A PROJECT REPORT

ON
Competitive Analysis and Study of Zomato’s Online Ordering Business

SUBMITTED TOWARDS PARTIAL FULFlLMENT

OF
BACHELORS IN BUSINESS ADMINISTRATION
ACADEMIC SESSION (2016-2019)

Under the guidance of: SUBMITTED BY:

Industry Guide POONAM KUMARI
Mr Jaideep Chauhan BBA-VI (2016-19)
(Area Sales Manager) Enrollment No: 168799053
Faculty Guide: MRS. ANJALI

HIERANK BUSINESS SCHOOL

Affiliated to CCS University, Meerut
A-42, INDUSTRIAL AREA, SECTOR-62, NOIDA

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 DECLARATION

I Poonam Kumari hereby declare that the project work entitled online and digital marketing at
Zomato.com is a bona fide work done by me under the guidance and supervision of Mrs. Anjali.
The work has not formed part of any earlier studies for the award of degree.

Place: Noida

Date: POONAM KUMARI

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 ACKNOWLEDGEMENT

We would like to thank, Mr. Jaideep Chauhan, for giving me the opportunity to do the project
on “Competitive analysis and study of online ordering business in Zomato.com”.
I express my thanks to, Mrs. Anjali for mentoring during the project. Her constant review and
excellent suggestions throughout the project are highly commendable.
I would like to thank all my friends, teachers and many websites that helped me to collect my
matter for this report.

POONAM KUMARI

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 Table of Contents

S no. Particulars Page no.

1. Introduction 1-11

2. Objective Of The Study 12

3. Literature Review 13-21

4. Research Methodology 22-26

5. Competitor Analysis 27-42

6. Data Analysis 43-68

7. Inferences and Summary of Findings 69-73

8. Recommendations 74

9. Conclusion 75

10. Bibliography 76

11. Appendices 77-81

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Introduction

5
 CHAPTER 1
INTRODUCTION

1.1 Online Food Ordering Market

Food delivery market showcase in India worth more than 12.5 billion, Online food delivery is
contributing over 7% to this market. More than 50,000 eateries in India gives home delivery,
demonstrates a high potential and undiscovered market in online food delivery space.

Players in the business comprehensively grouped into three classes -

•Fully integrated: Those who process food and delivers (Dominos, McD and so on)
•Delivery as service
•Aggregators: Gives a stage to clients where they could find restaurants, explore through menus
of various cooking styles, and select the food. Delivery made by the restaurant. To put it plainly,
it aggregates information about food for customers and function as an order generating channel for
restaurants. (Tiny Owl, Zomato, Foodpanda)

Explanations behind development in online food ordering industry:

•Increase in extra cash and more profound web infiltration of clients (web/versatile).
•Restaurants tying up with online food delivery platforms claim to get an overall revenue of more
than 2 to 3% than eat ins.

Nowadays' people are inclined to putting in food requests on the web and underwriting this pattern
a ton of restaurants are yielding great profits by enrolling themselves for web based requesting
destinations like Foodpanda, Tastykhana, Just Eat, Hyderabad Special and so on and numerous
nearby requesting sites are likewise sticking to this same pattern.

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Driving elements More prominent mindfulness and extra cash alongside more profound Web
infiltration, accessibility of greater installment choices, long working hours and unpredictable way
of life are contributing on the web food requesting business. In the meantime, with an ever
increasing number of individuals needing sound sustenance, or nourishment like home cooked
dinners that too simple on the pockets is prompting the ascent of online sustenance business in the
nation.
Nixon Dsouza, Brand Administrator, Nom, says, "Entering through each business viewpoint
people have begun utilizing innovation for everything and sustenance requesting is one such
advancements".
Rohit Chadda, MD and Organizer Food panda, trusts, "Web based requesting is helpful giving the
clients a more extensive choice to browse the eateries recorded on the site."

Future of the business

According to the business specialists, the general sustenance conveyance business is more than
indistinct 0.00 billion to which online nourishment requesting contributes 5-7 percent and is
growing 40 percent for each year than eat in culture. The edge is however a few percent higher in
conveyances. As indicated by Ritesh Dwivedy, MD and Chief, Just Eat, "The future appears to be
brilliant for the online nourishment business in India, as we are attempting to make up for lost time
with created markets where 30 percent of conveyance happens through online channels."

Major players
Online sustenance requesting is at an energizing stage now. Numerous nearby and national players
are joining the space. Truth be told the remote brand Just Eat has additionally tied up with the
Bangalore based Hungry Zone. Food panda which began its business from Delhi-NCR is the
significant player in the section took after by Just Eat and TastyKhana, a Pune activity.
Furthermore, Delivery Chef, Big Bite, Titbit and eatallnite are the rising players in the online
sustenance conveyance advertise which is assessed to develop at 40 percent yearly H

Benefits
Putting in food requests online advantages shoppers, eateries and the sustenance conveyance
players. For shoppers, it isn't just a simple and advantageous device however it is additionally an
awesome stage to benefit great rebates.

Vasul Chauhan, Eatery Administrator, Smokeys Grill and Barbecue, stated, "We have collaborated
with Just Eat to investigate new business openings and give a push to our effectively fruitful home

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conveyance arrange yet till now the reaction isn't overpowering." In any case, Dwivedy is of the
supposition that, "The net revenue is 2-3 percent higher in conveyances when contrasted with feast
in nowadays"

Marketing Strategies
Online food delivery platforms to a great extent attempt to be available in every one of the channels
that drive awareness. For instance, daily newspapers, TV, hoardings and boards to the long range
informal communication locales like Facebook and Twitter, they promote taking all things
together. Chadda clarified, "We give around 15-30 percent rebates on requesting through us. In
the meantime we have additionally sorted out a few crusades including the food gifting projects
and get one get one free arrangements.

Table
Major Players in Weekly Traffic (%age) preferring (%age) preferring
the cash on delivery online payment
Segment

Food panda 4-4.25 lacs /week 70% 30%

Swiggy 3.75-4lacs/week 90% 10%

TastyKhana 2-2.5 lacs/week 90% 10%

1.2 COMPANY PROFILE

Zomato is a restaurant search and discovery service established in 2008 by Deepinder Goyal and
Pankaj Chadda. It as of now works in 23 nations, including India, Australia, and Joined States. It
gives data and audits on eateries, including pictures of menus where the eatery does not have its
own particular site.

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The company started as Foodiebay, and in November 2010 was renamed as Zomato.

Between 2010-13, Zomato raised roughly US$16.7 million from Information Edge (India) giving
them a 57.9% stake in Zomato.

By 2011, Zomato propelled in Bengaluru, Pune, Chennai, Hyderabad and Ahmedabad and
presented cell phone applications. With the presentation of spaces in 2011, Zomato additionally
propelled zomato.com, a site committed to food porn. The organization additionally propelled a
print variant of the site content, "Citibank Zomato Eatery Guide", in a joint effort with Citibank in
May 2012, however it has since been ceased.
In September 2012, Zomato extended abroad to the Assembled Bedouin Emirates, Sri Lanka,
Qatar, the Joined Kingdom, the Philippines, and South Africa. In 2013, the organization propelled
in New Zealand, Turkey, Brazil, and Indonesia with its site and applications accessible in Turkish,
Brazilian Portuguese, Indonesian, and English. In November 2013, it raised an extra US$37
million from Sequoia Capital and Data Edge (India).
In April 2014, Zomato propelled its administrations in Portugal. In July, it made its first obtaining
by purchasing Menu-craziness for an undisclosed sum. The organization sought after different
acquisitions, for example, Lunchtime.cz (from the Czech Republic) and Obedovat.sk (from
Slovakia) for a consolidated US$3.25 million.
In September, Zomato gained Poland-based eatery scan benefit Gastronauci for an undisclosed
total. In October, the firm propelled its administrations in Canada. Soon after, in November, it
stretched out its scope to Lebanon and Ireland also. In December, it gained Italian eatery look
benefit Cibando.
In November 2014, Zomato finished another round of financing of US$60 million at a post-cash
valuation of ~US undefined 0.00 million. This round of financing was being driven mutually by
Data Edge and Vy Capital, with cooperation from Sequoia Capital.
Zomato obtained Seattle-based food entryway Urban spoon for an undisclosed aggregate in
January 2015.

