MarathwadaShikshanPrasarak Mandal’s

Deogiri Institute of Engineering and Management Studies,

Aurangabad

Mini Project Report

On

(Comapritive study on use of food delivery application among

Zomato and swiggy )

Submitted by
(shivali krushna jadhav)

MBA I semester

Batch - 2022-2024

In partial fulfillment of the completion for MBA course of

Dr.BabasahebAmbedkarMarathwada University, Aurangabad

 Acknowledgement

I, (Shivali krushna jadhav) thank to (Prof.Prasad Sahasrabudhe). His

expertise was valuable during each step of the project from narrowing the

scope of the research to theoretical development and analysis.

I also thank MR. RupeshRebba (HOD) and Dr. UlhasShiurkar

(Director),Deogiri Institute of Engineering and Management Studies,

Aurangabad for encouraging and guiding me through mini Project.

(Shivali krushna jadhav)

MBA I semester
Batch-2022-2024
 Certificate

This is to certify that, (Shivali krushna jadhav) a student of Deogiri

Institute of Engineering & Management Studies, Aurangabad Batch
2022-2024, has duly completed his/her mini Project titled
“Comaparitive study on use of food delivery application among
Zomato and swiggy ”(MANB 452) and has satisfactorily submitted
the report in partial fulfilment of Master of Business Administration
course.

(Prof. Prasad Sahasrabudhe ) Prof. Rupesh rebba

Project Guide Class Teacher HOD

 Declaration

I(shivali krushna jadhav)hereby declare that I have completed the

mini project on (Comapritive study on use of food delivery
application among Zomato and swiggy )and submitted the re port for
the same.
It has not been previously submitted for the basis of the award of any
degree or other similar titles of this or any other examining body or
university.

---------------------------------------
Place:-Aurangabad Signature of the Student:
Name: - shivali krushna jadhav

Date: - Roll No:- 80

 INDEX

Sr.No QUESTION PAGE NO

1 CHAPTER I:

1.1 INTRODUCTION

1.2 OBJECTIVES OF THE STUDY

1.3 SCOPE OF THE STUDY

1.4 RESEARCH METHODOLOGY

1.5 LIMITATIONS OF THE STUDY

2 CHAPTER II:

2.1 LITERATURE REVIEW

3 CHAPTER III:

3.1 DISCUSSION

3.2 FINDINGS

3.3 INTERPRETATION:

3.4 BIBILIOGRAPHY

4 CHAPTER IV:

4.1 ANNEXURE
 Chapter 1 :-
Introduction

Swiggy
Swiggy is an Indian online food ordering and delivery platform. Founded in July 2014, Swiggy is based in
Bangalore and operates in 500 Indian cities as of September 2021. Besides food delivery, Swiggy also provides
on-demand grocery deliveries under the name Instamart , and a same-day package delivery service
called Swiggy Genie.

Swiggy has partnered with Burger King to provide delivery services. It has also partnered with Google Local
Guide to facilitate customer reviews, and with Sodexo to let customers pay through meal cards. Swiggy
launched a digital wallet, Swiggy Money, in partnership with ICICI Bank, an Indian private sector bank.In
January 2022, Swiggy and drone company ANRA Technologies began trialing drone deliveries.

 Zomato

Zomato was founded as FoodieBay in 2008 by Deepinder Goyal and Pankaj Chaddah who worked for Bain &
Company. The website started as a restaurant listing and recommendation portal. They renamed the company
Zomato in 2010 as they were unsure if they would "just stick to food" and also to avoid a potential naming
conflict with eBay

Zomato started its food delivery service in India in 2015, initially partnering with companies such as Delhivery
and Grab to fulfill deliveries from restaurants that did not have its own delivery service.In April 2015, Zomato
acquired the American online table reservation platform NexTable, which was subsequently renamed as Zomato
Book.In January 2016, it launched Zomato Book's table reservation facility on its application in India. In April
2015, Zomato acquired cloud-based point of sale company MapleGraph Solutions,and in April 2016, it
launched its own Android point of sale system for restaurants called Zomato Base, which was built on MaplePO
 Objective of the study

 A customer preference comparison comparing Zomato and Swiggy

 To figure out what factors influence their decision between Swiggy and Zomato.
 To learn more about how various elements influence the online food procedure and preferences
 To determine the various parameters of quality, service, & delivery.
 To compare and contrast different brands such as Zomato and Swiggy.
 To investigate customer preferences when it comes to ordering food through the internet.
 Scope of the study
Comparative study on use of food delivery application among Zomato and Swiggy. The covers the
following aspects

 The difficulties experienced by the customers while cancelling payment.

