organization based out of Bengaluru. Swiggy began operations in August 2014 from
Koramangala, Bengaluru's start-up centre point.

Inside eight months of its dispatch, Swiggy has secured $2 million subsidizing from Accel
Accomplices and SAIF Accomplices.

The urban lexicon tosses the significance of "swiggy" as something inconceivably genuine and
genuine.

Sriharsha claims that Swiggy was established to get sustenance from the best eateries in an area
conveyed to the client's doorstep. Not at all like numerous other nourishment requesting stages,
has Swiggy had its own particular armada of conveyance faculty furnished with cell phones with
an application fuelled by directing calculations, who get orders from eateries and convey it to
clients. This guarantees Swiggy gives clients opportune conveyances and continuous following
of their request status.

On account of their own armada, Swiggy does not have a base request strategy on any eatery
and acknowledge online instalments for all eateries that they work with. Dependable and quick
conveyances are guaranteed as the conveyance Swiggy kid just conveys one request at once.

Competitors Analysis

• There are more than 20 Indian new businesses in online sustenance conveyance space.
Swiggy confronts extreme rivalry from Food Panda, Zomato. Tiny owl, a noticeable online
nourishment conveyance start-up situated in Bangalore is thought to be a contender of Swiggy
for its development in Bangalore.

• FoodPanda and Zomato have all the more financing contrasted with Swiggy.

• Customer audits expresses that

o Swiggy application is more smooth and bother free contrasted with different applications
of same kind

o Swiggy focuses on information and administration more, though different players like
FoodPanda focuses more on offers.

o Unlike different applications, Swiggyis not flooding the email ids of clients with spam
messages.

o More choices of sustenance and eateries accessible in Swiggy application, contrasted

with contenders.

Components of the Application

• The Swiggy is an area based application that gives you a chance to arrange your
sustenance from a scope of eateries anyplace in accessible urban communities, right from your
cell telephone.

• The application does practically everything for you. It's straightforward and well-
disposed UI and is continually upgraded by their group at the menus and costs, making it simple,
advantageous and solid to utilize. When you begin the application it recognizes your area and
gives you a rundown of the close-by eateries.

• The application gives you not just the lunch and supper menus, it portrays every dish and
gives you the gourmet specialist's profile.

• They have as of late propelled the Swiggy Hand crafted application which gives you
access to sustenance from home culinary specialists. The Hand crafted application gives you the
decision of having home-cooked sustenance, and tells you of the closest home-gourmet
specialist in your area.

Writing Audit
Statistical surveying
Statistical surveying is characterized as "capacity that connections the shopper, client, and open
to the advertiser through data used to distinguish and characterize showcasing open doors and
issues; to produce, refine, and assess promoting activities; to screen advertising execution; and
to enhance comprehension of the showcasing procedure. Promoting research determines the data
required to address these issues, plans the strategies for gathering data, oversees and executes
the information accumulation handle, breaks down, and imparts the discoveries and their
implications..".

Quickly it is an orderly plan, accumulation, investigation, and reporting of information and

discoveries applicable to a particular showcasing circumstance confronting the organization,
permits administration to improve the progressions vital for results through embracing a
proactive methodology. Consequently, if an organization needs to realize what kind of items or
administrations would be productive it ought to make a statistical surveying. Moreover, a
thorough examination will empower the organization to think about the item blemishes (if there
are) and to know whether it has possessed the capacity to fulfill clients' needs. It endeavors to
give exact data that mirrors a genuine situation. Because of statistical surveying the organization
can define a practical showcasing arrangement and assessment the accomplishment of its current
arrangement.

There are two fundamental wellsprings of promoting exploration data:

• Primary promoting examination is gathered surprisingly if the organization has enough

cash to fund it, yet in most case it is the second more exact one. It is unique and gathered for a
particular reason, or to take care of a particular issue. Essential examination conveys more
particular results than optional exploration, more costly and tedious, which are a particularly
critical thought when the organization is dispatching another item or administration.

There are numerous approaches to lead essential exploration. By altering dependable

methodologies, center gatherings, reviews, field tests, meetings or perception, you can pick up
data about your objective business sector. Essential examination is for the most part in view of
inspecting systems and requires measurable approachs. The example size could be as little as 1
percent of the business sector and along these lines the data and results assembled are
exceedingly exact.

• Secondary promoting exploration or work area examination is for the most part utilized
when an organization considering, broadening a business into new markets or including new
administrations or product offerings, since it as of now exist in some structure. This data
depends on concentrates already performed by government offices, assemblies of business,
exchange affiliations, and different associations. There are number of sources accessible to the
advertisers, which are the accompanying: Business libraries, Open records, Exchange
affiliations, Sites, National/universal governments, Casual contacts and Expert foundations and
associations. That is the reason optional examination is generally shoddy, and can be led rapidly.
Nonetheless, its fundamental detriment is that the data accumulated might be old and out of
date, along these lines aftereffects of investigation might be erroneous.

2.2 Promoting Research Method

Stage-1 Research Reason:-

The initial phase in the method of statistical surveying is to characterize research reason.
Research design is typically not exceptionally very much characterized or completely caught on.
The methodology of completely and precisely characterizing and understanding examination
reason dependably requires endeavors. The exploration intention is regularly created as
aftereffect of perceiving and comprehension issue. This issue is generally produced by
acknowledgment of gap between expected out come and the result in all actuality.

It is additionally essential to characterize reason of issue that where that issue happened. The
issue definition is the point on which the entire course of action is shaped.

Stage-2 Research Goals:-

Research goal is precise report about required in grouping. It comprehends issue explanation all
the more precisely and in more justifiable way. Research destinations are outlined in a manner
that task of discovering required data completely give the examination reason.

Research targets have three vital parts.

Research Question
The examination question depicts data required by association responsible for basic leadership.
Research question speaks to the in grouping needs to acquired in like manner to research reason.

Theory

Theory is analyst's perspective of plausible response to an examination question. The Analyst

may deliver conceivable result of exploration inquiry in prior stage and do research to answer
that if speculation made at begin of examination was correct or not.

Extent of Examination

Theory advancement helps keeping research methodology more exact and very much engaged to
fill research need. Another essential issue of the exploration is showing research limits or
research impediments.

Stage-3 Evaluating the Estimation of Examination data:-

In the wake of characterizing examination reason, targets and degree it is additionally extremely
huge to gauge estimation of data required or the estimation of exploration issue that will
conceivably be answered in examination question.

Stage-4 Research Plan

Research configuration is all in all structure or system of exploration that is produced keeping in
mind the end goal to lead research.

Research outline may incorporate after undertakings

Essential and Auxiliary Information investigation:-

There are two sorts of information investigation

Essential information is information that examination needs to gather independent from anyone
else more particular to inquire about directed. Essential information is normally gathered
through poll reviews, meetings, and center gatherings and so forth.

Optional information is not direct information as essential exploration the information as of now
is accessible like diaries, books, articles, organization records and so forth.

Subjective and Quantitative Examination:-

In the wake of selecting kind of information required for examination it is chosen that what
medium of information is required. Exploration can be through quantitative or subjective or both
relying upon the desire of scientist.