The securing denoted the association's entrance into the Unified States, Canada and Australia, and
carried it into coordinate rivalry with Howl, Zagat and OpenTable. Around the same time, the firm
likewise procured Mechanist in an all-money bargain.

9
April 2015 saw another round of subsidizing for Zomato, drove by Data Edge, Vy Capital and
Sequoia Capital, this season of US$50 million. In September 2015, Zomato raised another US$60
million, drove by Temasek, a Singapore government-claimed speculation organization, alongside
Vy Capital. Zomato aggregate subsidizing to ~undefined 0.00 million which originates from a
nearby arrangement of four financial specialists: Information Edge, Sequoia India, VyCapital, and
Temasek Property.
In April 2015, Zomato gained Delhi based startup MapleGraph that fabricated MaplePOS. Zomato
renamed the MaplePOS item to Zomato Base. Around the same time, the firm likewise procured
NeXT able, a US-based table reservation and eatery administration stage.
In Feb 2017, Zomato in an organization's blog had clarified the idea of cloud kitchen. With its
cloud kitchen, the organization will help the eateries to grow their essence without bringing about
any settled expenses.
Zomato limited its misfortunes by 34% to ₹389 Cr for the budgetary year 2016-17, from Rs 590.1
Cr crore in the earlier year 2015-16.

Features of the Zomato App

Zomato Application is an area based application that gives you a chance to arrange your sustenance
from a scope of eateries anyplace in accessible urban communities, appropriate from your cell
phone.

The application does practically everything for you. It's basic and well-disposed UI and is
continually refreshed by their group at the menus and costs, making it simple, helpful and
dependable to utilize. When you begin the application it identifies your area and gives you a
rundown of the close-by restaurants.

The application gives you not just the lunch and supper menus, it portrays each dish and gives you
the gourmet expert's profile.

They have as of late propelled the Zomato Hand crafted application which gives you access to
nourishment from home gourmet experts. The Natively constructed application gives you the
decision of having home-cooked sustenance, and tells you of the closest home-gourmet expert in
your territory.

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OBJECTIVE OF THE STUDY
The objectives of this research paper are:
 To study and understand the branding and marketing strategy of
Zomato
 To analyze the current positioning of the brand as per consumer
perception
 To suggest scope of improvement for the brand as per consumer
responses

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LITERATURE
REVIEW

12
 Chapter 2

Literature Review

2.1 Market Research

Market Research is characterized as "work that connections the consumer, customer, and public
to the marketer through data used to recognize and define marketing opportunities and problems;
to produce, refine, and assess showcasing activities; to screen promoting execution; and to enhance
comprehension of the advertising procedure. Showcasing research indicates the data required to
address these issues, plans the techniques for gathering data, oversees and actualizes the
information accumulation process, investigates, and imparts the discoveries and their
implications".

Quickly it is an efficient plan, gathering, investigation, and detailing of information and

discoveries important to a particular showcasing circumstance confronting the organization,
enables administration to improve the progressions essential for comes about through embracing
a proactive approach. In this way, if an organization needs to realize what sort of items or
administrations would be beneficial it should influence a market to look into. Besides, a complete
research will empower the organization to think about the item blemishes (if there are) and to know
whether it has possessed the capacity to fulfill clients' needs. It endeavors to give precise data that
mirrors a genuine situation. Because of statistical surveying the organization can figure a suitable
showcasing plan and gauge the accomplishment of its current arrangement.

There are two principle marketing research information:

Primary Marketing research is gathered for the first time if the organization has enough cash to
back it, however in most case it is the second more exact one. It is unique and gathered for a
particular reason, or to take care of a particular issue. Essential research conveys more particular
outcomes than auxiliary research, more costly and tedious, which are a particularly imperative
thought when the organization is propelling another item or administration.

13
There are numerous approaches to direct essential research. By tweaking reliable methodologies,
center gatherings, reviews, field tests, meetings or perception, you can pick up data about your
objective market. Essential research is by and large in view of inspecting strategies and requires
measurable systems. The example size could be as little as 1 percent of the market and along these
lines the data and results accumulated are profoundly exact.

Secondary Marketing research or desk research is for the most part utilized when an organization
considering, broadening a business into new markets or including new administrations or product
offerings, since it as of now exist in some frame. This data depends on ponders already performed
by government offices, councils of business, exchange affiliations, and different associations.
There are number of sources accessible to the advertisers, which are the accompanying: Business
libraries, Open records, Exchange affiliations, Sites, National/universal governments, Casual
contacts and Expert establishments and associations. That is the reason auxiliary research is
generally shabby, and can be led rapidly. Nonetheless, its fundamental burden is that the data
assembled might be old and out of date, in this way consequences of examination might be off
base.

2.2 Marketing Research Procedure

Stage-1 Research Purpose:-

The initial phase in the system of market research is to characterize research purpose. Research
intention is generally not characterized or completely caught on. The system of completely and
precisely characterizing and understanding examination reason dependably requires endeavors.
The exploration reason for existing is normally created as consequence of perceiving and
understanding issue. This issue is normally created by acknowledgment of crevice between
expected out come and the result as a general rule. It is additionally essential to characterize reason
of issue that where that issue happened. The issue definition is the point on which the entire game
plan is shaped.

Stage-2 Research Objectives:-

Research objective is exact report about required in grouping. It comprehends issue proclamation
all the more precisely and in more reasonable way. Research objectives are composed such that

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task of finding required data completely give the examination reason. Research targets have three
fundamental parts.

Research Question
The research question portrays data required by association responsible for decision making.
Research question represents the in sequence needs to obtained accordingly to research purpose.
Hypothesis

Hypothesis is researcher’s view or perspective of likely response to anresearch question. The

Scientist may deliver conceivable result of research question in prior stage and complete research
to answer that if theory made at begin of research was correct or not.

Scope of Research

Theory advancement helps keeping research technique more precise and very much engaged to
fill examine need. Another imperative issue of the exploration is demonstrating research limits or
research constraints.

Stage-3:-Estimating the value of Research Information: -

In the wake of characterizing research reason, targets and degree it is additionally extremely
critical to appraise estimation of data required or the estimation of research issue that will
conceivably be answered in inquire about inquiry.

Stage:- 4 Research Design:-

Research design is when all is said in done structure or system of research that is created so as to
direct research.
Research design may incorporate following tasks
Primary and Secondary data analysis:-

15
There are two sorts of information or data analysis Primary information is information that
research needs to gather independent from anyone else more particular to look into led. Primary
information is generally gathered through poll overviews, meetings, and center gatherings and so
forth.

Secondary information isn't direct information as primary research the information as of now is
accessible like diaries, books, articles, organization records and so on.

Qualitative and Quantitative Research:-

In the wake of choosing kind of information required for investigate it is chosen that what medium
of information is required. Research can be through quantitative or subjective or both relying upon
the desire of analyst.

Stage-5 Data Collection:-

In the wake of getting ready poll the following occupation is to basically get into documented and
disseminate surveys among gathering of respondents. It should likewise be possible through

 Online reviews,
 Telephone discussions,
 personal meetings,
 By post.

In bigger scale advertising research full committed field group or individual might be required all
together.

Stage 6:-Data Analysis:-

In the wake of social event of information it is then systems to inferred brings about request to
transform all in all, information examination can be led with two techniques manual or PC based

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information investigation. There can be distinctive sorts of scientific recipes can be utilized on
information that is gathered from polls. It can likewise be checked for exactness and soundness.