 The problems mainly faced by the customers

 The factors influencing the customers while selecting the company
 Different types of customer facilities given by the company
 The circumstances, which make the customers, complain

It is felt that the quality of customer service rendered by the company and customer satisfaction is
correlated. The scope of the study is also extended to measure the impact of the quality of service on
satisfaction level of customers.
 Limitations of the study

This study is based upon the secondary data information obtained from the respondents . The
following were the limitations of the study:

 The respondents were from only few parts of Maharashtra state.

 The rural respondents are lesser than urban.
 Some respondents filled questionnaire unwillingly and some returned
without filling it completely.
 The study of customer’s satisfaction is static in nature; this may reveal
some deviating results.
 Research methodology
The research methodology used to complete research work related to the selected field, includes data
collection and analysis from both secondary and primary sources.

• Data collection:- The research methodology used to complete research work related to the selected
field, includes data collection and analysis from both secondary and primary sources.

• Primary data:- Primary data means the data collected at first hand by the researched. It is primarily
collected through direct contact with the patients. As this project is connected, the primary data is collected
through questionnaire by questioning the people in form of digital platform.

• Secondary data:- Any data which is collected earlier for some other purpose is called as secondary
data. Different websites are studied as a part of secondary data to obtain desired information through
structured questionnaire and observations.

• Sampling plan:- A small selection of large group which is taken for questioning is called sampling.
Respondents into Maharashtra . Have provided their valuable feedback on 14 different questions related to
study various aspects of services provided by the company to customer. A simple percentage method is
used to analyze the collected data.

 Sample size:- A sample size of ninety (300) was taken in order to carry the study.

 Sample unit:- Instrument of data collection is questionnaire in the form of digital platform.

Sample technique:-
A convenient non-probability sampling technique was adopted to select the representative
sample from sampling

 REVIEW OF LITERATURE
1.Bhavya saini (2016) , “Consumer preference and attitude regarding online food products” the study emphasized that
using the internet in seeking food service information was a common practice among people living in india and online
interpersonal influence took a fundamental apart. A high percentage of consumers were unconcerned about accurate
evidence regarding food safety in selecting food products on the internet. The conclusion of our findings produces
practical pieces of advice to consumers buying online food, to food retailers selling food over the internet and to the
government of india to implement appropriate legislation regarding online food product information. Among all these
factors customers usually expect three website merits to assist their online encounters that are system quality, information
quality, and service quality.

2.Hong Lan (2016), “Online food delivery market is immature yet, there are some obvious problems that can be seen from
consumers” negative comments. In order to solve these problems, we can neither rely merely on the self discipline of
online food delivery restaurants nor the supervision and management of online food delivery platforms. Only by taking
laws as the criterion, with the joined efforts of the online food delivery platforms and restaurants, the government
departments concerned, consumers and all parties in the society, can these problems be solved and good online take away
environment can be created .
Discussion
Question No 1
which company do you prefer for online food delivery app ?

Sr.no particular respondent percentage

1 Zomato 233 77.2
2 Swiggy 57 18.9
3 UberEats 2 0.7
4 other 10 3.3
total 302 100

Sales
0.700000000000001 3.3

18.9 zomato
swiggy
uberEats
others

77.2

INTERPRETATION: :-
There are77.2%people uses zomato comparative than others.
only 18.9% of people using swiggy and others are using uberEats and other food delivey app.
 Question No 2
how often you order food online?

sir no Particular Respondent percentage

1 Weekly 69 22.8
2 Monthly 100 33.1
3 Once in a 3 99 32.8
month
4 None of the above 34 11.3
total 302 100

online food order

11.3
22.8 weekly
Monthly
once in a 3 month
none of the above
32.8

33.1

INTERPRETATION: :-
there are 33.1 % of people order online food in a order monthly .

22.8% of people order food in weekly .

32.8% of people order once in a 3 month and only 11.3% of people they don’t order online food.
 Question No 3
In general how do you prefer to order food?

Sir particular respondent percentage

no
1 Over the mobile app 232 76.8
2 Over the web browser 18 6

3 Both of the above 40 13.2

4 None of the above 12 4
total 302 100

prefer to order food

4

13.2
over the mobile app
6 over the web browser
both of the above
none of the above

76.8

INTERPRETATION: :-

There are 76.8% people order food from the mobile app.

only 6% of the people order from the web browser.

13.2% people order from the both and 4 % they are not order the food online
 Question No 4

what is the approximate money you spend on ordering food for every order ?
Sir particular respondent percentage
no
1 200-400 189 62.6
2 400-600 80 26.5
3 600-800 22 7.3
4 Above 800 11 3.6
total 302 100

money spend on ordering food

3.6

7.3
200-400
400-600
600-800
26.5 above 800

62.6

INTERPRETATION: :-

there are 62.6% people who spend their 200-400 Rupees on food delivery . and 26.5% people spend there
money range of 400-600.