Stage-5 Information Gathering

In the wake of get ready survey the following employment is to for all intents and purposes get
into documented and convey polls among gathering of respondents. It should likewise be
possible through

On line studies,

Telephone discussions,

Eye to eye interviews, and By post.

In bigger scale promoting research full committed field group or individual might be required all
together.

Stage-6 Information Examination

In the wake of social affair of information it is then techniques to determined results keeping in
mind the end goal to change taking everything into account, information examination can be led
with two strategies manual or PC based information investigation. There can be diverse sorts of
numerical recipes can be utilized on information that is gathered from surveys. It can likewise be
checked for exactness and soundness.

Stage-7 Reporting Results and Presentation

The Last and last some portion of exploration methodology is to record in highly contrasting
entire venture discoveries and compose report that answers that particular examination address
that was recognized at start of examination. Research report likewise incorporates research loom
received, configuration, gathering and investigation of information together with all aftereffects
of information. This report ought to be in the structure to be set up for leaders to be utilized as a
part of chief method.

2.3 Examining Outline

For the most part, a specialist utilizes inspecting techniques with a specific end goal to create
insights and sum up discoveries to a bigger populace. Examining alludes to the way toward
selecting people from a bigger gathering of individuals and reaching determination that are "an
exact representation of how the bigger gathering of individuals acts or what they accept".

Straightforward Arbitrary Examining

A straightforward arbitrary specimen is one in which every individual from the populace has an
equivalent and autonomous possibility of being incorporated into the irregular example. In the
event that the example is extensive, this strategy is the most ideal approach to acquire a
specimen illustrative of the populace. Straightforward irregular testing approximates drawing an
example out of a cap: Individuals from a populace are chosen each one in turn, free of each
other and without substitution; once a unit is chosen, it has no further opportunity to be chosen.
The progressions in basic arbitrary examining contain the accompanying:
Characterize the populace.

2. List all individuals from the populace.

3. Select the example by utilizing a methodology where sheer risk figures out which individuals
on the rundown are drawn from the specimen.

INTRODUCTION OF THE PROJECT

a. Introduction

E-Commerce: Any business activity of buying or selling of products, goods or services

online with the help of internet and with the help of electronic devices. Just with the
help of internet connection & an electronic device one can practice a lot of things like:

E-commerce can be classified into six types:

i. Business to Business
ii. Business to Consumer
iii. Business to Administration
iv. Consumer to Consumer
v. Consumer to Business
vi. Consumer to Administration

E-commerce in the current scenario is a rapidly growing business activity where in all
the products, goods and services are made available to you at your finger tips where in
with access to internet and any electronic device you can buy or sell anything and take
part in commerce activity anywhere, anytime and anyplace. It has made things very
easy and convenient and it saves us a lot of time which therefore has resulted in the
growth of E-commerce worldwide and in India it is growing at a rate of 15% every
quarter and is expected to do more in the upcoming years and the revenue amounts to
US$7,011 million in 2018.
 b. Online Food Delivery Industry:

The Food delivery market in India is worth over 12.5 billion and online food delivery is
contributing over more than 7% to the Indian market and is growing at 15% every
quarter. Food delivery services in the recent years have become one of the most widely
growing markets in the world and are considered to be one of the booming markets.
Most of the people have set their fingers on online ordering of food and this is the at
most preferred ways of ordering food from
Pg.20

any place, anytime and anywhere which is very convenient and time saving. This
indicates a high budding in a relatively untouched market service and most of the
restaurants are tying up

with these online food delivery aggregators where in, people can order food online via
apps with the help of internet where in they have access to number of restaurants and
different food option which they can select based on their taste and preferences.

There are three categories of players in this market:

1. Fully incorporated: The ones who process food and also deliver food at the same
time. (Pizza Hut, Dominos etc.)
2. Second being which only concentrates on delivery as a service.
3. Aggregators: It is a platform where in customers can explore various restaurants,
navigate through menus of different choices and select the food. In short, they
aggregate the information about food to the customer and functions as an order
generating channel for restaurants. (Swiggy, Zomato etc)

Key growth factors of online food delivery industry:

 1. High rate of throwaway income and deeper internet diffusion of customers.
2. Most of the restaurants tying up with online food delivery platforms are sure on
making a profit margin of more than 2 - 3% than diners.
3. Most of the restaurants are trying to maximize their business by offering food
delivery through these online aggregators.
4. Increasing rate of literacy and increasing number of internet and smart-phone
users are also one of the reasons.
5. The cost of starting an online delivery business is much cheaper compared to
that of starting up a restaurant.
6. The changing life style of the people and also the changes in the standard of
living of the
Pg.21

7. people.
8. An increase in the number of working women and they have no time to cook
where they adopt to order food online.
9. The convenience of ordering food online.
10. Marketing strategies used by these service providers.
11. The rising consumption levels of individuals mostly the ones in the IT sectors.
Pg.22
The reason behind the popularity of online food delivery service is because of various benefits it
provides like:

i. Food delivery to the door step of the customer

ii. Easy accessibility and convenient

iii. Various payment options

iv. Attractive offer, discounts, rewards and cash backs.

In the recent days most of the people have started placing food orders online and having a look
out on this fashion a lot of restaurants are maximizing their sales and are earning very good
returns just by registering themselves into online ordering sites like Zomato, Swiggy etc.

The online food delivery services sector which has had its foothold in the recent years is rising
out to be the most growing and popular markets all over the globe and in recent times the
demand for this industry has taken a huge increase in the market. We can witness a lot of new
food delivery start ups and many restaurants which are keen about getting into this market where
in they are able to a huge growth compared to other markets.

The Restaurant industry in India is evaluated to be around USD 56 Billion and the delivery
industry is approximately around USD 15 Billion, Online food delivery aggregators on an
average handle over 1,60,000 orders in a day with an average order value of USD 5.

Aggregators have dominated the market with 70% market share and have a reach in over 20+
cities but only 5 cities have been widely using these services, but still it has resulted in a wide
market, giving space to more market penetration and the major source of revenue for these
aggregators is the commission that they charge their partner restaurants.

The online food delivery industry is a rapidly growing industry where in it has survived and
played a major role in dominating the other markets and has led to the intensification of online
food delivery services every quarter by 15% which is a huge contribution.

In the long run the future of online food delivery services seems bright in India, as it is a rapidly
growing market and has a lot of opportunities in the rural areas where in still a whole lot of
Pg.23
people are not aware of this, where in it is trying to catch up with developed markets where 30%
of delivery takes place through different online channels which are available.

With the adversely growing population and the rapid transformation and use of advance
technology, people tend to depend on their electronic gadgets like smart-phones; laptops etc.
which provides them different apps for every work to be done. In terms of ordering food which
makes the work much simpler for them when needed, where in they can order food Downloading
the app from play store, registering into the app, selecting the menu to place the order and the
food will be delivered to your doorstep. Almost 80% of the young college students, working
professionals and others found this method too simple to place food order online which in turn
saves them a lot of time. Online food delivery website and mobile application are much popular
in cities like Bangalore, Chennai, Hyderabad and Mumbai.

India has a large number of young audience and Food Delivery Apps have become popular
among users. Customers have enormous number of choices and a wide range to select which
among those provide better offers, discounts & price so that they can compare and pay with offer
price from online food ordering app.