Stage 7:-Reporting Results and Presentations:-

The Last and last piece of research methodology is to record in high contrast entire undertaking
discoveries and compose report that answers that particular research question that was recognized
at start of research. Research report likewise incorporates examine linger received, outline,
gathering and investigation of information together with all aftereffects of information. This report
ought to be in the frame to be set up for leaders to be utilized as a part of chief strategy.

2.3 Sampling Design

For the most part, an analyst utilizes testing systems with a specific end goal to create
measurements and sum up discoveries to a bigger populace. Inspecting alludes to the way toward
choosing people from a bigger gathering of individuals and reaching determination that are "a
precise portrayal of how the bigger gathering of individuals acts or what they accept".

Simple Random Sampling

A basic random sapmleis one in which every individual from the populace has an equivalent and
autonomous possibility of being incorporated into the irregular example. On the off chance that
the example is extensive, this strategy is the most ideal approach to acquire a specimen illustrative
of the populace. Basic irregular examining approximates drawing an example out of a cap:
Individuals from a populace are chosen each one in turn, autonomous of each other and without
substitution; once a unit is chosen, it has no further opportunity to be chosen.

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Questionnaire Design

A questionnaire is a record composed with the reason for looking for data from the respondents.

Steps in Questionnaire Design:-

1.What is included - The scientist characterizes the data that is being looked for.
Consider look into targets.
Talk about with others in the field.
Writing looks and wide perusing on Writing seeks and wide perusing on the point.
Survey prior polls/scales or Audit prior polls/scales or instruments that might be accessible

2. Drafting of Questionnaire Scientist takes the rundown of data they wish to acquire from
respondents and devises draft questions.
Expressing and outline of inquiries influence the legitimacy of the influence the legitimacy of the
data got.
Sequencing the inquiries – foundation factors initially, present each subject/theme zone in
partitioned segments
Techniques for coding the information
Techniques for investigation of the information
Design and introduction - make it simple to finish and present professionally;
Consider your gathering of people - sort confront, text dimension, directions, utilization of dialect
(elderly respondents require guidelines, utilization of dialect (elderly respondents require
expansive textual style)
Cultural and gender appropriateness

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3-Questinnaire pilot

Trial the new poll with a little gathering of planned respondents or associates to enhance lucidity,
evacuate issues before the fundamental study

Analyze the reactions to the pilot study (are some reaction classes never utilized, investigate some
reaction classifications never utilized, break down the missing information, are some Qs
misconstrued?

Ask the respondents or partners for criticism Approach the respondents or associates for input
about plan and inquiries

4. Redrafting the Questionnaire

If issues were discovered then the questionnaire should be redrafted

If there are real changes required it is best to then do another pilot
If the issues are minor the specialist may If the issues are minor, the scientist may then continue to
organization of the poll to the full specimen

5. Administration of the Questionnaire

After advancement of the poll, it is controlled to the full example of respondents regulated to the
full specimen of respondents
How might this be finished? Postal, phone, organized meeting. Method of organization contrasts
Inclination issues in clinical development and patient fulfillment overviews can emerge.
The reactions are then examined regarding the scientist's points and destinations.

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2.4 Preferences and Detriments of Questionnaire Design

ADVANTAGES DISADVANTAGES

Cheap to produce and administer Often criticized because of the

‘crude’ level of measurement

Can reach large numbers in limited Often never validated

time

Yield data not available by other Can be fraught with bias unless
means well designed

High external validity if validated

properly e.g. generalizability

Summary
•Questionnaires are useful tools if properly designed and administeredgned questionnaires can
yield valuable and often novel information relatively inexpensive
•A questionnaire is a vehicle allowing communication between the researcher and the subject
between the researcher and the subject
•A good questionnaire is the product of testing and retesting
•Where ever possible, construct or use a valid and reliable tool, or test its validity and reliability

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 Chapter 3

Research Methodology

3.1 Research objectives

•To study & identify audience towards food & restaurant business in Zomato’s Online ordering
business: The fundamental goal of this entry level position is to distinguish the intended interest
group for the dispatch of the new online nourishment requesting application Zomato. Generally
the intended interest group which we discovered incorporates understudies, working people,
working wedded couples and some home creators. These intended interest group for the most part
tend to arrange nourishment through online entrances because of their chaotic working calendars,
simplicity of conveyance, assortments of foods and simplicity of installment.

• To understand the preference of consumers in online food ordering market.: - The following goal
is to know where we will get our intended target audience. Normally these intended interest group
we discovered close little shops next to the organizations where representatives used to come and
joint for at times, in eateries and different home base spots as indicated by the ranges distributed.
The greater part of the intended interest group which I found was close little coffeehouses and
slows down.

•Competitor analysis: - The last main objective is to identify the competitors of this app like Food
panda, Swiggy, Justeat, etc. and the services which these competitors are providing to the
customers which would help Zomato to make different strategies to capture the market. These
services include promo offers, cashback offers, delivery time and many other parameters.

3.2 Research methodology

A survey based methodology was used for the study. A questionnaire was formed after
careful study of various factors related to company’s various products selling and presenting
the product to the target market and also after conveying a market research and various
surveys on promotional strategies.

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Our main work was basically to aware the retailer about promotional strategies of different
category and the main idea is to get the maximum no. of orders and deliver to them on time.
To address the mentioned objectives, data has been collected from respondents using a
Questionnaire.

The following gives the details of the survey:

Primary Data: Data has been collected from respondents by interviewing them face to
face, through questionnaires during the time of orders.

Population: The population for the study constitutes to the different restaurant owners and
customer of Noida and Ghaziabad region.

Sample Size and Sampling Unit: The sample size for the study is 100 and the sampling
units are the restaurant owners and customers of different outlets in Noida and Ghaziabad.

Research is commonly refers to a search for knowledge. Research is a process of identifying

and defining the problem, collecting, organizing and analyzing the data to reach to the
meaningful conclusion to be reported to the decision maker for solving the problem identifies
or adding new knowledge to the subject of study.
The basic type of research which is applied during my internship as follows:

Descriptive Research: Descriptive research includes surveys and fact-finding enquiries

of different kinds. The major purpose of descriptive research is description of the state of
affairs as it exists at present. In short descriptive research deals with everything that can be
counted and studied, which has an impact on the lives of the people it deals with. Here we
have to brief about the products to the retailer and also the products of the company who are
unaware and also to study the impact of the marketing and promotional strategies used by the

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company and what affect it has on the market and how to promote it better by undergoing a
questionnaire and retailers meetings and a brief description of company’s benefits and
history.

Research Problem
The research problem basically tries to focus on way by which conversion rate could be
increased. For this a survey was conducted among the target retailers focusing on various
relevant factors which were related to increase in the conversion rate.

Sampling Data
Only Primary Data was collected from retailers of different outlets in Noida. Convenient
sampling procedure was used for the study. A sample data of 50 respondents was taken for
this study.

Data Collection Procedure

For getting the survey filled various online as well visited to the various investors who
invested in different financial products.

Primary Data: The first hand information bearing on any research is the one
which has been collected by the researcher. Data has been collected from respondents
by interviewing them face-to-face, through questionnaires during the time of orders.
The data here is collected through:
A structured questionnaire
Personal interview of Retailers

Secondary Data: The data which has already been collected, complied and

23
presented earlier by depot may be used for purpose of investigation.

The data here is collected through:

Various publications in form of annual reports, various papers and journals
published from time to time.
Through internet and Books.

Sample Size and sample Unit

The sample size for the study is 100 and the sampling units are the retailers of different
outlets in Noida.

Method of Data Collection

Primary data has been collected from the field by meeting with the different persons and
filled questionnaire from them.

