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From the Liberian women’s sex strike paving the way for peace to the Icelandic “Women’s Day Off” demading
economic equality to the global impact of the #MeToo movement, history has taught us that change can
happen through collective activism. Change, however, isn’t just about big headline moments, legal victories
and international agreements: the way we talk, think, and act every day can create a ripple effect that bene ts
everyone. As we usher in the new decade and take stock of global progress on women’s rights, join us, as
Generation Equality, in getting to gender equality through these simple everyday actions.
Show you care: Commit to evenly sharing household chores, parenting responsibilities and other unpaid work.
Here are some strategies to get you going:
Start with a family or household discussion. Identify care needs and domestic responsibilities.
If you witness harassment, speak up and step up. Get the help
of others if you feel unsafe doing so. Take the time to listen to
the survivor and ask how you can support.
It might not seem like a big deal, but terms such as “male or female” and “women or men” exclude non-binary
and intersex people who don’t fall into any of these categories. Diverse gender identities have always existed in
every culture, and ensuring the rights of transgender, genderqueer, non-binary individuals and more—who often
face horrifying violence and discrimination across the world—is an inherent part of gender equality.
(Generation Equality pro tip: Check out the ‘Genderbread Person’ to learn the difference between sex, gender,
gender identity and gender expression).
Everyday language plays a huge role in breaking gender stereotypes and rejecting the binary of “male and
female”. Instead of using phrases like “ladies and gentlemen” or “boys and girls”, swap in a gender-neutral term
like “folks,” “children,” or “y’all.” These little changes can go a long way toward shifting cultural perceptions of
gender.
Don’t assume you know someone’s pronoun or gender. One way to open up a conversation is to give your own:
include your pronouns when you introduce yourself or add them to your email signature or your social media
pro les. Gender pronouns include: she/her, he/him, they/them, ze/zir, ze/hir, xe/zem, and zie/hir, xe/xem, and
ey/em.
When referring to a person using the pronouns, gender and name that they use to identify themselves, do not
refer to or reveal a person’s sexual orientation, gender identity or intersex status without their consent.
For more on this topic, check out the UN’s Free & Equal Campaign.
Women often make signi cant professional sacri ces to have a family, with consequences for their economic
and personal wellbeing. One way to level the playing eld is to push for uni ed parental leave policies that offer
ample paid leave to both biological or adoptive parents. It’s important to encourage fathers to take parental
leave to play an active role in caretaking. Work re-integration programmes can also help women catch up on
the training they may have missed when they’re ready to rejoin the workforce.
Other simple ways to make professional life easier for mothers: ask for breastfeeding rooms, refrigerators for
breast milk, exible work hours, and quality and affordable childcare services in or near workplace premises.
Go the extra mile by actively supporting companies with a solid record on gender equality. Generation Equality
pro tip: The organization Equileap compiles an annual list of the world’s 100 most gender-equitable
companies, based on the Women’s Empowerment Principles, established by UN Women and UN Global
Compact. Join the ranks by encouraging your own CEO to sign onto the Women’s Empowerment Principles
today.
6. Shop responsibly
Whether it’s for your next bottle of shampoo or a new pair of jeans, the way you shop can have a real impact on
the environment—and, in turn, on the lives of women and girls. Women around the world are disproportionately
impacted by the effects of climate change. Climate-induced humanitarian disasters often worsen existing
gender inequalities, leaving women and girls prone to higher rates of violence, malnutrition and more.
You have the power to mitigate these impacts. Some simple ways to get started:
For more tips on climate action, check out the UN’s Act Now campaign.
Movies, books, newspapers, podcasts, and other popular mediums have lasting effects on cultural perceptions
of gender, offering women a powerful platform to share their stories and perspectives. Yet, the lm and
publishing industries remain heavily male-dominated, and popular narratives commonly portray women as
one-dimensional characters or sex objects—or else exclude them altogether. An analysis of popular lms
across 11 countries found, for example, that only 23 per cent featured a female protagonist—a number that
closely mirrored the percentage of female lmmakers (21 per cent).
You can amplify the voices of the women and feminists rewriting this narrative by watching, listening, reading
and investing in the media they produce.
Not sure where to start? Here are 12 feminist books everyone should read.
Before even hitting puberty, girls across the world already carry
internalized beliefs about their place, worth and role in society
as dependant, vulnerable or incapable and are told to act
accordingly, reinforcing gender stereotypes and keeping girls
from realizing their full potential.
These traditional notions of masculinity often discourage boys and men later in life from openly
communicating their feelings.
Whether in your friendships or relationships or within your family, support expressions of masculinity that
involve vulnerability, sensitivity, caretaking and other traditionally non-masculine traits. Foster an environment
where boys and men feel safe expressing their emotions: let them know their feelings are valid and give them
the opportunity to share. Don’t mock or dismiss them, and call out others who do.
The advertising industry drives sales by playing up these ideals and exploiting the insecurities they foster.
Keep this in mind when you drive past a billboard or ip through a magazine. You can challenge the advertising
status quo by supporting companies that showcase diversity in their ads. Find out more on how UN Women is
working with the advertising industry to affect positive through the Unstereotype Alliance.
Rethink your beliefs on what it means to be beautiful. Start in the mirror: notice the way that you think and talk
about your own appearance, and the next time you catch yourself being critical, try to give yourself a
compliment. Treat all bodies as equally valuable and deserving of celebration—regardless of size, ability, or
colour—and call out body shaming when you see it.
When someone’s choices make you uncomfortable, ask yourself why. Examine the biases that may be driving
your reaction and consider the circumstances that make their life different from yours. Listen to their
reasoning.
It’s often hard to understand a choice that you’ve never had to make. Take it upon yourself to learn and think
critically about the situations of others.
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