Top most popular food delivery services in India are:

v. Swiggy

vi. Zomato order

vii. Food Panda

viii. Uber Eats

ix. Pizza Hut

x. Dominos

xi. JustEat

xii. Faaso’s
Pg.24
The online food delivery industry saw a growth of 150% in 2016. It has also helped many
restaurants by increasing/maximizing both their sales and revenues. Online food delivery
services not only have an agreement with the local cafes and restaurants, but it also has a
contract with a lot of fine dining restaurants. It has helped them in amplify their reach and this
further enhanced their resource utilisation.

Besides all this customers have also started opting for various different kind of services like
ordering food online through calls and ordering food in advance.

Mostly 80% of the orders coming in from the top five cities, that have reputable companies and a
lot of MNC’s and which has a higher rate of working population when compared to other cities
and they are not focusing on achieving working efficiencies and success in these markets and
lesser expansion to the newer markets.

We can witness both customers and restaurants taking on the online food delivery services and in
turn we have noticed a positive growth but new issue of sustainable business has been well
thought-out for improvement.

The E-Services market section of Online Food Delivery contains the user and revenue
development of two diverse delivery service solutions for ready meals:

xiii. Restaurant-Consumer Delivery.

xiv. Platform-Consumer Delivery.

Revenue includes the gross produce value which is defined as the total sales dollar price for food
sold through the Online Food Delivery market.

Online Food Delivery provides services that deliver prepared meals and food that is ordered
online for direct consumption.

The Restaurant-to-Consumer Delivery platform includes the delivery of food directly by the
restaurants to the consumer. The customer can place his/her order via different platforms (e.g.:
Just Eat) or they can directly place the order through the restaurant website (e.g. Domino's).

The Platform-to-Consumer Delivery platform concentrates on online delivery services that

provide customers with a variety of food options from a wide range of restaurants; in this case
the restaurants need not necessarily have to offer food delivery themselves. In this case, the
platform handles the delivery process.

BACKGROUND AND OBJECTIVES

a. ZOMATO

Zomato is a restaurant search, discovery and delivery service which was founded in 2008 by
Deepinder Goyal and Pankaj Bhardwaj. It operates in over 23 countries which includes India,
Australia and the United States. It features restaurant information which gives the customer or
the user information about best dinning place their menus and photos uploaded by local street
teams, as well as user reviews and ratings. The company also provides a variety of services like
online ordering, table reservation etc.

Zomato collects all the required information from every restaurant on a regular basis to ensure
their data is fresh. They have a vast community of food lovers and bloggers who share their own
reviews and photos; so that the customers have all that they need to make their preferred choice.

INVESTMENT

The online food delivery aggregator Zomato has approximately raised around USD 16.7 million
in the year 2010-13 from Info Edge India, by offering stakes of 57.9% in Zomato. It also raised
USD 37 million additionally from Sequoia Capital and Info Edge India.

Zomato completed another round of funding which was jointly taken from Info Edge India and
Vy Capital in November 2014, the funding being around USD 60 million and at a post-money
estimation of USD 660 million.

It had funds coming from a Singapore government owned company-Temasek which along with
Vy Capital invested around USD 60 million in September. Info Edge India, Sequoia Capital and
Vy capital led a further round of investment of USD 50 million.
In October 2018, Zomato raised $210 million from Alibaba's payment affiliate Ant Financial.
Ant Financial received an ownership stake of over 10% of the company as part of the round,
which valued Zomato at around $2 billion. Zomato had also raised an additional $150 million
also from Ant Financial earlier in 2018

Values followed by Zomato:

i. Possession
ii. Judgement
iii. Communication
iv. Interest
v. Valour
vi. Teamwork, Initiative, Leadership.

Starting off with providing information about over 1 million restaurants worldwide to its users,
they are now making dining much convenient and more pleasing with services like online
ordering of food and table reservations.

HIGHLIGHTS OF THE ZOMATO DELIVERY SERVICE

vii. Their main aim is to maximise their business potential by targeting the hungry customers.
viii. They provide a user friendly app base which is easy to use and place an order.
ix. Online payments are made more easier, simpler, convenient which provides ease of
payment with secured transactions and no extra service charge to banks.
x. They provide a lot of promotions and offers to attract a lot of customers.
xi. They conduct Loyalty programs where in the loyal customers are rewarded and given
additional benefits.
xii. It provides exceptional customer care service which handles the queries, complaints,
refunds and technical issues.

SWOT ANALYSIS OF ZOMATO

 STRENGTHS
o It is the first delivery service in most of the nations.
o It has a fast expanding and growing market.
 o The app is user friendly compared to its competitors and also has won many
awards for its design.
o Zomato has a huge customer base which is an added advantage.
o It has a large number of investors and has a enough funding.
o Zomato has made a lot of profits since the time it was launched.
o It has a very good marketing strategy which has helped in acquiring a lot of
customers.

 WEAKNESS
o The major concern was related to the privacy and security issues for the app – A
recent incident where in the app was hacked and almost 17 million users data was
leaked.
o Zomato still requires a lot of expansion.
o Word of mouth and Facebook check-ins have lessened the number of people
using Zomato.

 OPPORTUNITIES
o Further expansion.
o More acquisitions.
o The concept of Cloud restaurant where the restaurants need not have a physical
existence to sell their food, instead they can sell their food through Zomato.
o Zomato does have a huge following but the users do not interact with each other.
Creating a forum and a community out of the users already following Zomato can
be a huge benefit for the brand.
 THREATS
o The major threat would be from the new entrants, many new food delivery start ups
have been emerging in the recent years.
o Not all the customers will be loyal towards one aggregator, if there is a better one
providing offers and discounts the existing customers may move on.

o Uncertain Research and Development outcomes, sometimes if the predictions of the

R&D may not work as thought it might lead to failure.
Step-by-step method for determining reliability of data
When information accumulation starts, steps can be taken to guarantee the information is solid. Taking
after these strides will permit knowledge into regardless of whether enough information has been
gathered to give dependable (95% sureness) data:

• Determine coding plan for information. Contingent upon the alternatives that study and meeting
respondents need to answer addresses, the information will must be coded for every inquiry. Given the
sort of data most state projects look for through meetings and reviews, this information ought to have the
capacity to be partitioned into two classes. Case in point, if the inquiry is a yes or no inquiry, then one
class would be yes, the other would be no. On the off chance that the inquiry requests that members place
things into a Likert scale, then two classes would be made to figure out which half of the Likert scale the
information favored (with the aggregate number of impartial answers being checked, isolated by two, and
put similarly into each of the two classifications).

• Code reactions. Code your reactions to every answer so as to figure out which of the two classes
made for every inquiry the answer would fit. When you have coded the greater part of the answers,
decide what number of answers fall into each of the two divisions.

• Compute unwavering quality. Despite the fact that you will have an irregular specimen to use
now, you won't likely have the capacity to meeting or study the majority of the general population in that
example. This is worthy, as the whole 15% will probably not be required keeping in mind the end goal to
arrive at a solid conclusion (despite the fact that, in some uncommon situations where enough reactions
can't be gotten from the members initially chosen, the first populace must be returned to discover all the
more arbitrarily chose examining units).
2.4 Questionnaire Design

A survey is a record outlined with the reason for looking for data from the respondents.