PERSONAL SALES
During the time of internship we interns were asked to visit the existing clients in order to sign up
for online ordering business along with the purpose of data collection. Market is divided into two
categories for sales- favorable and unfavorable.
Favorable market is the market where we are acquainted and unfavorable market means the market
we are not aware of. I chose to work under favorable market.

3.3Limitations of the study

There are sure constraints of doing this extend particularly including confinements for doing
statistical surveying.

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•Costly: Advertising research is an exorbitant undertaking. It needs a considerable measure of cash
to direct different statistical surveying exercises. Colossal assets are required to pay rates, plan
polls, direct reviews and so forth

•Time expending: Showcasing research is a protracted and tedious process. This procedure
includes numerous imperative advances. For the most part it takes no less than 3-6 months to take
care of a showcasing issue. In this way it can't be utilized as a part of dire circumstances.

•Limited scope: Advertising research tackles numerous business related issues yet it can't take
care of all business issues. It can't take care of issues identified with wage, use, relationship and so
on in this way its extension is restricted.

•Can't foresee purchaser conduct: Showcasing research gathers data about shopper conduct. Be
that as it may, this data isn't precise in light of the fact that customer conduct continues changing
and can't be anticipated. It is likewise extremely perplexing as it is affected by social, religious,
financial and different components.

•Non accessibility of solid data: The nature of promoting research report relies upon the nature
of gathered data. In any case, it is extremely hard to discover most recent and dependable data.

•Can be abused: Here and there, advertising research is abused by the organization. It is utilized
to postpone choice. It is utilized to help the perspectives of a specific person

25
COMPETITOR
ANALYSIS

26
 Chapter 4

Competitor Analysis

This is the second period of the internship where we need to discover the contenders of the new
food application Zomato. This examination was fundamentally completed by going to different
eateries inside the territories and getting some information about the administrations different
contenders are giving and their method for taking or offering requests to the eateries for the benefit
of the clients and furthermore by doing some optional research about the contenders accessible.
This additionally incorporates thinking about their conveyance designs, conveyance charges and
so on.

Primarily as indicated by the market research in Delhi Ncr Zone there are basically 2 major
contenders of Zomato i.e. Food Panda and Tastykhana and so on. Additionally, locally accessible
Food application Swiggy is likewise giving extreme rivalry to Zomato as far as its conveyance
young men. Following are the discoveries of the 2 noteworthy contenders i.e. FoodPanda and
Swiggy.

INDUSTRY ANALYSIS
"The Indian online food delivery industry experienced numerous detours in its development story
in 2016 with different players downsizing their operations or closing shop. This was likewise
noticeable in low speculator feeling wherein the business saw an aggregate financing of not as
much as USD 80 million out of 2016 against USD 500 million same period year earlier," Red Seer
said in a report.
Regardless of this, the industry developed at 150 for every penny year-on-year a year ago with an
expected GMV of USD 300 million of every 2016, it included.
For eateries, the online stages have helped increment their range and this extra business source has
enhanced their asset usage, it said.
Additionally, clients have likewise begun to choose numerous options offered by online stages set
up of requesting food by calling singular restaurants.

27
With more than 80 for each penny of requests rolling in from top five urban areas (out of more
than 20 urban areas where online sustenance conveyance is dynamic), the built up players are
currently concentrating on accomplishing operational efficiencies and productivity in these urban
areas and have constrained their extension to more up to date advertises.
RedSeer Consulting organizer and CEO Anil Kumar sai"The Indian online nourishment
conveyance industry experienced numerous detours in its development story in 2016 with different
players downsizing their operations or closing shop. This was likewise noticeable in low speculator
feeling wherein the business saw an aggregate financing of not as much as USD 80 million out of
2016 against USD 500 million same period year earlier," RedSeer said in a report.

Regardless of this, the industry developed at 150 for every penny year-on-year a year ago with an
expected GMV of USD 300 million of every 2016, it included.

For eateries, the online stages have helped increment their range and this extra business source has
enhanced their asset usage, it said.

Additionally, clients have likewise begun to choose numerous options offered by online stages set
up of requesting nourishment by calling singular eateries.

With more than 80 for each penny of requests rolling in from top five urban areas (out of more
than 20 urban areas where online sustenance conveyance is dynamic), the built up players are
currently concentrating on accomplishing operational efficiencies and productivity in these urban
areas and have constrained their extension to more up to date advertises.

"With clients and eateries both grasping these online nourishment conveyance benefits, the request
volumes have demonstrated a solid development however the principal issue of unit gainfulness
and operational efficiencies should be routed to construct a manageable business in this segment,"
RedSeer Consulting organizer and CEO Anil Kumar said.

28
INDUSTRY SWOT ANALYSIS

29
4.1 FOODPANDA

Market Share

•They've developed to wind up noticeably one of the biggest sustenance requesting entryways in
India
•Built a system of 2000+ accomplices including a portion of the notable brands like: Pizza Cottage,
Subway,Nirula's,Baskin Robbins, Tangle kalandar among numerous others
•We have numerous consistently formed the market towards requesting nourishment online,
instead of requesting on phone. This has helped us assemble a lion offer of the sustenance
conveyance market, and push us towards an initiative position in the market

Growth
•India is showcase with gigantic potential where the degree for development is immense. However,
with web infiltration of just 8%, it is just logical to focus on the cosmopolitan Level I urban areas
which have a sizable worki9ng populace with develop web clients
•We've seen a consistent development in activity since our dispatch last year. However, the
concentrate has truly dependably been on quality movement and focusing on potential clients,
which we have possessed the capacity to accomplish exceptionally successfully. We are passing
by 25-30% on month on month premise
•Currently we get around 25000-30000 one of a kind guest a day. With this 65% of our movement
originates from Delhi, Mumbai, Bangalore and rest 35% from Hyderabad Chandigarh and Pune

Market Strategy
Being a web based business we trust it is best to focus on our potential clients when they are online
before their PC screens, and urge them to attempt us out. Hence our concentrate has significantly
been on computerized showcasing channels.
We have confidence in giving the best client encounter on our site and henceforth our item uis
ceaselessly advancing including new highlights practically every other week.
we propelled our versatile application in Januray and was exceptionally weelrecieved. We have
just observed more than 250,000 application downloads overall which is an unmistakable marker
of the requirement for advancement in the space and we are cheerful and we are upbeat to lead the
pack.

30
Monetary financing
Foodpanda declared that it has raised $20 million to fuel its forceful development .
Foodpanda has 22,000 eateries in its database.It raised $20 million last May and included 20 more
markets in 2013.With its financing intend to hit 40 nations before the finish of the principal quarter
of 2017.Croatia, Bulgaria,Serbia,Slovenia, kazakhstan,Azerbaijan,Tanzania and Uganda are next
up for development.

Tie ups with restaurants

At present, it has 30,000 restaurants. In the next a half year we will presumably be at around 15,000
eateries crosswise over India. We trust in quality over quantity. We have constantly focused on
including great quality restaurants and in the event that we see that an eatery isn't generally
performing-then we take it off from our coverage. The most critical thing for us is shopper
encounter.