There are 7.3% people spend 600-800 rupees and only 3.6%people order food above 800 rupees.
 Question No 5

  What  Online  preferred mode of payment you use to order the

food  ?
Sir no particular respondent Percentage
1 Cash on delivery 148 49
2 Gpay 53 17.5
3 Phonepe 84 27.8
4 Paytm 14 4.6
5 other 3 1.1
Total 302 100

payment mode
1.1
4.6

cash on delivery
G pay
27.8 phonepe
paytm
49 others

17.5

INTERPRETATION: :- there are 49% people use of cash on delivery mode for ordering online food.

17.5% people use online mode with Gpay and 27.8% uses phonepe and 4.6% uses paytm only 1.1% uses other
payment option.
 Question No 6
according to you which company provide more offers ?
Sir no particular Respondent percentage
1 Swiggy 219 23.5
2 Zomato 71 72.5
3 UberEats 11 3.6
4 Eatsure 1 0.3
Total 302 100

No of offers provided by company

23.5

0.3
3.6

swiggy
zomato
UberEats
Eatsure

72.5

INTERPRETATION: :- there are 72.5% of people who think zomato provide more offers than others and
23.5% think that swiggy provide more offers on food delivery. 3.6% users think UberEats provide more offers
and only 0.3% of people thing that Eatsure provide more offers than others
 Question No 7
which meal you typically order food online?
Sir no particular respondent percentage
1 Breakfast 31 10.3
2 Lunch 57 18.9
3 Dinner 130 43
4 Snack 84 27.8
Total 302 100

Meal typically order

10.3

27.8
Breakfast
18.9 lunch
dinner
snack

43

INTERPRETATION: :-

There are 43% of people mostly order dinner and 18.9% of people order lunch .according to data 10.3%
of people order mostly only breakfast and 27.8% of people order snacks.
 Question No 8
According to you which company review is reliable ?

Sir no particular respondent percentage

1 Zomato 233 73.8
2 Swiggy 67 22.2
3 uberEats 8 2.6
4 other 4 1.3
total 302 100

Reliable Review
2.6 1.3

Zomato
22.2 swiggy
Ubereats
other

73.8

INTERPRETATION: :-

there are 73.8% of people trusted on zomato for their customer review and 22.2% of people trusted for swiggy
remaining they are trusted on UberEats which is 2.6% and other 1.3%
 Question No 9
which company is good from delivering orders on time?

Sir no particular respondent Percentage

1 Swiggy 75 24.8
2 Zomato 216 71.5
3 Food panda 8 2.6
4 UberEats 3 1
Total 302 100

on time delivery
1

24.8
Swiggy
zomato
foodpanda
UberEats

75.5

INTERPRETATION :- There are 75.5% of people like on time food delivery of zomato app.
24.8% of people like swiggy for on time food delivery also 8% like food panda and only1% like uberEats.

Question No 10
 which company service are good in quality of service ?

Sir no Particular Respondent percentage

1 Zomato 218 72.2
2 Swiggy 79 26.2
3 Caviar 4 1.3
4 Postmates 1 0.3
total 302 100

Quality if service
1.30.3

26.2 zomato
swiggy
Caviar
Byet

72.2

INTERPRETATION :-

there are 72.2% of people happy with the service provided by zomato and 8.2% of people happy with the
service provided by swiggy.

there are 1.3% of people likes the service provided by box8 and only 0.3% happy with Byte


 Question No 11
which features of zomato / swiggy attracts you more?
Sir no Particular Respondent Percentage
1 Prize 23 7.6
2 On time delivery 85 28.1
3 Disccount offer 69 22.8
4 All of the above 125 41.4
Total 302 100

Features of zomato and swiggy

7.6

Prize
41.4 on time delivery
28.1
Disccount offer
All of the above

22.8

INTERPRETATION :-

there are 41.4% of people Happy with the all the features provided by both the app.

7.6% of people happy with the price and 28.1% of the people happy with on time food delivery service .

and 22.8% of people happy with Discount offer provided by the both company
 Question No 12
How long you are using the preferred application ?
sir no Particular Respondent Percentage
1 1 to 2 years 185 61.3
2 3 to 4 years 84 27.8
3 3 to 6 years 24 7.9
4 6 and above 9 3
total 302 100

Using the application

3
7.9

1 to 2 year
3 to 4 year
3 to 6 year
27.8 6 and above

61.3

INTERPRETATION :-

there are 61.3% of people using both application since 1 to 2 year.