Ventures in Questionnaire Design:-

1. What is included

The specialist characterizes the data that is being looked for.

• Consider research targets.

• Discuss with others in the field.

• Literature looks and wide perusing on Literature seeks and wide perusing on the point.

• Review prior surveys/scales or Review prior polls/scales or instruments that might be accessible.

2. Drafting of survey

• Researcher takes the rundown of data they wish to get from respondents and devises draft
questions.

• Phrasing and configuration of inquiries influence the legitimacy of the influence the legitimacy of
the data acquired.

• Sequencing the inquiries –background variables initially, present every subject/point zone in
particular segments

• Methods for coding the information

• Methods for investigation of the information

• Layout and presentation - make it simple to finish and present professionally;

• Consider your group of onlookers - sort face, text dimension, directions, utilization of dialect
(elderly respondents need guidelines, utilization of dialect (elderly respondents require expansive textual
style)

• Cultural and sexual orientation suitability.

3. Questionnaire pilot

• Trial the new poll with a little gathering of proposed respondents or partners to enhance clarity,
expel issues before the primary review

• Analyze the reactions to the pilot review (would some say some are reaction classifications never
utilized, dissect some reaction classifications never utilized, examine the missing information, would
some say some are Qs misconstrued?)

• Ask the respondents or associates for criticism Ask the respondents or partners for input about
configuration and inquiries

4. Redrafting the Questionnaire

• If issues were discovered then the poll should be redrafted

• If there are real changes required it is best to then do another pilot

• If the issues are minor the scientist may If the issues are minor, the analyst may then continue to
organization of the survey to the full example
5. Administration of the Questionnaire
• After advancement of the survey, it is controlled to the full example of respondents managed to
the full specimen of respondents
• How would this be finished? Postal, phone, organized meeting. Method of organization contrasts.
Bias issues in clinical follow up and quiet fulfilment overviews can emerge.
• The reactions are then broke down as far as the scientist's points and goals.

Advantages and Disadvantages of Questionnaire Design

2.6 Summary

• Questionnaires are helpful instruments if legitimately outlined and directed and controlled

• Well-built surveys can yield profitable and frequently novel data generally cheaply and regularly
novel data moderately economically

• A survey is a vehicle permitting correspondence between the analyst and the subject between the
specialist and the subject

• A great survey is the result of testing and retesting

• Where ever conceivable, build or utilize a legitimate and dependable instrument, or test its
legitimacy and dependability.

2.7 Competitor Analysis

Aggressive investigation is a procedure utilized as a part of the detailing of key arrangements in many
associations. Regularly, it is embraced because of its normal procedure of making long haul systems.
This is a procedure for recognizing a particular worthy methodology for every individual association,
dictated by its own specific circumstances.

In any aggressive examination, industry structure investigation is unavoidable. The initial phase in
breaking down industry structure is to characterize the business sector or industry. Having characterized
the business sector, the following stride in the examination is to distinguish the structure of that business
sector. We can do this by investigating the outside variables which may influence the business sector
generally termed as Porter's 5 strengths. These incorporate Threat of new participants, Rivalry among
firms, Threat of Substitutes, Bargaining force of suppliers and dealing force of purchasers. This should
likewise be possible utilizing SWOT examination of that specific industry.

Examining the powers and making judgments on their relative significance ought to lead supervisors to
perceive how they can manage and impact the powers, accordingly recognizing upper hand. The reason
for distinguishing a business sector's structure, and the wellsprings of upper hand it causes, is to reach
inferences about techniques that will match or fit the earth.

In view of such systems, the chief need to show that procedures prescribe satisfy a vital rationale. Vital
rationale implies that a proposed succession of activities is reliably identified with the destinations of the
association but coordinates the association's capacity to its surroundings. Along these lines, keeping in
mind the end goal to accomplish this, different scientific systems to decide the key rationale of a
succession of activities have been endorsed. They incorporate SWOT investigation, Life cycle Analysis,
Portfolio examination and Value chain examination.

Strategy

3.1 Research goals

• Identifying the intended interest group: - The fundamental goal of this temporary position is to
recognize the intended interest group for the dispatch of the new online sustenance requesting application
TinyOwl. For the most part the intended interest group which we discovered incorporates understudies,
working people, working wedded couples and some home producers. These intended interest group by
and large tend to request nourishment through online entrances because of their tumultuous working
timetables, simplicity of conveyance, assortments of cooking styles and simplicity of installment.

• Where to discover the intended interest group: - The following goal is to know where we will get
our intended interest group. Generally these intended interest group we discovered close little shops
alongside the organizations where workers used to come and joint for some of the time, in eateries and
different home base spots as indicated by the zones apportioned. A large portion of the intended interest
group which I found was close little bistros and slows down.

• How to contact them in best way: - The following fundamental errand is to realize that how we
can connect with our intended interest group in the best way so we can get our reactions and in the
meantime individuals can become more acquainted with about the application and its components. For
this reason a little survey was composed involving 10 addresses with the goal that individuals don't
discover it too long to fill. Additionally an exhibition of the application was appeared to every one of the
general population from whom the poll was filled.
• Competitor examination: - The last fundamental goal is to recognize the contenders of this
application like Food panda, Swiggy, Just eat, and so on and the administrations which these contenders
are giving to the clients which would help Tiny Owl to make diverse methodologies to catch the business
sector. These administrations incorporate promo offers, cash back offers, conveyance time and numerous
different parameters.

3.2 Research strategy

An exploration outline is the "blue print" of the study. The outline of a study characterizes the study sort
(unmistakable, correlational, semi-trial, test, audit, meta-scientific) and sub-sort (e.g., spellbinding
longitudinal contextual investigation), research question, speculations, free and ward variables, test
outline, and, if pertinent, information gathering techniques and a factual examination arrangement.
Research configuration is the system that has been made to look for answers to research questions.

Sorts of Data Collection Methods

• Primary research: Primary examination is characterized as truthful, firsthand records of the study
composed by a man who was a piece of the study. The techniques shift on how specialists run an
investigation or concentrate, however it regularly takes after the logical strategy. One way you can
consider essential examination is that it is ordinarily unique exploration. More or less, essential
examination is unique exploration directed by you (or somebody you contract) to gather information
particularly for your present goal. You may direct a review, run a meeting or a center gathering, watch
conduct, or do a trial. You will be the individual who gets this crude information straightforwardly and it
will be gathered particularly for your ebb and flow research need.

• Secondary research: Secondary exploration is characterized as an investigation and translation of

essential examination. For example, optional research regularly appears as the outcomes from two or
more essential examination articles and clarifies what the two separate discoveries are letting us know. It
includes scanning for existing information that was initially gathered by another person. You may look in
diaries, libraries, or go to online sources like the US registration. You will apply what you find to your
own exploration issue, yet the information you are finding was not initially gathered by you, nor was it
gotten for the reason you are utilizing it for.

3.3 Data Analysis Techniques

Investigation of information is a procedure of reviewing, cleaning, changing, and displaying information
with the objective of finding valuable data, proposing conclusions, and supporting basic leadership.
Information investigation has various features and methodologies, enveloping assorted procedures under
an assortment of names, in various business, science, and sociology areas.