4.2 SWIGGY

Approach and System

The motivation behind why Swiggy is not quite the same as its rivals like Foodpanda, Zomato and
Tiny Owl is its own armada of delivery operators. It has 800+work power in a blend of full time
and low maintenance laborers to deal with general and pinnacle movement. Aside from this, the
versatile application empowers a client to live track the request. To top it all, every client's request
is managed autonomous of different requests, guaranteeing quicker conveyance. One reason, it has
possessed the capacity to collect VC's consideration is the conveyance display. In the expressions
of Sumer Juneja, chief at Norwest Wander Accomplices India, VC financing Swiggy, "The
organization's separated item offering incorporates delivery, which empowers Swiggy to convey
a really end-to end benefit for customers and restaurants in India. Swiggy's conveyance foundation
unravels a noteworthy need in the market by empowering eateries to focus on their center business
and scale up their conveyance incomes." notwithstanding being a VC top choice, it has played its
cards ideal with no base request and money down, much to the joy of the two clients and eateries
tied up with it as well.
Swiggy's showcasing technique incorporates both on the web and disconnected promoting efforts,
with the web based reflecting all the disconnected battles. It advances its crusades by means of

31
Facebook, Twitter, Youtube, Pinterest and Instagram. Some of its battles incorporate
#Secondtomom, #DiwaliGhayAayi, #SingwithSwiggy, Know your nourishment arrangement of
pictures and sustenance strolls in a neighborhood. The organization manufactures its image
mindfulness and associates with its gathering of people through these channels. Their facebook
page is very dynamic with general updates, averaging to one post a day. The posts are attractive,
seasoned with cleverness and great quality creatives. The face book gathering of people of Swiggy
is close to 70k fans. The posts gather dynamic engagement, with week on week increment in the
quantity of preferences.

Recordings from the organization are exceptionally creative as well. A portion of the well known
ones are Swiggy goes worldwide and Diwali GharAayi alongside a large group of video meetings
of fellow benefactors and staff. An extraordinary specify should be made for the inventive thought
of #DiwaliGharAayi battle for the idea, yet more so for its ubiquity; the video became a web
sensation with near 60K perspectives. Alongside fame in its clients, the organization has gotten
the consideration of a greater gathering of people through AIB – Bars and Eateries video with an
astounding 27 lakh likes. The message, uproarious and clear says that Swiggy conveys speedier
than the nearby eatery uncle – a distinct lure for a urban foodie. Their April fools trick video of
going global has gotten more than 10k preferences and unquestionably got a few people petitioning
God for it to be valid.

4.3 Zomato
Differentiation from other competitors
To separate themselves from their rivals, Zomato focused on including approx. 18,000 new places
to eat from. Alongside they additionally adorned numerous uncommon highlights, for example,
indicated specific dishes or opening times".To be the biggest asset in sustenance supply showcase,
Zomato purchased urbanspoon, a main eatery benefit giving entry to indistinct 0.00 million to enter
US, Canada and Australia to use nearby bits of knowledge and encounter and to grow their
business in abroad observing the future objective and goal.

Milestones

Number of listedrestaurants: in 2008 it was 4000 restaurants which increment to 94000 out of 2013
and as of now 384,100 in Q1 of 2015.

32
Monthly guests of Zomato increments to 35 million out of 2014 which was 11 million out of 2013
and 0.015 million out of 2008.
Yearly income of Zomato in 2008 was 0.06 crores which expanded to 11.3 crores in 2013.
Spread in 21 nations around the world.

Success Factor
Efficient workers
Good rating instrument and social stage
Funding from experienced source

Strategy of Zomato
Zomato works with unmistakable fascination on different methodologies to accomplish their
objective. It incorporates
Financial procedure: To build their reserve and income
Marketing system: To tap their clients from over the globe
Growth system: To develop constantly and increment their clients and page activity
Globalization technique: To grow themselves over the entire globe as a main specialist
organization.

Promoting Methodology
Featured and easy to understand site
Global mobile applications
Acquire the contenders: To be the biggest asset in sustenance supply showcase, Zomato purchased
urban to enter US, Canada and Australia
Simpler survey and rating framework

33
Expansion

Zomato will use its current reach and scale (deals group of more than 300 individuals, 5000 odd
sponsors) to quick track its development in this space. Setting ambitions targets, Zomato cases to
bring more than 10,000 eateries in its sustenance requesting system in the following three months
and furthermore begin handling once again 40,000 requests every day in the close term. Also, for
what reason not? "Given that we have more than 400,000 individuals who visit our India area
consistently, this shouldn't be too hard,"
Zomato intends to profit from this new administration by means of a cut of each request, however
the correct size of its expense will be founded on input from customers straightforwardly. On
account of a five star rating, Zomato will take a 7.5 percent commission expense. Yet, that slice
will ascend to a most extreme of 15 percent for the least customer input. The best understanding
and incentive for clients will be the key core interest.
"We will claim the client encounter on the tech end, as the stage, the delivery and logistics will be
possessed by the restaurants."

Order rate

The organization works with more than 150 sellers to give shipments crosswise over 175 urban
communities. It midpoints around 9,000 conveyances day by day. "We accommodate shipments
and conveyances, as well as warehousing offices where the organization stocks and racks the items
for the sellers," said Bharati. What's more, Conveyance gives a wide range of retailers, even
independent ventures, innovation answers for incorporate all channels of offer. These incorporate
disconnected, on the web, online networking, portable and voice arrangements that enable
merchants to oversee stores and coordinate conveyance with showcase needs.

Future strategy
Delivery is hoping to extend to 250 urban areas, 30 conveyance focuses and focusing on income
of Rs.250 crore for the monetary year 2015-16. Global development is a piece of its future
technique.

34
Application audits
Zomato, the popular online and mobile restaurant guide, has updated its iOS app, completely
overhauling the user interface and has added new features.
The refreshed Zomato application offers a significantly easier UI, in accordance with the upgrade
of the Zomato site, with the home screen offering vast swappable pictures of close-by eateries that
prompt their particular postings, notwithstanding alternatives to peruse eateries and scan for them
by entering watchwords for name, area, food or dish.

The Peruse Eateries choice takes you to a menu that offers disposition based suggestions. Along
these lines, you can choose in case you're hoping to get sustenance home conveyed, going out for
a supper, going out for drinks or simply getting up to speed with companions. Choosing the area
is the subsequent stage, following which, the application offers a rundown of eateries that match
the criteria.

There's a different screen for area based eateries seek through which you can sort eateries in view
of the separation from your present area. You can apply extra channels, for example, evaluations,
regardless of whether the eatery is open at the season of the hunt, food, spending plan and different
perspectives.

There's additionally a 'Highlighted Content' area that offers records, for example, top 25 eateries,
foodie pioneer board (for standard clients), and included audits, among other substance.
Clients can likewise post pictures for eateries they've gone to in the event that they simply need to
post picture audits. Pictures can be posted through the eatery's posting page or through a segment
inside the application that enables clients to transfer audits and pictures of eateries

4.4 Synopsis of the considerable number of contenders

Particular FOODPANDA SWIGGY ZOMATO

Strengths Offers and coupon Timely delivery and Ultimate destination for food
discounts, Market excellent service, includes table bookings ,home
share Delhi, more than 150 delivery and discovery of the
Promotion for brand delivery boys restaurant

35
 awareness, recruiting
delivery boys(15000
at the end of year
2017)
Weakness Payment delay to the Services are down at Home delivery begins only in
restaurants, no cash peak time one segment of their entire
on delivery on some market
restaurants
Opportunities Customers food order Customers food order Customers food order via app
via app and online is via app and online is and online is increasing
increasing increasing
Threats New Entry New Entry New Entry
Funds Raised $110 million Raised$ 16.5 million Raised $50 million in funding
in a fresh round of in additional funding led by existing investor info
fund raising from to make a play for the edge
rocket internet and Indian market
other investors
Short Term Goal Increase restaurant Increase Manpower Net Product line i.eprodut
partners from 15000 which will allow the users to
to 20000 at the end of pay restaurant bill through
FY 2017 mobile applications.
More Tie ups with logistics
partners
Average Purchase The average value of Delivers over 70000 9000 delivery per day all over
each order ranges orders on a monthly India
from Rs 500 to Rs550 basis
USAGE Online ordering is 50% more order Around 45-48% of the
more when compared shifting from website transaction comes from
to mobile app to mobile app smartphone based app and the
transaction size this platform is
20% more than on web

