1st

All of the given factors were statistically computed using one-way ANOVA to know whether the factors
are significant to each other or not.

In figure 4, respondents were asked to rank the four (4) toothpaste brands Colgate, Sensodyne, Close-up,
and Hapee according to its price if it is affordable or expensive. Figure 4 shows the computed data
whether the price has a significant effect on the four (4) toothpaste brands. With the p-value of 0 which is
lower than 0.05, it indicates that the price for the four (4) toothpaste brands has significant differences on
one another. 

according to its availability if it is always available in store or not. Figure 5 shows the computed data
whether the availability has a significant effect on the four (4) toothpaste brands. With the p-value of 0
which is lower than 0.05, it indicates that the availability for the four (4) toothpaste brands has significant
differences to one another. 

2nd

according to its taste if they are satisfied or not. Figure 6 shows the computed data whether the taste has a
significant effect on the four (4) toothpaste brands. With the p-value of 0 which is lower than 0.05, it
indicates that the taste for the four (4) toothpaste brands has significant differences on one another.

according to its whitening effect if they are satisfied or not. Figure 7 shows the computed data whether
the whitening effect has a significant effect on the four (4) toothpaste brands. With the p-value of 0 which
is lower than 0.05, it indicates that the whitening effect for the four (4) toothpaste brands has significant
differences on one another. 

3rd

according to its popularity. Figure 8 shows the computed data whether the popularity has a significant
effect on the four (4) toothpaste brands. With the p-value of 0 which is lower than 0.05, it indicates that
the popularity of the four (4) toothpaste brands has significant differences to one another. 

4th

Using interval plot, factors were distinguished for each brand to know what factors is their weaknesses
and strength…
Price is identified as one of the factors of the researchers for the toothpaste brands. Respondents rank
each toothpaste brand based on its price, from affordable to expensive. Happee got the highest response
for most affordable followed by Close-up, and Colgate. Sensodyne got the lowest ranking for its price. It
shows that Sensodyne is the most expensive brand and Happee is the cheapest brand among the four (4)
toothpaste brands.  

In figure 10, availability is the factor that is being ranked, from always available to not available. Colgate
got the highest availability followed by Close-up, and Hapee. Sensodyne got the lowest ranking for
availability.  

5th

In Figure 11, taste is the factor that is being ranked for the four (4) toothpaste brands. It is ranked based
on the satisfaction of the user whether they are satisfied or not. Colgate got the highest satisfaction rating
for its taste followed by Close-up, and Sensodyne. Hapee got the lowest satisfaction rating based on its
taste. 

In figure 12, the factor that is being measured from the toothpaste brands is whitening effect. Colgate is
the highest followed by Sensodyne, and Close-up. Hapee got the lowest whitening effect among the four
(4) toothpaste brands.  

6th

In figure 13, the toothpaste brand popularity is the factor that is being measured. Colgate had the highest
popularity among the four toothpaste brands followed by Close-up, and Sensodyne. Hapee got the lowest
popularity rate among the four (4) brands.