Investigation alludes to breaking an entire into its different segments for individual examination.
Information investigation is a procedure for acquiring crude information and changing over it into data
valuable for basic leadership by clients. Information is gathered and examined to answer questions, test
speculations or discredit hypotheses.

Procedures for dissecting Quantitative information

• Graphs: There are numerous sorts of diagrams, yet the most widely recognized and most valuable
for the analyst are bar outlines, histograms, and recurrence polygons. Each has two tomahawks, the
vertical pivot (the y-hub) and the flat hub (the x-hub), and names to recognize the variables and the
qualities, with tick marks demonstrating where each showed esteem falls along every hub. A bar outline
contains strong bars isolated by spaces. It is a decent device for showing the appropriation of variables
measured in discrete classes (e.g., ostensible variables, for example, religion or conjugal status), in light
of the fact that such classifications don't mix into each other.

• Histograms: Histograms, in which the bars are nearby, are utilized to show the circulation of
quantitative variables that fluctuate along a continuum that has no important holes. Display 8.4
demonstrates a histogram of years of training from the 2010 GSS information. The circulation has a
bunch of cases focused at 12 years. The appropriation is skewed in light of the fact that there are a larger
number of cases simply over the main issue than beneath it.

• Pie outlines: A pie diagram (or a circle graph) is a roundabout measurable realistic, which is
isolated into cuts to represent numerical extent. In a pie outline, the bend length of every cut (and
subsequently its focal edge and zone), is corresponding to the amount it speaks to. While it is named for
its similarity to a pie which has been cut, there are minor departure from the way it can be exhibited.
Findings
Since, each individual is distributed 3 regions each to do advertise study and comprehend the conduct of
the business sector. So the discoveries of every area are introduced as under.

Discoveries of Agra.
Agra, is prevalently an IT zone and administration schools (more individual B-schools, contrasted with
lofts), encompassing the little specialty units, IT organizations. The overview directed had 250
respondents, which incorporate understudies, working people and working wedded couples, which
finishes the intended interest group (TA). Taking after are the discoveries from the overview.

Working individuals
Method of placing food home delivery order:

1. Majority of the WIs (38%) like to request through versatile applications since the vast majority of
them are understudies. 34% of WIs favoured requesting sustenance through direct call to eatery,
direct stroll into eatery (14%) and online web entries (14%).

2. Thus the greater part of the general population favour utilizing applications and afterward through
direct walk-ins.

Level of satisfaction of online food delivery:

 2. 9% of WIs reacted that they are very fulfilled by online nourishment conveyance and 43% of the
WIs reacted that they are fulfilled by online sustenance conveyance, 43% unbiased and 5%
disappointed.

3. Dissatisfaction might be because of the payment and troubles with a few eateries in regards to
online payment affirmation.

Awareness about Swiggy

 1. 62% of working people were ignorant about Swiggy application. 38% of the WIs knew about the
Swiggy application and they are utilizing it frequently.

Frequency of requesting nourishment home conveyance in a month

1. 57% of WIs decided on 5-10 times each month. 38% settled on 10-15 times and another 5% for
15-20 times.

Number of people o which food is ordered

 4. 57% of the WIs request sustenance for 2-3 individuals and 5% of WIs request nourishment for 3-4
individuals, 38% for self and nearly no one requests for more than 4 individuals.

Famous Entertainment Preferences

1. Around 52% of the WIs incline toward going for motion picture and after that 24% favour going
out to eat. 19% of WIs inclines toward voyaging and rest favour some other diversion
alternatives.
Students
Method of placing food home delivery order:

1. 30% of understudies favored versatile applications to arrange from eateries, 26% favored direct
stroll into eatery and 18% favored direct call.

Level of satisfaction of online food delivery:

12. 63% of understudies reacted fulfilled, 26% were unbiased and 4% were disappointed.
Awareness about Swiggy:

1. 67% of the understudies were ignorant about Swiggy App.

Frequency of requesting nourishment home conveyance in a month:

1. 78% of understudies picked 5-10 times each month, and 7% who request nourishment 15-20 times
each month and 15% request 10-15 times each month.
Number of people which food is ordered:

1. 44% of understudies for the most part request nourishment for 2-3 individuals and 15% of
understudies request sustenance for 3-4 people groups. 41% understudies request nourishment for
self.

Famous Entertainment Preferences:

1. Aroun
d 44%
of the
unders
tudies
lean
toward
going
for
film
and
after
that
 30% incline toward going out to eat. 22% of understudies lean toward voyaging and rest incline
toward some other diversion alternatives.

Discoveries of Sadar Bazar

Sadar Bazar, is dominatingly an IT region and understudies (more individual B-schools, contrasted with
flats), encompassing the little specialty units, IT organizations. The review directed had 230 respondents,
which incorporate understudies, working people and working wedded couples, which finishes the
intended interest group (TA). Taking after are the discoveries from the overview.

Working individuals

Method of placing food home delivery order:

2. Majority of the WIs (32%) like to request through online since a large portion of them are
understudies. 23% of WIs favoured requesting nourishment through direct call to eatery, direct
stroll into eatery (18%) and portable applications (27%).

3. Thus the vast majority of the general population incline toward utilizing online entrances and
after that through portable applications.

Level of satisfaction of online food delivery:

 1. 9% of WIs reacted that they are exceptionally fulfilled by online sustenance conveyance and 46%
of the WIs reacted that they are fulfilled by online nourishment conveyance, 36% unbiased and
9% disappointed.

2. Dissatisfaction might be because of the instalments and troubles with a few eateries in regards to
online instalments affirmation.

Awareness about Swiggy:

1. 55% of working people were uninformed about Swiggy application. 45% of the WIs knew about
the Swiggy application and they are utilizing it consistently.

Frequency of requesting nourishment home conveyance in a month:

 1. 55% of WIs decided on 5-10 times each month. 36% decided on 10-15 times and another 9% for
15-20 times.

Number of people which food is ordered:

1. 50% of the WIs request nourishment for 2-3 individuals and 9% of WIs request sustenance for 3-4
individuals, 41% for self and nearly no one requests for more than 4 individuals.

Famous Entertainment Preferences:

 1. Around 36% of the WIs incline toward going for motion picture and after that 36% favour going
out to eat. 23% of WIs inclines toward voyaging and rest favour some other amusement
alternatives.

Students
Method of placing food home delivery order:

1. 40% of understudies favoured online gateways to arrange from eateries, 35% favored direct stroll
into eatery and 15% favored direct call.

Level of satisfaction of online food delivery:

 1. 45% of understudies reacted fulfilled, 35% were nonpartisan and 10% were disappointed.

Awareness about Swiggy

1. 65% of the understudies were uninformed about Swiggy application.

Frequency of requesting nourishment home conveyance in a month

 1. 65% of understudies settled on 5-10 times each month and 35% request 10-15 times each month.

Number of people which food is ordered

1. 5% of understudies more often than not arrange sustenance for 2-3 individuals and 25% of
understudies request nourishment for 3-4 people groups. 25% understudies request sustenance for
self.