36
COMPETITORS ANALYSIS GRID

FOODPANDA SWIGGY ZOMATO

Company
Info
DESCRIP Foodpanda is one Swiggy is an early Zomato wants to become a singular
TION stop destination for stage on demand platform for discovery ,table
ordering a food delivery bookings ,restaurant ordering
scrumptious meal startup delighting
at your doorstep. customers in Delhi
and across India
PURPOSE Foodpanda-One Biggest focus- Zomato the ultimate destination for
stop shop for Never let our all food things
Delicous food customers stay
hungry
Product
and
Services
Pre- Pre ordering Not available.Only Not available. Only on demand
ordering facility availabale on demand deliveries
Facility deliveries
Delivery 45-60 minutes 35-45 minutes 45-50 Minutes
Duration
Delivery Determined by Standard charges Standard charges of Rs20,30,40
Charges restaurants Rs40-Rs70 maximum depending on the distance
individually depending on the
distance

37
Service 11am to 11pm 11:30 am to Services available 24 hours seven
Timings Monday to Sunday 10:45pm from days a week depending on the
Monday to sunday restaurants available during the odd
hours

Products/S Positioned as an Efficient logistics Providing a user interface platform

ervice online food solutions (150+ to restaurnants.Hence giving the
Positionin delivery platform delivery power to
g where more offers, executives) direct,acceptorders,changemenus,attr
coupons and seamless on actcusomers,provide important
discounts are ground operations information
available for and powerful
customers, technology
compared to
competitors’
Target
Audience
and
Marketing
Primary Tech savvy Tech savvy Tech savvy
Target youth,workingpeop youth,workingpeop youth,workingpeople,working
Market le,working couples le,working couples couples in the age group 18-
in the age group in the age group 40,people hesitant to cook and go out
18-40,people 18-40,people to have food,who need food at their
hesitant to cook hesitant to cook doorstep on demand
and go out to have and go out to have
food,who need food,who need
food at their food at their
doorstep on doorstep on
demand demand
Social
Media
Details
Facebook 2.8 million likes 169k likes 1.2 million likes

38
Twitter 15.8k followers 3.4k followers 11.2k followers
13.2k tweets 1.6k tweets 9k tweets
2760 favourites 3000 favourites
No. of 66,583 daily 17,949 daily 366,353 daily,10,990,590 monthly
visitors
1,997,490 monthly 538,470 monthly

BCG MATRIX ANAYSIS:-

Star
High

Business
?
Growth Investment
Rate

Cow
$ Liquidate Dog
Low

high low

Relative Market Share

BCG MATRIX for Zomato Online Food ordering Market

39
 Stars ?
Zomato TastyKhana

Cows Dogs
Swiggy Foodpanda

Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by
BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic
representation for an organization to examine different businesses in it’s portfolio on the basis of
their related market share and industry growth rates. It is a two dimensional analysis on
management of SBU’s (Strategic Business Units). In other words, it is a comparative analysis of
business potential and the evaluation of environment.
According to this matrix, business could be classified as high or low according to their industry
growth rate and relative market share.

1. Stars- Zomato
Stars represent business units having large market share in a fast growing industry. They may
generate cash but because of fast growing market, stars require huge investments to maintain
their lead. Net cash flow is usually modest. SBU’s located in this cell are attractive as they are
located in a robust industry and these business units are highly competitive in the industry. If
successful, a star will become a cash cow when the industry matures.
Stars in the above example will be considered Zomato since Zomato is a major player in
the industry and glowing at a very rapid rate.

2. Cash Cows- Swiggy

Cash Cows represents business units having a large market share in a mature, slow growing
industry. Cash cows require little investment and generate cash that can be utilized for
investment in other business units. These SBU’s are the corporation’s key source of cash, and
are specifically the core business. They are the base of an organization. These businesses

40
usually follow stability strategies. When cash cows loose their appeal and move towards
deterioration, then a retrenchment policy may be pursued.
3. Question Marks-Tastykhana
Question marks represent business units having low relative market share and located in a
high growth industry. They require huge amount of cash to maintain or gain market share.
They require attention to determine if the venture can be viable. Question marks are generally
new goods and services which have a good commercial prospective. There is no specific
strategy which can be adopted. If the firm thinks it has dominant market share, then it can adopt
expansion strategy, else retrenchment strategy can be adopted. Most businesses start as
question marks as the company tries to enter a high growth market in which there is already a
market-share. If ignored, then question marks may become dogs, while if huge investment is
made, then they have potential of becoming stars.

41
 4. Dogs- Foodpanda
Dogs represent businesses having weak market shares in low-growth markets. They neither
generate cash nor require huge amount of cash. Due to low market share, these business units
face cost disadvantages. Generally retrenchment strategies are adopted because these firms can
gain market share only at the expense of competitor’s/rival firms. These business firms have
weak market share because of high costs, poor quality, ineffective marketing, etc. Unless a dog
has some other strategic aim, it should be liquidated if there is fewer prospects for it to gain
market share. Number of dogs should be avoided and minimized in an organization.

Limitations of BCG Matrix

The BCG Matrix produces a framework for allocating resources among different business units
and makes it possible to compare many business units at a glance. But BCG Matrix is not free
from limitations, such as-
1. BCG matrix classifies businesses as low and high, but generally businesses can be medium
also. Thus, the true nature of business may not be reflected.
2. Market is not clearly defined in this model.
3. High market share does not always leads to high profits. There are high costs also involved
with high market share.
4. Growth rate and relative market share are not the only indicators of profitability. This
model ignores and overlooks other indicators of profitability.
5. At times, dogs may help other businesses in gaining competitive advantage. They can
earn even more than cash cows sometimes.
6. This four-celled approach is considered as to be too simplistic.

42
DATA ANALYSIS

43
 Chapter 5
DATA ANALYSIS

Since, each individual is apportioned 2 areas each to do market survey and comprehend the conduct
of the market. So the findings of every territory are exhibited as under.

5.1 Analysis of Noida62 Region

Noida Sector 62 area belonging to Delhi NCR, is predominantly an IT area and management
schools (more individual B-schools, compared to apartments), surrounding the small business
units, IT companies. The survey conducted had 100 respondents, which include students, working
individuals and working married couples, which completes the target audience (TA). Following
are the findings from the survey.

44
Working People (WP):

Q1. Method of placing home delivery food order:

way of ordering

35%
40%

15%
10%

direct walk in direct call mobile app online

Larger piece of the WP (10%) get a kick out of the chance to orchestrate through versatile
applications since a huge bit of them are understudies. 15% of WIs favored asking for sustenance
through direct call to restaurant, arrange walk around to diner (35%) and online electronic
interfaces (40%).
Thus most of the people prefer using online portals and then through mobile apps.

45
Q.2 Level of satisfaction with online food delivery

Satisfaction level

5%
5%

45%

35%

10%

satisfied highly satisfied neutral dissatisfied highly dissatisfied

5% of WIs responded that they are significantly content with online support movement and 45%
of the WIs responded that they are content with online sustenance transport, 35% unprejudiced
and 5% baffled.
Dissatisfaction may be due to the payments and difficulties with some restaurants regarding online
payment confirmation.

46
Q.3 Awareness about Zomato

Awareness
70% 65%
60%
50%
40% 35%
30%
20%
10%
0%
yes no
yes no

35% of working people were unconscious about Zomato. 65% of the WIs knew about the Zomato
application and they are utilizing it consistently.

47
Q.4 Frequency of ordering food home delivery in a month

Frequency
0%

35%

65%

5-10times 10-15times 15-20times

65% of WIs selected 5-10 times each month. 35% settled on 10-15 times and another 0% for 15-
20 times.

48
Q.5 Number of people for which food is ordered

No. of people
50%
45%
45%
40%
35%
30%
25% 25%
25%
20%
15%
10%
5%
5%
0%
self 1 2-3people 3-4people more than 4

self 1 2-3people 3-4people more than 4

45% of the Working people arrange food for 2-3 individuals and 25% of Working people arrange
food for 3-4 individuals, 25% for self and right around 5% orders for more than 4 individuals.