27.8% of people using since 3 to 4 years.

7.9% of the people using from 3 to 6 years.

And only 3% uses above 6 years.

 Question No:-13
According to you which company below has more TIE UPS with
most Restuarant?
Sir no particular Respondent percentage
1 Zomato 213 70.5
2 Swiggy 75 24.8
3 UberEats 10 3.3
4 Food panda 4 1.3
Total 302 100

1.3
3.3

24.8

zomato
swiggy
uberEats
Foodpanda

70.5

INTERPRETATION :-

there are 70.5% of people thinks that zomato has more tie ups than swiggy.

24.8% think that swiggy has more tie ups and 3.3% of people think that ubereats has more tie ups .

and only 1.3 % of people think that food panda has more tie ups with restaurant.
 Question No 14

Do you face any issue while cancelling the order ?

Sir no Particular Respondent Percentage
1 Yes 219 72.5
2 No 83 27.5
total 302 100

issue while cancelling the order

27.5

yes
no

72.5

INTERPRETATION: :-
there are 72.5% of people having an issue while canceling the order and

only 27.5% of people does not having any issues while cancelling the problem.
Findings

The main purpose of this part is to present a brief summary of findings and conclusions of this study and
thereafter to provide certain suggestions for overcoming the problems, being identified in this study relating to
customer satisfaction towards various services of the study Food delivery company . This Study is undertaken
with a broad objective of assessing the customer satisfaction services in Aurangabad district.

 The educated customers may have more awareness and exposure on these aspects in general. Hence, the
comparative analysis may have its impact on perception of the services offered by the both of the
company
 According to study most of the people from the age group . they are mostly active to order online food
delivery .
 The most of the people mostly satisfied with zomato comparative than swiggy.
 About Zomato, the same respondents say, "Swiggy is slower than zomato and they prefer COD which is,
honestly, a tad bit of a hassle. It is only good for online menu and not for deliver
 Zomato takes one order at time while Swiggy takes 2 to 3 orders at a time resulting in delay of service.
Hence, Zomato is preferred.
 Respondents also consider Zomato over Swiggy due to logistic reasons. Also, Swiggy has a relatively
higher tax and delivery charges.
 So yes, Zomato looks beyond the food space, while Swiggy is all about food.
 Conclusion

The research project has helped me understand where Aurangabad's food delivery industry is currently at and
what the consumers are preferring between the two leaders of the industry that is Swiggy and Zomato. No
doubt, Investors are currently rooting for Zomato as it competes with Swiggy and the same can be inferred from
the analysis of the consumers response to the survey floated.

Zomato on the other hand is continuously expanding and focusing only on the distribution and delivery aspect
and hence the consumer preference lies more towards Zomato.
  Bibliography

https://www.indmoney.com/

https://www.indeed.com/
https://www.zomato.com/

https://www.swiggy.com/

Book Reference for research methodology by C.R.Kothari

Google form link :- https://forms.gle/8wcJhMAyosnUznBfA

Annexure
1. which company do you prefer?

a .Zomato

b. swiggy

c.Uber

d.Others

2. how often you order food online?

a. weekly

b. monthly

c.Once in 3 months

d.None of the Above

3. in general how do you prefer to order food?

a. over the mobile app

b. over the web browser

c.Both of the Above

d.None of the Above

4. what is the approximate money you spend on ordering food for every order?

a. 200-400

b. 400-600

C.600-800

d.Above 800

5. What Online preferred mode of payment you use to order the food ?
 a. COD

b.Phonepe

c.g-pay

d. Paytm.

6. according to you which company provide more offers ?

a. swiggy

b. zomato

c. Eatsure

d. UberEats

7.which meal you typically order food online?

a.breakfast

b. lunch

c. dinner

d. snack

8. according to you which company review is reliable ?

a. zomato

b. swiggy

c. uberEat

d. Eatclub

9. which company is good are in on time delivery ?

a.swiggy

b.zomato

c. UberEats

d. food panda

10. which company service are good in quality of service ?

 a. swiggy

b.zomato

c. Caviar

d. Postmates

11. which features of zomato / swiggy attracts you more ?

a. prize

b. on time delivery

c. Disccount offere

d . all of the above

12. How long you are using the preferred application ?

a. 1 to 2 year

b. 3 to 4 year

c. 3 to 6 year

d. 6 year above

13. According to you which company below has more TIE UPS with most Restuarant?

a.zomato

b. swiggy

c. UberEats

d. food panda

14. Do you face any issue while cancelling the order ?

a. YES

b. NO