Famous Entertainment Preferences

1. Around 35% of the understudies lean toward going for film and dominant part 45% incline
toward going out to eat. 20% of understudies incline toward voyaging and rest lean toward some
other amusement choices.
Competitor Analysis

This is the second period of the entry level position where we need to discover the contenders of the new
nourishment application Swiggy. This examination was mostly done by going by different eateries inside
the territories and getting some information about the administrations different contenders are giving and
their method for taking or offering requests to the eateries for the benefit of the clients furthermore by
doing some optional exploration about the contenders accessible. This likewise incorporates thinking
about their conveyance designs, conveyance charges and so forth.
Mostly as per the statistical surveying in Bangalore there are principally 2 major contenders of Swiggy
i.e. food Panda and Zomato. Likewise, locally accessible sustenance application Tiny owl is additionally
giving intense rivalry to Swiggy regarding its conveyance young men. Taking after are the discoveries of
the 2 noteworthy contenders i.e. Nourishment Panda and Zomato.

FOOD PANDA analysis

SWOT ANALYSIS
STRENGHTS
 It is the biggest American Chinese eatery network in the United States.
 It has near 1,700 or more eateries situated over every distinctive state in the United
States.
 Offers an assortment of nourishment alongside combo dinners.
 It is among the US's 25 biggest speedy administration operations and Asian fast
serve class.
 The chain was one of the most punctual contestants into the store field.
 Strategically situated in shopping centre nourishment courts and other non-
conventional venues including air terminals, school grounds, and amusement parks.
 It has a fruitful reputation of making Asian cooking open to the masses.
 Strong taking after among Asian, Hispanic, and Caucasian cafes. Leveraged
adorable pandas in their name
WEAKNESS
 Restricted to one food accordingly limiting its client base.
 Specialty fixings utilized as a part of Chinese nourishment may be hard to source
and store.
 Restricted in a couple of topographies means lower brand review.
 Price contrasts in menu and application costs.

OPPORTUNITIES
 Restricted to one food accordingly limiting its client base.
 Specialty fixings utilized as a part of Chinese nourishment may be hard to source
and store.
 Restricted in a couple of topographies means lower brand review.
 Price contrasts in menu and application costs.

THREATS
 Managing tremendous worker base can be an issue.
 Stiff rivalry from multi food eatery.
 Presence of solid rivals in the Chinese eatery fragment.
 Threat of New contestants.

MARKET SHARE

1) They've developed to end up one of the biggest nourishment requesting gateways in India.

2) Built a system of 2000+ accomplices including a portion of the understand brands like: Pizza Hut,
Subway, Nirula's, Baskin Robbins, Mast Kalandar, Faasos amongst numerous others.

3) We have consistently 'formed the business sector' towards requesting nourishment on the web, rather
than requesting on telephone. This has helped us accumulate a lion offer of the nourishment conveyance
advertise, and drive us towards an administration position in the business sector.
Growth
India is a business sector with tremendous potential where the extension for development is monstrous.
Be that as it may, with web entrance of just 8%, it is just consistent to focus on the more cosmopolitan
Tier I urban communities which have a sizable working populace with experienced web clients.
We've seen a consistent development in activity since our dispatch a year ago. Be that as it may, the
center has truly dependably been on quality movement and focusing on potential clients, which we have
possessed the capacity to accomplish effectively. We are developing by 25-30% on month-on-month
premise.

As of now we get around 25000-30000 extraordinary guest a day. With this 65% of our activity
originates from Delhi, Mumbai and Bangalore and rest 35% from Chandigarh, Hyderabad and Pune.

Market Strategy

Being an ecommerce business, we trust it is best to focus on our potential clients when they are online
before their PC screens, in urge them to give us a shot. Consequently our center has significantly been on
computerized advertising channels.

We put stock in giving the best client experience on our site and thus our item is constantly developing
including new elements verging on each other week. We propelled our portable application in January
and was extremely generally welcomed. We have as of now seen more than 250,000 application
downloads overall which is an unmistakable pointer of the requirement for development in the space and
we are upbeat to lead the pack.

Monetary financing

Foodpanda declared that it has raised $20 million to fuel its forceful development system.

FoodPanda's steepest rivalry is Delivery Hero, a Berlin-based startup that works in 14 nations around the
globe. Conveyance Hero has raised about $200 million to date and claims it has 6 million clients, 55,000
eateries, and did $500 million in yearly deals a year ago.
Another contender is Just Eat, a UK-based administration that brought $64 million up in 2012. The U.S.
saw union in this space a year ago with the union of GrubHub and Seamless.

FoodPanda has 22,000 eateries in its database. It raised $20 million last May and included 20 more
markets in 2013. With this financing, it arrangements to hit 40 nations before the end of the primary
quarter of 2014. Croatia, Bulgaria, Serbia, Slovenia, Kazakhstan, Azerbaijan, Tanzania and Uganda are
next up for extension.

POPULARITY

Foodpanda has more than 892,000 preferences on Facebook, 383 adherents on their Pakistan twitter
account (@FoodPandapk), and a flourishing effort enticing individuals to give them a shot. What
separates them from their rivals is that they can take an overall brand and make it nation particular, and
business sector themselves as needs be.

They recognize what their buyers need, and they know how to get it to them. Foodpanda has possessed
the capacity to separate itself in a business sector that is seeing a developing number of online
nourishment conveyance administrations.

Forward Expansion

Foodpanda is currently accessible in 41 nations and is hoping to extend to significantly more. The
organization made a declaration in February expressing: "Foodpanda and its partnered image hellofood,
the quickest developing online nourishment conveyance commercial center around the world, got another
USD 20 million in subsidizing from a gathering of speculators including Phenomen Ventures.

With the new speculation Foodpanda is expecting to proceed with its worldwide desire and take off to
more than 40 advertises." The organization already got another USD 20 million from AB Kinnevik in
Sweden, and Phenomenon Ventures. They additionally got USD 8 million from iMENA.

Foodpanda brought $110 million up in a new round of raising support from Rocket Internet and different
financial specialists. Since 2012, Foodpanda has raised over $200 million and arrangements to put into
item and innovation. With the section of Zomato and Swiggy in the online nourishment requesting space,
Foodpanda needs to concentrate on giving the best client administration to its clients. In a meeting, Rohit
Chadda, fellow benefactor and overseeing chief of Foodpanda, enlightens Neha Bothra concerning
arrangements to tap potential in level 2 and level 3 urban areas, and expansion eatery accomplices from
12,000 to 15,000 in the following six months.

Order rate at Food Panda

We win income from the commission we win from eateries on each fruitful request that we put. As far as
activity, we get around 1, 30,000 to 1,50,000 guests every day. The normal estimation of every request
ranges between Rs 500 to Rs 550. This is higher on the portable stage. Around 45-48% of our exchanges
originate from our cell phone based application, and the exchange size on this stage is 20% higher than
on the web.
Tie ups with eateries
At present, we have 12,000 eateries. In the following six months we will likely be at around 15,000
eateries crosswise over India. We put stock in quality over amount. We have constantly focused on
including great quality eateries, and on the off chance that we see that an eatery is not by any means
performing-then we take it off from our scope. The most imperative thing for us is customer experience.

Zomato Analysis

SWOT Analysis

Strengths

• Users see Zomato as 'Forte item' (Focused just on nourishments and eateries).

• High mindfulness – Top of the psyche item.

• Global nearness – 25 nations – 1.5 million recorded eateries.