49
Q.6 Famous Entertainment Preferences

Entertainment
0.5
0.45
0.4
0.35
0.3
0.25
Series1
0.2
0.15
0.1
0.05
0
1 2 3 4

Around 35% of the Working people incline toward going for movie and after that 45% favor
going out to eat. 20% of Working people lean towards voyaging and rest favor some other
amusement alternatives.

50
Students
Q.7Method of placing food home delivery order

Way of ordering food

35%
40%

15%
10%

direct walk in direct call mobile app online

10% of understudies favored versatile applications to arrange from eateries, 35% favored direct
stroll in to eatery and 15% favored direct call and 40% incline toward on the web.

51
Q.8Level of satisfaction with online food delivery

Satisfaction

highly dissatisfied 5%

dissatisfied 5%

neutral 35%

highly satisfied 10%

satisfied 45%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

satisfied highly satisfied neutral dissatisfied highly dissatisfied

45% of students reacted satisfied, 35% were neutral and 5% were disappointed.

52
Q.9Awareness about Zomato

Awareness

35%

65%

yes no

35% of the students were uninformed about Zomato.

53
Q.10Frequency of ordering food home delivery in a month

Frequency
0%

35%

65%

5-10times 10-15times 15-20times

65% of students settled on 5-10 times each month, and 35% who arrange food 15-20 times each
month and 0% arrange 10-15 times each month.

54
Q.11Number of people for which food is ordered

No. of people

5%

25%
25%

45%

self 1 2-3people 3-4people more than 4

45% of students for the most part arrange food for 2-3 individuals and 25% of students arrange
food for 3-4 people groups. 25% students arrange food for self.

55
Q.12Famous Entertainment Preferences

Entertainment
0%

20%

45%

35%

travelling movie going out to eat others

Around 35% of the students lean toward going for movie and after that 45% favor going out to
eat. 20% of students incline toward going out and rest lean toward some other stimulation
choices.

5.2 Analysis of Noida 63 Region

Ghaziabad included trans hindo Noids region, having a place adjacent to Delhi, is prevalently an
NCR region where mostly students and working people are living The survey conducted had 100
respondents, which include students, working individuals and working married couples, which
completes the target audience (TA). Following are the findings from the survey.

56
Working people (WP):

Way of ordering Food

45%
40%
40%
35%
35%
30%
25%
20%
15%
15%
10%
10%
5%
0%
direct walk in direct call mobile app online

direct walk in direct call mobile app online

Larger part (40%) like to arrange food through online since the greater part of them are students.
15% of WIs favored requesting food through direct call to eatery, walk in to restaurant (35%)
and mobile applications (10%).

In this way the vast majority of the general population incline toward utilizing on the web entries
and after that through mobile applications.

57
Level of satisfaction with online food delivery

Satisfaction Level

5%
5%

45%

35%

10%

satisfied highly satisfied neutral dissatisfied highly dissatisfied

10% of Working people reacted that they are exceptionally happy with online food delivery
order and 46% of the Working people reacted that they are happy with online food delivery
orders, 35% were neutral.

Disappointment might be because of the installments and challenges with a few restaurants in
regards to online installment affirmation.

58
Awareness about Zomato

Awareness

35%

65%

yes no

35% of working people were uninformed about Zomato application. 65% of the WP knew about
the Zomato application and they are utilizing it routinely.

59
Frequency of ordering food home delivery in a month

Frequency
0%

35%

65%

5-10times 10-15times 15-20times

65% of WP settled on 5-10 times each month. 35% selected 10-15 times and another 0 for 15-20
times.

60
Number of people for which food is ordered

No. of people
50%
45%
45%
40%
35%
30%
25% 25%
25%
20%
15%
10%
5%
5%
0%
self 1 2-3people 3-4people more than 4

self 1 2-3people 3-4people more than 4

Half of the WP arrange food for 2-3 individuals and 9% of WIs arrange food for 3-4 individuals,
41% for self and nearly no one requests for more than 4 individuals

61
Famous Entertainment Preferences

Entertainment
0%

20%

45%

35%

travelling movie going out to eat others

Around 36% of the WP prefer going for movie and after that 36% prefer going out to eat. 23% of
WIs prefers travelling and rest prefer some other entertainment options.

62
STUDENTS
Method of placing food home delivery order:

Way of ordering food

35%
40%

15%
10%

direct walk in direct call mobile app online

40% of students preferred online portals to order from restaurants, 35% preferred direct walk in
to restaurant and 15% preferred direct call.

63
Level of satisfaction with online food delivery

Satisfaction

5%
5%

45%

35%

10%

satisfied highly satisfied neutral dissatisfied highly dissatisfied

5 percent of the students were highly disappointed while the 45% of the students were satisfied
with the service.

64
Awareness about Zomato

Awareness

35%

65%

yes no

35% of the students were unaware about Zomato app.

65
Frequency of ordering food home delivery in a month

Frequency
0%

35%

65%

5-10times 10-15times 15-20times

65% of students opted for 5-10 times a month and 35% order 10-15 times a month.

66
Number of people for which food is ordered

No. of people

5%

25%

25%

45%

self 1 2-3people 3-4people more than 4

45% of students usually order food for 2-3 people and 25% of students order food for 3-4
peoples. 25% students order food for self.

67
Famous Entertainment Preferences

Entertainment
0%

20%

45%

35%

travelling movie going out to eat others

Around 35% of the students incline toward going for film and lion's share 45% lean toward
going out to eat. 20% of students lean toward travelling and rest favor some other excitement
alternatives

68
SUMMARY OF
FINDINDING

69
 Chapter 6
Summary of Findings

6.1 Inferences from Noida sector 62 region

6.1.1 About Working People

It can be inferred that Working people who prefer ordering food through mobile apps (38%), online
web portals (14%) indicates the presence of Target Audience who like to have convenience in
ordering food
From level of satisfaction we can comprehend that online food delivery system is noticeable and
running effectively in Noida region.
Statistics about frequency of ordering food home delivery indicates that there is decent number of
food home delivery orders in Noida region
Marketing activities with emphasis on the combo offers in the app will be fruitful in Noida region.
Regarding the favored cooking styles of respondents, North Indian was the overwhelming food,
trailed by Biryani things. Going out for eating and film were the major entertainment preferences
of working people.

6.1.2 About Students

They prefer dining with companions and going for movie on weekends.
Majority were students have put a food home delivery order through on the web, subsequently
they picked satisfied alternative.
Frequency of food home delivery orders put in a month by students and Working people, shows
that better than average number of requests can be created from Noida region.
While demonstrating the demo of the Zomato application, students found the free meals offer
which empowers them to acquire cash in their Zomato account more alluring.
North Indian was the favored food by the vast majority of the students. Major entertainment
preferences include movie and going out for eating.

70
6.2 Inferences from Noida Sector 63 region

6.2.1 About Working People

It can be induced that Working people who favor requesting food through online gateways (32%),
mobile applications (27%) demonstrates the presence of Target audience who like to have
convenience in ordering food.
From level of satisfaction we can comprehend that online food delivery system is unmistakable
and running effectively in sector -63Noida .
Statistics about frequency of requesting food home delivery orders demonstrates that there is fair
number of food home delivery order in Noida sector 63.
Marketing exercises with emphasis on the combo offers in the Zomato appwill be productive in
Noida 63.

6.2.2 About Students

They preferred dining with friends on weekends.

Majority were students who have placed a food home delivery orders through web, henceforth
they picked satisfied choice.
Frequency of food home delivery orders set in a month by students and Working people, shows
that good number of order scan be produced from Noida sector 63 region.
While demonstrating the demo of the Zomato application, students found the free meal offers
which empowers them to gain cash in their Zomato account which was more attracting.
North Indian was the favored food by the vast majority of the students. Significant amusement
inclinations incorporate Movie and going out for eating.

71
Inferences from Restaurants

6.3.1 From Noida sector 62region

While meeting with the restaurant owners/proprietors of 12 restaurants from Noida region
uncovered the following.

On a normal, they are getting 10-15 home delivery orders for each day from Noida 62 region.

The number of walk in clients every day in these restaurants averages from 100-200 clients/day.
Food panda and Zomato are the applications they are tied up with.
The zones from which they get most extreme number of home delivery orders are
Noidaregionphase 1, phase 2, B-schools and regions inside 3km span.
Peak hours of home delivery orders are from 12-2pm in week days and 7-9pm in ends of the week.
Also since in Noida region more students and PGs are there, they get bulk orders from schools,
colleges etc.

6.3.2 From Noida sector 63 region

While meeting with the restaurant owners/proprietors of 10 restaurants from Noida locale
uncovered the following.
On a normal, they are getting 5-10 home delivery orders for every day from sector -63 Noida area.
The number of walk in clients every day in these restaurant averages from 100-200 clients/day.
Foodpanda and Zomato are the applications they are tied up with.
The regions from which they get most extreme number of home delivery orders are from zones
inside 3km span.
Peak hours of home delivery are from 12-2pm in week days and 7-9pm in ends of the week.
Also since in Noida more students and companies are there, they get bulk orders from schools and
so forth

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According to data observed number of orders were increased when customers were
provided discount’s in various forms like Cashback offers, Premium up gradations etc

No. of orders
60

50

40

30

20

10

0
Normal rates Discounted rates Normal rates discounted rates

According to the data observed Number of orders were increasing when more Happy hour
schemes were provided to the customers.

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 No. of orders
70

60

50

40

30

20

10

0
Normal hours Happy hours Normal hours Happy hours

Since Zomato was charging different commissions from the tied up restaurant owners this
variation caused a huge difference in the number of online orders received

Order quantities
60

50

40

30

20

10

0
High commission Low commission High commission Low commission

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 Chapter 7

Recommendations

In case of Working people, marketing activities with promo codes and emphasis on combo offers
will be effective.

When it comes to students, they are more pulled in towards the free meal offers, which empowers
them to gain cash into their Zomato account easily. Marketing exercises with emphasis on this
offer will create enthusiasm for students towards the Zomato application.

Marketing exercises in PGs and universities will be compelling in catching attention of more
students and working people.

Marketing exercises in local locations will be successful in getting attention of more individuals
and working people.

More complimentary food items on online orders should be provided to privileged and existing
customers to persist in this fast growing industry in order to retain those customers.

Marketing exercises, for example, enormous hoardings, publications and so forth., if showed, will
pull in an ever increasing number of clients and furthermore individuals will get awareness about
the application.

Marketing activities close to hostels and universities will be best since the majority of the students
like to have variety of food at reasonable rates.

Providing lower than the usual rates during the “Happy Hours” will attract new customers.

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 Chapter 8

Conclusion

Delhi NCR is additionally called foodie's heaven on account of immense assortment of food and
eatables accessible with a touch of uniqueness and convention. Famous foods in Delhi incorporates
customary vegan (south Indian and North Indian, Chinese, Thai, Arabic (Mughlai and Hyderabadi)
.

A study done by FoodPanda India states that Delhi being the Silicon Valley of India with an
expansive populace of youthful working experts beats different urban communities with regards
to requesting nourishment between 3 p.m. furthermore, 7 p.m. with 18 percent of the aggregate
requests crosswise over India originating from the city.

The overview additionally uncovers that

North Indian Cuisine is the most preferred choice for food in between meals at 32 percent, it is
closely followed by Chinese (24 percent) and fast food (17 percent).

Japanese and Spanish cooking appears to have lost the gourmet amusement by being the last
alternatives favored by foodies.

Salads and Sandwiches (eight percent), Mughlai (seven percent), multi-cooking (three percent)
and South Indian (two percent) make up whatever remains of the slightest favored decisions with
bread kitchen things and frozen yogurt recording just a single percent of requests set.

This information uncovers that Delhi NCR zone is known for foodies and furthermore expanding
clients of advanced cells unmistakably shows that for such sort of mobile food applications will
be particularly productive for the development and foundation of these organizations. Since,
Zomato is as of now serving in just 5 noteworthy urban communities, yet observing the enthusiasm
of the clients in the application it is attempting to grow its market to all over India in coming days.

76
BIBLIOGRAPHY

REFERENCES
 http://www.pce.uw.edu/courses/data-analysis- methods.html
 http://www.restaurantindia.in/article/growth/expansion/ online- food- delivery-sees-a-
boom.a137/
 http://blog.zomato.com/post/94342869876/three-problems- we-are-trying- to-solve-at-
Zomato
 http://yourstory.com/2015/02/zomato-announces-online- food-ordering- India/
 http://www.financialexpress.com/article/companies/foodpanda-raises-110- mn-from-
rocket- internet-Rohit-Chadda-says- targetting-15000-restaurants- across-India/53218/
 https://www.zomato.com/

APPENDICIES
APPENDIX I
Questionnaire for customers
Q1. How do you order your food?
a. Direct call to restaurant
b. Online portal.
c. Mobile application
d. Direct walk in.
Q2. Are you satisfied with ordering online?
a. Highly satisfied
b. Satisfied
c. Neutral
d. Dissatisfied
e. Highly dissatisfied.
Q3. Are you aware about Zomato?
a. Yes
b. No

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Q4. How did you get to know the Zomato app?
a. Friends
b.Social Media
C.T V ads
d.Newspaper

Q5. Are you interested in using this app?

a. Yes
b. No.
Q6. Occupation?
a. Student
b. Working individuals
c. Working married couples.
d. Home maker.
Q7. What are your famous entertainment preferences?
a. Movie
b. Going out for eating
c. Travelling
d. Others

Q8. No. of times you order home delivery in a month?

a. 5-10 times
b. 10-15 times
c. 15-20 times.
d. 20-25 times.

Q9 what are your preferred Cuisines?

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Q10For how many people you usually order food?
a. 1
b. 2-3
c. 3-4
d. 4+
Q.10) How often do you receive the complimentary dishes while ordering food online?
a) weekly
b) fortnightly
c) monthly
d) never
Q11.Do you receive information about the “Zomato Happy hours” scheme regularly?
a. Yes
b. No

Q12)Which online food delivery platform provides better delivery services or provide on time?
a)Zomato
b)Swiggy
c)Foodpanda
d)Tastykhana

APPENDIX II

Questionnaire for Restaurant Owners

Q1. No. of orders per day for home delivery?

a. 50-150

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b. 150-300
c. 300-450
d. 450 and above

Q2. No. of walk-in customers per day?

a. 75-150
b. 150-300
c. 300-400
d. 400 and above

Q3. Are you tied up with any of the food ordering apps?
a. Yes
b. No.

Q4. Which mobile application or online portal gives the maximum no. of orders?
a. Foodpanda
b. Zomato
c. Tiny Owl.
d. Swiggy.

Q5. Are you aware of Zomato?

a. Yes
b. No.

Q6. From which location you get the most number of orders?

Q7. Any offers/discounts given to customers by you?

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Q8. Which portal do you prefer the most?
a. Foodpanda
b. Zomato
c. Tiny Owl.
d. Swiggy

Q9. Peak hours for home delivery?

a. 12-2 pm
b. 2-3 pm
c. 7-9 pm
d. 9-11 pm

Q10.How often do you provide Happy Hour scheme to the customers?

a. Weekly
b. Monthly
c. Fortnightly
d. Occasionally

Q11. Common Issues faced due to home delivery?

Q12)Which online ordering platform charges lower commission?

a) Zomato
b) Swiggy
c) Foodpanda
d) Tastykhana

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