• Superior innovation and a solid workforce of more than 1200 individuals.

• Asset less plan of action.

• High budgetary influence because of its plan of action.

• Simple and easy to use interface.

• Aggressive and Innovative advertising technique.

• Strong brand acknowledgment and has won a few honors and grants.

Weakness

• Competition from web indexes and other comparable applications implies constrained
development.

• Drastic development implies helpless to terrible substance

Opportunity

• Opportunity to grow to further more nations.

• Increasing web entrance and number of cell phone clients.

• Rapid innovation improvement.

Threats

• Intense rivalry.

• Lack of clear principles and directions - Changes in government strategy can without much of a
stretch influence the plan of action.

• Business model can be effectively imitated by different players

Separation from others

To separate themselves from their rivals, Zomato focused on including approx. 18,000 new places to eat
from. Alongside they additionally embellished numerous uncommon components, for example, indicated
specific dishes or opening times".To be the biggest asset in sustenance supply market, Zomato purchased
urbanspoon, a main eatery administration giving entry to $52 million to enter US, Canada and Australia
to influence neighborhood bits of knowledge and encounter and to extend their business in abroad seeing
the future objective and target.

Breakthroughs

Number of recorded eateries: in 2008 it was 4000 eateries which increment to 94000 in 2013 and as of
now 384,100 in Q1 of 2015.

§ Monthly guests of Zomato increments to 35 million in 2014 which was 11 million in 2013 and
0.015 million in 2008.

§ Yearly income of Zomato in 2008 was 0.06 crores which expanded to 11.3 crores in 2013.

§ Spread in 21 nations around the world.

Achievement Factor

§ First mover advantage

§ Strong content stage

§ Efficient representatives

§ Good rating system and social stage

§ Funding from experienced source

Methodology of Zomato

Zomato works with distinct fascination on different methodologies to accomplish their objective. It
incorporates

§ Financial system: To build their asset and income

§ Marketing procedure: To tap their clients from over the globe

§ Growth procedure: To become constantly and expand their clients and page activity

§ Globalization system: To extend themselves over the entire globe as a main administration
supplier.

Showcasing Strategy

§ Featured and easy to understand site

§ Global versatile application

§ Focusing on computerized showcasing channels for potential clients

§ Acquire the contenders: To be the biggest asset in sustenance supply market, Zomato purchased
urban spoon for $52 million to enter US, Canada and Australia

§ Simpler audit and rating framework

Budgetary Funding
In August 2010, Zomato got its first round of financing of $1million from Info Edge, India. Also, in
September 2011, got its second round of subsidizing of $3.5million from the same lender. One year from
now Zomato upraised its third round of another $2.5 million from the same speculator and again in mid
2013, Info Edge financed fourth round worth $10 million which gives them a 57.9% stake in Zomato.

Seeing the future and development of Zomato, Sequoia Capital and Info Edge, India in November 2013
financed Zomato with $37 million. Data Edge now possessed 50.1% of Zomato on a venture of INR 143
crores. The aggregate financing raised by Zomato till November 2013 stands at $53.5 million.

In November 2014, Zomato thought of a new round of subsidizing of $60 million at a post-cash valuation
of ~US$660 million. This round of financing was together headed by Info Edge India Limited and VY
Capital, with inclusion from Sequoia Capital. This made an aggregate financing of over US$113 million
for Zomato.

Extension

Zomato will influence its current reach and scale (deals group of more than 300 individuals, 5000 odd
promoters) to quick track its development in this space. Setting driven targets, Zomato cases to acquire
more than 10,000 eateries its sustenance requesting system in the following three months furthermore
begin handling once again 40,000 requests a day in the close term. What's more, why not? "Given that we
have more than 400,000 individuals who visit our India segment each day, this shouldn't be too hard,"

"We will put $50 million in the business in India throughout the following year or something like that,"
he proceeds. "This will be our quickest increase for any business in any topography ever."

Zomato arrangements to profit from this new administration by means of a cut of every request, except
the accurate size of its charge will be founded on input from clients specifically. On account of a five star
rating, Zomato will take a 7.5 percent commission expense. Yet, that slice will ascend to a greatest of 15
percent for the most minimal client criticism. In this manner the best experience and esteem for clients
will be the key core interest.

"We will claim the client experience on the tech end, as the stage, the conveyance and logistics will be
possessed by the eateries."

Request rate
The organization works with more than 150 merchants to give shipments crosswise over 175 urban
communities. It midpoints around 9,000 conveyances day by day. "We accommodate shipments and
conveyances, as well as warehousing offices where the organization stocks and racks the items for the
sellers," said Bharati. Likewise, Delivery gives a wide range of retailers, even little organizations,
innovation answers for incorporate all channels of offer. These incorporate disconnected, on the web,
online networking, versatile and voice arrangements that permit merchants to oversee stores and
coordinate conveyance with business sector needs.

Future technique

Conveyance is hoping to extend to 250 urban areas, 30 conveyance focuses and focusing on income of
Rs.250 crore for the monetary year 2015-16. Global extension is a piece of its future methodology.

Application audits

Zomato, the prominent online and versatile eatery guide, has redesigned its iOS application, totally
updating the UI and has included new components.

The overhauled Zomato application offers a much easier UI, in accordance with the resecnt update of the
Zomato site, with the home screen offering extensive swappable pictures of close-by eateries that lead to
their particular postings, notwithstanding choices to skim eateries and quest for them by entering
catchphrases for name, area, food or dish.

The Browse Restaurants choice takes you to a menu that offers temperament based suggestions. In this
way, you can choose in case you're hoping to get sustenance home conveyed, going out for a feast, going
out for beverages or simply getting up to speed with companions. Selecting the area is the following
stride, taking after which, the application offers a rundown of eateries that match the criteria.

There's a different screen for area based eateries seek through which you can sort eateries taking into
account the separation from your present area. You can apply extra channels, for example, appraisals,
whether the eatery is open at the season of the hunt, cooking, spending plan and different viewpoints.
There's additionally an 'Included Content' segment that offers records, for example, main 25 eateries,
foodie pioneer board (for general clients), and highlighted audits, among other substance.

Clients can likewise post pictures for eateries they've gone to in the event that they simply need to post
picture audits. Pictures can be posted through the eatery's posting page or through an area inside the
application that permits clients to transfer audits and pictures of eateries

SUMMARY OF ALL ONLINE FOOD PORTALS

Particulars FoodPanda/Tasty khana/ Swiggy Zomato
Just Eat

Strengths Offers and coupon discounts, Timely delivery and Ultimate destination for
Market share across excellent service, more food includes table
Bangalore, Promotion for than 150 delivery boys bookings, home delivery,
brand awareness, recruiting and discovery of the
delivery boys (12000 at the restaurant.
end of the year 2015).

Weakness Payment delay to the Services are down at peak Home delivery begins in
restaurants, no cash on time. only one segment of their
delivery on some restaurants. entire market.

Opportunities Customers order food via app Customers order food via Customers order food via
and online is increasing. app and online is app and online is increasing.
increasing.

Threats New entry New entry New entry

Market
Strategy

Funds Raised $110 million in a fresh Raised $16.5 million in Raises $50 million in
round of fund raising from additional funding to funding led by existing
rocket internet and other make a play for the Indian investor Info Edge
investors market.

Short term goal Increase restaurant partners Increase manpower New product line i.e., a
from 12000 to 15000 at the product which will allow the
end of October 2015 users to pay restaurant bill
through mobile application

Purchase and
usage
Average The average value of each Delivers over 70000 9000 delivery per day all
purchase order ranges between Rs 500 orders on a monthly basis. over India.
to Rs 550.

Usage Around 45-48% of the 50% more orders shifting Online ordering is more
transactions come from from the website to the when compared to mobile
smartphones based app and app quickly. app.
the transaction size of this
platform is 20% more than on
web.

Summary of Findings

6.1 Inferences from Agra.

6.1.1 About Working Individuals

• It can be surmised that WIs who incline toward requesting nourishment through versatile
applications (38%), online web entries (14%) demonstrates the nearness of TA who like to have
accommodation in requesting sustenance.
• From level of fulfillment we can comprehend that online sustenance conveyance framework is
unmistakable and running effectively in Agra city.

• Statistics about recurrence of requesting nourishment home conveyance shows that there is not
too bad number of sustenance home conveyance orders in Agra city.

• Marketing exercises with accentuation on the combo offers in the application will be productive
in Agra city.

• Regarding the favored cooking styles of respondents, North Indian was the overwhelming food,
trailed by Biryani things. Going out for eating and motion picture were the significant amusement
inclinations of WIs.

6.1.2 About Students

• They lean toward eating with companions and going for motion pictures in weekends.

• Majority were understudies have put a sustenance home conveyance through on the web, thus
they picked Satisfied alternative.

• Frequency of nourishment home conveyance orders set in a month by understudies and WIs,
shows that nice number of requests can be created from Agra city.

• While demonstrating the demo of the Swiggy application, understudies found the free dinners
offer which empowers them to acquire cash in their Swiggy account more alluring.

• North Indian was the favored cooking by the vast majority of the understudies. Real excitement
inclinations incorporate Movie and going out for eating.
6.2 Inferences from SADAR BAZAR

6.2.1 about Working Individuals

• It can be derived that WIs who incline toward requesting sustenance through online gateways
(32%), portable applications (27%) demonstrates the nearness of TA who like to have accommodation in
requesting nourishment.

• From level of fulfillment we can comprehend that online nourishment conveyance framework is
noticeable and running effectively in SADAR BAZAR.

• Statistics about recurrence of requesting nourishment home conveyance shows that there is better
than average number of sustenance home conveyance orders in SADAR BAZAR.

• Marketing exercises with accentuation on the combo offers in the application will be productive
in SADAR BAZAR.

6.2.2 About Students

• They favor eating with companions in weekends.

• Majority were understudies have put a sustenance home conveyance through on the web,
henceforth they picked Satisfied choice.

• Frequency of nourishment home conveyance orders set in a month by understudies and WIs,
demonstrates that respectable number of requests can be created from SADAR BAZAR.
• While demonstrating the demo of the Swiggy application, understudies found the free dinners
offer which empowers them to procure cash in their Swiggy account more appealing.

• North Indian was the favored cooking by the greater part of the understudies. Real amusement
inclinations incorporate Movie and going out for eating.

6.4.1 From AGRA

While meeting with the eatery supervisors/proprietors of 12 eateries from Agra.city area uncovered the
accompanying.

• On a normal, they are getting 10-15 home conveyance orders for each day from Agra city.

• The number of stroll in clients every day in these eateries midpoints from 100-200 clients/day.

• FoodPanda and Zomato are the applications they are tied up with.

• The ranges from which they get greatest number of home conveyance requests area Agra city
stage 1, stage 2, B-schools and zones inside 3km sweep.

• Peak hours of home conveyance are from 12-2pm in week days and 7-9pm in weekends.

• Also since in Noida city more understudies and PGs are there, they get mass request from schools
and so forth.

6.4.2 From SADAR BAZAR

While meeting with the eatery supervisors/proprietors of 10 eateries from SADAR BAZAR area
uncovered the accompanying.
• On a normal, they are getting 5-10 home conveyance orders for each day from SADAR BAZAR.

• The number of stroll in clients every day in these eateries midpoints from 100-200 clients/day.

• FoodPanda and Zomato are the applications they are tied up with.

• The territories from which they get most extreme number of home conveyance requests are from
ranges inside 3km sweep.

• Peak hours of home conveyance are from 12-2pm in week days and 7-9pm in weekends.

• Also since in SADAR BAZAR more understudies and organizations are there, they get mass
request from schools and so on.

Suggestions

• In instance of WIs, showcasing exercises with promo codes and accentuation on combo offers
will be compelling.

• When it comes to understudies, they are more pulled in towards the free supper offer, which
empowers them to procure cash into their Swiggy account effectively. Promoting exercises with
accentuation on this offer will make enthusiasm for understudies towards the application.

• Marketing exercises in PGs and universities will be compelling in getting consideration of more
understudies and working people.

• Marketing exercises in neighbour hoods and flats will be powerful in getting consideration of
more individuals and working people.
• Marketing exercises should be broad as there is a considerable measure of extent of individuals
who can utilize the application.

• Marketing exercises, for example, enormous hoardings, notices and so on., if showed, will draw
in more clients furthermore individuals will get mindfulness about the application.

• Marketing exercises close inns and universities will be best following the greater part of the
understudies like to have assortment of nourishment at sensible rates.
Conclusion

AGRA is likewise called foodie's heaven as a result of limitless assortment of nourishments and eatables
accessible with a touch of uniqueness and custom. Mainstream cooking styles in AGRA incorporates
customary veggie lover (south Indian and North Indian, Chinese, Thai, Arabic (Mughlai and
Hyderabadi).

An overview done by FoodPanda.in states that AGRA with an extensive populace of youthful working
experts beats different urban communities with regards to requesting sustenance between 3 p.m. also, 7
p.m. with 18 percent of the aggregate requests crosswise over India originating from the city.

The overview additionally uncovers that

o Italian cooking is the most favored decision for nourishment in the middle of dinners at 32
percent, it is nearly trailed by Chinese (24 percent) and fast food (17 percent).

o Japanese and Hyderabadi cooking appears to have lost the gourmet diversion by being the last
choices favored by foodies.

o Salads and Sandwiches (eight percent), Mughlai (seven percent), multi-cooking (three percent)
and South Indian (two percent) make up whatever is left of the minimum favored decisions with pastry
shop things and frozen yogurt recording stand out percent of requests set.

This information uncovers that AGRA is known for foodies furthermore expanding clients of advanced
mobile phones plainly shows that for such sort of versatile nourishment applications will be particularly
productive for the development and foundation of these organizations.

Since, Swiggy is at present serving in just 8 noteworthy urban communities, yet seeing the enthusiasm of
the clients in the application it is attempting to grow its business sector to all over India step by step.
BIBLOGRAPHY

 “NARESH. K MALHOTRA” marketing research an applied orientation

 www.REANDRO.com
 www.google.com
 www.liknedin/REANDRO.com
 www.acedmia.com
 www.mca.com
 Research Methodology -C.R.Kothari.
 Personnel and Human Resource Management – P. Subba Rao, Himalaya
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